PRESS BOOK2015

About the BRAND

SARGOSSA blurs the lines between gorgeous, sexy stilettos and the comfort that

women demand.

Craftsmanship and luxurious quality are at the very core of the brand and each shoe is perfectly put

together with a demanding lifestyle in mind.

Formula of COMFORT Designed to comfortably take you through your day in style, a specially designed insole, which is built upon a broad range of foams, lines each pair to provide ease and support whatever your schedule demands.

Meet the DESIGNER

“Shoe lovers have traditionally had to make a

choice between shoes that look good and shoes that are

comfortable, but SARGOSSA bridges this gap sacrificing neither

comfort nor style.”

Seen in

In the print

DRAPERS has shortlisted SARGOSSA as footwearDESIGNER OF THE YEAR

DRAPERS | APRIL 25 2015

“Top trend of the spring”

PANDORA | SPRING 2015

“Nanna Liv whose scientific research is bringing a new level of comfort to heel-wearers”

CANARY WHARF | JULY 2015

“SARGOSSA has revolutionised stilettos and invaded the streets of London”

BOUTIQUE | MAY 2015

“There is hard work behind her success”

-FEMINA

“Her fist collection sells well and fast”

-FEMINA

“A collection of comfortable stilettos neither boring nor unsexy” This collection proves

that stilettos can be comfortable and still be dead sexy”

JYLLANDS-POSTEN

“Enter perfect compromise, Sargossa’s sleek inspire cut-out booties”

“Nanna Liv shares top tips for walking in heels without pain”

-GOOD HOUSEKEEPING

“Newly launched this season, Sargossa challenges the perception that stilettos have to be

uncomfortable with a collection of high, slim heels designed with wellness in mind.”

-WWB

“She did what other people dream about”

-Herning Folkeblad

“She decided to become even better at what she was already good at. To do

sales, to create and to have style”

-Nordjyske

“Nanna Liv has great success with her exclusive shoe brand which has focus on

beautiful design as well as comfort”

-In.Dk

D e fleste kvinder kender smerten ef-ter en hel dag eller aften i højehæle. Det ser godt ud, men det erogså noget nær tortur ind imellem

at stige op på et par stiletter. Og selv om manefter fem blødende vabler sværger: Aldrigmere - så falder de fleste af os tilbage på hæ-lene igen.

Den danske iværksætter og designerNanna Liv har dog gjort sit for at afskaffefodsmerterne efter stiletbesøg. Hun har medsit brand Sargossa, som har base i London,nægtet at acceptere præmissen “no pain - nogain”. Det skal være slut med, at kvinder er»martyrer for deres fødder,« som hun siger.Derfor har hun brugt to år på at researche sigfrem til, hvad der gør en god sko i forhold tilældning, føddernes form og sålen.

Ud fra den research er hun kommet fremtilen kollektion af komfortable stiletter, somhverken er kedelige, usexede eller fodfor-mede.

Priserne starter fra 1.800 kr. De røde sko påbilledet til høje er fra den nye sommerkollek-tion og koster ca. 2.250 kr.Se evt. mere på:www.sargossa.com

Danske Nanna Liv har designet en kollektion af sko medhøje hæle, som man ikke får (så) ondt i fødderne af.

NANA ELVING HANSEN | Foto: PR | w@jp.dk

Behagelige stiletter

32 JYLLANDS-POSTEN | SØNDAG DEN 1. MARTS 2015

NYHEDER

NÖR Denmark er udtryk for langtidsholdbar mode, som altid kan tages frem fra skabet.

Tag med os tilbage til det enkelte, hvor roen fi ndes og hvor vi er stolte af det, vi hver især repræsenterer.

Stedet hvor der fi ndes ansvarlighed og hvor mode ikke behøver at have en sidste salgsdato.

- Kirsten Nør

www.noer-denmark.dk info@noer-denmark.dk

“Fashionistas in London all agree; the newest trend is Nanna Liv’s

comfortable stilettos”

JYLLANDS-POSTEN

Featured in JYLLANDS-POSTEN WEEKEND

On the web

“If heels are non-negotiable, then I hear reports that Sargossa's styles are the closest thing to

walking on a cloud you’ll want to experience on a plane.”

-Lisa Amstrong

Featured in TELEGRAPH

Featured in THE GUARDIAN

“A style holy grail that the Guardian’s fashion editor has finally tracked down all-day high heels”

“All day high heels we’ve only gone and found the holy grail.”

Jess Cartner-Morley-THE GUARDIAN

Read full article :http://www.theguardian.com/fashion/fashion-blog/2014/oct/08/comfortable-high-heels-six-easy-steps

“These shoes are certainly show-stoppers, and you’d never guess they boast a hidden

padded insole.”

Kay Burley-DAILY MAIL

Read full article:www.dailymail.co.uk/femail/article-3118177/Are-world-s-comfiest-heels-Designer-studies-anatomy-feet-in-

vent-stilettos-prized-painless-starring-new-exhibition.html

Featured in DAILY MAIL

“Designed for those who don’t want to sacrifice style or comfort, these are ergonomic heels that won’t leave you wishing you’d

slipped a pair of trainers in your bag“

-TIME OUT LONDON

Find full article: http://www.timeout.com/london/shopping/sargossa-at-shoes-pleasure-pain

Featured in TIME OUT LONDON

Featured in SUNDAY TIMES

“I recently discovered a shoe brand called Sargossa, which makes the best padded insoles I’ve ever come across, withouth

compromising on heel height or design”

-SUNDAY TIMES

Find full article: http://www.thesundaytimes.co.uk/sto/style/fashion/Shopping/article1577895.ece

“Nanna Liv from Aalborg has created a new brand of stiletto. She has conquered one of the fashion world’s greatest capitals, London, and now shes ready to take

on the whole world”

METROXPRESS | 14 January 2015

Read full article: www.mx.dk/penge_erhverv/nyheder/story/16589495

Featured in METROXPRESS

“British fashion journalists are in awe of what they call a revolution in women’s footwear”

POLITIKEN | 25 DECEMBER 2014

Read full article: http://politiken.dk/oekonomi/virksomhed-er/ECE2562791/hun-fik-simpelthen-saa-ondt-i-foedderne-

men-saa-fik-hun-en-god-ide/

Featured in POLITIKEN

“Covetable and comfortable footwear for our all day

summer events.”

Sheer luxe

Featured in SHEE LUXE

“ Most of the shoes from this years collection is already sold out even before they have left the

factory in China”

-NORDIC

Read full article: www.nordicstartupbits.com/2015/03/06/danish-sargossa-is-bridging-the-

gap-between-style-and-comfort/

Featured in NORDIC

“Sargossa heels, which are comfortable all day long thanks

to specially designed cushioned insoles.”

Glamour

Featured in GLAMOUR

Fashion & Trade shows

London Fashion Week LFW

SARGOSSA showcased the AW15 collection during LONDON FASHION WEEK at SUMMERSET HOUSE.

New York Fashion Week NYFW

STEPHEN F’S SS15 presentation during NEW YORK FASHION WEEK

Copenhagen Fashion Week CFW

This February SARGOSSA attended REVOLVER - one of the most famous

fashion shows in Copenhagen.

Trade show LONDON

SARGOSSA attended SCOOP trade show, the biggest international trade show in London, which was held at the SAATCHI GALLERY this year.

SARGOSSA attended the most prestigious and biggest fashion trade show in France “Who’s Next” showcasing their products within Paremiere Class division.

Trade show PARIS

Pulbicity

Shoes pleasure and painV&A

SARGOSSA heels are exhibited atPleasure and Pain exhibition at V&A, which highlights the latest

developments in footwear technology.

The hosts of Arts club are wearing SARGOSSA STILLETOS because of the distinctive style and comfort.

Go’morgen og Go’aften Danmark show.

TV Host Puk Elgaard wearings SARGOSSA Supreme red

(Top left)

Go’morgen og Go’aften Danmark show.

TV Host Puk Elgaard interviewing Prime Minister of

Denmark Helle Thorning-Schmidt wearing SARGOSSA Momentum

model(Bottom left)

TV Midt Vest“Nanna Liv gave good advices to

students at VIA Design”(Side row)

Go’morgen og Go’aften Danmark show. TV Host Puk Elgaard interviewing Prime Minister

of Denmark Helle Thorning-Schmidt wearing SARGOSSA Momentum model

Go’morgen og Go’aften Danmark show. TV Host Puk Elgaard wearings SARGOSSA Supreme red

Sargossa in the MEDIA

Nanna Liv sharing her success story for TV2 Nord

(Top)

Nanna Liv speaking about Sargossa on Go’morgen og Go’aften

(Bottom)

SARGOSSA sponsored Miss Denmark- Pernille Sorensen during Miss World Contest which was held in London this year.

Supporting MISS DENMARK

Tv host Cecilie Beckwearing SARGOSSA Balance

black on the red carpet seen in Billed-Bladet

RED CARPET

Danish blogger Saseline wearing SARGOSSA

Wonder Khaki(On the left)

Rebecca Cox wearing SARGOOSA Glow Black

(Bottom)

BLOGGERS

Digital

SOCIAL MEDIA

Facebook

-Fast growing fan base

- High engagement rates with average 56 likes.

- Positive customer reviews.

- Frequently updated news

Instagram

- Over 1050 quality Followers

- Average 56 likes on the posts

- Daily updated content

SARGOSSA launched the SS15 collection on Covet’s styling app

DIGITAL

CONTACT US

Worlds End Studios 132G 134 Lots Road London SW10 0RJ United Kingdom +44(0)207 349 116

General Queries: info@sargossa.com Press: press@sargossa.comSales: sales@sargossa.com