SAP BusinessObjects Data Services 4.0 Overview

SAP BusinessObjects Data ServicesWhat’s new in Version 4.0?Sue Hay, EIM Solutions ManagementBen Hofmans, EIM Product ManagementMarch 16, 2011

© 2011 SAP AG. All rights reserved. 2

Data DoublesEvery 18 months

Data DoublesEvery 18 months

80% of EnterpriseData Is Unstructured

80% of EnterpriseData Is Unstructured

Information Is a StrategicCorporate Asset

Information Is a StrategicCorporate Asset

The Information Explosion Is Driving TheNeed for Better Information Management

Web

Data Marts

EnterpriseApplications

Spreadsheets

Email

Twitter

Data Warehouses

DatabasesEvents

Facebook


You Can Help Your Business Run Better by DeliveringTimely and Trusted Information


Yet, Most Organizations Face Data Challenges

INCONSISTENT

INACCESSIBLE

INC

OM

PLET

E

INACCURATE

SILO

ED

Customer123 Customer

123


Organizations Must Standardize on a Data ServicesFoundation

BusinessIntelligence

EnterpriseApplications

Systems withUnstructured Data

Legacy


SAPBusinessObjectsData Services

SAP BusinessObjects Data ServicesMove, Improve, Govern, and Unlock All Enterprise Data

MOVE

IMPROVE

UNLOCK

GOVERN


Having all this functionality as part of one application makes it easy to select from the different datatransforms provided, and run data through them quickly and efficiently.”

Richard WestPresident, Peachtree Data Inc.

“


MOVE

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GOVERN


Extract, transform,and load data fromalmost any data source

Cleanse, enrich, match, andconsolidate data from any domain

Unlock insights fromstructured andunstructured text data

Understand and measure thequality of data in support ofinformation stewardship

First and only, all-in-one solution for data integration, data quality, informationstewardship, and text analytics


Best for Business IntelligenceSAP BusinessObjects Data Services

Dashboards

Reports

Ad HocQuery OLAP

AnalysisData

Exploration

Access and integrate disparate datafrom virtually any data source(structured and unstructured)

Build a data warehouse or data martto provide historical trending andanalysis

Access and integrate disparate datafrom virtually any data source(structured and unstructured)

Build a data warehouse or data martto provide historical trending andanalysis

Consolidated View of Business

Cleanse data to improve data qualityfor more accurate decision-making

Understand information context (datalineage) to make more confidentdecisions

Cleanse data to improve data qualityfor more accurate decision-making

Understand information context (datalineage) to make more confidentdecisions

Trusted Information

Out of box integration with BIPlatform for lower TCO

Metadata integration with BIplatform and BW for data lineageand impact analysis

Load SAP and non-SAP datainto BW

Out of box integration with BIPlatform for lower TCO

Metadata integration with BIplatform and BW for data lineageand impact analysis

Load SAP and non-SAP datainto BW

Integration with BI


Best for Business ProcessesSAP BusinessObjects Data Services

Move legacy data from anyapplication into new SAP BusinessSuite deployment

Ensure data quality and formatmeets the needs of the targetapplication

Move legacy data from anyapplication into new SAP BusinessSuite deployment

Ensure data quality and formatmeets the needs of the targetapplication

Data Migration

Cleanse data to improve data qualityfor more effective businessprocesses

Improve data quality at point of entryor over the life of the ERP or CRMapplication

Cleanse data to improve data qualityfor more effective businessprocesses

Improve data quality at point of entryor over the life of the ERP or CRMapplication

Data Quality Management

Move disparate data into aconsolidated master data location

Cleanse data in preparation forreconciliation to define a singleversion of data entities(customer, product, supplier, etc.)

Move disparate data into aconsolidated master data location

Cleanse data in preparation forreconciliation to define a singleversion of data entities(customer, product, supplier, etc.)

Master Data Management

ExternalSystemsExternalSystems

SAPERP/CRM

SAPERP/CRM

HumanInput

HumanInput

Data Migration

Data QualityManagement

Master DataManagement


Market LeadershipIndustry Recognition and Customer Success

BEST RATED SOLUTION BYINDUSTRY ANALYSTS

Rated as a MARKET LEADER IN DATAQUALITY AND DATA INTEGRATIONby Gartner, Forrester, and TDWI

DATA INTEGRATION PRODUCT OF YEARAward by Searchdatamanagement.com

Rated NUMBER ONE FOR EASE OF USEto accelerate time-to-delivery by Passioned Research

SAP customer, PEACHTREE DATA, wins innovationaward by Information Management

SAP customer, KRAFT FOODS INC., winsGartner MDM Excellence Award


Leader in Data Integration and Data Quality According toGartner Research

Vision

Abi

lity

to E

xecu

te

Microsoft

Challengers Leaders

Niche Players Visionaries

Syncsort

TalendPervasive SoftwareiWay Software

SAS/DataFlux

Pitney BowesBusiness Insight

Oracle

IBM

Informatica

SAP

Vision

Abi

lity

to E

xecu

te

Challengers Leaders

Niche Players Visionaries

Datactics

Pitney BowesBusiness Insight

IBMInformatica

SAPBusinessObjects

DATA QUALITYAs of June 2010

Trillium Software

DataFlux

DataMentorsInnovative Systems

UniservDataLever

DatanomicHuman Inference

DATA INTEGRATIONAs of November 2010


Unlocking the Power of InformationWhat’s New In SAP BusinessObjects Data Services 4.0

First and only all in one solution for data integration, dataquality, information stewardship, and text analytics

Gain new insights through native unstructured text datasupport with Data Services

Add location awareness to make better businessdecisions

Easily embed data quality functions into any third party orhomegrown application via the new DQM SDK


SAP BusinessObjects EIM 4.0Continued Portfolio Consolidation and Integration

TextAnalysis

MetadataManagement

Data Integration

Data QualityManagement

Data ServicesData Services

Data InsightData Insight

SAPBusinessObjects

InformationSteward

SAPBusinessObjects

InformationStewardData

Profiling

MetadataManagement

MetadataManagement

Text AnalysisText Analysis

SAP BusinessObjects EIM3.x

SAP BusinessObjectsEIM 4.0

Solution

BI p

latfo

rm S

hare

d Se

rvic

esBI

pla

tform

Sha

red

Serv

ices

SAPBusinessObjects

Data Services

SAPBusinessObjects

Data Services

Confidential


Data Services Is Your One-stop SolutionData Integration, Data Quality, Information Stewardship, and Text Analytics

Data Services 4.0 provides access to all critical business data(regardless of data source, type, or domain) enabling greater businessinsights and operational effectiveness

MOVE

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Architecture &Services

Business UI(InformationSteward)

Unified Metadata

Technical UI(DataServices)

SAP BusinessObjects Data Services 4.0

ETLETL

Data QualityData Quality

ProfilingProfiling

Text AnalyticsText Analytics

One Administration Environment(Scheduling, Security, User Management)One Set of Source/Target Connectors


SAP BusinessObjects Data Services &SAP BusinessObjects Information Steward

Information Platform ServicesSAP BusinessObjects BI platform

SAP BusinessObjects Data Services

SAP BusinessObjectsInformation Steward

Data Steward /Data Analyst IT / Developer IT /

Administrator

Data IntegrationETL

DataProfiling

DataQuality

TextAnalytics

MetadataManagement


Text Data Processing for Unstructured Data

Leverage unstructured text data, alongside regular data, to gain significantinsights into your business, identify emerging trends, and proactively respondto opportunities or potential risks Sort through the noise of unstructured content Automatically identify what your text content is “about”: Who, what, where, when, how much, etc.


Add Location Awareness to make Better BusinessDecisions

Understand location factors relative to your opportunity and drivebetter business decisions: You have incomplete address location and need to determine the closest address

based on an input latitude and longitude Identify Points of Interest around a location within a specified range or based on the closest location Identify similar records based on their physical proximity to each other

Location awareness feeds the analysis process by integrating the contextof location to help answer critical business questions, for example: Evaluate the suitability of a new business location

– Number of customers within that area– Proximity of competing businesses– Distribution of complementary services

Customer ResidentCustomer Resident

Retail LocationRetail Location


Enable Data Quality within Applications Via Data QualityManagement SDK

Example:Data Quality Processing

embedded directly in thirdparty application

Enable data quality functions such as global address validation,data cleansing, matching, and geocoding, through an APIallowing organizations to increase the value of anyapplication quickly.

Quickly implement and enforce data quality business rules that don’trequire end-user training or ongoing administration

Ability to maintain the user interface (UI) of choice Flexibility to choose only the specific data quality functionality you

need to integrate for the project


Improve Information GovernanceWhat’s New In SAP BusinessObjects Data Services 4.0

Single business user interface for data profiling,metadata management, and data quality monitoring

Easily create data quality cleansing rules fornon-party data such as supplier, material, or product

Data quality dashboards allow users to monitor andgovern their information and collaborate with IT tooptimize results

Data Encryption for secure data management


SAP BusinessObjects Information StewardProduct Overview

Empower data stewards with a single environment to discover, assess,define, monitor, and improve the quality of their enterprise data assets

Monitor & Remediate

Surface data qualityscore in businessuser applications

Workflows toresolve dataquality issues

Monitordata quality

Define

Define businessterms, validationrules, cleansingrules, models

Define dataownership: Assigndata ownership,accountability, androles

Discover

Discover & understandenterprise data

(Data profiling,Metadata management)

Catalog dataassets

SAP BusinessObjectsInformation Steward


Data Services 4.0 and Information Steward’s CleansingPackage Builder

Cleansing Package Builder provides a business user interface thatallows data stewards and domain experts to:

Perform an automatic analysis of free-form text to identify common words andtheir variations, then suggests appropriate categories for those terms

Then the data steward refines the variations for each word/term and the categories in which theybelong, using a drag and drop action

Then these user-defined standards are published in a custom Cleansing Package whichis useable by Data Services through the Data Cleanse transform

BenefitThis intuitive, business user solution,CPB, helps you:

Easily create custom data cleansing solutionsfor your data, for any data domain

– Products, materials, or any non-party data

– Supplier, customer, vendor data


Enables Business and IT Collaboration throughData Governance Metrics and ScorecardsBusiness IT

Business users can easily see howtheir information measures up againstinformation governance rules andstandards

Business users can easily see howtheir information measures up againstinformation governance rules andstandards

IT can easily share data qualitymetrics to business users and involvethem in owning the data problem

IT can easily share data qualitymetrics to business users and involvethem in owning the data problem


Data Encryption Function Enables Secure DataManagement

Data Services’ Encryption function allows users to encrypt sensitivedata (e.g. credit card numbers, govt ID #, birthdates, salaryinformation, to government intelligence, etc.)

Ensures that functional tasks can be completed without danger ofdata exposure

Before AfterData Encryption


Improve Efficiencies with Deeper Platform Integration:What’s New in Data Services 4.0

Common server and services layer for both BI andData Services (scheduling, security, useradministration)

New native access to SAP Business Suite and/ordirect access from within SAP NetWeaver BW

Centralized monitoring through SAP Solution Manager

Data Services 4.0 loads HANA


Common Server and Services Layer for Both SAP BusinessObjects BIand Data Services Solutions

Enable synchronized, dependable, and reliable management of your Users,Access, and Processing across all systems via common central services forBI and Data Services

One RuntimeArchitecture &

Services

Business UI(InformationSteward)

Unified Metadata

Common Services: User Administration, Security, and Scheduling

Technical UI(DataServices)

BI PlatformBI Platform

BI Client InterfacesBI Client Interfaces

SAP BusinessObjects Data Services 4.0 SAP BusinessObjects BI 4.0

ETLETL

Data QualityData Quality

ProfilingProfiling

Text AnalyticsText Analytics


Native Access to SAP Business Suite and/or Direct Access fromwithin SAP NetWeaver BW

Data ServicesSingle tool to define all extraction, validation and cleansing rulesEnables native access to the Business Suite, BW extraction is not requiredEnsures data from SAP and non-SAP systems is cleansed and reconciled before load BW

…with Business Content Extractors…Job setup is much easier to deploy and maintainDelta loads fully supported (Changed Data Capture)High quality data is prerequisite for accurate analysis and informed decision making

SAP BusinessSuite

All third-partydata sources

SAP BusinessObjectsData Services

SAP extractorsSAP

NetWeaver BW

Third PartyData Warehouse


Create On-The-Fly Data Services Jobs from within SAPBW 7.3, and Load from Any Source

Auto generate Data Services extraction jobs, from within BW, to load data in fromany source

Integrated Data Services connectivity in NetWeaver BW 7.3

– From within the BW workbench, browse external metadata throughData Services connectivity

Native loading in BW 7 datastores through new staging BAPIs

– No longer required to go via BW 3.5 emulation mode


Integration with SAP Solution Manager 7.1 for CentralizedMonitoring and SupportProvides customers a single place to see all SAP software installed in their landscape viaSLD (System Landscape Directory)Centralized monitoring, trouble-shooting, and performance statistics at a single glance inSolution Manager Diagnostics (CA/Wily Introscope)

• CPU/memory usage, total execution time at multiple levels• Predefined dashboards for Data Services delivered with Solution Manager content


SAP BusinessObjects Data Services and HighPerformance Analytics Engine (HANA)

Any Source

Data Load

Metadata

Open Hub

SAP BusinessObjectsData Services 4.0

NewDB(in-memory)

NewDB(in-memory)

ModelerModeler

HANA

Data Services is the engine to load all data into NewDB (in-memory)

The HANA Modeler will generate initial loading jobsModeler will use Data Services to browse and ‘import’ external metadataModeler will generate initial flows to load data into NewDB tablesFurther modifications to flows done via Data Services Designer

SAPERPSAPERP

BW

Repository

Server

Designer andManagement

Console




MOVE

IMPROVE

UNLOCK

GOVERN

First and only, all-in-one solution for data integration, data quality, informationstewardship, and text analytics


Time to Value: Fast and cost-effective integration withexisting SAP and non-SAP systems

Proven Customer Value: Mature offering and large installbase of customers supporting critical business scenarios

Market Leadership: Analyst recognition and customerimplementation success

Comprehensive Solutions for EIM StrategyOne-stop for end-to-end information governanceand management

Why SAP?The Best Choice for EIM


Related ASUG SIG Webinars

ASUG – BUSINESS INTELLIGENCE COMMUNITYSAP BusinessObjects Data Services in an SAP LandscapeDate: Thursday, March 3, 2011Time: 2:00 p.m. ET

SAP BusinessObjects Data Quality 4.0 DetailsDate: Tuesday, March 15, 2011Time: 3:00 p.m. ET

SAP BusinessObjects Data Services 4.0 OverviewDate: Wednesday, March 16, 2011Time: 2:00 p.m. ET

SAP BusinessObjects: Information Steward 4.0 Overview (Part I, Metadata Mgmt)Date: Tuesday, March 22, 2011Time: 2:00 p.m. ET

SAP BusinessObjects Postalsoft: Scalable U.S. Mailing Solutions to Meet your NeedsDate: Tuesday, March 29, 2011Time: 2:00 p.m. ET

SAP BusinessObjects: Working with Product Data in Data Services 4.0Date: Wednesday, April 6, 2011Time: 2:00 p.m. ET

Data Quality Management for SAP Adapter OverviewDate: April 12, 2011Time: 2:00 p.m. ET

Questions ?

Contact information:

Sue Hay Ben HofmansSr. Solutions Manager Sr. Product ManagerSAP BusinessObjects EIM SAP BusinessObjects [email protected] [email protected]


Learn more about 4.0!Business Analytics from SAP

www.sap.com/analyticswww.sap.com/analytics

Discover how you can maximize the value ofyour enterprise data to improve businessperformance.

Visit www.sap.com/analytics to discoverthe latest innovations from SAP, viewinformative videos, share your views on ourdaily blog posts, and participate in our socialmedia communities.

Business Analytics Bloghttp://analytics.blogs-sap.com

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Twitterhttp://www.twitter.com/businessobjects


Further Information

SAP SDN

Related SAP Education and Certification Opportunitieshttp://www.sap.com/education/

SAP Public Web:SAP BusinessObjects Information Management Solution Information:http://www.sap.com/usa/solutions/sapbusinessobjects/large/eim/index.epx

SAP BusinessObjects Main Landing Page (Find everything you need here):http://service.sap.com/~form/sapnet?_SHORTKEY=01100035870000711090&_SCENARIO=01100035870000000202&

Documentation: http://help.sap.com/content/bobj/bobj/index.htm Select "Data Services“ in the drop down box

Supported Platforms Guides:http://service.sap.com/~form/sapnet?_SHORTKEY=01100035870000726177&_SCENARIO=01100035870000000202&

Main SAP Business Objects Information Management Page:http://www.sdn.sap.com/irj/boc/imData Services Page:http://www.sdn.sap.com/irj/boc/dsData Services Tips and Tricks Wiki:http://wiki.sdn.sap.com/wiki/display/BOBJ/BusinessObjects%20Data%20Services%20Tips%20and%20TricksSAP Business Objects Information Management Forum:http://forums.sdn.sap.com/forum.jspa?forumID=305


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Documents

SAP BusinessObjects Data Services 4.0 Overview