…………………………………………………………………………………………………………………………

McDonald's Kalamboli

Sanket KubalAkash ThangarajVinod GawdeUrvashi Chouhan

OBJECTIVES:

Proximity of customer visiting Mcd

Reason

Know your customer

Frequency

Bus 15

Car 259

Motorcycle 84

scooty 2

Scooty 2

Taxi 28

Walking 27

Total 417

4%

62%

20%

0%

0% 7

% 6%

Vehicle Used

Bus Car Motorcycle scooty Scooty Taxi Walking

Parking place No of results

Mgm campus 1

Opposite MCD 110

Parking 155

Vashi 3

Kalamboli bus depot 8

Kamothe/kalamboli residential area 6

Total 283

Mgm campus0%

Opposite

MCD39%

Parking55%

Vashi1%

Kalamboli bus depot

3%

Kamothe/Kalamboli residential

area2%

Parking place

Areas under different regions South Mumbai

Nariman point, Colaba, Worli, Fort, Gateway, Kalbadevi Central Mumbai

Kurla, Chembur, Ghatkopar, Mulund, Powai Western Mumbai

Borivali, Andheri, Dahisar, Bandra, Juhu, Goregaon Thane

Thane, Kalyan, Dombivli, Badlapur, Ambernath Navi Mumbai

Vashi, Sanpada, Airoli, Ghansoli, Koparkhairne, Nerul, Belapur, Kharghar

Pune Pimpri ,Chinchwad, Shivaji nagar, chakan, wakad etc

Lonavala Lonavala, Khandala

Central Mumbai

3%Lonavala

2%Navi Mumbai

14%Panvel11%Pune

10%South Mumbai4%

Taloja5%

other1%

Thane7%

Western

Mumbai

15%

Kamothe

13%

Kalamboli14%

Khandeshwar2%

Where are you coming from

Frequency

Central Mumbai 13

Lonavala 7

Navi Mumbai 60

Panvel 44

Pune 43

South Mumbai 15

Taloja 21

other 6

Thane 28Western Mumbai 62

Kamothe 54

Kalamboli 57

Khandeshwar 9

Total 419

0-5 minutes5%

11-15 min-utes13% 16-20

min-utes9%

21-25 min-utes9%

26-30 min-utes3%

31-60 min-utes5%

6-10 minutes16%

60+ minutes40%

Time taken to reach this storeTime taken to reach this store

0-5 minutes 1911-15 minutes 5416-20 minutes 3821-25 minutes 3826-30 minutes 1231-60 minutes 226-10 minutes 6860+ minutes 166

Total 417

close to college0% Close to Home

1%Close to Work

0%

Kill Time5%

Mc-Donald's Envi-ron

ment5%McDonald's

food87%

Passing by0%

Reason to visit MCDFrequency

close to college 2

Close to Home 6

Close to Work 1

Kill Time 21

McDonald's Environment 21

McDonald's food 359

Passing by 2

Total 412

Central Mumbai

2%Karjat

2%Lon-avala6%

Navi Mumbai6%

Panvel10%

Pune23%

South Mumbai3%

Taloja5%

Thane6%

Western

Mumbai4%

Other5%

Kamothe

16%

Kalamboli13%

Khandeshwar1%

Where are you heading towards

Frequency

Central Mumbai 8

Karjat 7

Lonavala 26

Navi Mumbai 24

Panvel 41

Pune 95South Mumbai 12

Taloja 19

Thane 23Western Mumbai 17

Other 22

Kamothe 66

Kalamboli 54

Khandeshwar 4

Total 418

Areas under different regions South Mumbai

Nariman point, Colaba, Worli, Fort, Gateway, Kalbadevi Central Mumbai

Kurla, Chembur, Ghatkopar, Mulund, Powai Western Mumbai

Borivali, Andheri, Dahisar, Bandra, Juhu, Goregaon Thane

Thane, Kalyan, Dombivli, Badlapur, Ambernath Navi Mumbai

Vashi, Sanpada, Airoli, Ghansoli, Koparkhairne, Nerul, Belapur, Kharghar

Pune Pimpri Chinchwad, Shivaji nagar, chakan, wakad, other

parts Lonavala

Lonavala, Khandala

< 1minuteago

> 2hours

ago

1 - 2hours

ago

11 -15

minutesago

11-15

minutesago

12 -15

minutesago

16 -30

minutesago

2 - 5minutesago

31 -60

minutesago

6 -10

minutesago

Plannedvisitearli

er

Plannedvisityesterda

y

Unknow

n

Series1 8 29 47 30 1 1 18 23 30 58 89 73 10

0102030405060708090

100

Axis

Title

When did you decided to visit MCD

Sample size =417

80%

0%

13% 0%2%

1% 3%

How did you came to know about MCD

Memory passing bySaw the buildingSaw the signs roadwaySaw the signs at the McDonald'sSaw the window posterSomeone suggested

Frequency

Memory 334

passing by 1

Saw the building 54

Saw the signs roadway 2

Saw the signs at the McDonald's 10

Saw the window poster 3

Someone suggested 13

Total 417

0

50

100

150

200

1 2 3 4 5 6 7 8 10 More

than10

Series1 52 180 70 58 24 18 7 4 2 2

No

of re

spon

seHow many person are you

accompanying

Sample size =417

Are you accompanied by child?

NoYes

Frequency

No 290

Yes 76

Total 366

9% 0%

73%

17%

Where will you have food

At DestinationIn this store's parking lotInside/outside seating area of this storeWhile driving to next stop

Frequency

At Destination 39

In this store's parking lot 1

Inside/outside seating area of this store 305

While driving to next stop 72

Total 417

Sample size =417

1 time/ per

month

1 time/ perweek

2 - 3times /

permonth

2 - 3times /

perweek

Almosteveryday

Onceevery 2

to 3month

s

Onceevery 6month

s

This isthefirsttime

Series1 73 92 111 60 9 48 23 1

020406080

100120

No

of re

spon

seHow many times do you eat at MCD

Sample size =417

Entertainment8%

Home59%

reli-gious place1%

School / Tu-

torial /

Uni-ver-sity4%

Train / Bus Sta-tion0%

Travel

0%

Visit-ing

Friends /

Rela-tives14%

Workplace (chang-ing

loca-tion daily

/week

ly)5%

Workplace (fixed location)

9%

Reason to visit destination

Frequency

Entertainment 33

Home 245

religious place 3School / Tutorial / University 18Train / Bus Station 1

Travel 1Visiting Friends / Relatives 58Workplace (changing location daily/weekly) 19Workplace (fixed location) 39

Total 417

1 time/ per

month

1 time/ perweek

2 - 3times /

permonth

2 - 3times /

perweek

Almosteveryday

Onceevery 2

to 3month

s

Onceevery 6month

s

This isthefirsttime

Series1 49 52 61 20 5 90 87 53

020406080

100

No

of re

spon

seHow many times do you visit this

store

Sample size =417

1 time/ per

month

1 time/ perweek

2 - 3times /

permonth

2 - 3times /

perweek

Almosteveryday

Onceevery 2

to 3month

s

Onceevery 6month

s

This isthefirsttime

Series1 12 8 21 5 2 18 34 3

05

10152025303540

No

of re

spon

seHow many times do you use drive

thru?

Sample size =103

1 time/ per

month

1 time/ perweek

2 - 3times /

permonth

2 - 3times /

perweek

Almosteveryday

Onceevery 2

to 3month

s

Onceevery 6month

s

This isthefirsttime

Series1 13 6 8 2 2 18 20 34

05

10152025303540

No

of re

spon

seHow many times use this drive thru

in particular

Sample size =103

1%

47%51%

1%

Why choose DT

Near by to college

No need to leave the car

Quicker than the Frontcounter

Wanted to try new Drive-thru service

Frequency

Near by to college 1

No need to leave the car

48

Quicker than the Front counter

53

Wanted to try new Drive-thru service

1

Total 103

58%

1%1%

28%

9%

3%

How did you came to know about Drive thru service

Drive-thru Sign at thisstore

Line of cars in Drive-thrulane

Memory

Past visits

Frequency

Drive-thru Sign at this store 60

Line of cars in Drive-thru lane 1

Memory 1

Past visits 29

Recommended by a friend 9

Sign along the way to this area 3

Total 103

15-18 19 -24 25-29 30-34 35-44 35-45 45-54 55-60 61 orabove

Series1 26 111 92 88 52 4 33 6 5

0

20

40

60

80

100

120

No

of re

spon

seAge

Sample size =417

26%

74%

Gender

Female

Male

Sample size =417

9%

23%

14%

54%

Relationship status with kids

Married but no kids

Married with Kids( Age 3-12 )

Married with Kids( OthersAge )

Unmarried

Frequency

Married but no kids 37

Married with Kids( Age 3-12 )

97

Married with Kids( Others Age )

59

Unmarried 224

Total 417

23%

8%

1%39%

29%

Occupation

Businessman

House wife

Retired

Salaried

Student

Frequency

Businessman 96

House wife 32

Retired 5

Salaried 162

Student 122

Total 417

0%

67%

29%

4%

Eating habitsJain Non vegetarian Pure vegetarian Vegetarian but eat eggs

Frequency

Jain 2

Non vegetarian 278

Pure vegetarian 121

Vegetarian but eat eggs 16

Total 417

Hypothesis: To calculate whether change in time made any significant difference on customers coming from different regions

H0: There is no impact of time on people coming to store from different location

H1: There is impact of time on people coming to store from different location

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 906.425a 780 .001

Likelihood Ratio 538.856 780 1.000

N of Valid Cases 417

Hypothesis: To calculate whether decision to eat at MCD was dependent upon occupation

H0: There is no impact of occupation on decision to eat at MCD

H1: There is impact of occupation on decision to eat at MCD

Result- H0 was accepted.

H0: There is no impact of accompanying a child to the store on reason to visit the store

H1: There is impact of accompanying a child to the store on reason to visit the store

Result: H0 is accepted for all time slots H0 is rejected for the evening period

Hypothesis: To calculate whether accompanying a child had impact on reason to visit the store

Different customer Profiles

Name – AmitAddress – MumbaiOccupation- SalariedMarital status- MarriedAge – 34

•He own a car•He is on a holiday to Lonavala with his family •He has planned his visit few days before •He likes to eat outside almost every second day•Visit this store every six month•He is a vegetarian•Profile Matching with 22/29 Samples

Weekend – Morning profile Weekday – Morning profile

Name – DineshAddress –MumbaiOccupation- BusinessmanMarital status- MarriedAge – 35

•He owns a car•He has his factory at Taloja MIDC where he visits almost everyday •He is married and has 2 daughters•He comes to MCD almost everyday for having coffee and breakfast•He is a Non vegetarian•Working profile matches with 11/20 samples•Workplace location (Taloja)matches with 3/20 samples and (Pune) 6/20 samples

Weekend – Afternoon profile

Name – AnkitaAddress – BorivaliOccupation- HousewifeMarital status- MarriedAge – 30

•She owns a car•She is travelling to pune with her family to visit relatives •She has planned her visit few days before.•She has planned to visit MCD 2hrs before she leaves her home•She likes to eat outside once every week•Visit this store every six month•She is a non vegetarian•She knows about this MCD because of the past visit•Profile matching with 11/20 samples

Weekend –Evening profile Weekday – Evening profile

Name – RajeshAddress – PanvelOccupation- SalariedMarital status- MarriedAge – 28

•He owns a Motorbike•He stays at Panvel near Orion mall•He has planned his visit to MCD in morning •He has a son of 3 yrs•He usually visit this MCD because of the Environment as small children have a play area over here•He likes to eat outside almost every day•Visit this store 2-3 times/ month•He is a Non vegetarian•Profile matching with 7/50 profiles

Name – PankajAddress – KalamboliOccupation- Student Marital status- SingleAge – 24•He owns a Motorbike

•He stays at Kalamboli•He has planned his visit to MCD in evening •He usually visit this MCD because it’s a good meeting place•He likes to eat outside almost every day•Visit this store 2-3 times/week•He is a Non vegetarian•He is accompanied by 3 of his friends•Profile matching with 16/42 samples

Problems identified

Parking opposite the store Less no of customers heading

towards Mumbai in evening

Recommendations

Hoarding or sign board at Toll post near Kalamboli (58/417 decided to go to MCD 6-10mins before)

Promotional Scheme to attract crowd in evening time

Study of Location analysis for setting up a store at Taloja (20/417 samples from taloja)

CSR activity named “Happiness in Lunch Box”