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MARUTI SUZUKI INDIA LTD… SANTOSH KUMAR M.B.A 2 nd Sem

Santosh 22

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MARUTI SUZUKI INDIA LTD…

SANTOSH KUMARM.B.A 2nd Sem

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MARUTI SUZUKI INDIA LTD…

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INTRODUCTION : Maruti suzuki India ltd.(MSIL)is a leading manufacturer of four wheeler in

India.

The Company is a subsidiary of Suzuki Motor Corporation .

In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry.

1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956.

1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC ). And Maruti udyog limited was renamed as Maruti suzuki India limited.

Maruti Suzuki was born on in 1983. First modern car launched by Maruti Suzuki in India.

1987- First lot of 500 cars exported to Hungary

1992- SMC increases its stake in Maruti to 50 percent.

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• 2002- Maruti Finance in Mumbai with 10 Finance companies is introduced. Children’s park inaugurated in Delhi. SMC acquires majority stake in MUL (increases to 54.2%).

• 2003- IPO (JUNE- ISSUE oversubscribed 11.2 times) Maruti gets listed on BSE and NSE- July.

• 2006- New car plant and the diesel engine facility commences operations during 2006-2007 at Manesar, Haryana. In November Maruti inaugurated a new Institute of Training and Research( IDTR) set up as a collaborative project with Delhi Government at Sarai Kale Khan in South Delhi.

• 2007- Board of Directors give approval to new name MUL to become Maruti Suzuki India Limited. Corporate Social Responsibility: adopts three villages in Manesar .

• In 17 September 2007 it market leader in India.• 2008- M-800 crosses 25 lakh mark. MSIL celebrates its Silver Jubilee. MSIL launches National Road Safety Program.

• 2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins. Capacity to manufacture expanded from 800,000 to a million units( Gurgaon plus Manesar plants) annually

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MARKET POSITION

Sales

MARUTI TATAMMHUNDIAOTHER

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PROFILE: Maruti Suzuki is India’s and Nepal's

number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned

Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.

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MANAGING DIRECTORShinzo Nakanishi

CHAIRMAN OF THE BOARDR.Bhargava

DavinderBrar

OsamoSuzuki

PallaviShroff

AmalGanguli

ManvinderBanga

DIRECTORS

ORGANIZATION STRUCTURE

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MARUTI CARS

ECO WAGON-R

RITZ ALTO

SWIFT ZEN ESTILO

SX4 MARUTI- 800

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On Road Price : to 10 Lakh to 12

Lakh

On Road

Price : to 6.25 Lakh to

7.40 Lakh

On Road price :

to4.22 Lakh to 5.30 Lakh

Maruti Suzuki Swift

Maruti Suzuki Ertiga

Maruti Suzuki Kizashi

ABOUT PRODUCTS

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OBJECTIVES

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for economic growth.

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MAJOR COMPETITORS…. The major competitors for

Maruti cars are; Hyundai Motor India Limited Tata Motors Hindustan Motors Mahindra & Mahindra Toyota

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STRENGTH

ensuring talent and best

professionals, Working culture,

after sale services ,distribu

tion, diversification,

R&D

Recruitment is done in very tedious man

reinsuring talent and best

professionals

WEAKNESSBAD RELATIONSHIP

BEETWEEN EMPLOYEE AND

EMPLOYER.• Still depends

upon SUZUKI COPORATION, Japan For tech.support, 10% components are manufactured outside India. 

• Lack of experience with foreign market .

• Heavy import tariffs on fully built imported models.

OPPORTUNITYfirst company to roll out suitably designed cars before 2008 as

per Govt.’s Proposal of new

ethanol (renewable) mixed fuel.

Importing new technology is  controlled by

Govt. so there is plenty of

untapped market and with increase in Income scale, Demand for car

are rising.

THREATSNumbers of new

Technology driven players

and manufactures are

in market. Govt .reducing

support and cutting down the

Gas supply quota.

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INDIAN AWARDS No. 1 in Initial Quality Study – JD Power Total Customer Satisfaction - TNS Study .

Car of the Year - BS Motoring .

Car of the Year - CNBC Autocar .

Best Value for Money Car .

Viewer's Choice - CNBC Autocar.

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CNBC Autocar Best Design and Styling .

Small Car of the Year - NDTV Profit .

Design Car of the Year - BBC Top Gear .

Car of the Year - Overdrive Number one premium compact car in – JD POWER INDIA APEAL STUDY 2007.

MARUTI SUZUKI WINS “GOLDEN PEACOCK ECO- INNOVATION AWARD.

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THANK YOU…!!

Santosh kumar M.B.A 2nd year PGIM Bareilly