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BUSINESS ANALYSIS

AN OVERVIEW OF THE BUSINESS

Our business-Hunar, a gift manufacturing unit mainly manufactures handicraft items.

Handicraft which is also known as craft work or simply craft, is a type of work where

useful and decorative devices/items are made completely by hand or using only simple

tools. Usually the term is applied to traditional means of making goods. Thats why we

decided to establish a manufacturing unit which manufactures the traditional, trendy and

demanding handicraft items. A brief but sound knowledge of fine arts of two of our

partners encourages us to put a step ahead in this business. Absence of any suchbusiness (gift manufacturing unit) and relatively less requirement of funds gives us a

better opportunity to have a great scope in this business. Besides this, by a survey we

found that consumers of Jharkhand are willing to buy handicraft and decorative items

which reveal our culture people want traditional touch in their items. Retailers and

wholesalers are also keen to draw their orders from a manufacturing unit or stores

which are nearer to them as it saves their transportation cost and some other

miscellaneous expenses. Seeing the demand we decided to fill the gap which is lacking

in the gift items present in the market. All age group people are interested in buying the

gift and decorative items. Especially the youth because they find gifts the best way to

express their feelings.

Therefore, the large demand also enhances large profit. Business is all about

satisfying customers need at a motive to earn profit. Thus, our business justifies both

the points.

Now, here we present the overview of our business broadly in points wise so that

you get a clear picture of our business.

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NATURE OF THE BUSINESS

Our business is mainly a gift manufacturing unit (mainly handmade items).Our firm /

enterprise is a partnership firm which is registered under Indian Partnership Act, 1932.

TITLE OF THE ORGANISATION

The title of our business is HUNAR that differentiate our work. The reason

behind this name is that our product and work is totally the outcome of the ART (Hunar)

of our experts. Thus, the name directly spells our work.

PRODUCT

The product range consists of:

Greeting Cards

Various types of soft toys like Teddy bears, tweety etc.

Holiday gifts and decorative items like bells.

Brass handicrafts

Both accessories (towel hangers, rods, napkin holders etc.)

Handmade paper products (bags, photo album, diary, envelops etc)

Photo frames + Garden metal decorative.

Sculptures, embroided clothes

Artificial jewelery, bangles and bracelets.

Wooden jewellery boxes.

Decorative masks, animal figures

Mixed metal artifacts of iron like lamp.

Flowers and vase

Paintings (Glass paintings, board paintings, clothes paintings etc

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Above are the main items which are manufactured in our business.

PURPOSE OF THE BUSINESS

Main purpose of our business is to provide customers a market of handicraftitems which provides a unique quality of Indian tradition and rural work. Beside

this,other purpose are:

To save our culture

To maximize the profit

Employment generation

To give desire design to our customer

Punch line -ART WITH HEART

Brand name Ehsaas

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LOCATION

Our enterprise is divided into the manufacturing unit and the office. The

manufacturing unit is located at Lalpur, near Hotel City Palace and our office is situated

at Purulia Road, near Xavier College of a room of 250 sqft. We have a building there

with a hall of 850sqft owned by our one of the partner. We have considered these two

places for our purpose because:

Significance of the location for the manufacturing unit

Easy availability of raw material(near to main road)

Easy availability of power, water, labour, infrastructure

Sufficient space

Well established road network

Near to our office

Significance of the location for the office

Centrally located

Easy access for our target customer

Easy transportation

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5

ROOM1

ROOM2

ROOM3

WATER SUPPLY

WASH ROOM

COMMON ROOM STORE ROOM FORFINISHED GOODS

EXIT GATE

STORE ROOM FOR RAW

MATERIAL

ENTRANCE

MANAGING ORCONTROL ROOM

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Fig ; LAYOUT OF OFFICE

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BIODATA OF ENTREPRENEURS:

Here a brief introduction of all active partners of our business is given:

> Name : DEEPIKA BHARTI

Qualification : BBA Graduate from BIT, Mesra

Strength : Good in finance part

> Name : NATASHA RANA


Strength : Good in Public Relation

> Name : SANJANA JAISWAL


Strength : Good in art work

> Name : TANNAVI SINHA


Strength : Good in art work

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EXECUTIVE SUMMARY

CURRENT ANALYSIS OF PROPOSED BUSINESS:

Economic Trends

The current economic trend of Jharkhand (the state where our business is set up)

provides a favorable opportunity for any new business set up.

Consumer Trends

The target consumers of our business are willing to buy handicrafts or handmade gift

and decorative items for wishing and presenting others and for personal use.

PROFIT PROJECTIONS:

Our business is expected to earn a high profit. The reason behind this expectation is

that the business of same line earns much more than what they invest. Secondly, there

is always a scope of gift items in the market. This section further can be clarified in our

financial section.

REQUIREMENT OF FUNDS:

Our business does not require much funds as the cost of raw material, labour and

manufacturing process is not so high. The total requirement of our projected business is

Rs. 5,00,000 initially. Our total investment will be Rs.6, 60,000.

DEMAND ANALYSIS:

To know with certainty that people will want and buy our products (handicrafts) we do a

market research and demand analysis. E.g. we show our craft on e-bay and the

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checked the auctions ending that day. Most of the auction are for our crafts, shows the

demand for the products.

KEY CHARACTERISTICS OF THE BUSINESS

Following are the key characteristics of our business:

i. Practically feasible (mainly in market and finance sense)

ii. Scope of existence in the market as our survey results that Ranchiites like

handicrafts gift items.

iii. Less fund required.

iv. High profit as investment is much below than the earning.

v. Easy to start as due to favorable feature like requirement of less labor and

finance, small space, easy availability of raw materials etc.

vi. Competitive advantage, as there is no any other gift manufacturing unit in

Ranchi.

SOCIAL AND POLITICAL CONSIDERATIONS:

Social and political factors are favorable to our business concepts, as our work doesnt

harms the society in any way plus its set up does not require any political formalities.

Instead the government supports us to set such business as it provides an opportunity

to local workers to work and to learn the art of making handicrafts items. This will

improve their living standard as well as popular handmade items which is a good sign

for the society.

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MARKET ANALYSIS

SWOT ANALYSIS

Strength and Weakness are related to internal environment of our business.

Our strength are:

we are having qualified partners and skilled experts who will carryout the

business

We provide traditional look of product

Our weaknesses are:

Our all partners are fresher and are not having any work experience.

Modern society taste may have adverse effect on demand.

Opportunity and Threats are related to external environment of our business.

Our opportunity is:

There is an opportunity for our business in market as there is no any such unit

(manufacturing) in Ranchi that provides a wide range of products to its retailer

and wholesalers.

Our threat is:

The main threat to our business is that it faces a wide range of good competitors

of high level, located at other places like Kolkata, Delhi, Mumbai etc.

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Place

We distribute our product mainly in Ranchi Market because as in case of manufacturingunit. The price realized is usually better when the sales are made at the place ofproduction itself.

Besides there we also supply our products to market near to us like Ramgarh,Pundag, Barkakana etc.

Our distribution channel is quite simple.It consist of 1-level and 2-level distribution

channel.Thus our distribution channel are:

1. Hunar Retailer Customer2. Hunar Wholesaler Retailer Customer

The main way for distributing our product is roadways.

Promotion

Various promotional means are

Pamphlets

Newspaper

Agents & Personal Contacts

Products Brochures It is used to show off samples of our craft or work

including details of how we got started in our craft and art. People have to hear

about and get influenced by our style and are willing to buy our product.

Business Cards To hand out at shows, fairs and retail stores.

In short, marketing mix of our business are:

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HOW WE SELL OUR PRODUCTS

We sell our products as follows:

Craft fares and Art Fairs: We sell our products at craft and art fairs. People expect tosee handicrafts at these types of events. For this we set up an arts and crafts calendar

to keep track of all the events. This type of event provide us a ready market of potential

buyers; not just the public, also retailers with their own booths. Earlier we visit to smaller

fairs.

Wholesalers: We can also supply our products to wholesalers. They thus also help us

to sell our products.

Retails Stores: We ask the retailers about their purchasing policy and how they

typically pay. If they agree we place some sample at the shop. If they like our products

they may want to tie us into a purchasing contract. In earlier days of our business we

put our few products also in several smaller stores where our product not getting lost in

the crowd and get customer attraction.

Other Related Web sites: The internet can be a great way to sell our product. We give

ad of our product on various websites and eBay and get order from its users. This canincrease our sells without extra efforts.

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MARKETING STRATEGY (FOR PRODUCT)

Our marketing strategy is Niche Marketing. That is we keep stock of raw

material in quite heavy amount. We invest our money on stock so we can manufacture

the product without any hindrance and make the supplies on time.

OUR KEY OBJECTIVE FOR MARKETING SUCCESS

The key objective for marketing our craft product business is our reputation for

high quality work. By consistently producing fine craft (gift items) that are exciting and

innovative, our reputation can serve as our word-of-month advertising.

Thus, our key is

To provide quality and trendy product.

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MARKET RESEARCH : DEMAND AND SUPPLY

A. Sampling Technique

We use the simple random technique to know the market scope of our product. For

which we selected a sample size of 40 people constituting the target group from the

population of Ranchi. The percentage remains same for the consumer as well as of the

retailers. There people were then interview through the open-ended questionnaire. The

outcome of which shows the favorable opportunity for our product.

We prepare two set of questionnaire. One from customer point of view and

another from retailer point of view.

ANALYSIS OF DATA

From ultimate customer point of view

1. Like to buy gifts, decorative items, cards, for loving ones of personal use

80%

20%

Yes No

2. Type of Gifts like to buy

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45%

25%

15%

15%

Soft Toys Cards Decorative Items Other gift items

3. Amount Spent on Gifts (as per age group)

0

10

20

30

40

50

60

70

Spending (in %)

15-25 25-35 35-45

Age

4. Elements lacking in product

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0

510

15

2025

30

3540

45

Price Range of

Product

Quality

Response

(in%)

From Retailers point of view

1. Sell of gift items in Ranchi

83%

17%

Good Very Good

2. Source of gift items

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85%

15%

Outside Kolkata, Mumbai, Delhi Local

3. Willingness to take consignment from a manufacturing unit established in

Ranchi

13%

87%

Yes No

4. Frequency of order for the product

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0

5

10

15

20

2 - 3 3 - 4 4 - 5

Month

6. Price range of product demanded

0

20

40

60

80

100

50 - 100 100 - 150 150 - 200 200 - 250 250 - 300 300- 350 350 -

More

C. Placing the product as sample

We placed a sample of our product to some retail shops, fairs and exhibitions

which shows a favourable response to our product that mean there is a scope of

our business.

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TECHNICAL ASPECT

SOURCE OF AVAILABILITY:

Equipment: Some of loose tools and other miscellaneous equipments are available in

any hardware retail store or in daily market near Main Road, Ranchi.

Raw Material Availability: Our different products require different types of raw material

and inputs. Raw material like fur, pearls, lashes, ice cream sticks etc are available at

Sai Market, Upper Bazaar, Ranchi. Some other inputs like metal, iron ore, soil, bell etc.

are available at various retail and wholesale store of Ranchi at different place of Ranchi.

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MANAGERIAL ASPECTS

Since, we all are active partners, top level responsibilities and overall

management is under our guidance. Each and every partners is going to handle

different aspects of project. One of us will handle the financial aspect, the other will look

over marketing field and the rest of two will be handling the production and the general

administrative aspect including HR.

Beside these the overall management is carried out with the coordination of all

four of us.

STAFF

We employ three experts designated as Supervisor and 9 workers working under

them, besides this we will be employing one sweeper and a security guard. With the

expansion of our business we increase the number of staff working with us. As the need

increases, especially at the time of event and puja pandals decoration, we may hire

some indirect local labors.

DUTIES AND RESPONSIBILITIES OF STAFFS

Each of the partner will be handling these areas- office management, finance

management, production and material handling and marketing.

Each supervisor has given three workers working under them. At the beginning of the

month we give them a target (quantity of finished product we want) with specifying types

and quality of output, to be produced.

KEY FACTOR:

To promote the workers to complete the target on time we motivate and provide

incentives to them.

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.

INCOME AND EXPENDITURE PROJECTION

EXPENDITURE PROJECTION

Product & Services

Total Investment : 6,60,000.00

Initial investment : 5,00,000.00

Initial Investment

I. Fixed Expenditure (Rs. 3,24,000)

1. Packing and forwarding charges

2. Security money for building

3. Cost of tools

4. Cost of office equipments (Furniture, computer, stationery etc)

II. Operating Cost (Rs. 70,000)

1. Office Rent

2. Bills

3. Maintenance

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Fixed Cost(Rs. 3,24,000)

Operating Cost(Rs. 70,000)

Miscellaneous(Rs. 21,000)

Stock(Rs. 85,000)

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4. Transportation etc.

III. Other items of expenditure (Rs. 21,000)

1. Power charges

2. Advertising and traveling

3. Telephone charges

4. Commission to distributors or agents

IV. Stock (Rs. 85,000)

INCOME PROJECTION

As we supply our output (product) to dealers or retailers rather than selling them by us,

our income varies with the order given to us by various retail stores. The payment of bill

is depend on mutual negotiation and quantity of items supplied.

After observation of business of same line and analyzing our capacity we expect

our income of Rs. 1,00,000 per month approx.

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FINANCIAL STATEMENTS FOR FIRST THREE YEARS

WORKING CAPITAL REQUIREMENT

Sl.No. Particulars PeriodDays Amount (2010)

( in Rs.)

1 Total current asset 365 5,18,000.00

2 Less: Creditors 365 18,000.00

3 Net Current Asset (1 2) 5,00,000

4 Margin for working capital (25% of 5,00,000) 1,25,000

5 Max. permissible bank finance or working

capital requirement (W.C. Loan) (3 4)

3,75,000

Comment : As our working capital requirement figure shows that we need Rs.

3,75,000 in first year as working capital. Thats why we apply for a loan of Rs. 4,00,000

to the bank

Project Cost

1. Office Rent : Rs. 7,500

2. Current Assets

Loose tools: 10,000

Stocks: 25,000 Rs. 35,000

3. Fixed expenditure : Rs. 43,000

4. Administration Cost : Rs. 10,000

5. Margin money for W/C : Rs. 50,000

6. Staff Salary : Rs. 1, 53,000

Total : Rs. 2,98,500

(All the above mentioned figures are for first three months)

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Sl.No.

Particulars PeriodDays

Amount(2011)

( in Rs.)

1 Total current asset 365 11,15,760

2 Less: Creditors 365 00.00

3 Net Current Asset (1 2) 11,15,760

4 Margin for working capital (25%of 11,15,760) 55,788



10,59,972

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Sl.No.

Particulars PeriodDays

Amount (2012)

(in Rs.)

1 Total current asset 365 2565947.60

2 Less: Creditors 365 00.00

3 Net Current Asset (1 2) 2565947.60

4 Margi for working capital(25%of 2565947.60) 641486.90



19244607.70

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TRADING & PROFIT AND LOSS A/C

(for the year ending 31st March 2010)

Dr. Cr.

Particulars Amount

(in Rs.)

Particulars Amount

(in Rs.)

To Purchase

To Gross Profit c/d(Transferred to Profit &Loss A/c.)

3,60,000

9,25,000

By Sales

By Closing Stock

12,00,000

85,000

12,85,000 12,85,000

To Salaries

To Telephone Expenses

To Electricity Expenses

To General Expenses

To Maintenance Expenses

To Rent

To Commission to agent

To Interest (@11%)

To Provision for Tax

To Net Profit C/d

(Transfer to Capital A/c.)

6,12,000

24,000

12,000

20,000

20,000

30,000

10,000

44,000

30,000

1,43,000

By Gross profit b/d 9,25,000

9,25,000 9,25,000

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TRADING & PROFIT AND LOSS A/C

(for the year ending 31st March 2011)

Dr. Cr.

Particulars Amount

(in Rs.)

Particulars Amount

(in Rs.)

To Opening Stock

To Purchase (40,000 x 12)

To Gross Profit C/D

(Transferred to Profit &Loss A/c.)

85,000

5,40,000

22,55,000

By Sales 28,80,000

28,80,000 28,80,000

To Salaries



To General Expenses


To Rent


To Interest (@11%)

To Provision for Tax

To Net Profit c/d(Transfer

to capital a/c)

7,56,000

24,000

12,000

30,000

20,000

32,400

6,000

33,000

60,840

12,80,760


22,55,000 22,55,000

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TRADING & PROFIT & LOSS A/C

(For the year ending 31st March 2012)

Dr. Cr.

Particulars Amount

(in Rs.)

Particulars Amount

(in Rs.)

To Purchases

To Gross Profit c/d

(Transferred to Profit &Loss A/c.)

7,20,000

46,55,000

By Sales54,00,000

Less: Sales Return25000

53,75,000

53,75,000 53,75,000

To Salaries



To General Expenses


To Rent


To Interest (@11%)

To Provision for tax

To Net Profit C/d

(Transfer to Capital A/c.)

15,60,000

48,000

36,000

75,000

40,000

36,000

12,000

5,47,052.40

1,55,000

28,65,947.60


53,75,000 53,75,000

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PROJECTED BALANCE SHEET

(for the year ending 31st March, 2010)

LIABILITIES 2010 (Rs.) ASSETS 2010 (Rs.)

Equity Capital 2,00,000Less: Drawing 40,000

Profit & Loss A/c

Loan from Bank

Trade Creditors

1,60,000

1,43,000

4,00,000

18,000

Fixed Asset :-Gross Block

Current Asset :Cash in HandCast at BankStockDebtorsBills ReceivableAdvances

2,03,000

50,0001,50,000

85,00085,000

1,00,00048,000

7,21,000 7,21,000

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Equity Capital 2,00,000Less: Drawing 96,000

Profit & Loss A/c

Loan from Bank

1,60,000

12,80,760

4,00,000


Current Asset :Cash in HandCast at BankStockDebtorsBills ReceivableAdvancesMiscellaneous

7,25,000

2,15,0005,50,000

55,00085,000

1,12,76048,00050,000

18,40,760 18,40,760

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Equity Capital 2,00,000Less: Drawing 1,00,000

Profit & Loss A/c

Loan from Bank

21,00,000.00

8,65,947.60

4,00,000.00


Current Asset :Cash in HandCast at BankStockDebtorsBills ReceivableAdvancesMiscellaneous

8,00,000.00

5,15,000.0015,50,000.00

95,000.0085,000.00

3,12,760.0013,187.6080,000.00

33,65,947.60 33,65,947.60

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ACCOUNTING RATIOS

Statement Showing The Different Ratios

ACCOUNTING RATIO 2010 2011 2012

1. GROSS PROFIT RATIO 77.08% 78.30% 86.60%

2. NET PROFIT RATIO 11.92% 44.47% 53.32%

3. PROPRITORY RATIO 0.28% 0.22% 0.62%

4. DEBT EQUIT RATIO 2:1 2:1 0.19

5. TOTAL ASSETS TO DEBT 1.80 4.60 8.41

RATIO

6. CAPITAL EMPLOYED 1.82 4.33 2.20

TURNOVER RATIO

7. WORKING CAPITAL 2.4 2.6 2.10

TURNOVER

8. INTEREST COVERAGE 4.93 28.14 6.62

RATIO

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AVERAGE DSCR CALCULATION

Sl.No. Particulars 1

st

2

nd

3

rd

1. Profit After Tax 143000 1280760 2865947.60

2. Depreciation 10000 20000 31282.00

3. Interest on FCL 44000 33000 22000.00

4. Cash Accruals(A) 197000 1333760 2919229.60

5. Repayment of FCL 100000 100000 100000.00

6. Interest on FCL 44000 33000 22000.00

7. Total Payment(B) 144000 133000 122000.00

8. DSCR(A/B) 1.3 10.02 23.9

AVERAGE DSCR= (1.3+10.02+23.9)/3=11.74

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BREAK EVEN ANALYSIS as on 31st March,2010

PARTICULARS AMOUNT(in Rs.)

A. Variable Cost:

Raw materials 3,60,000

Utilities 12,000

Total: 3,72,000

B. SEMI VARIABLE/FIXED COST:

Salary 6,12,000

Maintenance 20,000

Depreciation 10,000

Interest on Term Loan 44,000

Other working expenses 10,000

Total: 6,96,000

C. CONTRIBUTION:

Sales 12,00,000

Less:variable cost 3,72,000

Total: 8,28,000

D. B.E.P. as % of installed capacity 84.05%

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A. Variable Cost:


Utilities 36,000

Total: 5,76,000


Salary 7,56,000

Maintenance 20,000

Depreciation 20,000



Total: 8,59,000

C. CONTRIBUTION:

Sales 28,80,000


Total: 23,04,000


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A. Variable Cost:


Utilities 84,000

Total: 8,04,000


Salary 15,60,000

Maintenance 40,000

Depreciation 31,282



Total: 17,28,282

C. CONTRIBUTION:

Sales 53,75,000


Total: 45,71,000


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PAY BACK PERIOD

BASIS : Profit after tax

P.C. : Rs.11, 94,000

Year Profit after tax Depreciation Annual cash inflow Cumulative

1. 143000 10000 153000 153000

2. 1280 20000 1300760

1453760

3. 2865947.60 31282 2897229.60

4350989.60

OUR PAY BACK PERIOD IS: 1 Year 2 months 9 days

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SENSITIVE ANALYSIS RESULTS

Sl. No. Criteria ADSCR Pay Back Period

1. 10% Increase in raw material 11.1 1yr,10mth,3days

2. 10%decrease in sales price 10.4 1yr,9mth,2days

3. 10%increase in salaries 11.4 1yr,2mth,9days

4. Without any change in 11.4 1yr,2mth,9days

above parameter

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ANALYSIS & INTERPRETATION OF FEASIBILITY STUDY

It is an exercise whereby an establishing enterprise makes an objective and

independent assessment of various aspects of an investment proposition to arrive at the

financing decision. These exercises are basically aimed at determining the viability of

the project and sometimes reshaping the project so as to upgrade its viability.

1. Market / Commercial Feasibility

The overall feasibility of the project depends heavy on commercial / market

feasibility.

(i) Demand for the product: We have done a market survey to estimate the demand

for the products offered / made by us. The responses showed satisfactory demand

for the product. The reason being our quality and uniqueness of providing mainly

handicrafts gifts items, which is still liked by all range of people. While conducting

the market survey 75% of retailers (our main target market) of our sample

population showed interest in taking order from us because it reduce their

transportation cost. Generally every retail shops of gift items take their stock from

either Kolkata, Delhi or Mumbai which is a costly affair. This result shows that we

have huge market potential to tap.

(ii) Supply position for the product : We will have a regular supply or consignment

or order that we take from retailers and on time. For producing products on a

regular basis we keep a reasonable level of inventory every time so we can

achieve the target production lead to good supply position. This helps in building

goodwill for our business.

(iii) Distribution Channel: Our distribution channel is quite complicated. It involves too

many mediaries. It comprise of retailers, customers, Wholesales and us.

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(iv) Pricing of the product: Fixing / setting price of the product is a crucial factor.

Thats why while fixing the prices of the products we have taken special care, as it

has direct impact on the commercial feasibility of our project. So, looking at our

requirement we have adopted the cost pricing method.

(v) Government Policies: Proper care should be taken that the legal requirements

laid down by the Government is duly met.

Keeping in views the above mentioned points we can say that our project

is commercially feasible.

2. Social Cost Benefit Analysis

Every project imposes certain cost to the society and produces certain

benefit, so does our project. As our project aims at producing special and

traditional handicrafts gifts items so this will give a boost to promotion and

development of several local art and culture. Handicraft and handloom work is a

traditional and cultural part of our country since age. Thats why government also

helps and encourage to such concept as it gives boost to Laghu Kutir Udyog.

3. Legal Aspects

i. Labour License

ii. Registration Certificate of partnership under Indian Partnership Act, 1932.

iii. Tax will be paid as per the regulation of Income Tax.

4. Economic viability

The economic aspect of appraisal is fundamental as they logically precede

all other aspects. Since our organization HUNAR is a very small venture relative

to national economy so, we expect a minimal contribution from our side.

5. Financial Feasibility

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The financial analysis is the basic tool to judge whether the project is

viable in financial and practical terms or not. In the financial viability, we found out

that proposed project is meeting the following aspects:-

i) Less investment required which is practically possible for new

entrepreneurs;

ii) Generate additional revenue from services offered by us to meet the cost

of the equity and working capital;

iii) Repayment of debt with the required rate of interest on time;

iv) Meeting the break-even point after selling 11,166 units of our product.

v) Raising finance to meet the investment required for the project way ofretained earning on time.

vi) Generating a respectable amount of profit on the venture for the

entrepreneurs.

vii) Generating adequate revenue so as to meet any contingency

requirements.

viii) Generate revenue to maintain the required debt equity ratio. Our debt

equity ratio is:

Debt Equity Ratio = Debt / Equity

= 4, 00, 000 / 200,000 = 2:1

Thus, our debt equity ratio i.e. 2:1 is acceptable as it is idle debt equity ratio for any

business.

Thus, analyzing all aspects of our business, we can say that our project is feasibly

sound.

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BIOBLIOGRAPHY

Books

P.Chandra, Project

I.M. Panday, Financial Management

Philip Kotler, Marketing Management

Vasant Desai, Dynamics of Enterpreneurial Development

Websites

www.google.com

Wikepedia.com

www.kvic.com

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APPENDIX

QUESTIONNAIRE

(From ultimate customer point view)

Did you buy any gifts, decorative items, cards for your loving ones and for

personal use?

What type of gifts would you like to buy?

How much of amount generally you want to spent on a gift?

What attract you to enter into any gift shop?

What you think is lacking in gift products available in your locality or Ranchi

market?

Did you like handicrafts items?

QUESTIONNAIRE

(From retailers point of view)

Is there good position for gift items in Ranchi?

From where you drew the goods / product?

Are you ready to take consignments from a manufacturing unit established in

Ranchi?

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How often you give an order for the product and generally in what quantity?

Which price range products have good sell?

What type of product have great sell?

Documents

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