LOOKING FORWARDTHE BRIGDE BETWEEN SANY AND OUR DEALERS

Volume 7, January, 2016

NEW YEAR GREETINGSDear partners,As we say farewell to 2015, a year full of wonderful memories, we are embracing the year of 2016. In the past year, we welcome 30 dealers to join as partnership, meanwhile gained over 30% growth rate of sales, managed to reduce inventory and account receivable dramatically; we also inaugurated SAP CRM into some dealers. We are fully aware that we could not have made these achievements without close cooperation from partner. Therefore, we would like to express our heartfelt appreciation to all of you and your families.In 2016, we will continue explore the world market ambitiously, control risks and improve managerial and operations systems to better support marketing and sales, regardless the uncertainty of the business environment because we are on a long journey. Sany is always on your side in developing your local business. May you all have a prosperous and happy new year!

Lincoln LiangPresident of IHQ

LOOKING FORWARD 1

Dec 4th, during the China-Africa cooperation Forum, President Tang honorably received President Xi’s visit to Sany booth when President Xi attended China-Africa Equipment Manufacturing Exhibition. President Xi had a talk with President Tang on Sany’s business development in Africa and actively introduced Sany to South Africa President Jacob Zuma and other Forum VIPs. Of Sany products, President Xi is specifically promoting the Ethiopia Adama II Wind Farm, which is installed with Sany wind turbines and control and operations system. Once commencement, the wind farm will meet one third power needs of the Country’s capital

Johannesburg see President Xi promoting Sany to China-African Forum VIPs

NEWS BRIEFS

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SANY India Participated in Excon 2015Excon 2015, the largest Construction Equipment Exhibition in South Asia, welcomed over 850 exhibitors and 32,000 business visitors around the world this year. The exhibition area of Sany India was the second largest in the event.Sany booth was inaugurated by Wipro Chairman Mr. Azim Hashim Premzi, a very important guest in the Expo. Mr. Tang Xiuguo, President of Sany Group, Mr. Lincoln Liang, president of IHQ and other top delegates had good communications with customers when visiting the stall. Mr. Tang had a meeting with all the dealers in India and gave insight on how to take SANY India to No. 1 by 2020. He also shared with Sany suppliers and partners about the tremendous opportunities in the Indian market. (Harkamal Singh)

city with clean energy. The Forum also remarked the ’10 major plans’ in cooperation with Africa in the coming three years by China providing 60 Billion USD funding to guarantee the implementation of the plans. Africa is also within the One Belt One Road strategy scope. “With over 30000 machines being supported by 20 dealers and working in the continental Africa, Sany feels confident in an even bright prospect”, commented by President Tang.(Liu Jing)

President Xi has a talk with President Tang

On December 2nd, the 40th anniversary of Laos' National Day, a groundbreaking ceremony was held to launch China-Laos railway in Vientiane, the capital of Laos. Mr. Choummaly Sayasone, President of Laos, and Mr. Zhang Dejiang, Chairman of the NPC standing committee attended the ceremony. Mr. Xie Feng, Vice GM of Sany Heavy Industry and GM of Asia-Pacific BU was also present. Sany, as the only construction machinery manufacturer invited to the event, exhibited several excavators and mixer trucks. These machines gave guests a glimpse of the equipment already operating at the construction site. China-Laos railway is a major strategic project emphasized by leaders of both countries. It is also an important element of the OBOR strategy. (Li Jin)

Sany Embraces"One Belt One Road" in Asia Pacific Region

Sany Heavy Industry at China-Thailand Railway Project Launching CeremonyAt 3pm on December 19th, a launching ceremony for China-Thailand railway cooperative project was held in Phra Nakhon Si Ayutthaya of Thailand. It was one of the important events for the 40th anniversary of the establishment of diplomatic relations. The ceremony was attended by Mr. Wang Yong, Chinese State Councilor, Mr. Prajin Jantong, Deputy Prime Minister of Thailand, together with over 1000 senior officials and representatives from both countries. Mr. Xie Feng, Vice GM of Sany Heavy Industry and GM of Asia-Pacific BU, and Mr. Zhu Dacheng, Vice GM of Sany Heavy Industry, were invited as the representative of equipment enterprises. He introduced to Mr. Wang Yong and Mr. Prajin Jantong about Sany products on display and its development in Thailand. Mr. Wang congratulated Sany on its outstanding performance in the Thai market when knowing that hundreds of our machines were involved in the railway project. He also officially introduced Sany to Mr. Prajin Jantong during the visit. (Hu Lei)

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Sany Heavy Industry Opened First 4S Shop in AngolaOn the morning of December 12th, a grand ceremony was held to celebrate the opening of the first 4S shop of Sany Heavy Industry in Angola. It was graced by the presence of mayor of Belas municipality and several Angolan officials. Mr. Jack Tang, Senior Vice GM of Sany Heavy Industry and IHQ Vice Director, Mr. Xiao Jiang, GM of South Africa BU, and Mr. Lin Chuanzhai, chief representative of Angolan subsidiary of the BU attended the event. Over 100 people representing Chinese enterprises in Angola also came to the ceremony.Mr. Jack Tang in his speech spoke highly of Angola’s economy and was confident about its growth potential. He said that this 4S shop is an important strategy of Sany Heavy Industry and a milestone of our development in this country. It would act as an open and effective communication platform between Sany and the customers as it integrates and optimizes various resources. Here clients could enjoy one-stop service. (Lin Chuanzai)

DEALER SPOTLIGHTAl Misfat-New Dealer in OmanAl Mis fa t Equ ipment Company was designated as the authorized dealer in the Sultanate of Oman for Sany mobile cranes, the first company to officially introduce Sany products and service into the Sultanate. A ceremony was held on November 30th to announce the partnership.The even ing even t was g raced by Sheikh Mohamed Bin Marhoun Bin Ali Al Maamari, Advisor to the state, Yu Fulong, Ambassador of China to Oman, E Houssam Diab, Ambassador of Lebanon to Oman, and other local governmental officials and

dignitaries. Also present representing Sany is Mr. Liu Biao, director of international marketing department of Sany Automobile Hoisting Machinery Co.,Ltd.“We are very pleased to be designated as authorized Sany dealer in Oman. Since our cooperation starting 7 months ago, we’ve seen very positive demand for Sany cranes and spare parts in the market. With new facilities completed, we are well positioned to enhance Sany customer experience by further improving our service quality and efficiency,” said Mr. Samir Chalhoub – Chairman of the group.According to the agreement, Al Misfat Equipment Company will be a one-stop

portal for Sany mobile cranes, providing customers in Oman with spare parts, equipment maintenance, technical support and other services.Over 150 customers and guests attended the ceremony. It featured enthral l ing traditional Chinese musical instrument performance, impressive acrobatics and key handover ceremony for the first and second SANY customers who bought cranes this year. The event was concluded with a cocktail party. (Wan Chao)

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FEIL Held an Open Day with Sany KenyaSany Kenya, along with its authorized crane dealer Farm Engineering Industries Limited, held an open day at FEIL business park to promote Sany machines especially cranes from December 4th to 5th, 2015. During this period, we had almost 50 customers coming to visit our booth and talk business.On the first day, we successfully sold and handed over one machine to our customer Global Lifting Services. At the event, Mr. Xie, Sany Kenya GM exchanged ideas with Mr. Martin, GLS managing director. Mr. Martin emphasized that he chose Sany because of its good quality and complete support with service and spare parts-one of Sany three core competitiveness. On the second day, we received several customers and they expressed their great interest in our cranes. Right after that, Sany Kenya successfully got an order from our dealer.Even though Kenya is facing some challenges, it is a very promising market. We believe it will turn better with joint efforts of Sany and its authorized dealers. (Zhao Long)

Sany Brazil Held a Year-End Meeting with DealersSany Brazil held a meeting with its dealers in excavator and road construction machinery on December 8th and 9th in Sao José dos Campos, Brazil. After reviewing sales of 2015, we outlined targets and dealer incentive policies for 2016. At the conference dealers expressed their confidence about the new year and about getting more market share in the region. Working together, we would build Sany an international brand. (Sun Yudi)

WORTH KNOWINGAfter-Sales Service Training for Sany Brazil DealerOn November 12th and 13th, Sany dealer Centro Oeste received a comprehensive after-sales service training of excavators and road machinery in Betim, Brazil. Key information about the accessories and parts management system was introduced in the program. By helping staff better understand our machines, Sany Brazil is committed to providing customers with quality service. (Sun Yudi)

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ADVANCING TOGETHER

UME Marketing Service TrainingOn November 17th and 18th, marketing service training was provided to Sany dealer United Motors & Heavy Equipment Co.L.L.C in UAE.S ix sa les rep resen ta t i ves and two service engineers from UME attended the training. Mr. Kundan from Sany India gave a comprehensive introduction of Sany excavators in the eight lectures. The trainees were very satisfied with the program and expected to have more introductions of Sany products and hands-on training. “Thanks for the support!” they said. (Yan Wenhan)

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SANY Port Machinery Co., Ltd. Won the Public Tender of the Republic of Costa RicaSany Port Machinery Co., Ltd. recently won the public tender of the Republic of Costa Rica to supply cranes to its Moín Port. It made the best offer to the country's port administrator, JAPDEVA by working together with the distributor Maquinaria y Tractores, Ltda. which was represented by its parent company Nicaragua Machinery Company SA. It is Sany’s first and largest port equipment project in Latin America, reaching millions of US dollars. (Long Deyun)

Technical Training for Key Customer Bollore in Sany EuropeFrom December 8th to 10th, Sany Training Academy in Europe held a three-day technical program for Bollore, which operates in several countries in Africa. As multiple machines have been delivered since 2010, it was time to offer training to two technicians from Cameroon.There is usually a final test at the end of the training sessions, so is for the two Bollore technicians. Both of them succeeded in the final test and received their training passport. They left the comment on the total arrangement, “very good technical training and well organized in a professional environment”.

Sany Europe offers regular product & technical trainings for their dealers and customers. Each quarter Sany Europe will release an updated training calendar where dealers can subscribe on the planned lectures in Germany. The trainings can also be conducted at the dealer site when this is requested. Sany Training Academy in Europe has the final goal to work with a three-step plan for all the trainings-fixed content structure for each session- from basic to medium, and to a expert level. In this way the dealer staff will be well trained, and the beginner will become a Sany specialist. The medium trainings are ready for the products Sany Europe is offering, while the other courses like basic and specialists are under development.If you need more information, please feel free to contact Sany Europe Training Academy via training@sanyeurope.com. (Andre Verdam)

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Dealer Cooper Successfully Introduced Sany Equipment into UKUK Por t Mach ine ry Dea le r Cooper Specialised Handling has successfully introduced Sany Reach Stackers into the British market. It recently secured another order for Reach Stackers and Heavy Duty Forklift with Goldstar and renewed machinery leases with Rail Freight Services.Products for Goldstar will be delivered in 2016. They were all made in Germany and have met the latest EU stage IV emission standards. As Sany is able to build port machinery in Germany and satisfy operation requirements of different customers, Goldstar believes that it is a wise decision to choose us.RFS also welcomes Sany machines and

the new business relationship with Cooper. As a material handling specialist and logistics provider, RFS operates at multiple sites across the UK. It offers a seamless transportation and solution for bulk cargo and containers from shipping address to delivery point. Sany Reach Stackers are crucial for the client, as they are unloading and reloading one complete train each day. Cooper, therefore, ensures preventive maintenance to be conducted on schedule so as not to compromise the operation.Kevin Biddle, RFS Operation Manager said, “The Sany machine is a welcome addition to our fleet in what is an extremely ‘operation-critical’ site for us. The response we have had from Cooper in meeting our particular heavy lifting requirements has been most refreshing.”(Tony Thorpe)

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Looking Forward is published monthly by International Headquatars of Sany Heavy Industry Co., Ltd. Please send comments,questions and story ideas to zhangy197@sany.com.cn. We always appreciate your feedback!

CONTACT US

Counselor: Jack Tang, Aaron Gao Chief Editor: Pu Li Editor: Wang Wen, Francis Zhang Translator: Li Xiaomin Designer: Francis Zhang