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SAP Hybris Commerce for B2C - cx.sap.com · Comprehensive and Advanced Personalization In today’s retail environment, displaying the same products and content to all customers can

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Page 1: SAP Hybris Commerce for B2C - cx.sap.com · Comprehensive and Advanced Personalization In today’s retail environment, displaying the same products and content to all customers can

1SAP Hybris Commerce for B2C© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Today’s businesses face tremendous challenges to differentiate, adapt and meet ever changing customer behavior. These customers are more empowered than ever before. They are social, connected, and well-informed. And they expect and demand nothing less than perfect experiences.

Key Business Challenges → Deliver Contextual Customer Experiences

Understanding preferences at every contact point is critical to maximizing customer lifetime value. SAP Hybris Commerce for B2C enables creation of exceptional and highly targeted customer experiences

→ Become an Omni-Channel Business Improving response to changing commerce environments and gaining a competitive edge over single-channel retailers requires the ability to integrate existing channels on a single platform and add new touchpoints as they emerge. SAP Hybris Commerce enables organizations to create contextual experiences on all touchpoints - online, social, mobile, call center and in-store.

→ Driving Growth through International Expansion Entering new markets and opening new stores implies high costs and investment risks. SAP Hybris Commerce for B2C allows retailers to run multiple online stores, mobile sites or customer service for different countries, segments and brands on a single platform.

→ Consolidate and Enrich Data Rich and seamless data and product content is the key to creating exceptional experiences. SAP Hybris Commerce for B2C consolidates and centralizes the management of catalog data and product content such as attributes, prices, images, videos, user-generated content, etc. on a single platform.

→ Standing Out in a Crowd Generating website traffic is an ongoing challenge. SAP Hybris Commerce for B2C provides a broad range of web content management and merchandising capabilities to attract customers and keep them coming back.

→ Streamlining Order Management Processing orders placed across multiple channels can be labor intensive and create expensive service issues. SAP Hybris Commerce for B2C includes capabilities to enable true omni-channel fulfillment and get a single view of inventory across the entire organization.

→ Unify Customer Processes Run an integrated solution across the commerce, marketing, sales and service areas of your business. Connect existing back-office solutions such as ERP, supply chain and other systems.

Lead your digital transformation by embracing and enabling omni-channel commerce. Enable your customers and prospects to interact, engage, and transact with you anywhere and anytime. Deliver great experiences that win loyal customers, nurture advocates, and drive growth.

SAP Hybris Commerce for B2C ranked as a leader in the recent Forrester Wave™

SAP Hybris Commerce for B2C

Page 2: SAP Hybris Commerce for B2C - cx.sap.com · Comprehensive and Advanced Personalization In today’s retail environment, displaying the same products and content to all customers can

2SAP Hybris Commerce for B2C© 2016 SAP SE or an SAP affi liate company. All rights reserved.

Key Benefi ts

→ Interact, engage, and transact with your customers whenever, wherever, and using whatever touchpoints they prefer.

→ Centralized product content management ensures content consistency across channels.

→ Gain customer insights and deliver contextual experiences that differentiate you from the competition.

→ Real-time personalization, merchandising, and search and navigation drive conversion rates.

→ Provide timely and high-value customer service to help customers solve their problems.

→ Centralized order management enables true omni-channel fulfi llment effi ciency.

→ Best-in-class scalability, fl exibility and performance for high-volume, high-transaction environments.

Commerce Management

→ Increase business agility with internationalization and multi-site capabilities that enable rapid entry into new segments, markets and geographies.

→ Conduct commerce on all channels with a single commerce platform and deliver content seamlessly on all channels such as Web, mobile, social, call center and in-store.

→ Enable effi cient omni-channel fulfi llment through Buy Online Pick Up In Store, single view of inventory multi-warehouse shipping and returns management.

→ Improve call-center effectiveness by providing agents with a fully integrated omni-channel view of customers, orders and content.

Marketing and Sales

→ Increase average order value with customized product selections, recommendations and promotions.

→ Use social commerce functionality to develop a dialog with customers, drive traffi c and create up-sell opportunities.

→ Deliver personalized and targeted content based on customer behavior and characteristics and advanced customer segmentation.

→ Accelerate product introductions and reduce operating costs with centralized content management.

→ Synchronize your marketing and commerce processes to drive demand and revenue.

SAP Hybris Commerce for B2C: The Single Solution for a Complex World

SAP Hybris Commerce for B2C delivers the capabilities organizations need to adapt to changing customer behavior and lead their digital transformation with omni-channel commerce.

Merchandising

→ Execute visual and product merchandising, support marketing campaigns and manage multiple sites for all devices effi ciently with integrated Web content management.

→ Enrich product descriptions and create engaging user interaction with advanced digital asset management.

→ Improve usability and increase conversion rates through advanced search and navigation capabilities, an adjustable merchandising mix, transparent product comparisons and dynamic landing pages.

IT Management

→ Ensure seamless integration and expansion with standards-based service-oriented architecture.

→ Flexible deployment models: on-premise, cloud, and SaaS

→ Ensure “future proof” adaptability through fl exibility and extensibility.

→ Pre-integrated with all SAP Hybris Solutions and SAP S/4 HANA.

→ Pre-integrated with ecosystem of partner solutions through SAP Hybris Extend and YaaS (Hybris-as-a-Service).

Intuitive and User-Friendly Web Content Management SAP Hybris Commerce for B2C provides business users with an intuitive marketing and publishing tool to enable effi cient management of content slots for multiple channels — including online, mobile, and rich Internet applications — from a single user interface. It enables merchants to easily place and re-use content in marketing campaigns and merchandising activities across multiple touchpoints and devices. It enables simple creation and management of responsive Websites from within a single UI.

Intuitive and User-Friendly Web Content Management SAP Hybris Commerce for B2C provides business users with

Page 3: SAP Hybris Commerce for B2C - cx.sap.com · Comprehensive and Advanced Personalization In today’s retail environment, displaying the same products and content to all customers can

Comprehensive and Advanced PersonalizationIn today’s retail environment, displaying the same products and content to all customers can create a poor user experience and affect order volumes, customer satisfaction, and even in-store foot traffi c. The Advanced Personalization Module enables organizations to segment their customers, then create rules and defi ne output actions for individual segments to deliver targeted and more relevant content. This lets retailers effectively promote top sellers and niche products based on customer preferences and attributes. In addition to historic customer data – which is useful but doesn’t present a complete picture – SAP Hybris Commerce for B2C evaluates customer behavior in real-time in order to provide true 1:1 targeting.

The pre-built integration between SAP Hybris Commerce and SAP Hybris Marketing enables organizations to develop an even deeper understanding of customers, and leverage these insights to deliver highly individualized experiences and marketing campaigns.

For further information, please contact us [email protected]

About SAP Hybris SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize your customers’ experience and transform your business. We help you drive relevant, contextual experiences across all of your customer touch-points in real-time, so that you can create strong differentiation and build competitive advantage in the Digital Economy.SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations – delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets. How can we help you?Explore SAP Hybris solutions today. For more information, visit www.hybris.com.

© 2016 SAP SE or an SAP affi liate company. All rights reserved.

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