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    Management toolProcess tool

    Product tool


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    The Greening of a company

    Im often asked if I have any recommendations for companies

    beginning an environmental program, concludes Bartell.

    First and foremost, I say to measure where youre starting from.

    Then, have a strategic plan and set specific goals. Take your firststepits not so important how big the step is, whats important is

    that you take it. Stop thinking of green programs as expenses andstart thinking about them as profit opportunities. Maybe mostimportant of all, dont overlook anything.

    The opportunities for environmentally conscious programs areeverywhere in your data centre, with power settings on your PCs,

    with recycled content packaging, by choosing more environmentallyfriendly materials, by establishing recycling programs for yourproducts, by giving your customers power savings optionsyoullsoon find your company both helping the environment and benefitingfinancially.

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    Motorola ispronounced motrol; NYSE: MOT was anAmerican-based, multinational, telecommunications company basedin Schaumburg Illinois, which was split into two independent publiccompanies, Motorola Mobility and Motorola Solutions on January 4,2011 after having lost $4.3 billion from 2007 to 2009.

    Before it was split, the company was a manufacturer of wirelesstelephone handsets, and also designed and sold wireless network

    infrastructure equipment such as cellular transmission base stationsand signal amplifiers.

    Motorola's home and broadcast network products included set-topboxes, digital video recorders, and network equipment used toenable video broadcasting, computer telephony, and high-definitiontelevision.

    Motorola's handset division is focused on smart phones usingGoogle's open-source Android mobile operating system. The firstphone to use the newest version of Google's open source OS,Android 2.0, was released on November 2, 2009 as the MotorolaDroid (the GSM version launched a month later, in Europe, as theMotorola Milestone).

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    Type Public

    Industry Telecommunications

    Fate Split Successor Motorola Mobility

    Motorola Solutions

    Founded September 25, 1928Headquarters 1303 East Algonquin Road, Schaumburg, Illinois, US

    Area served Worldwide

    Key people Greg Brown (President & Co-CEO)Sanjay Jha (Co-CEO)

    Products Mobile phonesSmart phone

    Two-way radiosNetworking systems

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    Product..Cable television systems

    Wireless Broadband NetworksRFID Systems-radio frequency identification

    Mobile Telephone Infrastructure

    Revenue - $ 22.044 billion (2009

    Operating income- $-158 million (2009)Net income- $-51 million (2009)

    Total assets- $25.603 billion (2009)

    Total equity- $9.775 billion (2009)

    Employees- 60,000 (2010)

    Website -

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    Management tools

    Government and defence

    Supplier code of conduct

    Environment Solution

    EHS Policy

    Six Sigma:

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    Management Tools

    Government and defence:

    Motorola ranks 6th out of 18 leading electronics manufacturers inGreenpeaces Guide to Greener Electronics of October 2010 (the

    company shares 6th place with its competitors Panasonic andNokia).

    Further declines in business during 2000 and 2001 causedMotorola to spin off its government and defence business toGeneral Dynamics. The business deal closed September 2001.

    Thus GD Decision Systems was formed from Motorola'sIntegrated Information Systems Group.

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    Vision and ManagementThe following long-term objectives reflect ideals and provide a

    vision of how intend to contribute to sustainable development:

    Product stewardship: Design all products for the environmentand for safety

    Zero waste: Reuse or recycle all waste materials

    Benign emissions: Eliminate from manufacturing sites allemissions that adversely impact the environment

    Closed loop: Fully integrate products and processes in therecycling loop to conserve natural resources

    Zero occupational injuries and illnesses: Create a workplacefree of occupational injuries and illnesses

    Green energy: Use energy in highly efficient ways, and increaseuse of renewable energy

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    EHS policy

    In their facilities and operations, Motorola Mobility aims tominimize environmental impact. Environment, Health & Safety(EHS) management system sets targets and drives continuousimprovement in safety, pollution prevention and resourceconservation throughout the design, manufacturing anddistribution of our products.

    To achieve this:

    Meet or exceed all applicable environment, health and safetylegal requirements, and other requirements to which theysubscribe in the countries where they do business.

    Work with their employees to maintain a healthy and safeworkplace.

    Proactively reduce occupational injury and illness risks, andpromote employee health and well-being.

    Establish sound EHS objectives and targets. Provide transparent EHS reports to stakeholders.

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    Endeavour to design and manufacture products forsustainable use of the earth's resources and to minimizecarbon footprint.

    Require suppliers to operate consistently with our SupplierCode of Conduct and all applicable EHS policies.

    Continuously evaluate EHS performance.

    Report progress and key issues to senior leaders andrelevant stakeholders.

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    Six Sigma is a business management strategy originallydeveloped by Motorola.

    The maturity of a manufacturing process can be described by asigma rating indicating its yield, or the percentage of defect-freeproducts it creates. A six sigma process is one in which 99.99966% of

    the products manufactured are statistically expected to be free ofdefects (3.4 defects per million).

    Six Sigma seeks to improve the quality of process outputs byidentifying and removing the causes of defects (errors) andminimizing variability in manufacturing and business processes.

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    Process tools

    Carbon footprint LEED

    Industry Solution

    Energy Management

    Monitoring Process


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    Carbon footprint

    In 2009, Motorola continued to develop:

    Assessment methodology.

    comparative lifecycle assessments (LCAs):

    To determine the lifecycle carbon dioxide emissions ofrepresentative Motorola products from each of their business'product portfolios.

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    With the study results, developing strategies to reduce product carbonimpacts.

    The majority of the lifecycle impacts of mobile phones 88 %andchargers 84 % occur during manufacturing.

    During the use phase of a mobile phone, a considerable amountof energy can be wasted when the charger is left on standby(plugged in, but not in use). Since 2000, we have reduced theaverage standby power of chargers by at least 70 %.

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    Ninety-two percent of the lifecycle emissions of our set-topsoccur when the device is used.

    The devices must often be continuously on or on standby toreceive data updates.

    working to reduce the energy consumption of our set-tops whenon and in standby mode. Some of our set-tops can becompletely shut down using an off switch.

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    Costs & Carbon Footprint

    Mobile computers, enterprise digital assistants, radio frequency

    identification (RFID) handheld terminals and bar-code mobileterminal scanners help streamline supply chains, operations anddistribution.

    Logistics products help drivers navigate the most efficient routespossible-reducing fuel costs and CO2 emissions.

    Mobile computers cut wasted time and fossil fuel by empowering

    mobile workers and first responders with the ability to capture and

    exchange critical information remotely.

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    They have reduced their carbon footprint by 35% and our energy use

    by 28% since 2005.

    In northern Illinois , in headquartered, 40% of

    electricity comes from renewable energy. Worldwide, its 21%.

    Mobility Services Platform IT personnel update, troubleshoot

    and maintain all mobile devices from their deskseliminating

    unnecessary travel, shipping and delays.

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    Leadership in Energy and Environmental Design(LEED)

    In 2009, conducted a gap analysis to assess the statusof our building portfolio against the LEED-ExistingBuildings Operations & Maintenance (LEED-EB)standards, which include:

    Sustainable site development

    Water efficiency

    Energy and atmosphere

    Materials and resources Indoor environmental quality

    Innovation in operations

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    Industry Solutions






    Property Management

    Public Safety



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    Improving Energy Efficiency Of Products

    Super-efficient, lithium-based batteries allow the use of

    almost 100% of the available energy. They also never need to be

    reconditioned or recalibratedmeaning energy isnt wasted in


    Products programmable features like standby mode, low-rate

    polling, face-down modes and variable backlighting save battery

    power and keep the device operating longer between charges,

    and System Development Software Kits provide energy-saving


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    Energy management

    In 2009, Motorola used 866 million kilowatt hours of energy, a 28 percent

    decrease from 1,207 million kilowatt hours in 2005.

    These figures are based on:

    1.Actual data covering 75 percent of total floor space in 2009, and 59 percentin 2005.

    2. Estimated impact based on average energy per square foot for theremaining percent.

    Energy use:

    electricity and natural gas:In million kilowatt-hours

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    ContEnergy reduction projects saved more than $6

    million in 2009.

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    Monitoring process

    Motto. take a risk-based approach to supplier monitoring that

    is modelled on the Global e-Sustainability Initiative/ElectronicsIndustry Citizenship Coalition supplier engagement model:

    Use of self-assessment questionnaires in which suppliers

    provide information on their environmental and labour policiesand management systems using the online tool, E-TASC.

    E-TASC provides customers with information and associated

    risks presented by suppliers, to identify areas for improvementand to target on-site audits.

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    Cont Detailed on-site audits conducted by a third-party firm

    commissioned by Motorola Mobility.

    Use a follow-up audit, conducted by a third party or the MotorolaMobility supply chain team, to verify that suppliers have made the

    necessary improvements

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    Motorola is on a mission to make its packaging greener. Their

    mantra for mobile phone packaging is simple: make it smaller, useless paper, use only paper.

    So far the volume of standard packs, and removed virtually all

    plastic from mobile phone packaging. At a minimum, they are

    made of 70 percent recycled material.

    The packs also are designed to fit all products and have aremovable sleeve that can be customized. This cuts down onwaste as any leftover boxes from one phone can be used for othermodels.

    Smaller packs dont just save paper, you also can fit more per

    truckload, reducing the fuel needed to ship them around. One canfit almost five times as many per pallet of the new micro pack,compared to previous standard pack.

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    Product tools

    Eco- labeling


    Counterfeit Battery

    Certificate Corporate Responsibility

    Recycling Facility

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    The Motorola adapter has now been designed to beenergy-efficient. In fact, Motorola is also the foremostmajor mobile phone manufacturer to redesign its entirefleet of mobile phone and accessory chargers, which bearthe Energy Star-qualified logo.

    By looking at products with Energy Star-qualified labels,consumers are able to determine which energy-efficientproducts are able to meet the energy efficiency standardslaid down by the US Department of Energy and the US

    Environmental Protection Agency.

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    Motorola has also been focusing its attention to itstake- back programs:

    Between 2004 and 2005, the companys volume of

    recycled products grew from 1,182 metric tons to 3,777metric tons, and through 2006, its universal take -backschemes were able to collect 5,000 metric tons of electricand electronic product waste that were to undergorecycling.

    To date, the countries where in Motorola facilitates take-back programs embody over 90% of the companys mobilephone unit sales.

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    Motorola has also launched its Race to Recycle Programthat empowers accredited K-12 schools to do their part insustaining environmental programs. Students, parentsand communities work hand in hand to collect old and

    depleted mobile phones, which they hand over toMotorola for reuse and recycling in exchange for financialreward. Each participating school can actually be paid upto $21,000 per year.

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    Motorolas Economoto

    business unit is the Enterprise Mobility Solutions encompassinganalog & digital systems, embedded semiconductor solutions,voice and data communications products and structures, highlydeveloped data capturing, mobile computing, wirelesscommunications and other related solutions.

    Its second business division is the Home and Networks Mobility,which provides users connectivity to integrated, end-to-endsystems that deliver digital entertainment, information, andcommunications services over a variety of wireline and wirelessbroadband network architectures,.

    Its third business division is the Mobile Devices including

    wireless handsets, as well as cellular and wireless systemsranging from integrated software applications to Bluetooth-enabled accessories.

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    Cont.The Motorola Renew is the worlds first mobile phone made

    using plastics comprised of recycled water bottles.Eco-conscience has been nagging lately, the environmentallyresponsible Motorola Renew was designed. The phone made from25 % post consumer recycled plastics, and its plastic case is 100 %recyclable. Its also the worlds first carbon neutral phone.

    Through an alliance with, Motorola offsets the

    carbon dioxide required to manufacture, distribute

    and operate the phone through investments

    in renewable energy sources and reforestation.

    The phone has earned Carbonfund.orgs

    Carbon Free Product Certification after an

    extensive product life-cycle assessment.

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    The company is also increasing the proportion of recycledmaterials that is used in its products.

    For example:

    The housing for the MOTO W233 Renew and MOTOCUBOA45 Eco mobile phones contains plastic from post-consumerrecycled water cooler bottles.

    According to the companys information all of Motorolasnewly designed chargers meet the current Energy Star

    requirements and exceed the requirements for standby/ no-load modes by at least 67%.

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    Are You Aware Of What a Typical CounterfeitBattery Can Do To You?

    It may reduce the sensitivity of the radios

    It may give an inaccurate battery strength indication

    It may have a short lifespan

    It may compromise your safety

    It may not be durable enough

    It lowers your efficiency

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    LRQA Certificate of Approval for ISO 14001:2004

    LRQA Certificate of Approval for OHSAS 18001

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    Corporate Responsibility/

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    Corporate Responsibility/Environmental Press Kit

    Jan. 24, 2011

    Motorola Solutions Foundation to Enable Chicago Students to Study inChina

    Nov. 04, 2010

    Motorola Recognized by Three Leading Sustainability Rankings

    Oct. 20, 2010

    Motorola Receives Second Annual EPA Green Power Leadership Award

    Oct. 12, 2010Motorola Volunteers in 37 Countries Support More Than 300 CommunityOrganizations, with a Focus on Environmental Sustainability

    Sept. 30, 2010

    Motorola Foundation Provides Support for Firemens Families for the

    Third Year Running Under its Moto September Love Programme

    Sept. 16, 2010

    Motorola Foundation Joins Change the Equation to Strengthen AmericanInnovation

    Aug. 30, 2010

    Motorola Foundation Pledges Financial Support for Pakistan Flood Relief

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    Cont.. Aug. 23, 2010

    Motorola Foundation $200,000 to Support Education and Healthcare inAfghanistan

    July 12, 2010

    Motorola Foundation Announces 2010 Innovation Generation GrantRecipients

    June 6, 2010

    Special needs children in UAE to benefit from Motorola Foundation grant June 3, 2010

    Malaysian Universities Receive Innovation and Scholarship Grants fromMotorola Foundation

    May 24, 2010

    Motorola Foundation ratifies its support to education in the Caribbean by

    donating US $30,000 to the ACCP-Motorola Scholarship Fund May 12, 2010

    Motorola Invites Its Employees to Participate in National Lab Day

    Apr. 26, 2010

    U.S. EPA Recognizes Motorola for Leading Green Power Purchases

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    Apr. 20, 2010

    Motorola Publishes Corporate Responsibility Report

    Apr. 16, 2010

    Ten Motorola-Sponsored Teams Advance to Final Round in 2010FIRST Robotics Competition

    Jan. 27, 2010Motorola Provides More than $1.6 Million in Aid for Haiti Earthquake

    Jan. 15, 2010

    Motorola Foundation Commits $7.5 Million for U.S. Science,Technology, Engineering and Math Education Programs

    Jan. 11, 2010

    Motorola chooses e-Learning Foundation as UK charity of choice.

    Web--- [email protected]

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    What Happens At The Recycling Facility

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    Enclosing millions of prepaid return envelopes with newproducts.

    Providing prepaid postage labels on website.

    Encouraging recycling through charity take-back programs.

    Holding electronics collection events at our facilities for

    employees and local communities. Offering periodic incentives such as product discounts.

    Participating with governments and other companies in take-back events and promotions.

    Placing collection containers in service centres.

    Partnering with industry and communities in programs such asMobile Muster in Australia, Green Box in China, Plug in toeCycling in the U.S. and Recycle My Cell in Canada.

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    A public-private partnership that brings together corporationsworking in close collaboration with ministries of health, global healthorganizations and other partners, Phones for Health uses theincreasing mobile phone coverage in the developing world tostrengthen health systems.

    A mobile phone-based application allows health workers in the fieldto file patient reports and check medicine supplies, speedingresponses to disease outbreaks and medicine shortages.

    The mobile phone transfers the data to a central database, wherethe data is mapped, analyzed and immediately available to healthauthorities, allowing rapid intervention for those at risk.

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