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Satellite Vehicle Tracking The Vision • Live vehicle central monitoring • Electronic central boundary setting • Every vehicle transmits electronic ID • Regulation by real-time road usage charging • Alerts and alarms set centrally for traffic events • Able to reduce vehicle carbon emissions & prove it • Customer has value in carbon trading global market • Safer streets, cleaner air, improved lifestyle

Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

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Page 1: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

The Vision

• Live vehicle central monitoring • Electronic central boundary setting• Every vehicle transmits electronic ID• Regulation by real-time road usage charging• Alerts and alarms set centrally for traffic events• Able to reduce vehicle carbon emissions & prove it• Customer has value in carbon trading global market• Safer streets, cleaner air, improved lifestyle

Page 2: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

What is proposed

• Improve on current fixed point systems• Vehicle device tracking by satellite positioning• Charging on road usage basis• Ability to change boundaries at will• Ability to predict traffic problems and send alerts• Migration from existing technology• Ability to monitor/calculate carbon emissions • Ability to transmit real-time traffic information• Safe and secure centrally monitored roads

Page 3: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

What is the technology?

Antenna receives signal. Receiver obtains NMEA strings

Device transposes data & transmits messageover available wireless networks

Data servicesJourney replays Billing services

Corporate customersand drivers accessdata through portal

Satellites send co-ordinates

Page 4: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

• Learnt from other players early mistakes • Start with prototype• End-to-end technology solution with SLAs• Architecture specifications to drive build• Not bound by single vendor• Expertise in high volume data integration • Expertise in telco, wimax and wifi network solutions • Customer-centric journey replays/ web self-care• Provide rating and pre-paid and postpaid billing

Trac-car characteristics

Page 5: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Why are we different?

• Architecture flexible and scaleable• Ability to discount for low carbon emitters• High volume capability • Web self-service – personalised engagement• Monitored technology – performance guarantees. • Small professional team with extensive practical vehicle tracking, network, data centre and web content experience • Ready to engage in partner technology deals with telcos, location and data service providers, device providers, etc

Page 6: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

What can we offer?

• Leverage deep market knowledge of service providers• Strategic planning and deployment• Promote and enable deals with selected partners eg

– Telco, wireless, satellite network providers– Device providers– Navigation service providers– Data centre providers– Portal and data service providers

• Low cost technology services prototype• Pilot with manageable vehicle sample • Phased live implementation from 100,000 to 1,000,000+

Page 7: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Where does road pricing operate?

• Auto-routes, and cities for a start. Other zones to follow. • Configured and managed from central services –boundaries can be changed dynamically• Anywhere there is a road - wireless network coverage• Once operational, technology can be applied in any bounded area in any city or country• Technology services developed where cost-effective• Able to use distributed technology, data centres, telco, wireless networks for efficiency

Page 8: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Why is this a good idea?

• Provide incentive to reduce emissions based on real data• Manufacturers get buyers for low carbon cars & fuel• Existing technology cannot track carbon• Individuals can carbon trade by reducing mileage & therefore vehicle emissions• Provide traffic flow analysis and statistics• Improved inner city real-time traffic monitoring• Able to provide real-time information to drivers

Page 9: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Where are we headed?

• Phased implementation of vehicle tracking from 2009 -2015• Flexible carbon credit options including pre-paid and post-paid options• Journey replays and on-line accounting on demand• Ability to discount charges for vehicles with reduced or (eventually) no carbon emissions• Real time statistics, including road usage, traffic patterns, personal and aggregated carbon emission calculations on a daily basis

Page 10: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

What are we offering? • Monitor/rate per vehicle per distance driven in charging zone• Pre-paid and post-paid credits – B2B customer accounts• Web journey replays for drivers• Real-time traffic monitoring and mapping• Better road security – able to view trouble spots in real time• Good value for drivers – only pay for what you drive

Page 11: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Marketing Strategy

• Target corporate customers ready for PAYD traffic charging• Provide cities with carbon emission trading position• Engage with authorities to educate vehicle owner/drivers• Partner engagement for location, device service providers

Page 12: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

What are we looking for?

• Customer to participate in pilot project • Full engagement with corporate customers

Page 13: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

"Current trends indicate that consumers in the commercial vehicle segment prefer portable telematics systems rather than fixed in-cab systems:"

Frost & Sullivan, Europe.

“Taiwanese ODMs target Automobile makers in China – GPS navigation and telematics capability.” Gartner

“There has been a big reduction in the cost of vehicle tracking technology, making it more attractive to local councils, says Gartner analyst Mike Williams. April 2007”

Quotes

Page 14: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Time

Technology Services

Quarter1 Quarter2 Quarter3 Quarter4 Quarter5 Quarter6

Customer/Partner dealsCustomer/Partner deals

Plan schedule managePlan schedule manage

Architecture & designArchitecture & design

Supplier selectionSupplier selection

SLAs and KPIsSLAs and KPIs

Proof-of-conceptProof-of-concept

Pìlot

Phase 1 Deployment

Configure test deploy functionalityConfigure test deploy functionality

Configure test deploy infrastructureConfigure test deploy infrastructure

Corporate customer and vehicle servicesCorporate customer and vehicle services

Timeframe

Page 15: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Phase 1

Phase 2

Phase 3

Phase 4

Phase 5

Total # vehicles

2 million

1 million

2008 20102009 2011 2012

Year

Phase 1 – First City

Phase 2 – 2-4 Cities

Phase 3 – expand into insurance

Phase 4 – further expansion

Phase 5 – further expansion

Business Outlook

Page 16: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

.

Customer Customer Customer

Telco network Data services

Transaction Processing

Hosting, & Network Infrastructure

Technology Configuration

Application Test Maintenance

Device Provisioning and Delivery

LBS services

Performance Monitoring

Corporate Customers

Service Providers

Technology Services

LB Services Device Providers Content Providers

Mapping, Points of interest Database

Mobile phone, PDA, Trackers

Diverse content subscriptions

Device function Web tracking

Vehicle Vehicle

Vehicle Owner/Drivers

Vehicle Vehicle Vehicle

Client Application Services Provision

Auxiliary Service Providers

Satellite Vehicle Tracking

Architecture

Page 17: Satellite Vehicle Tracking The Vision Live vehicle central monitoring Electronic central boundary setting Every vehicle transmits electronic ID Regulation

Satellite Vehicle Tracking

Business Partners

Corporate Customers

Bearer servicesGPS/Galileo

satellites

End-Users

Data Centre

Trac-Car

Business Model