Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Media Information 2019 | www.satellite-evolution.com 1
Satellite Evolution Group Media Information 2019Im
age
cour
tesy
of
Shu
tters
tock
Media Information 2019 | www.satellite-evolution.com2
Satellite Evolution Group Media Information 2019
QUALITY COUNTSIf your focus is the global satellite industry - look nofurther! The Satellite Evolution Group, a division of DSAir Limited, is one of the leading print and digitalmarketing platforms for the industry. For over fifteenyears we have served the global satellite market withinformation key to this evolving sector.
The portfolio including Satellite Evolution Asia, SatelliteEvolution EMEA, NewSpace International, and GlobalMilitary Communications covers the entire spectrumof the industry from launch, ground segment andnetworks to space.
Satellite Evolution Asia, Satellite Evolution EMEA,NewSpace International, and Global MilitaryCommunications have a reputation for delivering highquality, and informed content to their readership.Available in Print, Flip Technology and PDF formats,the magazines are delivered in the formats requestedby the subscribers who can choose what is mostsuitable for them.
Publishing analysts have for some time been predictingthat print magazines would disappear. However, whilethe split is now about 80/20 in favour of electronicsubscriptions, print magazines still have an importantrole to play.
As an example, print magazines are still, in some cases,the only option for exhibition floor promotion. Take IBC– a major regional technology event – it does not havea high speed Internet connection across the floorrendering digital magazine promotion limited.
In an age when more clients are edging towards leadgeneration – digital magazines offer certain advantages.Adverts can be tagged and tracked and clickthrough
rates monitored. Adverts can be made interactive withaudio, flash and video. The Satellite Evolution Groupdelivers digital magazines using the highly versatile E-page Creator software. The option of Print, FlipTechnology and PDF gives you a platform to cover allyour marketing options from corporate awareness tolead generation.
Booked advertising campaigns appear in all threeformats.
Recognised internationally for our excellent industrycoverage and value-added services, the SatelliteEvolution Group is your route to market and can simplifyyour marketing decisions. Key to our success is a loyalreadership and web following. Our readers span thecomplete spectrum of the satellite industry.
Dedicated to delivering fast and easy access toinformation, our combination of print, web, email, mobileand video allows you to target the industry decisionmakers in a quick, easy and cost-effective fashion. Notjust regionally but globally!
The satellite industry is going through great changeand key to your success is reaching existing and newcustomers. At the Satellite Evolution Group we candeliver a route to market through our innovativemarketing platform.
“Hunting the Internet for information onmarkets, new technology and equipment, canbe valuable, but there is no substitute for thecollective benefits of reading about thesethings in one highly respected place. This iswhy the Satellite Evolution digital and printplatform continues to attract new readersfrom around the world.”
INTRODUCTION...
Media Information 2019 | www.satellite-evolution.com 3
Satellite Evolution Group Media Information 2019
READERSHIP COUNTSThe most important aspect for any magazine is its readership. Not justany readership, but the top industry decision makers. Without a quality,up-to-date readership you have no magazine. And in turn, by providingour dedicated readership with the best information about the satelliteindustry, we provide advertisers with the best possible reach of the topsatellite professionals. The satellite industry is like most other high techindustries—staff come and go. Therefore job titles, departments and emailaddresses are constantly changing. To combat this the Satellite EvolutionGroup uses a bespoke auditing system to make sure all mailing lists areupdated on a mailer-by-mailer basis.
Guaranteed Circulation QualityDS Air Limited carries out an address check, quarterly, on each subscriberfor Satellite Evolution Asia, Satellite Evolution EMEA, NewSpaceInternational, and Global Military Communications. The online databasesystem enables us to ensure that every single copy of the magazine isreceived by a reader who has specifically requested the magazine andchecked and approved their contact details.
This is achieved in two steps:
Step 1: All readers subscribe to the magazine via the website—www.satellite-evolution.com — and the system generates a confirmationemail back to them. Magazine subscribers must have a valid email addressto receive a copy of the magazine. All new email addresses are verifiedon a quarterly basis using EmailListVerify.
Step 2: The subscribers’ details are then held in a file and checked toensure they conform to our terms and conditions. Suitable readers arethen entered into our main database as subscribers.
GDPRWe have updated our User/Subscription Privacy Notice to reflect changeswe’ve made to strengthen your privacy rights. This is our commitment tohow we use your data and keep it safe. We have made changes to addressthe new standards introduced by the European data protection law - knownas the General Data Protection Regulation (GDPR).
REACHING THE RIGHTBUYERSThe Satellite Evolution Groupcan deliver your information,whether it be product, corporateor financial services to over25,000 industry personnel eachmonth.
Our readers hold the followingpositions:
President/CEO/COO/CTO VP Sales/Marketing/
Engineering Senior Engineer VSAT Technician Broadcast Engineer Audiovisual Engineer Country Manager IT Manager Space Engineer Analyst Researcher Scientist Government Advisor Consultant Data Manager Telecoms Engineer Contracts Manager
...READERSHIP
Pho
to c
ourt
esy
of P
exel
s
Media Information 2019 | www.satellite-evolution.com4
Satellite Evolution Group Media Information 2019
Circulation figures are based on a snapshot taken on 1st September 2018 of print, digital, web, social media and show copies
900
2,011
1,250
1,700750
450
Launched in 2003, SatelliteEvolution Asia quickly estab-lished itself as one of the leadingsatellite sector magazines for theAsia-Pacific. Its editorial inde-pendence, top quality contentand its drive for supporting theindustry has established it as theleading information resource inthe region. With a circulation of10,723 the magazine is availablein Print, Online, PDF and Mobileformats.
Published six times per year
Total Circulation10,723
VSAT Network Operator
Telecoms Operator
Satellite Operator
Oil/Gas/Maritime
Mobile Operators
Military
Satellite Manufacturer
Launch Services
Healthcare
Government
Finance/Insurance
Equipment Supplier
Education
Broadcast
Broadband/ISP
Aviation
Circulation by Industry Sector
SATELLITEEVOLUTIONASIA
Government Advisor
Consultant
Oil&Gas Engineer
Marine Consultant
Aviation Engineer
Distributor
Space Engineer
VSAT Technician
Broadcast Engineer
President/CEO/COO
Sales/Marketing
Senior Engineer
546
468648
890
128
900
797230
1,400
258
210
310
1,724
320
1,293
601
Circulation by Job Function
220
330
640
240
550
98
101
1,350
719
950
2,200
3,325
Pacific 18%
East Asia 19%
Southeast Asia 33%
South Asia 30%
Circulation by Region
MAGAZINES...
Media Information 2019 | www.satellite-evolution.com 5
Satellite Evolution Group Media Information 2019
Maritime OTT IoT/M2M Inflight connectivity Modem technology Big Data
JANUARY/FEBRUARY 2019 MARCH/APRIL 2019
MAY/JUNE 2019 JULY/AUGUST 2019
SEPTEMBER/OCTOBER 2019 NOVEMBER/DECEMBER 2019
DTH HTS Teleports Antennas e-health Cybersecurity
VSAT Launch sector IoT Hosted payloads Cellular backhaul Enterprise sector
Mining networks Space traffic management FSS Maritime technology Oil and gas Military communications
NewSpace Teleports 5G 4K/UHD MSS Cybersecurity
Disaster recovery Small satellites Broadband Amplifier technology Satellite news gathering Distance learning
Editorial Programme 2019
Simplify YOUR MARKETING with the Satellite Evolution Group
Event Distribution
Event Distribution Event Distribution
Event Distribution
Satellite Forum
Asia Video Summit
MAGAZINES...
Event Distribution
Media Information 2019 | www.satellite-evolution.com6
Satellite Evolution Group Media Information 2019
Circulation figures are based on a snapshot taken on 1st September 2018 of print, digital, web, social media and show copies
3,500
850
1,200450
2,400
Total Circulation8,400
Satellite Evolution EMEA is yourroute to the European, Africanand Middle Eastern markets.The magazine keeps readersup-to-date with the latestdevelopments as the industrycontinually transforms itself tokeep pace with customerdemands. With a circulation of9,947 the magazine is availablein Print, Online, PDF and Mobileformats.
Published six times per year
Total Circulation9,947
SATELLITEEVOLUTIONEMEA
VSAT Network Operator
Teleports
Telecoms Operator
Satellite Operator
Oil/Gas/Maritime
Mobile Operator
Military
Satellite Manufacturer
Launch Services
Healthcare
Government
Finance/Insurance
Equipment Supplier
Education
Broadcast
Broadband/ISP
Aviation
Circulation by Industry Sector
Government Advisor
Consultant
Oil&Gas Engineer
Marine Consultant
Aviation Engineer
Distributor
Space Engineer
VSAT Technician
Broadcast Engineer
President/CEO/COO
Sales/Marketing
Senior Engineer
450
350
429750
1,301
170
600689
450
126
178
214310
1,949224
1,312
Circulation by Job Function
367
414
730243
464230
64
1,111
909
1,1501,375
2,890
445
Middle East 30%
Europe 52%
Africa 13%
Circulation by Region
N. Africa 5%
MAGAZINES...
Media Information 2019 | www.satellite-evolution.com 7
Satellite Evolution Group Media Information 2019
Maritime technology Amplifiers Launch sector DTH Tactical communications Multimedia on the move
JANUARY/FEBRUARY 2019 MARCH/APRIL 2019
MAY/JUNE 2019 JULY/AUGUST 2019
SEPTEMBER/OCTOBER 2019 NOVEMBER/DECEMBER 2019
Broadband MSS Small satellites Teleports Satellite news gathering Satellite manufacturing
Oil and gas LEO/MEO Modem technology On-orbit satellite servicing Inflight connectivity NewSpace
4K/UHD Homeland security Disaster recovery Utility market OTT Cybersecurity
Cellular backhaul IoT/M2M HTS e-health Enterprise sector Emergency communications
Satellite tracking VSAT Interference Earth observation 5G Debris
Editorial Programme 2019
Simplify YOUR MARKETING with the Satellite Evolution Group
Event Distribution Event Distribution
Event Distribution
Event Distribution
...MAGAZINES
Event Distribution
Event Distribution
Media Information 2019 | www.satellite-evolution.com8
Satellite Evolution Group Media Information 2019
GLOBAL MILITARY COMMUNICATIONSGlobal Military Communications is a publication that tracks the trends,drivers and technology that fuel the military communications sector.Communications continue to be the lynchpin of modern warfare and arecrucial to any military campaign.
The comms sector is going through unprecedented change as militariesand governments across the world move towards a network centricapproach to their communications. Today’s connected battlefield is drivingthe demand for advanced high-performance military communications andsecure networking technologies. As military equipment developers,worldwide, address this demand with a wide range of solutions that arepurpose-built for challenging battlefield environments, Global MilitaryCommunications keeps you up-to-date with the latest communicationsdevelopments on land, sea, and in the air.
Published six times per year, Global Military Communications delivers must-read editorial for this fast changing industry. In addition to the magazine,the monthly newsletter and website deliver over 15,000 industry visitorseach month. Our regular news updates, magazine, twitter feed and videostreaming have made the site a must-visit if you areinterested in up-to-date military communications information.
Available formats: Online Flip Technology | PDF | Mobile
Published six times per year
GMC
VSAT Network Operator
Satellite Operator
R&D
Equipment Distributor
Consultant
Launch Services
Government Advisor
Equipment Manufacturer
Embassies
MoD/DoD
Navy
Army
Airforce
Other
Circulation by Industry Sector
230
260
140
300
89
125
560
1,600
340
1,109
660
990
640
1,302
Total Circulation8,345
Circulation by Region
Asia 22%
Africa 15%
Europe 37%
Middle East 9%
North America 13%
L.America 1%N.Africa 3%
MAGAZINES...
Media Information 2019 | www.satellite-evolution.com 9
Satellite Evolution Group Media Information 2019
C4ISR Homeland security Blue force tracking COTS Wearable technology for the battlefield Tactical communications
FEBRUARY 2019 APRIL 2019
JUNE 2019 AUGUST 2019
OCTOBER 2019 DECEMBER 2019
Personal role radios Shipboard communications Interference Radar First responders interoperability
Remote vehicles The mobile battlefield UAS Air defence missile guidance systems Cybersecurity
Ruggedized networks Training Hosted payloads Vehicle intracommunications Sub-sea communications
Maritime security VSAT Laser as a weapon Military grade modems and amplifiers Government networks
Inter-vehicle communications Antennas and terminals Border security Tactical communications Cognitive radios
Editorial Programme 2019
...MAGAZINES
Media Information 2019 | www.satellite-evolution.com10
Satellite Evolution Group Media Information 2019
As the entrepreneurial spiritbecomes more and morerelevant to this new space era, itis becoming increasingly difficultto predict where we’ll be in theyears to come, let alone keepon top of the developments thatare happening now.
A rapidly-changing space sectordemands a platform that cankeep pace, reporting on all thelatest technical and commercialdevelopments. We are happy towelcome you all to NewSpaceInternational!
Published six times per year
NEWSPACEINTERNATIONAL
NEWSPACE INTERNATIONALNewSpace International is brought to you by the world-class informationgroup - Satellite Evolution. Published six times per year, NewSpaceInternational is available online and via email, direct to your desktop ormobile device.
NewSpace describes the move towards today’s emerging privatespaceflight industry. Gone are the days when the satellite and space sectorswere dominated by government organisations - today it is all about thecommercial players who are looking to harness space in a completelynew way.
Developing fast, better, and improved access to space and spaceflighttechnologies, we are entering an exciting new era for the global spacecommunity.
Available formats: Online Flip Technology | PDF | Mobile
NEW for 2019
International Space Agencies
R&D
Satellite Operators
Satellite Manufacturers
Education
Launch Services
Government Advisor
Equipment Manufacturers
Consultants
MoD/DoD/Cybersecurity
Space Mining
Space Tourism
Earth Imaging
Space Engineers/Technicians
Circulation by Industry Sector - 4,754
130
160
110
190
360
105
310
790
240
630
89
590
340
710
Pho
to c
ourt
esy
of B
itcoi
n
MAGAZINES...
Media Information 2019 | www.satellite-evolution.com 11
Satellite Evolution Group Media Information 2019
Space tourism Small satellites Launch sector Asteroid mining
JANUARY 2019 MARCH 2019
MAY 2019 JULY 2019
SEPTEMBER 2019 NOVEMBER 2019
Earth observation Off-world settlement On-orbit satellite servicing Manufacturing in space
Space commercialisation Lunar exploration Propulsion technologies IoT
Off-world connectivity Constellations Ground segment technology Big data
Mars exploration Deep space crew health Commercial spaceflight Quantum communications
Space farming Debris Cybersecurity In-air launch vehicles
Editorial Programme 2019
Simplify YOUR MARKETING with the Satellite Evolution Group
...MAGAZINES
Media Information 2019 | www.satellite-evolution.com12
Satellite Evolution Group Media Information 2019
SATELLITE EVOLUTION NEWSWEEKHow do you get your message across to over 5,000 of the industry’sleading decision makers on a weekly basis? Simple, with the SatelliteEvolution NewsWeek newsletter. Distributed on the Thursday of eachweek, the newsletter has established itself as a leading industryinformation resource. The newsletter is produced in html format anddelivered directly to the reader’s inbox.
Each issue is generated by our experienced team of journalists andprovides news, video reviews, key articles and event information. Thenewsletter is distributed using the integrated marketing features ofWebCRM.
Open ratesHowever, simply sending out a newsletter is not the whole answer. Youhave to take into account the time, day of the week, and format requiredto obtain the best open rate. Yes, it is true – not all subscribers open theproduct they have subscribed to. Achieving high levels of open rates isdown to experience and quality of content.
Open rates for B2B publishers in the technology sector are fairly steadyat around 21.57 percent. Satellite Evolution NewsWeek enjoys an openrate of around 21-29 percent.
Advertising OptionsSatellite Evolution NewsWeek offers you a dynamic weekly marketingoption. It is the ideal vehicle to deliver your message without any fuss inan efficient and timely manner. Each issue may be sponsored and inaddition there are two leaderboard positions. Advertising positions arebooked on a first come, first served basis.
Circulation by OccupationalBreakdown
Senior Manager 1,324
Network Engineer 1,171
Broadcast Engineer 663
Maritime Engineer 659
VSAT Technician 612
Distributor 408
Oil/Gas/Mining Technician 346
Government Advisor 153
Military 151
Consultant 102
Researcher 51
Total subscribers 5,640
Please note - all prices are quoted per calendar month.
CTR RatesWith all the banners that haveflooded the Web in recent years,most display adver tisingcampaigns now generally fall intoa clickthrough rate (CTR)average of just 0.1 to 0.3 percent.That means only one to threevisitors out of every 1,000 whosee your banner ad clickthroughto your website.
According to Display Bench-marks Tool the averageclickthrough rate on ads acrossthe whole Web is 0.07 percent ofimpressions (views).
Recent CampaignsOur recent client campaigns haveachieved CTR rates of up to 1.5percent. No wonder our repeatonline bookings are so high.
Advertising RatesSponsorship US$3,500Leaderboard US$2,900Banner US$1,500Logo US$500
NEWSLETTER...
Media Information 2019 | www.satellite-evolution.com 13
Satellite Evolution Group Media Information 2019
DIGITAL BROCHURESWith any new product or corporate information the marketingneeds to be delivered in a dynamic way to catch the eye ofpotential customers. One way of doing this is to blend a rangeof options such as video, print and online.
A digital brochure is compiled using your material; using awhite paper, product datasheet, company profile or case study;designing it to your specification and then converting it into astunning digital brochure—turning your information into a muchricher browsing experience.
Most importantly, with the brochure the content is totally flexible.The brochure can be hosted at Satellite-Evolution oralternatively supplied to you for hosting on your own site.
To engage with the customer the brochure can be designed around video content and audio. The use of video todeliver a comprehensive marketing message is not in dispute. Video is now the medium that smart businessesuse as a tactic to improve consumer engagement. Video usage is growing – it is now a viable marketing channeland allows companies to create and share remarkable content with their audience in a way that plain text willnever match.
The finished brochure can be emailed to your client base, circulated on Twitter and other social media, uploadedto your website and linked to your corporate collateral. The brochure is constructed to be mobile friendly and willwork across most platforms including iPhone and Android.
PromotionIf you need us to promote the brochure for you we will include it in with our weekly newsletter for a 3-6 monthperiod. In addition the brochure will be placed on the satellite-evolution.com site.
Some examples of how brochures can be utilised are:
New product/service launch Company profile/corporate brochure Profile of an existing range of products/services Customer survey Case studies and testimonials Financial results
...DIGITAL BROCHURES
Media Information 2019 | www.satellite-evolution.com14
Satellite Evolution Group Media Information 2019
SATELLITE EVOLUTION.COMwww.satellite-evolution.com is the online platform for the Satellite EvolutionGroup. A content-rich platform with over 3,500 pages of information, it isopen access and requires no login to access the content. Information forthe online platform is delivered by our experienced group of editors andcontributors, as well as those satellite sector companies contributingmaterial directly.
The platform is underpinned by the high-quality and reputable magazines:
Satellite Evolution Asia Satellite Evolution EMEA Global Military Communications NewSpace International
Global platformThe platform is not regional but global in its coverage. With up to 743visits per day and a bounce rate of 51 percent the platform is clearly theultimate source of satellite sector information.
Visitor Demographics (Top 38)Visitors (September 2018)
1) USA 23.8%
2) UK 19.0%
3) Norway 7.0%
4) France 4.6%
5) India 3.0%
6) Singapore 2.4%
7) Vietnam 2.3%
8) Germany 2.1%
9) Netherlands 2.1%
10) Canada 2.1%
11) Japan 1.9%
12) Spain 1.8%
13) Israel 1.5%
14) UAE 1.4%
15) Italy 1.4%
16) Malaysia 1.3%
17) Australia 1.3%
18) South Korea 1.3%
19) China 1.2%
20) Philippines 1.2%
21) Russia 1.2%
22) Sweden 1.0%
23) Hong Kong 0.9%
24) Luxembourg 0.9%
25) Jordan 0.7%
26) Belgium 0.6%
27) Brazil 0.6%
28) Indonesia 0.6%
29) South Africa 0.5%
30) Portugal 0.5%
31) Thailand 0.5%
32) Turkey 0.5%
33) Switzerland 0.4%
34) Ireland 0.4%
35) Pakistan 0.3%
36) Denmark 0.3%
37) New Zealand 0.3%
38) Austria 0.3%
satellite-evolution.com uses Alexa Internet to monitor its global web presence and rating.Since October 2016, the Satellite Evolution Group has been using Web-Stat to monitorsite visitors and activity.
Key FactsAverage Bounce Rate 51.60%Average Daily Page Views per Visit 2.8Daily Time on Site 10.4 minutesAverage Daily Visits 743Server Uptime 99.91%
Mobile Visits by Platform TypeiOS 53.4%Android 43.3%Blackberry 1.0%Other 1.4%Symbian 0.6%Windows 0.3%
SATELLITE EVOLUTION PORTAL...
Media Information 2019 | www.satellite-evolution.com 15
Satellite Evolution Group Media Information 2019
WEBSITE STATS
Month 2018 Visitors Pages Time on Site Bounce Rate New VisitorsAugust 22,430 40,630 10.90 47.8% 58.56%July 23,620 52,930 10.10 51.3% 51.65%June 24,810 48,370 9.50 52.8% 43.67%May 21,770 52,770 9.90 54.0% 53.16%April 22,950 43,390 9.30 52.3% 43.40%
Visitors by Job Function Hardware Developer 18%Network Engineer 16%Broadcast Engineer 15%VSAT Technician 12%Maritime/Oil/Gas Engineer 10%CEO/COO/CTO/CMO 7%Distributors 6%IT Managers 4%NGOs 3%Government Advisor 2%Consultant 2%Researcher 1%Student 1%R&D 1%Scientist 1%Military Officer 1%
Preferred Browser used by Visitors Chrome 69.2%Firefox 11.9%Internet Explorer 10.4%Safari 4.7%Edge 2.5%Opera 0.7%Other 0.5%
Browser Device used by Visitors Desktop 79.20%Mobile 18.58%Tablet 2.22%
Content-richThe key to a successful site is must-read content.Content is King and at the Satellite Evolution Groupwe have a reputation for delivering must-read contentfrom a wide range of articles and editorials based onanalysis, trends, technology, events, news andproducts. Satellite-evolution.com ensures that the siteis relevant and constantly populated with new qualitycontent – resulting in high levels of visitor loyalty. Inaddition, our top search engine ranking guarantees highlevels of new visitors.
Visitor DemographicsWhat do we know about our visitors to satellite-evolution.com? We know where they come from interms of geography. We also know their areas ofinterest in terms of sectors - such as launch, groundsegment, maritime etc. Because we drive traffic to thesite from our established portfolio of products(magazines, newsletters, twitter and video feeds), wehave an excellent grasp of their job function.
Content is KingThe content available on the satellite-evolution.complatform dictates to a greater extent the type of visitorwe are reaching. Our content is diverse from groundsegment to space and everything in between. Ourcoverage of vertical markets is also in-depth. Contenton the platform covers the following market sectors:
Banking Broadcast (4K/DTH/SNG/OTT) Cellular Backhaul Disaster Recovery Enterprise Sector Government Services Healthcare Homeland Security In-flight Connectivity LEO/MEO/GEO M2M/IoT Maritime Medical
Military Mining Modem/Amplifier Technology Oil & Gas Operators Satellite Insurance SCADA Teleports Utility Sector VSATs
Member of the GlobeNewswire Distribution Network
...SATELLITE EVOLUTION PORTAL
Media Information 2019 | www.satellite-evolution.com16
Satellite Evolution Group Media Information 2019
ONLINE ADVERTISING POSITIONSIn October 2016 satellite-evolution.com launched itsnew content-rich information portal. Designed to bethe No.1. information resource for the satelliteindustry, visitors have access to a wealth ofinformation all in one place.
The site has been designed to maximise youradvertising exposure. Positions include leader-boards, skyscrapers, MPU, featured products andvideos. To guarantee your company in one of theseprime locations please book early.
Online TipsAbout 30 percent of B2B marketing managersevaluate the performance of their online campaignsby the clickthrough rate. Please remember - clicksaren't a useful measure of performance though inmany cases. However, before you book your onlineadvertising you should take into account thefollowing:
Ad Position Type of Online Ad
Target Audience Creative
Clickthrough rates are affected by all the aboveparameters. With B2B clickthrough rates at the lowestpoint for ten years - think carefully about the type ofonline ad and the creative - as it can affect resultsby as much as 50 percent. If in doubt speak to yoursales contact.
As a general rule the following ad sizes generatethe best results:
Leaderboard Skyscraper MPU
CreativeIn today’s world of multiple online ads - gettingnoticed immediately is the key. Having a goodproduct that excites people is not enough. Createan ad that catches the attention and regularly refreshits message.
Target Your Potential Customers Using VideoAccording to Cisco, by the end of 2020 video will account for 79 percent of all Internet traffic. Video will bethe future of content marketing. Don’t miss out - engage with SatTV now!
ONLINE ADVERTISING POSITIONS...
Media Information 2019 | www.satellite-evolution.com 17
Satellite Evolution Group Media Information 2019
Digital Magazine SponsorshipThe Satellite Evolution digital magazines are produced using our established 3D technology publishingprogram. Several thousand visitors to our website download each issue due to its compatibility to mobiledevices and its ease of use. Add this to our usual circulation and our digital publications offer a fantasticlevel of exposure to all sectors of the satellite industry.
Sponsorship of the digital magazines involves two elements. Firstly, a banner advertisement at the top ofour magazine emailer. Secondly, a leaderboard-sized banner positioned at the top of the digital magazineitself. The leaderboard is visible the entire time the publication is being viewed (every page), maximisingthe opportunity to grab the reader’s attention.
TWITTERUsing Twitter to promote, connect and brand your company mightsound easy. However, it is a marketing art. Every day, millions ofpeople use Twitter to create, discover and share ideas with others.However, Twitter can be an effective way to reach out to businessestoo. Twitter is the ideal way to communicate with your customers. It isnow the new way to promote, connect and brand a company.
@satelliteevo prides itself on generating a buzz and helping topromote the brands of our Tier 1/2 clients and associates.
@satelliteevo has over 3,100 followers generating up to 56,000 tweetimpressions per month.
TWITTER STATS @satelliteevo
Month 2018 Tweets New Followers Mentions Profile Visits ImpressionsAugust 137 35 10 529 48.5KJuly 119 33 8 361 51.4KJune 150 37 13 331 48.1KMay 90 20 5 344 56.2KApril 146 28 5 424 61.4KMarch 205 34 11 760 76.2K
Twitter audience by country@satelliteevo (Top 10)1) USA 23%
2) UK 16%
3) Netherlands 5%
4) France 5%
5) Spain 3%
6) India 3%
7) Mexico 2%
8) Germany 2%
9) Canada 2%
10) UAE 2%
Twitter audience by device@satelliteevo1) Desktop/laptop 11%
2) iOS device 57%
3) Android 30%
4) Blackberry 1%
5) Other 1%
In August@satelliteevo helped Keith Frost @Arqiva earn a toptweet of 2,331 impressions for: discussing the forces drivingincreased demand for #Cloud capabilities, the requirements forcloud provision and the competitive advantages to gain withinthe satellite sector
Media Information 2019 | www.satellite-evolution.com18
Satellite Evolution Group Media Information 2019
SATTV WEEKThe use of video to deliver a comprehensive marketing message is notin dispute. Video is now the medium that smart businesses use as atactic to improve consumer engagement. Video usage is growing – it isnow a viable marketing channel and allows companies to create andshare remarkable content with their audience in a way that plain text willnever match.
SatTV Week is the ideal marketing vehicle to enable you to reach theglobal satellite industry through the power and reach of video broadcasting.Get your message across using the Internet and the latest streamingtechnology to a highly specialized audience. Not only can we broadcastyour message across the web, we can promote it across our entire mediaplatform. In addition, we can supply you with a copy of the production foryour own marketing activities.
Option 1 - SatTV Week SponsorAt the heart of SatTV Week is our extensive coverage of companiesinvolved in the industry and interviews with some of the sector’s top
executives. Sponsorship includes opening and closingbranding credits on each broadcast plus a logo on theSatTV channel.
Price: 6 months minimum contract - US$8,500
Option 2 - SatTV Technology UpdateSatTV Technology Update is a new way of getting yourtechnology or product/system message across to yourpotential customers. Send us the information and wewill turn it into an easily understandable broadcast andpromote it through the newsletter and the web.
Price: Price per broadcast - US$1,500
Option 3 - CommercialsInclude a short 12 second commercial in our SatTVWeek broadcast and get your product, corporate orevent message across to our global viewers.
Price: Price per commercial - US$750 (price includesproduction by our designers—placement for onecalendar month).
DEMOGRAPHICS(TOP 13 VIEWING COUNTRIES)1) USA 8.7%
2) UK 4.6%
3) Germany 1.6%
4) Singapore 1.5%
5) Israel 1.2%
6) Australia 1.0%
7) Canada 0.7%
8) Austria 0.5%
9) Spain 0.4%
10) UAE 0.4%
11) Belgium 0.4%
12) Netherlands 0.3%
13) Ireland 0.3%
Performance1) Video Viewings 5,0002) Estimated Minutes Watched 9,600
Top Playback Locations1) YouTube Watch Page 85%2) Embedded Player (External) 14%3) YouTube Channel Page 0.4%4) Other Sources 0.6%
Top Traffic Source1) External 45.2%2) Suggested Videos 11.9%3) YouTube Search 20.4%4) Other 8%
Gender1) Male 79%2) Female 21%
Data: YouTube - January 2018- September 2018
SATTV WEEK...
Media Information 2019 | www.satellite-evolution.com 19
Satellite Evolution Group Media Information 2019
GVF DIRECTORY AND SATELLITE RESOURCE GUIDE 2019GVF serves as the unified voice and advocate of the international satelliteindustry. Established in 1997, the GVF is celebrating over 20-years as anon-profit and non-partisan association that was founded by 27 companiesfrom throughout the world, and has grown to a community of nearly 200commercial organisations in every major region of the world.
Published every year since 1999, the GVF Directory & Satellite ResourceGuide has come to be regarded by the satcom industry as an essentialbuyers’ guide, with corporate listings of manufacturers and suppliers,market reports, and case studies on vertical and horizontal marketapplications. Many public and private-sector purchasing offices use theDirectory as an internal reference for acquisitions.
The GVF Directory & Satellite Resource Guide 2019 will be produced inprint, CD and web formats. Over 5,000 copies of the Directory will bedistributed directly to a targeted audience of satellite industryprofessionals, and distributed at key industry events around the world.Copies will also be available at GVF conferences and workshops.
The full-colour, glossy format provides a professional platform tostrengthen corporate branding with targeted advertisements. These canbe displayed as a complement to your company’s listing, logo and casestudy.
Also available in digital formats, the electronic versions provide ease ofuse when travelling or searching for a particular company. The web-basedversion is available by visiting the Satellite Evolution Group website. Viewthe 2018 edition at http://bit.ly/2IlL2Px
Published annually, the GVF Directory & Satellite Resource Guide givesyou a targeted marketing platform for your company and products.
Advertising Rates US$Position Full Assoc
Member Member
Inside Front Cover 3,912 4,407Inside Back Cover 3,912 4,407Outside Back Cover 3,912 4,407Double Page Spread 5,825 6,575Full Page 3,762 4,237Half Page 2,087 2,452Quarter Page 1,100 1,220Logo FREE 212
GVF Circulation by RegionLatin America 550Africa 600Europe 850Middle East 750North Africa 470Asia-Pacific 950North America 1,100
Event DistributionSatellite 2019CABSAT 2019NAB 2019CommunicAsia 2019IBC 2019AfricaCom 2019PTC 2019
...GVF DIRECTORY
Media Information 2019 | www.satellite-evolution.com20
Satellite Evolution Group Media Information 2019
MAGAZINE ADVERTISING RATES - All rates effective October 2018. All prices in US$
All rates 4col
Number of Insertions 1x 3x 6x 8x 10x 12x
Issue Coverwrap 8,500
News Page Earpiece 2,500 2,300 2,100 1,900 1,700 1,500
Double Page Spread 9,500 8,900 8,000 7,100 6,500 5,900
Full Page 6,200 5,800 5,500 5,200 4,800 4,200
Half Page 3,960 3,560 3,360 3,160 2,940 2,720
Quarter Page 3,560 3,160 2,960 2,560 2,160 1,760
Outside Back Cover 7,800 7,300 6,800 6,300 5,800 5,300
Inside Front Cover 7,400 6,900 6,400 5,900 5,400 4,900
Inside Back Cover 7,400 6,900 6,400 5,900 5,400 4,900
Please note - advertising booked in the printed magazine automatically appears in the digital edition. To bookin digital issues only please contact the sales team.
DIGITAL MARKETING OPTIONS
Satellite Evolution Portal Satellite Evolution Newsletter
Pop-up MPU $3,500 Sponsorship $3,500
Leaderboard $2,900 Leaderboard Top $2,900
Skyscraper $2,600 Leaderboard Middle $2,600
MPU $1,500 Leaderboard Bottom $2,400
Logo Button $500 Banner $1,500
Please note - all prices quoted are per calendar month.
Webinars Starting at $6,500
SatTV News Sponsor $8,500 for 6 months
Video Commercial $1,200 for 12 seconds
Video Technology Update $3,500 per broadcast
Film Day $1,450 per day/one camera/plus expenses
Please note - all prices quoted are per calendar month. The only exceptionis the Digital Issue Mailer which is charged on an issue-by-issue basis.
ADVERTISING RATES...
Media Information 2019 | www.satellite-evolution.com 21
Satellite Evolution Group Media Information 2019
ONLINE MATERIALSPECIFICATIONSGIFs should be sent at 72dpi (notexceeding 56K). Please do notexceed pixel dimensions as thiscauses distortion.
Pictures for use online should besupplied in GIF or JPEG format.URL links should be clearlymarked. Please note that, whilewe accept flash files for theSatellite Evolution site, someemail systems will not allowthem.
FLASH SPECIFICATIONSSWF files must be published inversion 11 or lower. The linkingURL must be embedded. Filesmust not exceed 100k.
For expanding files pleasecontact the Publisher.
PRINT AND ONLINE SPECIFICATIONSPress optimized high resolution PDF files should be supplied. Files shouldbe composite CMYK, include registration marks and be a minimum 300dpi.Files supplied to a lower resolution will result in inferior print quality.Essential matter must be kept at least 15mm from trim edges on bleedadvertisements. It is recommended that material is prepared to theRecommended Standards for Advertising Material for Web OffsetPublications (SWOP). Conversion of all other material will be charged atcost.
Colours: All colours are reproduced using process 4 colour. Special andmatched colours and metallic inks can be used only by specialarrangement and will incur additional charges.
Printing and binding: Issues are printed using web offset. Bindingmethod may be wire stitched or perfect bound. Please check withProduction Manager for issue detail.
PRINT SPECIFICATIONS
Advertising sizes (mm) Width Height
Double Page Spread Bleed 425 286
Double Page Spread Trim 420 280
Full Page Bleed 216 286
Full Page Trim 210 280
Full Page (type area) 180 250
Half Page Island 124 178
Half Page Vertical 86 254
Half Page Horizontal 178 124
Quarter Page Vertical 86 124
Quarter Page Horizontal 178 60
Earpieces 40 15
ONLINE SPECIFICATIONS
Sizes in pixels Width Height
Leaderboard 728 90
Skyscraper 120 600
MPU 300 250
Banner 468 60
Button/Logo 100 100
Please make sure that you leave at least 15mm between live text andtrim edge.
...ADVERTISING SPECIFICATIONS
Media Information 2019 | www.satellite-evolution.com22
Satellite Evolution Group Media Information 2019
Richard HooperPublisher
Tel: +44 1483 831706Email: [email protected]
Amy SaundersEditor
Tel: +44 7464 548193Email: [email protected]
Belinda BradfordMarketing and Business Development Manager
Tel: +44 7384 545068Email: [email protected]
Chris AyresRegional Sales, CAMSTel: +44 1778 441165
Email: [email protected]
Sam BairdRegional Sales, Whitehill Media
Tel: +44 1883 715697Email: [email protected]
DS Air Ltd1 Langhurstwood Road
Horsham West Sussex RH12 4QDUnited Kingdom
Tel: +44 1403 273973Fax: +44 1403 273972
Email: [email protected]: www.satellite-evolution.com