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S.A.S.L “Stay Away Stay Loud”. Kayron Macon & Dashua Roldan 11 th grade Age’s 1 6 & 17. Mission Statement. Mission Statement SASL is here to make music lovers listening experience trouble-free, and pleasurable by removing the tedious deed of untangling your headphones. Opportunity - PowerPoint PPT Presentation
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S.A.S.L“Stay Away Stay Loud”
Kayron Macon & Dashua Roldan 11th grade
Age’s 16 & 17
Mission Statement Mission Statement
SASL is here to make music lovers listening experience trouble-free, and pleasurable by removing the tedious deed of untangling your headphones.
Opportunity We will insert polarized magnets into the
inner lining of the headphone wire, preventing the headphones from tangling.
Our product is both unique and of great quality.
Business Profile Type of Business
RetailAffordable Provides online shopping, with
product reviews by previous customers
Legal StructureOur business is a partnership
Insert an image of your
product or service
here.
Qualifications I’m qualified to run this business because:
We are part of our own target market.
We will have taken a Relationship Selling Training Course.
We have taken an entrepreneurship class
Market AnalysisIndustry Name Consumer Electronics
Industry Size $ 80 Billion
Total Population U.S population of people using headphones
Target Market Male and females ages 3-75
Potential Market 98% of our target market say they use headphones on a daily basis.85% of our target market say they are willing to design they're own headphones on our online store.
308 Million
264 Million
270 Million
Total Population
Target Market
Potential Market
7
Target Market Segment Demographics
Males and Females who like to listen to music
Ages 3-75
Geographics United States
Psychographics People who don’t enjoy the
stress of untangling headphones.
Buying Patterns Music listeners willing to
buy high quality headphones that won’t tangle, at a reasonable price.
Competitive AdvantageSASLSonyJCVFactors
Average
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
Expensive reasonable
average Decent great
Over Head Air buds Magnetic Polarization
2201 E. Dominguez St.Long Beach, CA 90810
630 Old Country RoadGarden City, NY 11530
280 Huyshope Ave. Hartford, Ct 06104
Fair Fair Excellent
Marketing Mix
People Product Place Price Promotion
Males and Females age 3-75
Business cardsFlyersWebsite/Social
Networks
online
SASL Headphones Affordable
Promotional MixAdvertising Flyers and business card. $9.35
Publicity Word of Mouth, Facebook, Twitter, etc.. $0.00
Personal Selling Use our products in public $0.00
Sales Promotion
Month of December free shipping & gift wrap. $15.00
Total Monthly Promotional Expense $24.35
Promotional Expense MonthlyAmount
Cost of Materials/Labor
MaterialsMaterial Description Cost/Total Quantity Cost per Unit
Magnet copper cord $16.34 $.43
I-cord $ 11.37 $.87
Ear Buds $11.89 $.15
Total Material Cost per Unit $1.45
LaborLabor Cost per Hour Time (in Hours) to
Make One UnitLabor Cost per Unit
$8.25 1 min. or .016 $.13Total Labor Cost per Unit $.13
COGS (per Unit) $1.58
Description of One Unit of Sale: One pair of SASL
headphones
Economics of One Unit
Selling Price (per Unit) $15.00 (plus shipping & handling)
COGS (per Unit) $1.58
Other Variable Expenses (per Unit) $0.00
Total Variable Expenses (per Unit) $1.58
Contribution Margin (per Unit) $13.42
Description of One Unit of Sale:
One pair of SASL headphones
Average Monthly Fixed Expenses
Fixed Expense Average Monthly Expense
Salaries of Employees $100.00
Advertising $9.35
Depreciation $20.00
Rent/utilities $20.00
Total Average Monthly Fixed Expenses $149.35
Time-Management PlanSchedule for a Typical Week
Total Hours in a Week = 168
New Business
School
Free Time
0 10 20 30 40 50 60 70 80 90
27
52
89
Hours
Monthly Sales ProjectionsFirst Year
Total Units Sold
186
0
20
40
Jan Feb Mar Apr May June July Aug Sept Oct Nov DecUni
ts S
old
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.12
Monthly Fixed Expenses
Contribution Margin per Unit
= Monthly Break-Even Units
= 12$149.35
$13.42
Projected Yearly Income Statement First Year
Selling Price per Unit $15.00
Number of Units Sold 186
Total Sales $2,790.00
Variable Expenses $293.88
Contribution Margin $2,496.12Fixed Operating
Expenses $1,792.20
Pre-Tax Profit $703.92
Taxes @ 15% $105.59
Net Profit $598.33
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
DBA Hartford, CT $10.00
Partnership agreement
Weber & Myers, LLC $150.00
Laptop/Cell-phone Amazon.com Already Owned
Small Shipping boxes Amazon.com $15.62
Magnet Copper cord Amazon.com $16.34I-Cord Amazon.com $11.37
Ear Buds Amazon.com $11.89
Total Start-Up Expenditures [$] $215.22
Cash ReservesEmergency Fund $
Reserve for Fixed Expenses $
Total Start-Up Investment
107.61
$1057.53
735.00
ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
$598.33
$2790.00X 100 = 21%
$598.33$1,057.53 X 100 = 57%
$0.21
$0.57
Financing Strategy
Source Amount Debt Equity Gift
Personal Savings $1057.53 X
$1057.53Total Start-Up Investment
• Debt free Total: $1057.53
Business Responsibility& Philanthropy Business Responsibility We will have our customers informed on new items, by
having information on our website. Also we plan to make business cards and flyers to get customers interested.
Philanthropy SASL will donate 4% of their earnings to the Hartford
Youth Scholars Foundation
Business and Personal Goals
Double profits in the first six months of sales
Start up a business website
Graduate high school with high honors
Attend prestigious universities
Business Personal
K: Open an electronics shop full of our own brand products.
D: Have products sold at well known stores.
Shor
t-ter
mLo
ng-te
rm
DK: Earn a Master’s degree
DK: Major in Electronic Engineering
Stay Away & Stay Loud
Thank you for your consideration.
S.A.S.LPlease Visit Us At
www.saslheadphones.webs.com