Upload
dennis-banks
View
218
Download
0
Tags:
Embed Size (px)
Citation preview
Satellite Vehicle Tracking
The Vision
• Live vehicle central monitoring • Electronic central boundary setting• Every vehicle transmits electronic ID• Regulation by real-time road usage charging• Alerts and alarms set centrally for traffic events• Able to reduce vehicle carbon emissions & prove it• Customer has value in carbon trading global market• Safer streets, cleaner air, improved lifestyle
Satellite Vehicle Tracking
What is proposed
• Improve on current fixed point systems• Vehicle device tracking by satellite positioning• Charging on road usage basis• Ability to change boundaries at will• Ability to predict traffic problems and send alerts• Migration from existing technology• Ability to monitor/calculate carbon emissions • Ability to transmit real-time traffic information• Safe and secure centrally monitored roads
Satellite Vehicle Tracking
What is the technology?
Antenna receives signal. Receiver obtains NMEA strings
Device transposes data & transmits messageover available wireless networks
Data servicesJourney replays Billing services
Corporate customersand drivers accessdata through portal
Satellites send co-ordinates
Satellite Vehicle Tracking
• Learnt from other players early mistakes • Start with prototype• End-to-end technology solution with SLAs• Architecture specifications to drive build• Not bound by single vendor• Expertise in high volume data integration • Expertise in telco, wimax and wifi network solutions • Customer-centric journey replays/ web self-care• Provide rating and pre-paid and postpaid billing
Trac-car characteristics
Satellite Vehicle Tracking
Why are we different?
• Architecture flexible and scaleable• Ability to discount for low carbon emitters• High volume capability • Web self-service – personalised engagement• Monitored technology – performance guarantees. • Small professional team with extensive practical vehicle tracking, network, data centre and web content experience • Ready to engage in partner technology deals with telcos, location and data service providers, device providers, etc
Satellite Vehicle Tracking
What can we offer?
• Leverage deep market knowledge of service providers• Strategic planning and deployment• Promote and enable deals with selected partners eg
– Telco, wireless, satellite network providers– Device providers– Navigation service providers– Data centre providers– Portal and data service providers
• Low cost technology services prototype• Pilot with manageable vehicle sample • Phased live implementation from 100,000 to 1,000,000+
Satellite Vehicle Tracking
Where does road pricing operate?
• Auto-routes, and cities for a start. Other zones to follow. • Configured and managed from central services –boundaries can be changed dynamically• Anywhere there is a road - wireless network coverage• Once operational, technology can be applied in any bounded area in any city or country• Technology services developed where cost-effective• Able to use distributed technology, data centres, telco, wireless networks for efficiency
Satellite Vehicle Tracking
Why is this a good idea?
• Provide incentive to reduce emissions based on real data• Manufacturers get buyers for low carbon cars & fuel• Existing technology cannot track carbon• Individuals can carbon trade by reducing mileage & therefore vehicle emissions• Provide traffic flow analysis and statistics• Improved inner city real-time traffic monitoring• Able to provide real-time information to drivers
Satellite Vehicle Tracking
Where are we headed?
• Phased implementation of vehicle tracking from 2009 -2015• Flexible carbon credit options including pre-paid and post-paid options• Journey replays and on-line accounting on demand• Ability to discount charges for vehicles with reduced or (eventually) no carbon emissions• Real time statistics, including road usage, traffic patterns, personal and aggregated carbon emission calculations on a daily basis
Satellite Vehicle Tracking
What are we offering? • Monitor/rate per vehicle per distance driven in charging zone• Pre-paid and post-paid credits – B2B customer accounts• Web journey replays for drivers• Real-time traffic monitoring and mapping• Better road security – able to view trouble spots in real time• Good value for drivers – only pay for what you drive
Satellite Vehicle Tracking
Marketing Strategy
• Target corporate customers ready for PAYD traffic charging• Provide cities with carbon emission trading position• Engage with authorities to educate vehicle owner/drivers• Partner engagement for location, device service providers
Satellite Vehicle Tracking
What are we looking for?
• Customer to participate in pilot project • Full engagement with corporate customers
Satellite Vehicle Tracking
"Current trends indicate that consumers in the commercial vehicle segment prefer portable telematics systems rather than fixed in-cab systems:"
Frost & Sullivan, Europe.
“Taiwanese ODMs target Automobile makers in China – GPS navigation and telematics capability.” Gartner
“There has been a big reduction in the cost of vehicle tracking technology, making it more attractive to local councils, says Gartner analyst Mike Williams. April 2007”
Quotes
Satellite Vehicle Tracking
Time
Technology Services
Quarter1 Quarter2 Quarter3 Quarter4 Quarter5 Quarter6
Customer/Partner dealsCustomer/Partner deals
Plan schedule managePlan schedule manage
Architecture & designArchitecture & design
Supplier selectionSupplier selection
SLAs and KPIsSLAs and KPIs
Proof-of-conceptProof-of-concept
Pìlot
Phase 1 Deployment
Configure test deploy functionalityConfigure test deploy functionality
Configure test deploy infrastructureConfigure test deploy infrastructure
Corporate customer and vehicle servicesCorporate customer and vehicle services
Timeframe
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Total # vehicles
2 million
1 million
2008 20102009 2011 2012
Year
Phase 1 – First City
Phase 2 – 2-4 Cities
Phase 3 – expand into insurance
Phase 4 – further expansion
Phase 5 – further expansion
Business Outlook
.
Customer Customer Customer
Telco network Data services
Transaction Processing
Hosting, & Network Infrastructure
Technology Configuration
Application Test Maintenance
Device Provisioning and Delivery
LBS services
Performance Monitoring
Corporate Customers
Service Providers
Technology Services
LB Services Device Providers Content Providers
Mapping, Points of interest Database
Mobile phone, PDA, Trackers
Diverse content subscriptions
Device function Web tracking
Vehicle Vehicle
Vehicle Owner/Drivers
Vehicle Vehicle Vehicle
Client Application Services Provision
Auxiliary Service Providers
Satellite Vehicle Tracking
Architecture
Satellite Vehicle Tracking
Business Partners
Corporate Customers
Bearer servicesGPS/Galileo
satellites
End-Users
Data Centre
Trac-Car
Business Model