PaddleSmart for Everyone

SAR NIF Project Update

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

PaddleSmart For Everyone SAR NIF

What Is PaddleSmart?

• a free activity based presentation for new paddlers of any age to learn about water and paddle sports safety along with fun of the sport

• developed in 2013 in partnership with AdventureSmart (National Search and Rescue Secretariat) and Paddle Canada

• AdventureSmart is a Canadian Government supported initiative to help public “get informed and go outdoors”.

• Training is free to all Canadians. Presenter training is also free

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

1. Recreational Paddling 2. Coastal Waters 3. Moving Water

PaddleSmart’s 3 Modules

The Three T’s

Trip Planning

Training

Taking The

Essentials Alcohol & Paddling Hypothermia

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

https://vimeo.com/157600755

Intro to PaddleSmart Video

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

The need for PaddleSmart •  In Canada 15,000 SAR incidents annually assisting 25,000 people lost or in

distress.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

History of Adventuresmart •  In 2004 BC Emergency Management developed the program with SAR NIF

2005-2008 with assistance from BCSARA, RCMP and NSS.

•  First programs to launch were aimed at youth market such as Hug a Tree and Survive.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

What is Adventuresmart?

Canadian safe Boating council symposium 2014, ottawa

Five Different Programs:

1. Hug A Tree To Survive 2. Snow Safety 3. Survive Outside 4. Survive Outside Snowmobile 5.  PaddleSmart

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

History of Adventuresmart

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10000

20000

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50000

2010 2011 2012 2013 2014 2015

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

SAR NIF 2013-14 • 1 year $144,392 project from April 1 2013 to March 31, 2014 • Goal was to train 400 presenters of the program nationally through 20

workshops. • Developed and produced the outreach materials for workshops including

stickers, paddler responsibility stickers, vessel ID stickers, printing of presenter manuals

• Attended as an exhibitor at 8 national outdoor or cottage trade shows promoting PaddleSmart program.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

Project

• SAR NIF 2015-2018 : 3 year project of $2.1 million • Increase PaddleSmart volunteer trainers/hosts by 70%, reaching over 17,000 youth/new paddlers.

• Expand by 60% Train The Presenter courses to Provincial parks and camps

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

•  Launch of a large national multi media campaign with partners Blue Ant Media (Cottage Life TV & 10 other media brands) including billboard, youtube, TV, radio, social media, music video and app and print ads.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

SAR NIF 2015-2018

After Year 1: ""Volunteer presenters of this program are Paddle Canada Instructors, Search and Rescue (SAR) members, Parks Canada and Provincial Park staff, Girl Guides and Scout leaders. ""

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

SAR NIF 2015-2018 After Year 1: ""•  Hired 1 full time and 3 part time regional staff to

support the project plus 1 part time media management team"

•  Attended 16 different national trade shows and paddling

events including Toronto, Vancouver, Calgary, Winnipeg, Montreal, Halifax, Edmonton

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

SAR NIF 2015-2018 After Year 1: "

•  Volunteer partners ran 52 PaddleSmart workshops "

• Created new paddle/sailsmart partnership with Ontario Sailing association. • Attended Ontario Physical Health Education Association and

New Brunswick Physical Health Education Association teacher conferences.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

SAR NIF 2015-2018

Year 2-3: we will seek interest and involvement from "Coast Guard, RCMP, Provincial Police, Lifesaving Society, Red Cross, Canadian Safe Boating Council, school boards, local paddling clubs, youth camps and organizations and anyone else wishing to deliver a recreational paddling safety program.""

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

Partnerships:

•  National Paddling Week June 10-19,2016

•  Started in 2013 by Rapid Media and Paddle Canada with over 500 events & 7000 participants nationally

•  Distributed PaddleSmart messages and outreach materials to each event

www.paddleweek.ca

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

Successes

•  Communities / Clubs / Facilities (camps and municipalities) asked us to develop criteria for a “PaddleSmart Community” designation to help in their own branding, promoting safe paddling practices and providing PaddleSmart resources to paddling members and visitors to their region.

•  Parks Canada is our largest supporter, committed to training many of their park staff as PaddleSmart presenters and will distribute materials to their 26 million annual visitors.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

Challenges

•  Demand for presentations and training outstrips the capacity to deliver.

•  Staff Resources (3 staff) to support volunteer presenters

•  Access to future funding to reproduce and distribute materials.

•  Ongoing French translation costs and updates to program material

•  Timely distribution of teaching & resource materials. Online registration of presenters and reporting workshops at adventuresmart.ca

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

The Future of Paddlesmart/AdventureSmart • Partnerships:

• KEEN Canada, Level Six, • Northwater & Delta Kayaks

• 

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

The future of Paddlesmart/AdventureSmart

Other Target Audiences include: •  Canoe, Kayak & SUP Manufacturers •  Big Box Stores selling canoes, kayaks, SUP (Walmart,

Costco, Canadian Tire) •  Youth Camps (Provincial Camp Associations) •  Cottage Associations Hunters & Anglers Associations

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

The future of Paddlesmart/AdventureSmart

• Spring Paddle Safety Awareness event with Liberal MP Will Amos in Ottawa, ON

• Created the lifejacket wear challenge (wear it for 12, 24 or 48 hours) for spring/summer of 2016

• Created a campaign aimed at college and universities with PaddleSmart on campus training opportunities

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

The future of Paddlesmart/AdventureSmart ▪ Paddle Canada and the PaddleSmart program remains committed to

addressing the water safety needs of boaters and paddlers considering the increasing participation in this sport.

Transport Canada CMAC Presentation to the Recreational Boating Standing Committee, April 20, 2016

Contact us

Graham Ketcheson – Executive Director info@paddlecanada.com - 613-547-3196 ext 11

Dawn Callan – PaddleSmart Co-ordinator

events@paddlecanada.com 613-547-3196 ext 12

www.paddlecanada.com/paddlesmart www.adventuresmart.com

PaddleSmart for Everyone

SAR NIF Project Update