Sankar Ponnusamy

Google analytics & Adwords qualified564, Grant Avenue, Brooklyn, NY, 11208

Mobile: +1 347.328.2842Email: sankar@isis.poly.edu Homepage: http://isis.poly.edu/~sankar

Academics

M.S., Management Science, Conc: E-Business, GPA: 3.37/4.0 August 2008 - May 2010

Polytechnic Institute of NewYork University, Brooklyn, NY.

B.Tech., Industrial BioTechnology August 2003 - May 2007

Anna University, Chennai, Tamilnadu, India.

Skills◦ Business Tools : MS Office Suite, Quickbooks, Visio, Conceptdraw◦ Web Development : HTML, CSS , Adobe Dreamweaver, iWeb◦ Content Management : Joomla, Drupal, WordPress, Site9◦ Marketing optimization tools : Google Analytics, WebTrends◦ Online Marketing : Web Analytics, Social Media Marketing, Email Marketing &◦ Pay per Click : Google Adwords, Yahoo/Overture & MSN PPC◦ Rank Reporting : Bruce Clay, ZoomRank

Search Marketing Certifications

Google Analytics Qualified Individual

Google AdWords Qualified

SEO Certification from seocertification.org

Professional and Research Experience

SEO Specialist November 2010 - Current

LexisNexis◦ Manage 25 + local, state and national SEO campaigns for small and large law firms◦ Construct meta information and execute off-site optimization strategies for clients’ websites◦ Conduct independent research on traffic-driving keywords◦ Built social bookmarking and social media networks◦ Monitor & generate traffic, conversions, keyword rankings and reports◦ Maintain excellent client service standards and communication

SEO Consultant August 2010 - October 2010

Poly Design Seminar◦ Provide consulting services in search engine marketing, search engine optimization/SEO, Pay Per Click Mar-

keting (PPC), Leverage Social Media/SMO, e-mail marketing & website analysis.◦ Landing page development, implementation, multi-variant testing and consulting.

Marketing Associate of Cyber Security Program April 2009 - October 2010

Department of CSE, Polytechnic Institute of NYU, NY.◦ Developed and scheduled program work plan in accordance with specifications and funding limitations.◦ Interacted and maintained liaison with students, faculty, staffs & outside/community agencies in facilitating

program objectives.◦ Responsible for general marketing (both traditional and online) of the program among students community.

Social Media Marketing & Associate Event Planner of CSAW 2009August 2009 - November 2009

Information Systems and Internet Security Lab (ISIS), Polytechnic Institute of NYU, NY.◦ Managed search engine marketing (SEM) and Pay Per Click (PPC) campaigns consisting of approximately

3,000 keywords across Google & Bing.◦ Tested keywords, ad copies and landing pages to optimize campaigns to achieve performance objectives.◦ Social Media Marketing: Leveraged popular social networks and reached our target audience .◦ Analyzed reports & campaign performance to increased ROI.◦ Research, analyze and recommended forums and websites (weblog inc, gothamist llc etc)for CSAW to advertise.◦ Created paid campaigns in Facebook and renren.com (Facebook equivalent in China)