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SANTOSHKUMAR PRADHANMBA, NMIMS Mumbai:
[email protected] |: 8452965117 | Age: 25
SCHOOL OF BUSINESS MANAGEMENT,NMIMS,MUMBAITEL: 42355678/77
EMAIL: [email protected]
SUMMER INTERNSHIP APOLLO HOSPITALS ENTERPRISE LTD.
Worked in the Corporate marketing division on the project PHC
2.0 (Personalized health check) Analyzed present health check model
in terms of capacity, revenue and volumes Helped in formulating a
Go To Market strategy for PHC 2.0 which included competitor
analysis, pricing strategy and
marketing strategy
Evaluated the promotional activities planned by the Marketing
outsourcing company and prepared business casesWE CARE: CIVIC
ENGAGEMENT ANKLESHWAR INDUSTRIAL DEVELOPMENT SOCIETY
Studied the working of the mobile school project by carrying out
on field visits Impact analysis and recommendations for further
improvements Visited 23 villages in and around Ankleshwar and
interacted with all the stakeholders which included parents,
students, teachers
and government officials
WORK EXPERIENCE 27 MONTHS
Systems Engineer, Tata Consultancy Services 27 months (Jan 2010
- May 2012)
Part of the Software Configuration management team forDeutsche
Bank In-charge of the maintenance of the testing environments and
code deployment process Facilitated in resolving the run time
issues with processing of payments pertaining to corporate banking
Mentored trainees in developing utility projects within the same
account to improve efficiencyEDUCATION
Qualification Institute / Organization Board / University Year %
/ CGPA
MBA SBM, NMIMS Mumbai NMIMS 2014 2.73 / 4
B.E (ECE) GCET,Vallabh Vidyanagar Sardar Patel University 2009
8.17 / 10
XII S.V.E.M, Ankleshwar GHSEB 2005 76.33 %
X S.V.E.M, Ankleshwar GSEB 2003 87.43 %
Certifications Completed the university of Pennsylvanias online
offering of The Global Business of SportsKey Modules
Sales Management, Distribution, Consumer Behavior, Brand
Management, Pricing Strategy, DigitalMarketing, Media Planning ,
Retail Marketing, Supply Chain Management, Project Management
Achievements Received a letter of Recommendation from Senior
Vice President Transformation Initiatives, Apollo
Hospitals for the summer internship project
KEY PROJECTS
Corporate
Pidilite Industries Ltd: Analyzed the consumer behavior of the
hobby ideas market and found outways to engage with hobby
enthusiasts
Greaves Cotton Ltd: Worked on a project to find ways for
creating after sales engagement with theclients which in the long
run would help in business development
Heathkart.com: Helped the sales team in lead generation through
engagement with gym instructors.Facilitated in promotion of online
retailing of health supplements
Academic
Bank of Baroda: Analyzed the sales structure of the bank and
learned about the sales managementpractices for financial
services
Star Bazaar and Big Bazaar: Compared both the Retail formats
with the help of Retail marketing concepts HUL: Analyzed the
overall strategy in the FMCG space and the way forward
EXTRA AND CO-CURRICULAR ACHIEVEMENTS / ACTIVITIES
Achievements
Winner in the interclass cricket tournament held at GCET,
Vidyanagar during 2008-09 Finished 3rdin NM Soccer League 1.0 as
part of the inaugural football league at NMIMS Runners up in Ditch,
Steal or Split, an economics based strategy competition conducted
by Ecolibria-
The economics cell of NMIMS
Article on Sports Branding published on MBASkool.com as part of
an article writing contest in July,2013
Runners up in sports quiz as part of Arcadia , the intra college
sports festival of NMIMSParticipations
Participated in a digital marketing workshop, Adventions,
conducted by Ogilvy Organized and participated in cricket and
badminton tournaments at TCS, Bangalore
Interests Playing football and cricket Writing articles
