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Think Packaging, Think SAPIN
BrandStandards
2016
Welcome to SAPIN
At the heart of every successful brand lies a brandmark that summarises the very essence of that brand. This vital element must be used consistently and with integrity at all times. It must not be altered in any way whatsoever, and the clear guidelines given here to its use should be carefully understood.
For more information on the application of the SAPINbrand in communication materials, please contact
Saurabh Timochin, Marketing & Communications Managerat +966 138471332 x 531 or [email protected]
22
Corporate wording
Our VisionOverview Our Mission
BrandDesign
SAPIN is considered the pioneer in can manufacturing not only in Saudi Arabia, but also in the entire Middle East. Established in 1976 in Dammam - Saudi Arabia, we have grown from our modest beginning into one of the region’s largest and most preferred packaging SUPPLIER.
Since inception we have demonstrated a continued passion for innovation and growth. Today we design and manufacture a wide range of consumer and industrial packaging products on behalf of our customers, operating in a variety of markets around the world.
Through our experience, we bring to our customers industry leading practices, processes and an in depth understanding of the trends that direct and influence the packaging industry.
Our innovative, customer-focused approach has helped make us the acknowledged leader in the metal container, injection-molded plastic pail and decorative packaging market.
To be the leading packaging solutions provider with the highest ethical standards, in our chosen markets.
• Deliver products of consistent quality on time and on budget
• Develop metal & plastic packaging solutions to meet evolving customer needs
• Commitment to profitable growth in harmony with the environment"
" Our innovative, customer-focused approach has helped make us the acknowledged leader in the metal container, injection-molded plastic pail and decorative packaging market.
3
Wording tone
To assure that these wording tone have a consistent appearance across communications, wording or paragraphy should always reflect the following value mention in this slide
4
Professional
Friendly
Confident
Dynamic
Innovative
Environmental
Interactive
Solution
Quality
Leader
Our Values
BrandDesign
5
The ‘Sapin’ Identity
The contained text SAPIN is an abbreviation of the full business identity – Saudi Arabian Packaging Industry
The SAPIN logo is characterized by an elongated sphere or an oval. This represents SAPIN’s main line of business-manufacturing of packaging cans. A sphere also represents growth and symbolically illustrates SAPIN’s aim of growing and diversifying in all directions.
6
Technical specificationThe primary Idenity, presented in horizontal format, is for use across the majority of applications.
Identity proportion / safety margin
‘S’ width is determined fromthe width of the letter ‘S’ inSapin written in English.Sizing / positioning of all otherelements is determined fromthis ‘S’ measurement.
1X 0.5X
1X
7
Clear space around the Sapin Idenity
The clear space guidelines have been devised to make sure that the symbol or logotype are always placed clear of other graphics, elements, text, photography and so on. It is important to observe these rules since they ensure clear, consistent and high quality results.
• Surrounding clear space is measured as 1X all around the identity
• Any background inside this clearspace should be clear, unpatternedand free from other graphicelements or typography
• If the Identity is used on aphotographic image, the clear space must still provide for good contrast between background\and logo
35mm
Minimum SizeTo ensure legibility, the minimum sizefor usage of the horizontal brandmark in most applications is 35mm in print Minimum size is measured horizontally. If a size smaller than this is required, it is preferable to use the symbol only.
Identity clear zone
8
Where necessary, the Sapin Identity can be used as grayscale version uses 75% black to Sapin nemonic as shown in the diagram.
In some situations, a reverse whiteand colored version of the Identity may be used as shown in the diagram.
Monotone use
9
Acceptable colour variations
Wherever possible, the Sapinidentity should appear in full colouron a white background.
Where necessary, for example on single colour documents, the Sapin can be used as a full 100% Blue or a full 100% grey version. However, no other colour is allowed.
When the Identity appears on aflat coloured background, it is always preferable to use a brand colour as the background.
Other techniques such as embossing,debossing, varnishing, etc.... may be used in conjunction with the basic printing techniques as a means of creating special effects where appropriate.
Single color use
10
Graphic device
Our branding takes inspiration from rings of a can; illustrating our core business and ripples in water; illustrating how energy spreads in nature.
GreyCMYK 0.0.0.07
11
Logo - Misuse
Incorrect use of the Sapin logo compromisesits integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the Sapin logo.
12
SAPIN’s corporate color - light blue (or Cyan) represents the firms fresh and creative outlook to the packaging industry and the solutions it offers to the industry and its customers.
Corporate color
BlueCyan 80%
GreyK 70%
13
Typography
For the majority of Sapin communications the corporate typeface for English / Westernlanguages is DIN-Light. It is a simple, clean, robust and highly legible typeface in all applications. An extensive family of weights and styles ensures flexible usage across a wide range of applications.
Heading - DIN Alternate Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&@*%()=<>?
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890&@*%()=<>?
Sub Heading - DIN-Light
Body Copy & Paragraphs - DIN-Light
Arial - Family
Arabic - GE SS Two Light
ا ب ت ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق كل م ن ه ء ي أ ء ئ ؤ ى
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&@*%()=<>?
14
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&@*%()=<>?
BrandApplications
Stationery - Font
Arial - Family
Arabic - GE SS Two Light
ا ب ت ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق كل م ن ه ء ي أ ء ئ ؤ ى
English - Calibri
Al Suhaimi Holding Company & Partners
Arabic - GE SS Two Light
شركة السحيمي القابضة وشركاه
15
BrandApplicationsStationery is one of the key applications of the Sapin identity.
16
Corporate Stationery
7% Black
21 CM
29.7 CM
3.75 CM
1.5 CM
1.5 CM 1.5 CM
s a p i n . c o m . s a
Pad Up Capital SR. 20,000, 000 - C.R. 205000371 - Damamm - T : +966 13 847 1322, F : +966 13 847 4120 +٩٦٦١٣٨٤٧٤١٢٠ +٩٦٦١٣٨٤٧١٣٢٢ ٢٠٥٠٠٠٣٧١١ ٢٠,000,000
,٣١٤٤١ ,١٩٦٦ ,P.O. Box 1966, Industrial Estate, Dammam 31441, Saudi Arabia
1.5 CM
Al Suhaimi Holding Company & Partners
1CMMember of
The InternationalPackaging Association
Letter Head
Company Name - Font: GE SS Two (Arabic)Calibri (English)
AddressGE SS Two (Arabic) pt 9.5Calibri (English) pt 9.5
Theme: Follow the same look and feel
17
Corporate Stationery
9 cm
5.5 cm Loay Shawish
T : +966 13 847 1322 x 530 F : +966 13 847 4120
P.O. Box 1966, Industrial Estate, Dammam 31441, Saudi Arabia
M : +966 50 67 3906 E : [email protected]
2.5 cm
.5 cm all around
9 cm
.75 cm
5.5 cm
7% Black
s a p i n . c o m . s a
Member ofThe International
Packaging Association
Al Suhaimi Holding Company & Partners
3.5 cm
.75 cm
Business Card: Front side
Company Name - Font: GE SS Two (Arabic) (6pt)Calibri (English) (7pt)
Website - Font: Calibri (English) (9pt)Kerning: 150
Business Card: Back side
English Name - Font: Calibri (English) (11.5pt)Designation - Font: Calibri (English) (7.5pt)
Address:Calibri (English) (8.75pt)
Business Card: Back
Arabic Name - Font: GE SS Two (Arabic) (10.5pt)Designation - Font: GE SS Two (Arabic) (8pt)
Theme: Follow the same look and feel
18
Corporate Stationery
23.7 CM
22 cm
1.5 CM 4.5 CM
1 CMMember of
The InternationalPackaging Association
,٣١٤٤١ ,١٩٦٦ ,P.O. Box 1966, Industrial Estate, Dammam 31441, Saudi Arabia
s a p i n . c o m . s aT : +966 13 847 1322, F : +966 13 847 4120
Al Suhaimi Holding Company & Partners
7% Black
19
Follow as shown in the diagram.
PPT template
Thank you
PresentationTitle
Title page End page
Sub page
20
This electronic message transmission contains information from sapin and is confidential or privileged. The information is intended to be of the use of the individual or entity named above. If you are not the intended recipient, be aware that any disclosure, copying, distribution, or use of the contents of this information is prohibited. If you have received this electronic transmission in error, please notify us by telephone immediately or mail us at [email protected]
P.O. Box 1966, Industrial EstateDammam 31441, Kingdom of Saudi Arabia
Designation at SAPIN
Sapin.com.saT : +966 13 847 1322, F : +966 13 847 4120
Email signature
Follow as shown in the diagram.
Full Name
21
Stationery is one of the key applications of the Sapin identity.
Stamp
Follow as shown in the diagram.
s a p i n . c o m . s aT : +966 13 847 1322, F : +966 13 847 4120
C.R. 205000371
22
Note pad
Follow as shown in the diagram.
Date
sapin.com.sa
Member ofThe InternationalPackaging Association
sapin.com.sa
Al Suhaimi Holding Company & Partners شركة السحيمي القابضة وشركاه
23
Brand - Mascot
Follow as shown in the diagram.
24
Brand - Achievement
Follow as shown in the diagram.
25
Brand - Certifications
KSA
UAE
Follow as shown in the diagram.
Winner: Grand Design Award
Design Award:2 pc Food
Winner: Grand Design Award
Design Award:2 pc Food
26
AdvertisingInternal/ExternalCommunication style
27
Follow as shown in the diagram.
Internal - Communication style
28
Follow as shown in the diagram.
External - Communication style
29
Thank you