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In April 2011 we polled employees and asked them

about the e-book reading devices they use. Nearly

half of those who responded to the poll told us that

they didn’t use an e-book reader. I wonder how

those numbers have changed. I’m a Nook user

myself, and I know that I am seeing many more

e-book readers in people’s hands than I did just

a few months ago. I believe there are two factors

at work in that change. One, the technology is

constantly improving, making it easier and more

appealing to use these devices. And two, more and

more material is available electronically.

At SAS, we are thrilled to be part of that movement.

Our documentation has been available online for

years now; that’s the most popular way for people

to access our documentation. And, books from

SAS Press are following closely behind. Now, we

have an extensive library of books available to view

on a number of different e-book reading devices,

and you, our customers, are taking full advantage

of all the options we offer.

I am very interested in watching how this

market trend develops. I promise you that

SAS will always be committed to bringing

you the resources you need delivered in the

formats you prefer.

Kathy CouncilVice President PublicationsSAS

SAS® Press 2

Featured New Books

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trade-marks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011, SAS Institute Inc. All rights reserved. 101534_S81123_1211

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Building Business Intelligence Using SAS®

Content Development Examples

Tricia AanderudAngela Hall

SAS® Press

SAS/GRAPH®

Beyond the Basics

Robert Allison

SAS® Press

Data Quality for Analytics Using SAS®

SAS® Press

Gerhard Svolba

OverdispersionModels in SAS®

Jorge G. Morel, Ph.D.Nagaraj K. Neerchal, Ph.D.

SAS® Press

SAS® Press

Sanjay Matange Dan Heath

Statistical Graphics Procedures by ExampleEffective Graphs Using SAS®

JSL Companion Applications of the JMP

®

Scripting Language

Theresa L. Utlaut Georgia Z. Morgan Kevin C. Anderson

SAS®

Pre

ss

RETAIL ANALYTICS

The Secret Weapon

E M M E T T C O Xpg. 17

pg. 15 pg. 15

pg. 9 pg. 10

pg. 11

pg. 6pg. 5pg. 3

Customer Segmentationand ClusteringUsing SAS® Enterprise Miner™

Second Edition

Randall S. Collica

SAS® Press

pg. 8

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SAS® Global Certification 19

SAS® Documentation 21

General Information 22

Order Form 23

Title Index 25

Conferences and Events 29

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SAS® For Dummies®, 2nd EditionStephen McDaniel, Chris Hemedinger978-0-470-53968-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.99

This easy-to-follow guide covers just what you need to put this popular software to work in your business. SAS allows any business or enterprise to improve data delivery, analysis, reporting, movement across a company, data mining, forecasting, statistical analysis, and more.

SAS® Statistics by ExampleRon Cody978-1-60764-800-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34.95

SAS® Press

Ron CodyRon Cody

SAS® Statistics by Example

Ron Cody offers up a cookbook approach for doing statistics with SAS. Structured specifically around the most commonly used statistical tasks or techniques—for example, comparing two means, ANOVA, and regression—this book provides an easy-to-follow, how-to approach to statistical analysis not found in other books.

Learning SAS® by Example: A Programmer’s GuideRon Cody 978-1-59994-165-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Ron Cody clearly explains programming techniques and then illustrates each with one or more real-life examples, followed by a description of how the program works. The text is divided into four major sections: Getting Started, DATA Step Processing, Presenting and Summarizing Your Data, and Advanced Topics. e

The Little SAS® Book: A Primer, Fourth EditionLora D. Delwiche , Susan J. Slaughter 978-1-59994-725-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

In its fourth edition, The Little SAS® Book is a classic, helping many people to learn SAS pro-gramming. Topics include basic SAS concepts such as the DATA and PROC steps, inputting data, modifying and combining data sets, summarizing data, producing reports, and debugging SAS programs. e

Earlier edition still available!The Little SAS® Book: A Primer, Third Edition e

Lora D. Delwiche, Susan J. Slaughter 978-1-59047-333-7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $46.95

The Little SAS® Book for Enterprise Guide® 4.2Susan J. Slaughter, Lora D. Delwiche978-1-59994-726-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Learning to use SAS® Enterprise Guide® has never been easier! With The Little SAS® Book for Enterprise Guide® 4.2, Susan Slaughter and Lora Delwiche help you quickly become familiar with the SAS Enterprise Guide point-and-click environment. e

Earlier edition still available!The Little SAS® Book for Enterprise Guide® 4.1 e Susan J. Slaughter, Lora D. Delwiche 978-1-59994-089-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50.95

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Carpenter’s Complete Guide to the SAS® Macro Language, Second EditionArt Carpenter978-1-59047-384-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55.95

This text addresses new topics including writing user interfaces with %WINDOW, using SYSPARM and SYSPBUFF, using CALL EXECUTE, deleting macro variables using %SYMDEL, using macro recursion, and creating your own macro func-tions. Many topics from the first edition are expanded.

Carpenter’s Complete Guide to the SAS® REPoRT ProcedureArt Carpenter978-1-59994-195-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Art Carpenter demystifies the REPORT procedure and shows you how to incorporate this highly flexible procedure into your SAS reporting pro-grams. Illustrated with over 200 examples, the companion website includes examples of SAS data sets and a compilation of nearly 100 related conference papers.

Cody’s Data Cleaning Techniques Using SAS®, Second Edition Ron Cody978-1-59994-659-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $39.95

Thoroughly updated for SAS®9, this second edition addresses tasks that nearly every SAS programmer needs to do—that is, make sure that data errors are located and corrected. This book develops and demonstrates data cleaning programs and macros that you can use as written or modify for your own special data cleaning needs. e

Combining and Modifying SAS® Data Sets: Examples, Second EditionMichele M. Burlew978-1-59047-920-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44.95

This indispensable guide to combining and modifying SAS data sets is now updated for SAS® 9.2! Building on the popularity of the first edition, Michele Burlew has expanded this popular examples book with additional content and new features of SAS software. e

Building Business Intelligence Using SAS®

Content Development Examples

Tricia AanderudAngela Hall

SAS® Press

PRoGRAmmiNG Get more from your coding

Building Business intelligence Using SAS®: Content Development Examples Tricia Aanderud and Angela Hall978-1-60764-988-5 . . . . . . . . . . $59.95

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Business intelligence (BI) software provides an interface for multiple audiences to dissect, discover, and determine what the data means. These reporting tools make dynamic information available to all users, giving them the ability to manipulate results and further understand the business. There is significant power and value in reducing the data gatekeeper role in your organization so that each person can quickly interact with data and uncover significant value. SAS offers a BI solution that offers mechanisms to

reach every level of the organization. Each toolkit within this product provides a different amount of complexity and functionality to aid a broad deployment. This book clarifies how each SAS BI solution component can be fully utilized to ensure a successful implementation.

Focusing on the SAS BI client, the authors provide a quick-start guide loaded with examples and tips that will help users move quickly from using only one SAS BI client tool to using a significant portion of the system. So if you are a SAS BI or SAS® Enterprise BI user and aren’t yet using all the components of the solution, this book is the resource that you need. In addition, the tips and techniques provided in this book will prove invaluable for advanced SAS BI and SAS Enterprise BI users who are studying for the SAS Certified BI Content Developer for SAS®9 credential.

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The Essential Guide to SAS® Dates and TimesDerek P. Morgan978-1-59047-884-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.95

Why does SAS use January 1, 1960, as its arbitrary reference date? How do you convert a value such as 27 January 2003 into a SAS date? You’ll find the answers to these questions and much more in this compact reference that makes it easy to understand how to use dates, times, and datetimes in SAS. e

The Essential PRoC SQL Handbook for SAS® UsersKatherine Prairie978-1-59047-571-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $68.95

This comprehensive reference focuses on the functionality of the procedure as well as the accomplishment of common tasks using PROC SQL. Features include more than 300 exam-ples of PROC SQL code, diagrams showing how the statements are processed, and tips highlighting “need-to-know” concepts.

In the Know...SAS® Tips and Techniques From Around the Globe, Second EditionPhil Mason978-1-59047-702-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55.95

Updated and expanded to cover the breadth of functionality in SAS® 8 and SAS®9, this dynamic collection is packed with timeless classics and plenty of new material addressing such popular topics as the DATA step, SQL, macros, functions, ODS, and more. Each tip is presented in a self-contained format.

Learning SAS® by Example: A Programmer’s GuideRon Cody 978-1-59994-165-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Ron Cody clearly explains a programming tech-nique and then illustrates it with one or more real-life examples, followed by a description of how the program works. The text is divided into four major sections: Getting Started, DATA Step Processing, Presenting and Summarizing Your Data, and Advanced Topics. e

The Little SAS® Book: A Primer, Fourth EditionLora D. Delwiche, Susan J. Slaughter 978-1-59994-725-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

In its fourth edition, The Little SAS® Book is a classic, helping many people learn SAS programming. Topics include basic SAS concepts such as the DATA and PROC steps, inputting data, modifying and combining data sets, summarizing data, producing reports, and debugging SAS programs. e

Earlier edition still available!The Little SAS® Book: A Primer, Third Edition e

Lora D. Delwiche, Susan J. Slaughter 978-1-59047-333-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $46.95

The Little SAS® Book for Enterprise Guide® 4.2Susan J. Slaughter, Lora D. Delwiche978-1-59994-726-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Learning to use SAS® Enterprise Guide® has never been easier! With The Little SAS® Book for Enterprise Guide® 4.2, Susan Slaughter and Lora Delwiche help you quickly become familiar with the SAS Enterprise Guide point-and-click environment. e

Earlier edition still available!The Little SAS® Book for Enterprise Guide® 4.1 e

Susan J. Slaughter, Lora D. Delwiche 978-1-59994-089-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50.95

Longitudinal Data and SAS®: A Programmer’s GuideRon Cody978-1-58025-924-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.95

For quick reference, this book is conveniently organized to cover tools (an introduction to powerful SAS programming techniques for longitudinal data), case studies (a variety of illuminating examples that use author Ron Cody’s techniques), and macros (detailed descriptions of helpful longitudinal data macros). e

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output Delivery System: The Basics and BeyondLauren E. Haworth, Cynthia L. Zender, Michele M. Burlew 978-1-59994-660-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55.95

Incorporating broad coverage of the most com-mon Output Delivery System (ODS) features, this text goes beyond Lauren Haworth’s original ODS book to demonstrate new and enhanced features of ODS and SAS® 9.2. Written for all levels of SAS users, this example-driven book presents a wide array of ODS techniques in an easy-to-use, two-page layout. e

PRoC SQL: Beyond the Basics Using SAS®

Kirk Paul Lafler978-1-59047-534-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $48.95

Addresses database design; an introduction to SQL, dictionary tables, and tables; coding PROC SQL logic as well as complex queries; working with views; troubleshooting and debugging SQL code; and more. Covers both American National Standards Institute (ANSI) guidelines and non-ANSI features. e

PRoC SQL by Example: Using SQL within SAS®

Howard Schreier978-1-59994-297-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $39.95

Howard Schreier

PROC SQL by ExampleUsing SQL within SAS®

SAS® Press

Using a side-by-side approach, this concise reference guide illustrates the use of PROC SQL in the context of the SAS DATA step and other SAS procedures (such as SORT, FREQ, MEANS, SUMMARY, APPEND, DATASETS, and TRANSPOSE) whose functionality overlaps and complements that of SQL. e

PRoC TABULATE by ExampleLauren E. Haworth978-1-58025-358-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $47.95

With this book, you will quickly learn how to generate tables using macros, create tables using SAS/ASSIST® software, present output on the Internet, handle percentages and missing data, modify row and column headings, and produce one-, two-, and three-dimensional tables using PROC TABULATE. e

SAS® Functions by Example, Second EditionRon Cody978-1-60764-340-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $54.95

The indispensable handbook on SAS functions is now updated for SAS® 9.2! It is a must-have reference for anyone who programs in Base SAS. With the addition of functions new to SAS 9.2, this comprehensive reference manual now includes more than 200 functions, including those related to character, date and time, distance, probability, sort, and more. e

Professional SAS® Programmer’s Pocket Reference, Sixth EditionRick Aster978-1-891957-18-5 . . . . . . . . . . . . . . $20.00

The compact reference source for SAS programming! A generation of SAS users worldwide have counted on Rick Aster and Professional SAS® Programmer’s Pocket Reference for authoritative information about SAS. The sixth edition is updated, stream-lined, and simplified so you can find the answers you need faster. It also offers increased emphasis on reporting and Internet technologies, along with the many other features introduced in SAS® 9.3.

Earlier edition still available!Professional SAS® Programmer’s Pocket Reference, Fifth EditionRick Aster978-1-891957-12-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.95

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SAS® Guide to Report Writing: Examples, Second EditionMichele M. Burlew978-1-59047-575-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $42.95

Updated for SAS®9, this task-oriented book guides you through the steps that you need to produce professional reports. Using a wealth of easy-to-follow examples, this time-saving book demonstrates the many styles of reports that are available and the SAS tools used to generate them.

SAS® Macro Programming Made Easy, Second EditionMichele M. Burlew978-1-59047-882-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $59.95

Learn the elements of the macro facility (macro variables, macro programs, macro language), how to write a macro program, macro program-ming techniques, tips on using the macro facil-ity, how the macro facility fits into SAS, and about the interfaces between the macro facility and other components of SAS. e

SAS® Programming for Enterprise Guide® Users, Second EditionNeil Constable978-1-60764-528-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $42.95

Neil Constable

SAS® Programming for Enterprise Guide® UsersSecond Edition

SAS® Press

Completely revised for SAS® Enterprise Guide® 4.2, this pragmatic, example-driven book demon-strates how you can use SAS code to enhance the capabilities of SAS Enterprise Guide. e

SAS® Programming in the Pharmaceutical IndustryJack Shostak978-1-59047-793-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50.95

Discover tools available within Base SAS (including the macro language and PROC SQL), SAS/GRAPH®, and SAS/STAT® that can be used to resolve common issues in working with clini-cal trial data. This book addresses importing and massaging data into analysis data sets, pro-ducing clinical trial output, and exporting data.

Statistics Using SAS® Enterprise Guide®

James B. Davis978-1-59047-566-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $99.95

An introduction to the basics of SAS Enterprise Guide and to statistics. Early chapters address topics such as how to work with data sets and how to perform queries. Later chapters discuss statistical theory and provide step-by-step examples that illustrate how to apply the appro-priate SAS Enterprise Guide tasks.

Web Development with SAS® by Example, Third EditionFrederick Pratter978-1-60764-833-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Now updated for SAS® 9.2 and SAS® Enterprise BI Server 4.3, this book introduces you to Web programming using real-world examples and SAS Web programming tools. Using the easy-to-follow, example-driven framework provided in this book, you will be able to leverage the full power of SAS to make difficult data analysis and presentation tasks simple and straightforward.

SAS/GRAPH®

Beyond the Basics

Robert Allison

SAS® Press

SAS/GRAPH®: Beyond the BasicsRobert Allison978-1-60764-989-2 $35.95

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Robert Allison’s SAS/GRAPH ®: Beyond the Basics is a collection of examples that demonstrate a variety of techniques you can use to create custom graphs using SAS/GRAPH software. SAS/GRAPH is very flexible and can do so much, but few people know how to use it to its full potential. Written for the SAS programmer with experience using Base SAS to work with data, the book includes examples from a variety of industry sectors. SAS/GRAPH ®: Beyond the Basics will help you create the exact graph you want.

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Analysis of Clinical Trials Using SAS®: A Practical GuideAlex Dmitrienko, Geert Molenberghs, Christy Chuang-Stein, Walter Offen978-1-59047-504-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

This comprehensive guide bridges the gap between statistical methodology and real-world clinical trial applications. Topics reflect the International Conference on Harmonization (ICH) guidelines for the pharmaceutical industry and address important statistical problems encountered in clinical trials. e

Analysis of observational Health Care Data Using SAS®

Edited by Douglas E. Faries, Andrew C. Leon, Josep Maria Haro, Robert L. Obenchain978-1-60764-227-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64.95

The essential reference for researchers and health policy decision makers! This book guides researchers in performing and present-ing high-quality analyses of all kinds of non-randomized studies, including observational studies, claims database analyses, registry data assessments, survey data studies, phar-macoeconomic data analyses, and many more applications. e

Analytics at Work: Smarter Decisions, Better Results Thomas H. Davenport, Jeanne G. Harris, Robert Morison 978-1-42217-769-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.95

Never before has there been a more important time for organizations to make better decisions based on fact-based analytics. This book describes how pioneering companies compete and thrive on analytics in a tough global economy that won’t tolerate intuition and chance. At a time when organizations crave security in very uncertain times, data and analytics provide them with the strong foundation and confidence they need to excel with minimized risk.

Analyzing Receiver operating Characteristic Curves with SAS® Mithat Gönen978-1-59994-298-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $31.95

In this example-laden book, author Mithat Gönen illustrates existing SAS procedures that can be tailored to produce ROC curves. This book expands upon further analyses using other SAS procedures and macros. Both parametric and nonparametric methods for analyzing ROC curves are covered in detail. e

Applied Multivariate Statistics with SAS® Software, Second EditionRavindra Khattree, Dayanand N. Naik978-1-58025-357-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $48.95

Real-world problems and data sets provide a unique approach to multivariate statistics. Includes information about mixed effects models, applications of the MIXED procedure, and regression diagnostics with the corresponding IML procedure code. e

Basic Statistics Using SAS® Enterprise Guide®: A PrimerGeoff Der, Brian S. Everitt978-1-59994-573-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $39.95

This example-rich guide shows you how to conduct a wide range of statistical analyses with no SAS programming required. For each analysis, one or more real data sets, a brief introduction to the technique, and a clear explanation of the SAS Enterprise Guide output are provided. e

ANALYTiCSGreat books to make sense of your data


Categorical Data Analysis Using the SAS® System, Second EditionMaura E. Stokes, Charles S. Davis, Gary G. Koch978-1-58025-710-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $67.95

This book offers practical examples from a broad range of applications to illustrate the use of the FREQ, LOGISTIC, GENMOD, and CATMOD procedures in a variety of analyses. Includes logistic regression and conditional logistic regression, weighted least squares modeling, log-linear models, and bioassay analysis. e

Common Statistical Methods for Clinical Research with SAS® Examples, Third EditionGlenn A. Walker, Jack Shostak978-1-60764-228-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $79.95

This new edition of the popular introductory statistics book has been extensively expanded to include the use of Output Delivery System (ODS) graphics in numerous examples as well as a new emphasis on PROC MIXED. Straight-forward and easy to use, the book’s practical examples from clinical research illustrate both statistical and SAS methodology. e

Data Preparation for Analytics Using SAS®

Gerhard Svolba978-1-59994-047-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $67.95

The author addresses such tasks as viewing analytic data preparation in the context of its business environment, identifying the specifics of predictive modeling for data mart creation, understanding the concepts and considerations of data preparation for time series analysis, and using SAS procedures for scoring. e

Decision Trees for Business Intelligence and Data Mining: Using SAS® Enterprise Miner™

Barry de Ville978-1-59047-567-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Using SAS Enterprise Miner, this book illus-trates the application and operation of decision trees in business intelligence, data mining, business analytics, prediction, and knowledge discovery. Examples show how various aspects of decision trees are constructed, how they operate, and how to interpret them. e

Customer Segmentationand ClusteringUsing SAS® Enterprise Miner™

Second Edition

Randall S. Collica

SAS® Press Customer Segmentation and Clustering Using SAS® Enterprise miner™, Second Edition Randall S. Collica978-1-60764-810-9 . . . . . . . . . . . . . . $49.95

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This book employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today’s businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM.

Updates to the second edition include an introduction to new and advanced analytic techniques that can be valuable in many customer segmentation applications. In addition, a new section on using the Imputation node in SAS Enterprise Miner to accomplish missing data imputation has been added. Also included are business insights and motivations for selection settings and analytical decisions on many of the examples included in this second edition.

This straightforward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required.

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Data Quality for Analytics Using SAS®

SAS® Press

Gerhard Svolba

Data Quality for Analytics Using SAS® Gerhard Svolba978-1-60764-620-4. . . . . . . . . . . . .Price: TBD

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Analytics offers many capabilities and options to measure and improve data quality, and SAS is perfectly suited to these tasks. The first two sections of the book cover data quality topics that are relevant for analytics, including criteria for data quality for analytics and detection of data quality issues for analytics. The last section highlights the fact that data quality can richly benefit from analytics, showing you how you can improve your data quality.

The book focuses on the following topics: usability and availability of data for analysis; selecting the right data sources; why analytical methods need historic data and—most important—historic snapshots of data; ensuring sufficient data quantity in terms of number of observations, number of event cases, and length of data history; typical analyses such as data mining analyses, time series forecasting, and statistical analysis; data relevancy with respect to the definition of the data and the requirements of the analysis; and much more.

Elementary Statistics Using SAS®

Sandra D. Schlotzhauer978-1-60764-379-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55.95

Bridging the gap between statistics texts and SAS documentation, this book is written for those who want to perform analyses to solve problems. For each analysis, author Sandra Schlotzhauer explains assumptions, statistical approaches, SAS procedures, statements, and options. She then reaches conclusions from the results. e

Fixed Effects Regression Methods for Longitudinal Data Using SAS®

Paul D. Allison978-1-59047-568-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34.95

This straightforward text shows you how to estimate fixed-effects models with several SAS procedures that are appropriate for different outcome variables. The theoretical background of each model is explained, and the models are illustrated with detailed examples using real data. e

Health Care Data and SAS®

Marge Scerbo, Craig Dickstein, Alan Wilson978-1-58025-865-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $37.95

A terrific primer for new health care analysts and a reference for long-time practitioners, this book defines the types of health care data and explores a wide range of tasks, including reading, validating, and manipulating the data. Offers tried-and-true techniques for using SAS to work with health care data.

Logistic Regression Using SAS®: Theory and ApplicationPaul D. Allison978-1-58025-352-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $41.95

Details the theory behind logistic regression and looks at the details involved in its implementation using SAS. Addresses binary logit analysis, logit analysis of contingency tables, multinomial logit analysis, ordered logit analysis, discrete-choice analysis with the PHREG procedure, and Poisson regression. e

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NEW


Multiple Comparisons and Multiple Tests Using SAS®, Second Edition Peter H. Westfall, Randall D. Tobias, Russell D. Wolfinger978-1-60764-783-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Extensively updated for SAS® 9.2! Provides cutting-edge methods, specialized macros, and proven “best bet” procedures for multiple inferences. The specialized macros and dozens of real-world examples illustrate solutions for a broad variety of problems. The book also discusses the pitfalls and advantages of various methods, thereby helping you decide which is the most appropriate for your purposes.

Multivariate Data Reduction and Discrimination with SAS® SoftwareRavindra Khattree, Dayanand N. Naik 978-1-58025-696-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $62.95

Multivariate data commonly encountered in a variety of disciplines is easy to understand with the approaches and methods described in this book. Systematically pre sents and integrates conceptual developments, theory, methods, and data analyses.

Pharmaceutical Statistics Using SAS®: A Practical GuideAlex Dmitrienko, Christy Chuang-Stein, Ralph D’Agostino978-1-59047-886-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Introduces a range of data analysis problems encountered in drug development and illustrates them using case studies from actual preclinical experiments and clinical studies. Includes a discussion of methodological issues, practical advice from subject matter experts, and a review of relevant regulatory guidelines. e

Predictive Modeling with SAS® Enterprise Miner™: Practical Solutions for Business ApplicationsKattamuri S. Sarma978-1-59047-703-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64.95

Step by step, you can compare manual calcula-tions with the calculations that are performed by SAS Enterprise Miner. Addresses data col-lection and data cleaning, decision trees and regression trees, logistic regression models, neural networks, variable selection and variable transformation, and more.

OverdispersionModels in SAS®

Jorge G. Morel, Ph.D.Nagaraj K. Neerchal, Ph.D.

SAS® Press

overdispersion models in SAS®

Jorge Morel and Nagaraj Neerchal978-1-60764-881-9 . . . . . . . . . . . . . . $64.95

This book provides a friendly, methodology-based introduction to the ubiquitous phenomenon of overdispersion. A basic yet rigorous introduction to the several overdispersion models, an effective omnibus test for model adequacy, and fully functioning commented SAS codes are given for numerous examples. The examples, many of which use the GLIMMIX, GENMOD, and NLMIXED procedures, cover a variety of fields of application, including pharmaceutical, health care, and consumer products. The book is ideal as a textbook for a graduate-level introductory course on estimation methods for overdispersion and generalized linear models as well as a first reading for students interested in pursuing this fertile area of research for further study. Topics covered include quasi-likelihood models; likelihood overdispersion binomial, Poisson, and multinomial models; generalized overdispersion linear models (GLOM); goodness-of-fit for overdispersion binomial models; Kappa statistics; marginal and conditional models; generalized estimating equations (GEE); ratio estimation; small sample bias correction of GEE; generalized linear mixed models (GLMM); and generalized linear overdispersion mixed models (GLOMM).

NEW

1-800-727-3228 (US and Canada) 11

SAS® Press

Sanjay Matange Dan Heath

Statistical Graphics Procedures by ExampleEffective Graphs Using SAS®

Statistical Graphics Procedures by Example: Effective Graphs Using SAS®

Sanjay Matange and Dan Heath978-1-60764-762-1 $49.95

e

Sanjay Matange and Dan Heath’s Statistical Graphics Procedures by Example: Effective Graphs Using SAS ® shows the innumerable capabilities of SAS statistical graphics (SG) procedures. The authors begin with a general discussion of the principles of effective graphics, ODS Graph-ics, and the SG procedures. They then move on to show examples of the procedures’ many features. The book is designed so that you can easily flip through it, find the graph you need, and view the code right next to the example. Among the topics included are how to combine plot statements to create custom graphs; customizing graph axes, legends, and insets; advanced features, such as annotation and attribute maps; tips and tricks for creating the optimal graph for the intended usage; real-world examples from the health and life sciences domain; and ODS styles. The procedures in Statistical Graphics Procedures by Example are specifically designed for the creation of analytical graphs. That makes this book a must-read for analysts and statisticians in the health care, clinical trials, financial, and insurance industries. However, you will find that the examples here apply to all fields.

Regression and ANoVA: An Integrated Approach Using SAS® SoftwareKeith E. Muller, Bethel A. Fetterman978-1-58025-890-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Focuses on the general linear model (GLM) theory, stated in matrix terms, which provides a more compact, clearer, and more unified presentation of regression and ANOVA than do traditional sums of squares and scalar equations. The book offers a balanced treatment of regression and ANOVA.

SAS® for Forecasting Time Series, Second EditionJohn C. Brocklebank, David A. Dickey978-1-59047-182-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $63.95

Learn to forecast simple autoregressive (AR) processes using PROC ARIMA and how to fit autoregressive and vector ARMA processes using the STATESPACE and VARMAX procedures. Topics include detecting sinusoidal components in time series models and perform-ing bivariate cross-spectral analysis. e

SAS® for Linear Models, Fourth EditionRamon C. Littell, Walter W. Stroup, Rudolf J. Freund978-1-59047-023-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $61.95

Details the appropriate SAS procedure for most experiment designs (including completely random, randomized blocks, and split plot) as well as factorial treatment designs and repeated measures. Includes analysis of covariance, multivariate linear models, and generalized linear models for non- normal data. e

SAS® for Mixed Models, Second EditionRamon C. Littell, George A. Milliken, Walter W. Stroup, Russell D. Wolfinger, Oliver Schabenberger978-1-59047-500-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $89.95

Describes the latest capabilities available for a variety of applications featuring the MIXED, GLIMMIX, and NLMIXED procedures. Includes random effect only and random coefficients models; split-plot, multi-location, and repeated measures models; hierarchical models with nested random effects; and much more. e

SAS® for Monte Carlo Studies: A Guide for Quantitative ResearchersXitao Fan, Ákos Felsövalyi, Stephen A. Sivo, Sean C. Keenan978-1-59047-141-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $46.95

With the combination of powerful built-in statistical procedures and versatile programming capabilities, SAS is ideal for conducting Monte Carlo simulation research. Quantitative research-ers will find this book attractive for its practicality and for its many hands-on application examples of Monte Carlo research. e

SAS® Statistics by ExampleRon Cody978-1-60764-800-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34.95

SAS® Press

Ron CodyRon Cody

SAS® Statistics by Example

Ron Cody offers up a cookbook approach for doing statistics with SAS. Structured specifically around the most commonly used statistical tasks or techniques—for example, comparing two means, ANOVA, and regression—this book provides an easy-to-follow, how-to approach to statistical analysis not found in other books.

NEW


SAS® Survival Analysis Techniques for Medical Research, Second EditionAlan B. Cantor978-1-59047-135-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Includes a discussion of permutation and randomization tests, a discussion of the use of data imputation, an expanded discussion of power for Cox regression, descriptions of the new features of SAS®9, and appendixes that cover mathematical and statistical background topics needed in survival analysis. e

SAS® System for Regression, Third EditionRudolf J. Freund, Ramon C. Littell978-1-58025-725-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $43.95

The book shows how to perform regression analyses using a wide variety of models including nonlinear models. The author explains how to perform linear regression analyses using PROC REG and how to diagnose and provide remedies for data problems, including outliers and multicollinearity. Examples feature numerous SAS procedures. e

Statistical Graphics in SAS®: An Introduction to the Graph Template Language and the Statistical Graphics ProceduresWarren F. Kuhfeld978-1-60764-485-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $37.95

The definitive guide to the Graph Template Language (GTL) and statistical graphics (SG) procedures! This book is a comprehensive introduction to these two aspects of ODS graphics. It helps you understand the basics of what you can do with the SG procedures as well as how you can go beyond that by using the full power of the GTL. e

Statistical Programming in SAS®

A. John Bailer978-1-59994-656-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64.95

Statistical programming is necessary for a range of specialties where data-based or simulation studies are conducted. Tasks range from con-structing an analysis data set and applying appropriately packaged statistical analyses to producing customized analyses. In this book, SAS is used as a platform to introduce programming ideas for statistical analysis, data management, and simulation. e

Statistical Programming with SAS/IML® SoftwareRick Wicklin978-1-60764-663-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $61.95

StatisticalProgrammingwith SAS/IML®

Software

Rick Wicklin

SAS® Press The first book to provide a comprehensive description of SAS/IML software and how to use it. Wicklin presents tips and techniques that enable you to use the IML procedure and the SAS/IML Studio application efficiently. It also shows how to create and modify statistical graphs, call SAS procedures and R functions from a SAS/IML program, and implement such modern statistical techniques as simulations and bootstrap methods in the SAS/IML language.

Statistics Using SAS® Enterprise Guide®

James B. Davis978-1-59047-566-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $99.95

An introduction to the basics of SAS Enterprise Guide and to statistics. Early chapters address topics such as how to work with data sets and how to perform queries. Later chapters discuss statistical theory and provide step-by-step examples that illustrate how to apply the appropriate SAS Enterprise Guide tasks. e

A Step-by-Step Approach to Using SAS® for Factor Analysis and Structural Equation ModelingLarry Hatcher978-1-55544-643-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $61.95

A step-by-step approach to testing structural equation models with latent variables using the CALIS procedure. These topics are explained in easy-to-understand terms: exploratory factor analysis, principal component analysis, and the development of measurement models with confirmatory factor analysis.

A Step-by-Step Approach to Using SAS® for Univariate and Multivariate Statistics, Second EditionNorm O’Rourke, Larry Hatcher, Edward J. Stepanski978-1-59047-417-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64.95

Step by step, you’ll learn how to perform these types of analysis: simple descriptive statistics, measures of bivariate association, t tests for independent samples and paired samples, ANOVA and MANOVA, multiple regression, principal component analysis, and assessing scale reliability with coefficient alpha.

1-800-727-3228 (US and Canada) 13

Step-by-Step Basic Statistics Using SAS®: Student Guide and Exercises Larry Hatcher978-1-59047-150-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $99.95

The student guide addresses how to use the SAS windowing environment; how to create SAS data sets; basic descriptive statistics; correlation and regression; t tests; analysis of variance (ANOVA); and the chi-square test of indepen-dence. Apply what you’ve learned with exercises in the companion text.

Purchase the Student Guide and Exercises separately:

Step-by-Step Basic Statistics Using SAS®: Student Guide Larry Hatcher 978-1-59047-148-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $74.95

Step-by-Step Basic Statistics Using SAS®: Exercises Larry Hatcher 978-1-59047-149-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $54.95

Survival Analysis Using SAS®: A Practical Guide, Second EditionPaul D. Allison978-1-59994-640-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $47.95

Updated for SAS®9! Easy to read and compre-hensive, this book is an accessible, data-based introduction to survival analysis methods. Researchers analyzing survival data with SAS will find just what they need with this fully updated edition incorporating the many enhancements in SAS procedures for survival analysis in SAS®9. e

Using SAS® in Financial ResearchEkkehart Boehmer, John Paul Broussard, Juha-Pekka Kallunki978-1-59047-039-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $32.95

This one-of-a-kind book illustrates how to use SAS software to conduct basic empirical analy-ses of stock market and financial statement data. Main topics covered are variance ratio testing, capital asset pricing model, event studies, value versus growth, earnings response coefficients, and microstructure analysis.

Validating Clinical Trial Data Reporting with SAS® Carol I. Matthews, Brian C. Shilling978-1-59994-128-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36.95

This indispensable guide focuses on validating programs written to support the clinical trial process from after the data collection stage to generating reports and submitting data and output to the U.S. Food and Drug Administration. The authors provide practical examples and tips for avoiding errors in your output.


Analyzing and Interpreting Continuous Data Using JMP®: A Step-by-Step GuideJosé G. Ramírez, Brenda S. Ramírez978-1-59994-488-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $59.95

This comprehensive book combines statistical instructions with a powerful and popular soft-ware platform to solve common problems in engineering and science. The powerful step-by-step format of the book enables users new to statistics or JMP to learn as they go. The book is also helpful to readers with some familiarity with statistics and JMP. e

Elementary Statistics Using JMP®

Sandra D. Schlotzhauer978-1-59994-375-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55.95

Discusses the basics of JMP data tables, demonstrating how to use JMP for descriptive statistics and graphs. Text continues with fundamental statistical concepts and proceeds step-by-step through comparing two groups, comparing multiple groups, fitting regression equations, and exploring contingency tables. e

Introduction to Design of Experiments with JMP® Examples, Third EditionJacques Goupy, Lee Creighton978-1-59994-422-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69.95

Text covers basic ideas, terminology, and the application of techniques necessary to conduct a study using the design of experiments frame-work. This edition addresses a wide array of designs, including full-factorial designs, frac-tional-factorial designs, response surface designs, and mixture designs. e

JMP® Essentials: An Illustrated Step-by-Step Guide for New UsersCurt Hinrichs, Chuck Boiler978-1-60764-477-4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34.95

The most accessible and fastest reference available, this book is designed for the new or occasional JMP user who needs to generate meaningful graphs or results quickly. The authors provide a helpful overview and just what new users typically need. Each page or two-page spread completes a JMP

task, maximizing the book’s usefulness as a reference. e

JMP® for Basic Univariate and Multivariate Statistics: A Step-by-Step GuideAnn Lehman, Norm O’Rourke, Larry Hatcher, Edward J. Stepanski978-1-59047-576-8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64.95

Learn how to manage JMP data and perform the statistical analyses most commonly used in research in the social sciences and other fields. Step by step, you’ll discover how to obtain descriptive and inferential statistics, summarize results, perform a wide range of JMP analyses, and interpret the results.

JMP® Means Business: Statistical Models for ManagementJosef Schmee, Jane E. Oppenlander978-1-59994-299-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $74.95

Covers basic methods and models of classical statistics. Designed for business and MBA stu-dents, as well as industry professionals who need to use and interpret statistics, the book discusses data collection, descriptive statistics, distributions, confidence intervals and hypothe-sis tests, analysis of variance, contingency tables, simple and multiple regression, and exponential smoothing of time series. e

JmP®

Statistical discovery software

1-800-727-3228 (US and Canada) 15

JMP® Start Statistics: A Guide to Statistics and Data Analysis Using JMP®, Fourth EditionJohn Sall, Lee Creighton, Ann Lehman978-1-59994-572-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $59.95

Presents a complete and orderly introduction to analyzing data using JMP statistical discovery software from SAS®. A mix of a software manual and a statistics text, the book provides hands-on tutorials with just the right amount of concept and motivation to illustrate how to use the intuitive interface of JMP for data analysis. e

Jump into JMP® ScriptingWendy Murphrey, Rosemary Lucas978-1-59994-658-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.95

This unique book contains the essentials for getting started with the JMP Scripting Language (JSL). Using a question-and-answer format, each example answers a question with a script sample. In addition, many examples explain functions in detail or provide additional references. e

Practical Data Analysis with JMP®

Robert Carver978-1-60764-475-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Robert Carver

Practical Data Analysiswith JMP®

SAS®

Pre

ss

Uses the powerful interactive and visual approach of JMP to introduce readers to the logic and methods of statistical thinking and data analysis. It includes a myriad of examples and problems that rely on real sets of data, often starting with an important or interesting research question that an investigator has pursued. e

Wiley and SAS Business Series Visual Six Sigma: Making Data Analysis LeanIan Cox, Marie A. Gaudard, Philip J. Ramsey, Mia L. Stephens, Leo Wright978-0-470-50691-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Broaden and deepen your application of Six Sigma thinking within your organization with the intuitive and easy-to-use tools in this book. This book is organized around six case studies that present complete examples of real-life project situations.

JSL Companion Applications of the JMP

®

Scripting Language

Theresa L. Utlaut Georgia Z. Morgan Kevin C. Anderson

SAS®

Pre

ss

JSL Companion: Applications of the JmP® Scripting LanguageTheresa L. Utlaut, Georgia Z. Morgan, Kevin C. Anderson978-1-60764-880-2 $44.95

e

The example-driven JSL Companion: Applications of the JMP ® Scripting Language provides novice scripters with a resource that helps them go beyond the basics of the JMP Scripting Language (JSL) and serves as a companion to writing applications. Taking a task-oriented approach rather than focusing on showing the syntax, the authors help users go beyond the basics of capturing a script. The book starts with an introduction that is suitable for someone who is just beginning to learn JSL. It quickly moves to importing and saving data, working with variables, modifying data tables, and JMP data structures (lists, matrices, and associative arrays). Chapters in the second part of the book deal with output in JMP, communicating with users, and customizing displays. The last two chap-ters cover writing flexible code and include several tips that help solve problems with which novice users often struggle.

Statistical Analysis for Business Using JmP®: A Student’s GuideWilbann D. Terpening978-1-60764-476-7 $49.95

A complete and thorough introduction to business statistics using JMP! While designed for introductory business

statistics courses at the undergraduate or MBA level, industry professionals wishing to brush up on their knowledge of statistics and those wanting an introduction to using JMP for statistical analysis will also find the book useful. The book starts with an introduction to using JMP in statistical analysis, basic descriptive statistics and graphical analysis, and the fundamentals of inferential statistics. The book then covers more advanced topics in inferential statistics organized around the analysis platforms of JMP.

Teaching Elementary Statistics with JmP® Chris Olsen978-1-60764-668-6 $29.95

Chris Olsen’s Teaching Elementary Statistics with JMP ® demonstrates this powerful soft-ware, offering the latest research on “best practice” in teaching statistics and how

JMP can facilitate it. Intended for high school, as well as college-level instructors who use JMP to teach elementary statistics, the book uniquely provides a wide variety of data sets that are of interest to a broad range of teachers and students.

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Analytics at Work: Smarter Decisions, Better Results Thomas G. Davenport, Jeanne G. Harris, Robert Morison 978-1-42217-769-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.95

Never before has there been a more important time for organizations to make better decisions based on fact-based analytics. This book describes how pioneering companies compete and thrive on analytics in a tough global econ-omy that doesn’t tolerate intuition and chance. When organizations are craving security in very unsecure times, data and analytics provide them with the strong foundation and confidence they need to excel with minimized risk.

Wiley and SAS Business Series Branded! How Retailers Engage Consumers with Social Media and MobilityBernie Brennan, Lori Schafer978-0-47076-867-9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.95

Bernie Brennan

Lori Schafer

How Retailers

Engage Consumers

with Social Media

and Mobility

Shows retailers how to “get inside customers’ heads” as a result of this whole new digital method of listening to and engaging with con-sumers. Contains case studies of eight retailers who have embraced the “culture to consumer” approach to their business and fully leveraged the potential of social media and mobility.

Wiley and SAS Business Series Business Analytics for Managers: Taking Business Intelligence Beyond ReportingGert H. N. Laursen with Jesper Thorlund 978-0-470-89061-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Taking a holistic rather than a technical approach, this book explores why business analytics should be important to you, whether you’re in sales, marketing, management, finance, HR, production, analysis, or controlling.

Wiley and SAS Business SeriesBusiness Analytics for Sales and Marketing Managers: How to Compete in the Information Age Gert H. N. Laursen978-0-470-91286-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

SaleS and MarketingManagerS

g e r t H . n . L au r s e n

BuSineSS analyticS for How to Compete in

tHe information age

The definitive work on customer analytics, this book provides a thought-filled road map to transforming your organization into an agile and responsive team capable of winning and keeping customers in today’s complex and ever-changing marketplace.

Wiley and SAS Business Series CIo Best Practices: Enabling Strategic Value with Information Technology, Second EditionJoe Stenzel and 7 contributors978-0-470-63540-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65.00

CIO bestPraCtICes

edIted by JOE STENZELC 0 - a u t h O r e d b y r a n dy b e ta n C O u r t, G a r y C O k I n s , a ly s s a Fa r r e l l , b I l l F l e m m I n G ,

m I k e h u G O s , J O n at h a n h u J s a k , k a r l s C h u b e r t

e n a b l i n g s t r a t e g i c V a l u e

w i t h I n f o r m a t i o n T e c h n o l o g y

S E c O N d E d I T I O N Provides best-practice guidance on the key responsibilities of CIOs and their indispensable executive leadership role in modern enterprises of all sizes and industries. The most definitive and important collection of best practices for achieving and exercising strategic IT leadership.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition Gordon S. Linoff, Michael J. A. Berry978-0-470-65093-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50.00

The leading introductory book on data mining, fully updated and revised! Covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

BUSiNESSBooks for every user

1-800-727-3228 (US and Canada) 17

Wiley and SAS Business Series The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business David B. Thomas, Mike Barlow978-0-470-88602-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $45.00

DaviD B. Thomas miKE BaRLoW

The Executive’s Guide toEntErprisE

social MEdia stratEgy

H o w S o c i a l N e t w o r k s A r e R a d i c a l l y T r a n s f o r m i n g Y o u r B u s i n e s s Foreword by Chris Brogan New York Times bestselling co-author of Trust agents

Provides a practical framework for developing and executing successful social media strate-gies supporting collaboration, teamwork, and communication in modern corporations. Offers real-world stories and revealing anecdotes to demonstrate how executives and business lead-ers develop successful corporate social media strategies.

Wiley and SAS Business Series Executive’s Guide to Solvency IIDavid Buckham, Jason Wahl, Stuart Rose978-0-470-54572-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $95.00

David Buckham, Jason Wahl, and Stuart Rose

ExEcutivE’s GuidE to

solvEncy II

A straightforward guide to the evolution, benefits, and implementation of Solvency II. A handbook to the evolution, practice, benefits, and implementation of this major European regulation that ensures that insurers can meet their risk-based liabilities over a one-year period to a 99.5% certainty.

Wiley and SAS Business Series Foreign Currency Financial Reporting from Euro to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications Robert Rowan978-1-1180-2442-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60.00

The first book to discuss both the financial and management reporting on which markets and companies rely, and the underlying programming concepts related to data in multiple currencies—and it does so without relying on technical jargon.

Wiley and SAS Business Series Manufacturing Best Practices: optimizing Productivity and Product QualityBobby Hull978-0-470-58214-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $39.95

M A NUFAC TURING

Optimizing Productivity and Product Quality

b o b b y h U l l

besT PRACTICes

Contains a thorough discussion of best US manufacturing practices in the areas of quality and quality requirements; testing; inspection and data handling; calibration; error proofing; document control; process control; raw materials, services, and suppliers; customer care, satisfaction, recruitment, and retention; and physical facilities.

RETAIL ANALYTICS

The Secret Weapon

E M M E T T C O X

Wiley and SAS Business Series Retail Analytics: The Secret weaponEmmett Cox978-1-118-09984-1 . . . . . . . . . . . . $45.00

The inside scoop on boosting sales through spot-on analytics! Retailers collect a huge amount of data, but don’t know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.

Retail Analytics helps retailers and analysts to use analytics to sell more merchandise; provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level; reveals how retailers can begin using their data as a strategic advantage; and includes examples from many retail departments illustrating successful use of data and analytics. Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.

18 support.sas.com/bookstore • SAS® PRESS

Wiley and SAS Business Series Social Network Analysis in Telecommunications Carlos Andre Reis Pinheiro978-0-47064-754-7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65.00

Social Network Analysis inTelecommunications

Carlos Andre Reis

Pinheiro

Provides the groundwork for what social network analysis is, as well as how your company can leverage it to its greatest advantage; shows how telecommunications industry professionals can combine social network analysis, analytics, and marketing knowledge to create a positive customer experience; explores how telecommunications companies can effectively enhance their relationships with customers; and reveals the tools that can be used to address social network problems.

Wiley and SAS Business Series The Value of Business Analytics: Identifying the Path to Profitability Evan Stubbs978-1-118-01239-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $49.95

Evan StubbS

THE VALUE OFBUSINESS ANALYTICS

IdentIfyIng the Path to ProfItabIlIty

Offering practical guidance for managers for getting projects started and presenting the results when the project is done, the book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with communicating the value proposition; building the business case; creating the plan; and measuring value.

The Global English Style Guide

Writing Clear,Translatable Documentationfor a Global Market

John R. Kohl

write with ConfidenceUse this definitive guide to write and edit for an international audience.978-1-59994-657-3 $39.95

e

“This guide is essential for anyone who creates technical content for global audiences. John Kohl has developed a resource that should be required reading for any manager, technical communicator, or editor involved with content that will be translated for or read by international audiences.”

Eddie HollonTechnical CommunicatorHansem EZUserGuides, Inc.

To find out which titles in the Wiley and SAS Business Series are available as e-books, visit wiley.com/WileyCDA/Section/id-405432.html

1-800-727-3228 (US and Canada) 19

New and experienced SAS users who want to prepare for the Base Programming for SAS®9 exam will find this book to be an invaluable, convenient, and comprehensive resource that covers all of the objectives tested on the exam.e

Prepare for the SAS® Base Certification Exam!

SAS® Certification Kit: Base Programming for SAS®9, Third Edition978-1-61290-002-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $364.00

SAS® Certification Kit: Advanced Programming for SAS®9, Third Edition978-1-61290-003-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $364.00

To order, go to our online catalog at support.sas.com/bookstore. For more information about the SAS Global Certification Program, go to support.sas.com/certify.

SAS® Certification Prep Guide: Base Programming for SAS®9, Third Edition978-1-60764-924-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $129.00

SAS® Certification Prep Guide: Advanced Programming for SAS®9, Third Edition978-1-60764-925-0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $129.00

Prepare for the SAS® Advanced Certification Exam!

This kit includes:• SAS ® Certification Prep Guide:

Base Programming for SAS®9, Third Edition

• Access code for SAS Certi-fication Practice Exam: Base Programming for SAS®9

• SAS Certification Exam Voucher

This kit includes:• SAS ® Certification Prep Guide:

Advanced Programming for SAS ®9, Third Edition

• Access code for SAS Certification Practice Exam: Advanced Programming for SAS®9

• SAS Advanced Programming Exam Voucher

Prepares you for the Advanced Programming for the SAS®9 exam. Major topics include SQL processing with SAS, the SAS macro language, advanced SAS programming techniques, and optimizing SAS programs.e

SAS® GLoBAL CERTiFiCATioNAdvance your career to the next level

Are You SAS® Certified?Businesses rely on career professionals with strong SAS knowledge and skills, including thousands of SAS certified professionals around the world. Set

yourself apart from the competition by earning the only globally recognized credential endorsed by SAS. We offer affordable self-study materials to help

you prepare for the SAS Base Programming and Advanced Programming for SAS®9 exams. After you become SAS certified, you receive a 20% discount

on all orders through SAS Publishing.


Over the Web or in person, at your premises or in one of our high-tech training centers around the world, we tailor our training to meet your needs.

Contact your local SAS Education office to learn how to fully release the power of SAS.

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NEw RELEASE

SAS onlineDoc® 9.3: PDF Filesonly $29.95

With the release of SAS® 9.3, we now have available the SAS OnlineDoc® 9.3 PDF Files on DVD. This standalone DVD:

• Contains more than 130 titles. • Has more than 50,000 pages

of SAS® documentation. • Is valued at more than $2,500 when

compared to the individual hard copy book purchase price.

This online library lets you print pages, chapters, or entire books as you choose. You are one click away from accessing SAS technical documentation, with no Internet connection required. When you install the DVD on your intranet, you can

provide access to all users at your site. Each book is bookmarked, and the table of contents contains links to books, chapters, sections, and subsections. Additionally, index entries link to relevant text.

As the economy squeezes profits, we can all use a little help maximizing our budget. It’s not often that you can purchase an entire library of reference documentation for less than the cost of a single book. However, that’s exactly what you can do if you purchase the SAS OnlineDoc® 9.3: PDF Files.

ISBN: 978-1-61290-057-5

Take advantage of this great offer today!

8support.sas.com/sas9doc

The same great documentation is available FREE by accessing our website. Use the Internet to BROWSE, SEARCH, and PRINT all at your fingertips.


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Title Analytics Intelligence Platform Programming Solutions Page No.

Analysis of Clinical Trials Using SAS®: A Practical Guide X 7

Analysis of Observational Health Care Data Using SAS® X X 7

Analytics at Work: Smarter Decisions, Better Results X 7

Analyzing and Interpreting Continuous Data Using JMP®: A Step-by-Step Guide X X 14

Analyzing Receiver Operating Characteristic Curves with SAS® X X 7

Applied Multivariate Statistics with SAS® Software, Second Edition X 7

Basic Statistics Using SAS® Enterprise Guide®: A Primer X 7

Branded! How Retailers Engage Consumers with Social Media and Mobility X 16

Building Business Intelligence Using SAS®: Content Development Examples X 3

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting X X 16

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age X X 16

Carpenter’s Complete Guide to the SAS® Macro Language, Second Edition X 3

Carpenter’s Complete Guide to the SAS® REPORT Procedure X 3

Categorical Data Analysis Using the SAS® System, Second Edition X 8

CIO Best Practices: Enabling Strategic Value with Information Technology, Second Edition X 16

Cody’s Data Cleaning Techniques Using SAS®, Second Edition X 3

Combining and Modifying SAS® Data Sets: Examples, Second Edition X 3

Common Statistical Methods for Clinical Research with SAS® Examples, Third Edition X X 8

Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Second Edition X 8

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition X 16

Data Preparation for Analytics Using SAS® X X 8

Data Quality for Analytics Using SAS® X 9

Decision Trees for Business Intelligence and Data Mining: Using SAS® Enterprise Miner™ X 8

Elementary Statistics Using JMP® X 14

Elementary Statistics Using SAS® X 9

The Essential Guide to SAS® Dates and Times X 4

The Essential PROC SQL Handbook for SAS® Users X 4

The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business X 17

Executive’s Guide to Solvency II X 17

Fixed Effects Regression Methods for Longitudinal Data Using SAS® X 9

Foreign Currency Financial Reporting from Euro to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications X 17

The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market 18

Health Care Data and SAS® X X 9

In the Know...SAS® Tips and Techniques From Around the Globe, Second Edition X 4

Introduction to Design of Experiments with JMP® Examples, Third Edition X 14

JMP® Essentials: An Illustrated Step-by-Step Guide for New Users X 14

JMP® for Basic Univariate and Multivariate Statistics: A Step-by-Step Guide X 14

JMP® Means Business: Statistical Models for Management X 14

JMP® Start Statistics: A Guide to Statistics and Data Analysis Using JMP®, Fourth Edition X 15

JSL Companion: Applications of the JMP® Scripting Language X 15

Jump into JMP® Scripting X 15

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The Little SAS® Book: A Primer, Fourth Edition X X 2

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The Little SAS® Book for Enterprise Guide® 4.2 X X X 2

Logistic Regression Using SAS®: Theory and Application X 9

Longitudinal Data and SAS®: A Programmer’s Guide X 4

Manufacturing Best Practices: Optimizing Productivity and Product Quality X 17

Multiple Comparisons and Multiple Tests Using SAS®, Second Edition X 10

Multivariate Data Reduction and Discrimination with SAS® Software X 10

Overdispersion Models in SAS® X 10

Output Delivery System: The Basics and Beyond X 5

Pharmaceutical Statistics Using SAS®: A Practical Guide X X 10

Practical Data Analysis with JMP® X 15

Predictive Modeling with SAS® Enterprise Miner™: Practical Solutions for Business Applications X 10

PROC SQL: Beyond the Basics Using SAS® X 5

PROC SQL by Example: Using SQL within SAS® X 5

PROC TABULATE by Example X 5

Professional SAS® Programmer’s Pocket Reference, Sixth Edition X 5

Regression and ANOVA: An Integrated Approach Using SAS® Software X 11

Retail Analytics: The Secret Weapon X 17

SAS® For Dummies®, 2nd Edition X 2

SAS® for Forecasting Time Series, Second Edition X 11

SAS® for Linear Models, Fourth Edition X 11

SAS® for Mixed Models, Second Edition X 11

SAS® for Monte Carlo Studies: A Guide for Quantitative Researchers X 11

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SAS® Functions by Example, Second Edition X 5

SAS/GRAPH®: Beyond the Basics X 6

SAS® Guide to Report Writing: Examples, Second Edition X 6

SAS® Macro Programming Made Easy, Second Edition X 6

SAS® Programming for Enterprise Guide® Users X X 6

SAS® Programming in the Pharmaceutical Industry X 6

SAS® Statistics by Example X 2

SAS® Survival Analysis Techniques for Medical Research, Second Edition X 12

SAS® System for Regression, Third Edition X 12

Social Network Analysis in Telecommunications X X 18

Statistical Analysis for Business Using JMP®: A Student’s Guide X 15

Statistical Graphics in SAS®: An Introduction to the Graph Template Language and the Statistical Graphics Procedures X 12

Statistical Graphics Procedures by Example: Effective Graphs Using SAS® X 11

Statistical Programming in SAS® X 12

Statistical Programming with SAS/IML® Software X 12

Statistics Using SAS® Enterprise Guide® X X 6

A Step-by-Step Approach to Using SAS® for Factor Analysis and Structural Equation Modeling X 12

A Step-by-Step Approach to Using SAS® for Univariate and Multivariate Statistics, Second Edition X 12

Step-by-Step Basic Statistics Using SAS®: Exercises X 13

Step-by-Step Basic Statistics Using SAS®: Student Guide X 13

Step-by-Step Basic Statistics Using SAS®: Student Guide and Exercises X 13

Survival Analysis Using SAS®: A Practical Guide, Second Edition X 13

Teaching Elementary Statistics with JMP® X 15

Using SAS® in Financial Research X 13

The Value of Business Analytics: Identifying the Path to Profitability X X 18

Validating Clinical Trial Data Reporting with SAS® X X 13

Visual Six Sigma: Making Data Analysis Lean X X 15

Web Development with SAS® by Example, Third Edition X 6

1-800-727-3228 (US and Canada) 27

Additional Titles Available in E-Book Format! e

What’s New in SAS® 9.3

Data Mining Using SAS® Enterprise Miner™: A Case Study Approach, Second Edition

SAS® 9.3 Intelligence Platform: Overview

SAS® 9.3 ODS Graphics: Getting Started with Business and Statistical Graphics

SAS® 9.3 Language Reference: Concepts

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How can you publish a book with SAS? SAS® Press is here to help you share your ideas and expertise with the entire user community, creating cutting-edge resources for customers around the world in the process. Our books are by users, for users. The ideas and applications discussed by our authors represent some of the best ideas in the SAS user community.

Do you have an idea for a new book? The best topics come from your direct experience with SAS software. Visit support.sas.com/authoring or contact us at [email protected] to submit your idea and proposal.

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1-800-727-3228 (US and Canada) 29

SAS USER GRoUP EVENTSSAS Global Forum 2012orlando, FLApril 22–25, 2012www.sas.com/sgf

The Pharmaceutical industry SAS Users GroupSan Francisco, CAmay 13–16, 2012www.pharmasug.org

2012 Joint Statistical meetingSan Diego, CAJuly 28–August 2, 2012www.amstat.org

western Users of SAS Software (wUSS)Long Beach, CASeptember 5–7, 2012www.wuss.org

midwest SAS Users Group (mwSUG)minneapolis, mNSeptember 16–18, 2012www.mwsug.org

Analytics 2012 ConferenceLas Vegas, NVoctober 8–9, 2012www.sas.com/analyticsseries

SouthEast SAS Users Group (SESUG)Raleigh, NCoctober 14–16, 2012www.sesug.org

South Central SAS Users Group (SCSUG)Houston, TxNovember 4–6, 2012www.scsug.org

NorthEast SAS Users Group (NESUG)Baltimore, mDNovember 11–14, 2012www.nesug.org

The Premier Business Leadership Serieswww.sas.com/theseries

Look for SAS Publishing at any of these exciting events!

June 14–15 • Hotel Pullman, Cologne, Germany October 8–9 • Caesars Palace, Las Vegas

Join hundreds of analytics professionals from all over the world at the Analytics 2012 Conference Series. Hosted by SAS, the conferences promise to bring attendees the latest trends and advances in the field of analytics. Listen to experts share case studies and real-world examples of how analytics has improved the way their organizations do business. Session topics include data mining, forecasting, fraud detection, text mining, retail optimization, marketing optimization, predictive analytics and more.

View the latest conference information at www.sas.com/analyticsseries

April 22–25 • Orlando, Florida

SAS Global Forum provides SAS users the opportunity to sharpen their SAS skills while sharing ideas with fellow users.

For additional conference information, visit www.sasglobalforum.org

Maximize your time at SAS® Global Forum with SAS® Training and SAS® Certification!SAS Education will offer numerous training courses and SAS Certification exams in conjunction with SAS Global Forum.

View the latest conference information at www.sas.com/training/sasglobalforum

Exploring Data Inspiring InnovationDISCOVERY SUMMIT

2012

Exploring Data Inspiring Innovation2012

DISCOVERY SUMMITSeptember 10–14 • Cary, NC

At this interactive forum, hosted by JMP® statistical discovery software, you will explore broad analytic concepts with world-renowned authorities in statistics, technology and innovation; participate in conversations with JMP developers and JMP users from all industries; and learn proven statistical techniques in visual and compelling ways.

View the latest conference information at www.jmp.com

2012 CoNFERENCESExciting opportunities for networking and knowledge exchange

http://www.sas.com/sgf

http://www.pharmasug.org

http://www.sas.com/analyticsservices

http://www.sesug.org

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Documents

SAS Catalogue Jan12