SAP Real-time Data Platform 9th October 2012

Matteo Losi Head of Presales and Business Development Italy

Italy EMEA

© 2012 SAP AG. All rights reserved. 3

SAP’s Database & Technology Business Market Categories and Strategic Objectives

SAP is doubling its addressable market

Expanding leadership in Database & Technology

Objective -> Be the fastest growing Database company

-> Second largest Database company

© 2012 SAP AG. All rights reserved. 4

New trends in data management adding to the mix

Current trends increase opportunities for business transformation

Requires new approach to Data Management

Social Analytics Mobile Big Data Cloud

© 2012 SAP AG. All rights reserved. 5

SAP data management vision Protect current and extend customers’ future needs

SAP Real-time Data Platform Extreme capabilities to

transact | move | store | process | analyze

Social Analytics Mobile Big Data Cloud

© 2012 SAP AG. All rights reserved. 6

Traditional Approach

Latency Time of data

Massive data movement

OLTP only

Cost vs. Speed

© 2012 SAP AG. All rights reserved. 7

New Architecture In Memory Based

Real Time

Speed > x1000

OLTP and OLAP

Lower TCO

© 2012 SAP AG. All rights reserved. 8

SAP HANA appliance software

An appliance for

processing high

volumes of transactional

data in real time

Includes tools for data

modeling, data and

lifecycle management,

security, and operations

Provides support for

multiple interfaces

based on industry

standards

SAP HANA

SAP

Business

Suite

SAP NetWeaver

Business

Warehouse

Other data

sources

Real-time

copy

Batch bulk

uploads

Modeling with

SAP HANA

SAP BusinessObjects

tools

Other query

tools

© 2012 SAP AG. All rights reserved. 9

3rd Party

BI Client

SAP NetWeaver (On Premise / Cloud)

Custom

Apps

SAP Business

Suite

SAP Business

Warehouse

SAP Big Data Applications

SAP Analytics

SAP Mobile

Open APIs and Protocols

Co

mm

on

L

an

ds

ca

pe

M

an

ag

em

en

t

SAP Smart Data Services Platform

SAP HANA Platform

SAP Real-time Data Platform

SAP Sybase ASE

Co

mm

on

M

od

elin

g

Syb

as

e P

ow

erD

esig

ne

r

HA

DO

OP

3rd

Pa

rty D

B

MP

P

Sc

ale

-Ou

t SAP Sybase SQLA

SAP Sybase ESP

SAP Sybase IQ

SAP Sybase

Replication Server

SAP Data

Services SAP MDG, MDM

SAP innovation without customer disruption

Next generation SAP Real-time Data Platform

SAP Business Suite & SAP NetWeaver & SAP Mobile

© 2012 SAP AG. All rights reserved. 10

SAP Real-time Data Platform For every kind of data and events in enterprise

SQL Anywhere SAP HANA Synchronized data and real-

time analysis

Sybase ASE SAP HANA Extreme transaction and analysis

with low latency

Sybase IQ SAP HANA Next-Gen platform with real-time

decision support on in-memory grid

Sybase ESP SAP HANA Real-time intelligence on streaming

and operational data

PowerDesigner Common metadata and

modeling across lifecycle

Rep Server Flexible data movement, improved

data quality across data sources

HANA Modeler, Data

Services Dev Env

SAP

Data Services

© 2012 SAP AG. All rights reserved. 11

Some HANA Customer Quotes

“We relocated our teams to California to co-innovate with SAP on HANA”

“We were blown away by HANA”

“HANA is helping us become a strategic partner to our customers and preventing

us from being commoditized “

“The CO-PA project with HANA was so successful that we are now receiving

multiple requests from other lines of business to do the same”

“We access information today with HANA that we didn’t think was possible to

see…”

“We see the vision of Analytics and Transactions coming together with HANA to

transform our business”

The HANA project was a great success on top of which Kraft now wants to

build high value use-cases”

“HANA opens the door into an unconstrained environment”

“We want to do more with SAP HANA than just real-time analytics”

“With HANA, I can get speed, simplification and personalization”

“ I was just impressed when I saw the speed of Explorer running on an iPad …

at a Starbucks Café”

© 2012 SAP AG. All rights reserved. 12

SYBASE IQ

#1 Columnar Analytical Database

• 14 years of history and installations on decision maker space

• from10 to 1000 times faster in ad-hoc query executions

• More than 3200 installations in more than 1800 companies

© 2012 SAP AG. All rights reserved. 13

SAP Sybase ASE for SAP Business Suite power by Real Time Data Platform

Simplify support of

SAP Business Suite

through single vendor.

Sybase ASE and SAP

Business Suite have

integrated

development, testing

and support teams.

Best Support

Maintained by SAP and

optimized for SAP

Business Suite

applications.

Will feature native

interoperation with

complementary products

such as Replication

Server and SAP HANA.

Best Optimized

Industry analysts agree,

Sybase ASE has lowest

total cost of ownership of

leading RDBMS

products.

SAP Business Suite

customers benefit from

industry-leading

database platform at the

lowest cost.

Best Savings

© 2012 SAP AG. All rights reserved. 14

IDC Finds ASE’s TCO to be 28% Less Than Other RDBMS

IDC research conducted in-depth interviews with organizations to develop insights into the true costs associated with deploying ASE in comparison with other RDBMS products.

Sybase ASE Five-Year Savings per 100 Users

IDC White Paper (Dec 2011): Calculating the True Cost of RDBMS Ownership and How Sybase ASE Stacks Up: A Guide for SAP Business Suite Users

“Sybase ASE installations were

more efficient than the other

systems, requiring 24% less

storage capacity and running

on 29% less server processor

power.”

“Sybase ASE required

27% fewer IT staff resources

overall”

© 2012 SAP AG. All rights reserved. 15

SAP IT runs SAP Sybase ASE on HP-UX

and Integrity Systems

And here is what they got:

• Quick ROI with a fast and straightforward

migration

• Lower total operational costs

• Less downtime with increased availability

• Better use of IT resources with integrated

management tools such as the DBA Cockpit tool

• A good night’s sleep with the protection of HP

Serviceguard & HP Services

• Simple, efficient mission-critical IT with HP

Converged Infrastructure

SAP Global Headquarters, Walldorf, Germany; photo: Associated Press

© 2012 SAP AG. All rights reserved. 16

HP and SAP joint Portfolio

SAP HANA ANALYTICS SYBASE ASE

© 2012 SAP AG. All rights reserved. 17

Summary

1 SAP has a comprehensive data management vision and strategy to address their business issues

2 SAP and Sybase come together to build a Real-time Data Platform for next generation customer applications

3 SAP customers have a clear path to reduced complexity and non-disruptive innovation

4 Sybase customers will benefit from SAP HANA in-memory innovation

SAP Real-time Data Platform 9th October 2012

Matteo Losi Head of Presales and Business Development Italy

Italy EMEA