INTRODUCTION

TITLE OF THE PROJECTBANKING OPERATIONS & SALEINHDFC STANDARD BANK LTD.BRANCH SHIMLA.

INTRODUCTION

Banking in India originated in the first decade of 18thcentury. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the "The Bank of Bengal" in Calcutta in June 1806. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras. The presidency banks were established under charters from the British East India Company. They merged in 1925 to form the Imperial Bank of India, which, upon India's independence, became the State Bank of India. For many years the Presidency banks acted as quasi-central banks, as did their successors. The Reserve Bank of India formally took on the responsibility of regulating the Indian banking sector from 1935. After India's independence in 1947, the Reserve Bank was nationalized and given broader powers.

REVIEW OF LITERATURE AND PROBLEM STATEMENTHousing Development Finance Corporation Limited, more opularly known as HDFC Bank Ltd, was established in the year 1994, as a part of the liberalization of the Indian Banking Industry by Reserve Bank of India (RBI). It was one of the first banks to receive an 'in principle' approval from RBI, for setting up a bank in the private sector. The bank was incorporated with the name 'HDFC Bank Limited', with its registered office in Mumbai. The following year, it started its operations as a Scheduled Commercial Bank.HDFC Bank Limited. The Group's principal activities are to provide banking and other financial BANK. The Group operates through four segments: Treasury, Retail Banking, Wholesale Banking and Other Banking Business. The Treasury BANK segment consists of net interest earnings on investments portfolio of the bank and gains or losses on investment operations. The Retail Banking segment serves retail customers through a branch network and other delivery channels. OBJECTIVES OF THE PROPSED STUDY To find out the customer preferences while opening Savings A/c. To study brand image of the bank. To increase the business of the bank. To know about product & services offered at HDFC Bank.

To financial sector is one off the booming & increasing sector in India.RESEARCH METHODOLOGYData Sources:

There are two types of data were taken in to consideration i.e. primary data and secondary data. The secondary data has been used to make the analysis because We have no much sufficient time and resources to collect the primary data.Primary Data:All the people from different profession were personally visited and Interviewed. They were the main source of Primary data. The method of collection of primary data was direct personal interview through a structured questionnaire.Secondary Data: It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers, magazines, management books, preserved information in the companys database and website of the company.QUESTIONNAIRE

Name of Respondent Monthly Transaction?

1. Do you have saving Account?2. (a) Yes (b) No3. 3. If Yes Which banks-

ICICI HDFC Kotak Mahindra Bank

Nationalized Other Banks _________________

Co-Operative Banks___________________

4. Which Factors do you consider for opening a saving Account

Accessibility

Minimum Balance

DD/ Pay Order

Free Cheque

Debit Card

Cash Deposit

5. Which mode of transaction do you avail frequently?

(a) Cheque (b) DD (c) Pay Order6. Which type of transaction do you made

(a) Inter city (b) Intra city (c) Both

7. Does your bank assist you in case of any problem?

(a) Yes (b) No

SCOPE OF PROPOSED STUDY1. The time bound period is the major limitation in research projects.2. Due to the financial and time constraints a cluster analysis of the population so as to get better results was not feasible.3. The research conduct in Bangalore city only.4. It was difficult to break the ice with the common people initially. It was a daunting task to convince them to fill in the personal details of the questionnaire where they have to mention the monthly income, occupation etc.5. To convince the people for a proper interviewing process is also difficult.

References

1. BOOKS & AUTHORS : Marketing Management2. NEWS PAPERS :

Times of India, Financial Express

3. WEBSITES

www.hdfcbank.com www.google.comA SYNOPSIS

ONBANKING OPERATION & SALES IN HDFC STANDARD BANK LTD. SHIMLA SUPERVISOR

SUBMITTED BY

NAME:-Rakesh Kumar Sarita Devi

DESIGNATION:- Enrollment No.

08061801012

Inspector Coop. Societies Specialization:

Finance

Remarks of EvaluatorApproved/Disapproved

Approved/Disapproved (I Evaluation)

(II Evaluation)

Session:- 2008-2010Directorate of Distance EducationGJU S & T, Hisar.

DIRECTORATE OF DISTANCE EDUCATIONGURU JAMBHESHWAR UNIVERSITY OF SC. & TCH. HISAR1. Name

: Rakesh Kumar

2. Designation

: Inspector Coop, Societies.

3. Qualification

: M. Com.

4. Area of specialization : Marketing

5. Experience

: Ten Years

6. Official address

: O/O Resistrar Coop. Societies, Kasumpti, Shimla 9

7. Telephone No.

: 0177-2620937

8. Mobile : 9418232150

I am willing to Supervise Miss Sarita Devi Enrollment No. 08061801012 On the Topic:Banking Operation & Sales in HDFC Standard

Bank Ltd. Branch Shimla.Signature with SealCountersigned by the employer with seal

Countersigned by Director of Study Centre with SEAL.CONTENTSi. Title of the Project

ii. Review of Literature and problem statementiii. Objectives of the proposed study

iv. Research methodology

v. Questionnaire

vi. Scope/ relevance of proposed study

vii. References

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