SAP Hybris BillingImplementationBest PracticesHeidi Zhao

SAP HYBRIS SUMMIT 2016

SAP HYBRIS BILLING SOLUTION OVERVIEW

MARKETING SERVICE SALESCOMMERCE BILLING

SAP HYBRIS BILLING

SubscriptionOrder

Management

Usage Metering &Transaction Pricing

Billing,Receivables,Collections

Partner RevenueShare

Business ModelDesign & Pricing

Simulation

Billing and Commerce Together

Single View of Customers’ Journey and Value across Services

WEB MOBILE EMAIL CALLCENTER

MARKETPLACE

INTERNETOF THINGS

CONTACTCENTERPOS

MARKETINGCHANNELS

DIGITALGOODS SOCIAL

Consistent Customer Experience across Channels and Touch Points

CUSTOMER JOURNEY

BILLING BACK-OFFICE

Activate Services

Subscribe

Capture Order& Create Contract

Use Services

Rate & ChargeServices

Handle Payment& Receivable

Observe CustomerData

Build PersonalizedOffer

Subscribe to NewOffer

ServiceDisruption

Search Online

Call Care

Create & Send Billfor All Services

Post & RecognizeRevenues

Simulate NewPricing

Capture Order& Change Contract

Receive Services Tweet

Pay Bill

Receive Bill Receive Offer

Resolve Inquiries

§ End-to-endprocess

§ Business Trans-formation

§ ExponentialGrowth in sub-scription Services

FI-CAContractaccounting

FI-ARAccountsreceivable

SAP hybris Billing – Transition path

ProductSale

Products andServices

Vol growthand more

products soldas services

Emphasis on Product and service delivery

Changing Cus-tomer Demand

Leveraging stream-lined processingof CI and FI-CA

Completetransfor-mation toa servicescompany

Gro

wth

inTr

ansa

ctio

nvo

lum

e

Digital Transformation

Complexproducts

and services

Col

lect

ive

Insi

ght

PRODUCTS &SERVICES

SAP HYBRIS BILLING – SOLUTIONSALES AND BILLING

DEPLOYMENT OPTION

PRODUCT AS ASERVICE

Combiningproducts and

Usage services

SDà SAP hybris Billing with FSB

SAP hybris Billing with FSBà SAP hybris Billing with SSB/FSB

SAP hybris Billing

or SAP hybris Billing with CI

Possible Deployment Options (single or dual)

ConvergentCharging

ConvergentCharging

ConvergentInvoicing

ConvergentInvoicing

Sales &Distribution

Billing

Sales &Distribution

Billing

Invoices

Convergenceat Invoice (CI)

Dual Invoices(No Convergence)

AccountsReceivables

FI - AR

AccountsReceivables

FI - AR

AccountsReceivables

FI - CA

AccountsReceivables

FI - CA

Invoices

Sales &Distribution

Billing

Sales &Distribution

Billing

ConvergentCharging

ConvergentCharging

ConvergentInvoicing

ConvergentInvoicing

AccountsReceivables

FI - CA

AccountsReceivables

FI - CA

ConvergedInvoices

ConvergentCharging

ConvergentCharging

ConvergentInvoicing

ConvergentInvoicing

Sales &Distribution

Billing

Sales &Distribution

Billing

Invoices

ConvergenceAt (FICA)

AccountsReceivables

FI - CA

AccountsReceivables

FI - CA

Invoices

Possible Deployment Options (single or dual)

ConvergentCharging

ConvergentCharging

ConvergentInvoicing

ConvergentInvoicing

Sales &Distribution

Billing

Sales &Distribution

Billing

Invoices

ConvergenceAt (FIAR) or (FICA)

AccountsReceivables

FI - CA

AccountsReceivables

FI - CA

Invoices

AccountsReceivables

FI - AR

AccountsReceivables

FI - AR

Sales &Distribution

Billing

Sales &Distribution

Billing

ConvergentInvoicing

ConvergentInvoicing

Convergence w/BRIMat SD Invoicing (SSB)

AccountsReceivables

FI - AR

AccountsReceivables

FI - AR

ConvergedInvoices

ConvergentCharging

ConvergentCharging CRMCRM

Sales &Distribution

Billing

Sales &Distribution

Billing

Flexible Solution BillingFBS (FSB) no BRIM

AccountsReceivables

FI - AR

AccountsReceivables

FI - AR

ConvergedInvoice

3rd Party Biller3rd Party Biller

Legacy Biller 1Legacy Biller 1

Legacy Biller 2Legacy Biller 2

ExcelExcel

SAP Hybris billing rapid deployment solutions

§ Get a defined result§ Buy complete services separately or in

combination with other services§ Know in advance project scope, timeline and

resources required§ Leverage delivery options for controlling risk

and expand skills sources

Breaking down a large project into a series of smaller,individual, modular services making it quicker to implement

and easier to manage.

CUSTOMERSUCCESSESWITH SAPHYBRIS BILLING

RecentHybris BillingGO-LIVES

Option 1

© 2016 Adobe Systems Incorporated. All Rights Reserved.

Adobe’s Cloud Platform

10

CONTENT DATA

Creative Cloud Document Cloud Marketing Cloud

Community Marketplace Partners Developers

Adobe Hybris Billing current implementation

Adobe Hybris Billing next phase scope

© 2016 Adobe Systems Incorporated. All Rights Reserved.

Impacts of New Monetization Models

Agilityfor Subscriptions& Usage-Based

Business Models

Flexibilityfor Multi-sided

Partner RevenueSharing

Scalabilityfor High Volumes

of Billings andSettlements

© 2016 Adobe Systems Incorporated. All Rights Reserved.

12

Accurate, detailed & easy to understandinvoiceü Summary, details and supplemental detailsü Invoice matches the quote/contract

[y]BILLING AGILE IMPLEMENTATION ATPr

ojec

tPre

p.

Base

line

Build

WorkingSoftware

Phase I : Adobe Analytics / PS

Project Backlog

Sprint

Sprint

Sprint

Busi

ness

Prio

rity

Time

Dem

o

EvaluateD

emo

Dem

o

Go

Live

Busi

ness

Proc

ess

Agilit

yW

orks

hop

Setti

ngth

esc

ene

Mus

tSh

ould

Cou

ld

16151413121110090807060504030201

Wou

ld

Dem

o

Support

Eval

uatio

n&

Rel

ease

Plan

ing

E2E TUAT

E2E TUAT

FinalPrep.FinalPrep.

Prep. Sprint

Sprint

Phase II

Sign

-Off

Dem

o

Dem

o

Sprint

Proc

ess

WS

&So

l.Arc

hit.

4518273422433645

Rank Eff.

RDS - BRIM

Che

ckpo

int

Che

ckpo

int

Che

ckpo

int

Get

ting

the

orga

niza

tion

read

y

Prep RealizationBusiness Blueprint PrepFinalPrep Go-Live Run

Workshops Phase I Phase II

7/1/14 Project Start 12/12/14- Go-live

RDS yBilling

(FI-CA flavor)

© 2016 Adobe Systems Incorporated. All Rights Reserved.

UsageMediation

Rating &Charging

Billing &Invoicing

Management & Operational Reporting

Hybris Billing - CM Hybris Billing - CC Hybris Billing - CI

SAP HANA

Implementation Architecture – Adobe Phase 1

14

Customer

Adobe IT solutions

AdobeProduct

RevenueOperations

SalesOperations

Targeted processes:• Marketing Cloud Selling, Billing & Invoicing• Order management• Reporting & Analytics

Billing Types:• Flat fee\Usage upfront• Overusage paid in arrears

Customer Output:• Consolidated invoice• Usage reporting

New Systems:• Hybris Billing (SAP CM, CC, CI & CA)• SAP HANA

Existing Systems:• Salesforce• Adobe Analytics• SAP ECC

SFDC Analytics SAP ECC-CA & AR

Implementation highlights:Go-live Dec 2014Implementation 6 monthsUsage Recs 5m \ mthProvider Contracts 20k+*As of 02/01/2016

Hybris Billing Implementations

© 2015 Lexmark International, Inc. All rights reserved. 16

Phase I

PartnerPayment

Phase II

CustomerBillingManagedPrintServices

Phase III

SoftwareTacticalSolution forAcquisition -Metered

Phase IV

SoftwareMetered

Phase V

SoftwareSubscription

Jan ‘12

Start End

Nov ‘12

Jan ‘13 Aug ‘14

Jul ‘13 Dec ‘13

Mar ‘15 Jun ‘15

Jan ‘15

Sep ‘11 Nov ‘11

1st CustomerdeploymentOngoingdeploymentsand additionalfunctionality

Mar ‘16

…THE JOURNEY BEGINS

TBD

© 2015 Lexmark International, Inc. All rights reserved. 17

Resourceskills are

unique foreach

module

Technicalchanges

can not bemade in

silos

Design withsystem

performancein mind

Train thesupport staffduring theproject and

not after

Lessons Learned

Processstandardizationmust be donebefore and not

during theproject

Staff for dataconversion

to newmodules

15%TCO Reduction

The speed at which the team developed solu-tions was impressive. Thanks to the scrum me-thodology, we managed in just a year to replacea software system that had become one of thebiggest CRM installations in Europe.Peter Detsch, T-Systems International GmbH

3,500Business Users

OBJECTIVE

T-Systems Runs Better for B2B

Replacement of old cost andmaintenance intensive Siebel CRM.CRM is the central link for all businessrelevant processes ensure reliable andtraceable billing for new and existingservices

SOLUTIONSAP for Customer Salesand Service and SAP hybris Billing

BENEFITSGuided selling for complex B2B solutionpackages, improved customerexperience, increased visibility &correctness in Billing process

Thisim

§ significantly reduced IT-landscape for TC billing§ daily processing of 10-20 million communication data records

Driver

T-Systems International GmbH

Retirement of old TC billing infrastructureapplication landscpae before - after

Technical Order ManagementOrder Status Usage RecordingFulfilment Change Service

Enrichment &Translation

B2SB Order Phase 1Product Configuration by Hybris

Price by Hybris

Order By E-Mail

B2SB Order Phase 2SSC Product & Price

Configuration

Order By E-Mail

Org Data Business Partner

Product & PriceMaster Agreement

Product Catalog IPC

Provider Order Provider Contract Technical Order

SAP CMConvergent

Mediation

Guiding & RatingPartner

Commissions

InvoicingRevenue Mgnt

& ContractAccounting

PartnerSettlement

Financials &HierarchicalControlling

Contract Account

Contract Account Org Data Business Partner Contract Account

B2SB Order Phase 3SSC Product & Price

Configuration

Create Provider Order

Change & Termination Order

B2B Phase 4SSC Product & Price

Configuration

Create Provider Order

Change & Termination Order

Partner Phase 5SSC Product & Price

Configuration

Create Provider Order

Change & Termination Order

T-SYSTEMS – A FIRST INTEGRATION [y]BILLING - [y]COMMERCETARGET SOLUTION ARCHITECTURE

Facts

Thisimage

PERFORMANCE OF SAP CC / CI / RMCAVolumes 10-20 million Transactions per day§ Even while T-Systems is running the largest RMCA implementation in Europe, we had no problems

with this component§ Result of internal satisfaction survey: excellent - “implementation clearly exceeds expectations”MOST IMPORTANT LESSONS LEARNED§ It proved to be a clear advantage to define and approve mid- and long term business requirements

before starting the first project phase (e.g. configurable product versus configurable solution)§ An early selection of the best SAP catalogue modeling and configuration options (ERP, CRM,

Depending Components, IPC, SSC) before the definition of product catalogue starts saves time andbudget as well as the approval of the final architecture (B2C; B2SmallB; B2B; e-Shop) beforerealization.§ Use the chance of process-change, -optimization and -standardization§ Make sure there is enough training budget

February 2016T-Systems International GmbH 21

Q & A

THANK YOU!