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Santa Barbara Public Library. Gold Coast Library Network – Professional Development Day November 1, 2013 . Overview. My Background Evolution of Marketing & Public Relations in Public Libraries Why is it Important What is SBPL Doing The Latest at SBPL Points Towards Success. My Background. - PowerPoint PPT Presentation
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Santa Barbara Public Library
Gold Coast Library Network – Professional Development DayNovember 1, 2013
City of Santa Barbara • Santa Barbara Public Library System 2
Overview My Background Evolution of Marketing & Public
Relations in Public Libraries Why is it Important What is SBPL Doing The Latest at SBPL Points Towards Success
City of Santa Barbara • Santa Barbara Public Library System 3
My Background
20 years of service at San Diego Public Library
5 years with Chula Vista Public Library PR Manager for the Library Manager for the Office of Arts &
Culture 2.5 years at Santa Barbara Public
Library
City of Santa Barbara • Santa Barbara Public Library System 4
Evolution of Marketing & PR
What has existed When libraries became self aware PR Managers PR as a focus
City of Santa Barbara • Santa Barbara Public Library System 5
Why is PR So Important?
Validates the library’s importance in the community
It is important to your governing body
It is vital to your budget Why do programs if you don’t
make your constituents aware
City of Santa Barbara • Santa Barbara Public Library System 6
What is SBPL Doing
Trying to become a force in the community
Experimenting with programs Listening to staff, constituents
and other libraries Building a support base for the
long run
City of Santa Barbara • Santa Barbara Public Library System 7
The Latest at SBPL
Social Media presence Redesigning our logo & branding Redesigning our website Grants, grants, grants Innovative Programs
City of Santa Barbara • Santa Barbara Public Library System 8
Points Towards Success
Have a clear outline of procedures, including milestones
Be creative, see what others are doing and think what might work best for your organization
Don’t be afraid to spend money and make mistakes
City of Santa Barbara • Santa Barbara Public Library System 9
Points Towards Success
Survey your constituents Talk with your staff Track your findings Keep yourself flexible Understand your desired
outcomes Define what is a success