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Scott MunnMelbourne City FC CEO

SAP & City Football GroupFrom the Boardroom to the Pitch

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City Football GroupA Unique Model in Sport

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A Unique Model in SportCity Football Group

Abu Dhabi United Group China Media Capital Consortium

City Football Services

City Football Marketing

CFG Office Locations: Abu Dhabi • London • Manchester • Melbourne • New York • Shanghai • Singapore • Tokyo

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Background & Partnership LaunchSAP & City Football Group

CFG identified the need for a strong technology partner, to help:• centralise operations • maximise efficiencies as part of a digital business

transformation.

Global partner of all four Clubs.

Partnership managed globally, however each regional SAP offices have built early relationships with the respective Club in their market.

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Technology Integration & RoadmapSAP & City Football Group

True integration of SAP into CFG as a business.

• SAP JAM• Success Factors. • ERP - Finance products as CFG continues to “Run

Simple” with SAP• Show and Sell• Fan engagement

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Technology Integration – SAP JAMSAP & City Football Group

SAP JAM and Success Factors

Official intranet for CFG globally, including:• 700+ users • 8 offices • 7 countries

Improving CFG business: • Consistent information sharing experience

for all staff • Improving communication • document sharing processes internally

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Fan Engagement - #CityPulse WallSAP & City Football Group

Manchester City #CityPulse

SAP Hana Cloud Platform, interactive touch screens:

• Dive deeper into the performance of their favourite players

• Test their knowledge of their Club they love • Create digital memories from matches that they

attend

Fan Engagement: #CITYPULSE Digital Insights Wall

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Fan Engagement – Pre-Match InfographicsSAP & City Football Group

Melbourne City Infographics

• Posted on Melbourne City and SAPANZ channels 24 hours prior to home matches

• Fan engagement tool

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Fan Engagement – Pre-Match InfographicsSAP & City Football Group

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Point-of-Sale TechnologySAP & City Football Group

Melbourne City Show and Sell

• Point-of-sale technology• Multiple retail outlets at AAMI Park• Manages stock count • Professional customer experience

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Point-of-Sale TechnologySAP & City Football Group

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On the PitchSAP & City Football Group

Current technology incorporated in the football department includes:• Wellness • GPS• Match• Training

SAP Sports One

• Incorporate SAP Sports and Entertainment sport specific products into the performance management of our clubs.

• Rising need for real-time information, digitalisation of delivery and greater analytical capacity for marginal gains.

Thank you

14Thank you..