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Santa Barbara County Tobacco Prevention Program
&
the Coalition of Young Adult Advocates
What do we do?Education, advocacy, and
community outreach efforts
● Educate coalition members on tobacco consumption and usage
● Explore marketing techniques regarding tobacco sales
● Understand how vaping works and the statistics surrounding e-cigarettes
● Examine how flavored products affects smokers
How do companies target
vaping and vape products to
youth and young adults?
• Fun colors
• Youthful-looking models
• Graphic designs
• Flavors that children would
recognize, such as “Fruity
Pebbles” or “Ice Cream
Sunday”
Today there are 68%
more electronic
cigarettes available
in the county of
Santa Barbara than
in 2013.
#protectyourfamily
SHS Policy Work
➔ The City of Solvang is now a smoke-free city as of Dec. 2018
The Flavor Trap
How Tobacco Companies are
Luring Kids with Candy-Flavored
E-cigarettes
Flavored
Tobacco Products
New Tobacco Products
&
Dangers of Youth Nicotine Use
JUUL
● Released in June 2015 by PAX Labs
● Very high nicotine content:59 mg/mL vs. 25 mg/mL in other e-cigs
○ 1 pod = 2 packs of cigarettes
● Salt-based nicotine unique to JUUL
○ Benzoic acid added to nicotine = more comfortable to inhale higher concentrations
○ Faster absorption of nicotine into the body
SALT BASED NICOTINE
=20 CIGARETTES
=20 CIGARETTES
≈41 CIGARETTES
≈75 CIGARETTES
≈90 CIGARETTES
1 Pack of Cigarettes≈20 mg of nicotine
1 Pack of Cigarettes≈20 mg of nicotine
1 JUUL pod≈41.3 mg of nicotine
1 JUUL pod≈41.3 mg of nicotine
1 PHIX pod≈75 mg of nicotine
1 PHIX pod≈75 mg of nicotine
1 Suorin pod≈90 mg of nicotine
1 Suorin pod≈90 mg of nicotine
Cigs in a Podtobaccopreventiontoolkit.stanford.edu
Rising JUUL Popularity
• JUUL’s popularity has grown dramatically, representing 72% of the current electronic smoking device (ESD) market share
• Initially heavily marketed towards youth on social media
Advertising
Increased Popularity
E-cigarettes are now the most popular tobacco product
among youth.
Within Santa Barbara County:
•The the local California Healthy Kids Survey (CHKS) shows that between 2016
and 2018 the use of electronic smoking devices almost doubled from 6% to 10%
in 9th graders and in 11th graders from 8% to 15%.
(California Healthy Kids Survey, Santa Barbara County 2014-2015 Main Report, Module A: Core , page 28)
Cool Mint Crème Brulee Fruit MedleyStrawberryMango
JUUL Pod
How does it compare?
JUUL
MOD
NEW LITERATURE
National Academy of Sciences issued a report in January 2018: Public Health Consequences of E-Cigarettes
FINDINGS
• E-cigarette use increases chances of youth ever using combustible tobacco
• Youth that smoke cigarettes and e-cigarettes end up smoking more cigarettes rather than less
• Insufficient evidence that e-cigarettes are an efficient catalyst for cessation
Dangers of Youth Nicotine Use
Health Effects:
• Key brain receptors impacted: can alter brain development & lead to impaired cognitive functioning later in life
• Higher chance of nicotine addiction
• Greater vulnerability to addiction to other drugs
• Damages lung & heart tissues
Chemicals
• 60 chemicals have been found in e-liquids • Can cause upper respiratory infections
• E-cigarette flavors — even those approved for ingestion — have not been studied for toxicity if inhaled over long periods of time
• Popcorn lung
Questions about emerging products?
Information and Resources
https://www.juulvapor.com/https://www.cdc.gov/tobacco/basic_information/e-cigarettes/pdfs/parent-teacher-ecig-508.pdfhttps://truthinitiative.org/news/what-are-heat-not-burn-cigaretteshttps://www.reuters.com/investigates/special-report/tobacco-iqos-science/https://tobacco.ucsf.edu/pmis-iqos-heat-not-burn-tobacco-products-just-bad-cigarettes-terms-adverse-effects-blood-vessel-functionhttp://tobaccofreeca.com/http://flavorshookids.org
