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SARA QUINN / @saraquinn Reporting with simple (mostly free!) social media tools

Sara quinn social_media_for_reporting_atlanta_press_club

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SARA QUINN / @saraquinn

Reporting with simple (mostly free!) social media tools

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100 hours of video uploaded every minute!

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100 hours of video500 million tweets every day!

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100 hours of video500 million tweets277 million on LinkedIn

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100 hours of video500 million tweets277 million on LinkedIn1.3 billion on Facebook

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What do people want?

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Funny photos of your cat.

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ReportingConversationBrand (Trust)Inspiration

FOUR IMPORTANT THINGS ABOUT SOCIAL MEDIA:

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What does social media do best?

Helps you to report and to find sources.

Helps you understand and act on trends.

Helps you to crowd-source information.

Elicits real-time reaction to breaking news.

Enables a conversation with your audience.

Helps you to tell your own story.

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æ5ðÀ_ðR[aZPð@cUQðcM_ðMð_UXXeðTUZSðµð<Q[\XQðQXXUZSðe[a∂cTMðTQeðTMPðR[ðNQMWRM_ð¾¾¾ø

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“Social media encourages participation and invites or allows response.”

Alan Rusbridger Editor-in-Chief of The Guardian

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“Something published can be the beginning of the journalistic process rather than the end.”

Alan Rusbridger Editor-in-Chief of The Guardian

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ReportingConversationBrand (Trust)Inspiration

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Cision survey in November 2013

A survey of 600 journalists

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The story expands into a shared social space.

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Sohaib Athar

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News breaks first on social media.

It just does.

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See what people are saying about searchable topics

Monitor which articles are shared

Reach out to sources

Provide context where conversation is already happening

SOCIAL MEDIA TOOLS ALLOW JOURNALISTS TO:

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Reporting toolsConversationBrand (Trust)Inspiration

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Topsy.com

A SOCIAL MEDIA TOOL:

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A social search tool with over 400 billion pieces of content.

Topsy also provides a sentiment score and lists of influencers for that topic.You can also filter by content types such as links, photos, videos, your top influencers or social trends in 10 languages.

petepetepete

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!

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Also provides a sentiment score and lists of influencers for that topic.

You can also filter by content types such as links, photos, videos, your top influencers or social trends in 10 languages.

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You can also filter by content types such as links, photos, videos, your top influencers or social trends in ten languages.

http://topsy.com/

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Buzzsumo.com

A SOCIAL MEDIA TOOL:

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Similar to Topsy but it searches:

Twitter LinkedIn Facebook Google+ Pinterest

You can search by topic and filter by type of content such as infographic, video or article. You can filter results by date such as the last 24 hours, last week, last month or last 6 months. You can also search for key influencers and filter by bloggers, influencers, companies, journalists and regular people.

petepetepete

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petepetepete

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petepetepetehttp://buzzsumo.com/ media petepetepete

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Geofeedia.com

A SOCIAL MEDIA TOOL:

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A bird’s eye view of location-based social media conversation.

(You can eavesdrop).

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http://geofeedia.com/

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Live Chats:

Coveritlive.com

Scribblelive.com

Twitter

A SOCIAL MEDIA TOOL:

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To cover an event in real time.

LIVE BLOGGING:

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To cover an event in real time.

To instantly publish live commentary.

LIVE BLOGGING:

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To cover an event in real time.

To instantly publish live commentary.

To have a conversation with many people.

LIVE BLOGGING:

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To cover an event in real time.

To instantly publish live commentary.

To have a conversation with many people.

To post images, videos, audio.

LIVE BLOGGING:

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To cover an event in real time.

To instantly publish live commentary.

To have a conversation with many people.

To post images, videos, audio.

To conduct a poll.

LIVE BLOGGING:

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To cover an event in real time.

To instantly publish live commentary.

To have a conversation with many people.

To post images, videos, audio.

To conduct a poll.

To archive the conversation.

LIVE BLOGGING:

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A conversation with mayoral candidates

Q&A with aspiring Olympians

Coverage from the polls

Play-by-play at a little league tournament

People waiting in line for concert tickets

LIVE BLOGGING:

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Storify

SOCIAL MEDIA TOOL:

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SARA QUINN / @saraquinn

Reporting with simple (mostly free!) social media tools