© 2015 Intero Real Estate Services, Inc., a Berkshire Hathaway Affi liate and wholly owned subsidiary of HomeServices of America, Inc. All rights reserve. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.

Table Of Contents- Introduction Letter- About Sandy- About Richard

I. Who Is Intero?- Offi ce Locations- The Intero Story- Our Vision and Values- Community Service- Going Green

II. Our Network- Our Parent Company: Berkshire Hathaway Home Services- Leading Real Estate Companies of the World- Our Global Reach- Luxury Connections

III. Our Sales Approach- The Selling Process- Staging - Pricing Strategies- Pricing Your Home- Risks of Overpricing

IV. Property Analysis & Market Overview- Subject Property Page- Chicago Title Company Profi le Report- Highlighted Lot Location- Comparable Averages- Property Analysis Summary- Individual Properties- Pricing Summary

V. Your Home’s Individual Marketing Strategy- Sandy and Richard’s Customized Plan and Guarantee - Negotiation- Who Are The Buyers?- First Time Home Buyer Facts- How do Buyers Find Homes?- Online Marketing Strategy - Facebook - Google- Open House Promotion- Prestigio- Advertising Examples - Newspaper Advertisements - Direct Marketing Advertisements - Full Page Brochures

What’s the difference between selling your home or failing to do so? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualifi ed agents, at Intero Real Estate Services no detail is overlooked.

Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done.

Know that Sandy will do all that it takes and stay on task, unitl he has sold and closed your property for the highest value the market will provide.

“Since 1985, Working For You and With You”

Having been born and raised in the Santa Clara Valley, Sandy has been a licensed fulltime Realtor since 1985 serving his clients up and down the peninsula. Sandy enjoys telling the story that he was truly born and raised in the country and then had the city move to him as he has seen many of the changes that have come to our area. He followed his mom into the business who proudly sold the fi rst home ever in Sunnyvale for over $100,000 back in 1970.

Who would of known of what was to come in the years since!

Sandy has a broad experience in working with buyers and sellers in the towns and cities along our peninsula while representing buyers and sellers at all levels of real estate to include the patience and attention required for the fi rst time buyers as well.

From his local offi ces in Los Altos, Cupertino, Saratoga, Los Gatos, Woodside & Menlo Park, Sandy has acquired an expert broad brush knowledge of the peninsula. He also holds an excellent working relationship and reputation amongst his other fulltime working professional Realtor’s along the peninsula.

In addition, Sandy has extensive relationships with many contractors and sub-contractors in the area.

These contacts make the process for sellers and buyers easier to locate quality people to get the job done. In a listing, Sandy will arrange these sources to provide the seller pricing for options to improve their home for sale and the end result, a likely higher sales price. Feel free to ask for recommendations.

Besides consistently being in the top 5% of all working real estate professionals, Sandy gives much of his free time back to the local youth baseball programs. Prior to becoming a Realtor, Sandy played professional baseball with the Cleveland Indians organization from 1975 until 1984, making it to the major leagues in 1979, 1980 and 1982.

Thank you for providing Sandy the opportunity to provide this information to you and he looks forward to helping you with all your real estate needs.

“Digital Knowledge With An Analog Touch”

Along with his partner Alexander “Sandy” Wihtol, Richard is the other half of our partnership. My personal expertise is market research, online marketing, and sales. As a Los Altos native and St. Francis High School Alumni, Richard’s knowledge of the local neighborhoods is nuanced and intricate - only a longtime local resident will be aware of the long-term trends, market values, local sentiment and desirability of each specific neighborhood. He has built many strong connections in the community through school and local sports.

As a psychology major at UCSB, Richard developed an intuitive feel for desires and preferences of the modern-day buyer in the Bay Area. He is always working and researching to remain on the cutting edge of Real Estate advertising and media trends, especially in the fast-paced and ever-changing Silicon Valley. The power of Sandy and Richard’s partnership lies in Sandy’s remarkable tenure, hundreds of local connections, and his trustworthy reputation, combined with Richard’s background in online marketing, technology and behavioral psychology. This uncanny combination truly gives the team a unique skillset that no single realtor could possess. In addition to Sandy, Richard also has a professional baseball background, playing two seasons in the Cincinnati Reds Organization. Richard knows what it takes to be successful in a competitive environment day-in and day-out, and he brings an athlete’s tenacity, perseverance, and endurance to the negotiating table that many other agents simply do not have. In his free time, Richard likes to play golf, lift weights, play guitar, and write articles and short stories. Throughout his career, he has also worked for ESEA, a defense company based in Los Altos, as well as a pitching and mental game consultant for St. Francis HS, Los Altos HS, Palo Alto HS, De Anza College, The Menlo Park Legends, and CCB Elite Baseball Club. He still gives pitching lessons to aspiring young ballplayers, and one of his greatest joys in life is watching his players improve and seeing them succeed on the field and throughout their playing career.

Who is Intero?

The Intero Story

Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy moniker refl ects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave of progressive fi rms that have shaped electronics, e-commerce and social interaction all call this place home.

In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better.

It’s from that fountain that the founders of Intero drank.

It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect moment to launch a startup real estate brokerage.

Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors, recruited from all over the world to come and work for many of the most creative, progressive companies on the planet.

Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate Services was born.

While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the market and economy were well documented. For us, this singled a moment in time to do what we do best - invest in our company and innovate further.

Over the past seven years, against the pressures of a challenging market, we continued to advance our training programs, update all of our technology, grow our brand into other markets and build a luxury sub brand.

We did all this because this is who we are.

In 2014, in the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a Berkshire Hathaway affi liate and one of the most respected names in the business.

In a way, this is simply part of the unique and wonderful story so many great companies encounter from this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed us, nurtured us and took us from start-up to established.

True to our nature and intent, through this acquisition, we have retained our Intero name, which has become synonymous with the top agents in the business and our regard for the communities we serve.

For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction of their lives. We take that seriously. Our founders are still here willingly running our company just as they always have done.

So while nothing changes, everything will continue to transform when it comes to progress, innovation and servicing our clients.

Just as it always has.

Guided by principles of trust, respect and integrity, we empower people to achieve their dreams.

Sandy and Richard’s Vision & Values

INTEGRITYHonesty above all else. We are true to our word and always strive to do what is right.

COMPASSIONWe never underestimate the power of a smile, a kind word, or a listening ear. We exist to serve the needs of those we touch.

LOYALTYWe are loyal to our agents, our employees, our customers. We are loyal to our values and to our vision, ensuring that the goals of the individual and the group will be achieved.

COMMITMENTWe are dedicated to giving back to the community. We believe we will accomplish whatever we set our minds to and know that we can make a difference through volunteerism. We are dreamers with a purpose.

TEAMWe accomplish more collectively than what we can alone. Everyone is a contributor.

PROFESSIONALISMWe conduct ourselves with grace and with the highest standards and ethics. We place a high level of attention to every detail.

ENTHUSIASMWe enjoy the process and the journey. Laughter and a sense of humor encourage creativity and progressive thinking.

COMPETENCYWe hire, train, and coach to ensure the highest level of competency in all areas of the organization. Mastery is our goal.

INNOVATION & ENTREPRENEURSHIPWe have the courage to take calculated risks. We evaluate our service and our systems, and constantly reinvent ourselves.

OPEN COMMUNICATIONWe give and receive honest communication to maintain the strength of our organization and to sustain a dynamic environment. All communication is a true refl ection of our thoughts and beliefs.

FRIENDSHIPIt is a powerful force that comes from mutual esteem, respect, and devotion.

FUNIn order to keep an upbeat organization you must enjoy what you do and have fun with it.

FOCUSWhat you focus on expands.

SELF CONTROLIt is essential for discipline and mastery of emotions, discipline of self and discipline of those under your supervision.

CONFIDENCEYou must believe in yourself if you expect others to believe in you.

Intero’s Online and Social Presence

Find us online with up-to-date market information for both the luxury market and the national market. Get to know us on Facebook and Twitter as well. Are you interested in how we give back to the community? Follow our foundation blog chock full of charitable events and grant giveaways.

www.facebook.com/InteroRE

www.pinterest.com/InteroRE

www.theinteroreserve.com

www.facebook.com/InteroPrestigio

www.twitter.com/InteroRE www.interofoundation.org

The Intero Foundation’s GrantsSince its inception in 2002, the Intero Foundation has collected over $3.5 million in donations from Intero agents and employees, securely endowing nearly $1,000,000 while giving over $3 million in grants to nonprofi t organizations that support children in need.

Supported organizations include:

A Brighter Today FoundationAbilities UnitedAcademic SuccessAchieveKidsAdvocates for ChildrenAlum Rock Counseling CenterAll Stars Helping KidsArt of Yoga Project Assistance League of Los Gatos - SaratogaAssistance League of San JoseAt The CrossroadsBarrett Elementary SchoolBarrett Home School & Community ClubBAWSIBay Area Alliance for Youth Family ServicesBay Area Crisis NurseryBay Area Women’s Sports InitiativeBill Wilson CenterBill Wilson Center (SSJFY)Breakthrough Silicon ValleyBreath California Camp SuperstuffBuena Vista AuxiliaryBuenas Vidas Youth RanchBurnett Elementary SchoolBurton Elementary SchoolCamp HopeCamp TaylorCarlmont Motivational CenterCASA of San MateoChamberlain’s Children CenterChartwell SchoolChild Advocates of Silicon Valley, Inc.Children’s Hospital BranchesCommunity Partners For Youth Inc.Community School of ArtsCommunity SolutionsConcord Youth CenterCross Cultural Community Service CenterCupertino Community ServicesDan Herbert Camp HopeDiablo Valley Assistance LeagueDiscovery Counseling CenterDiscovery Counseling Center SCIPDowns Syndrome ConnectionDream Power HorsemanshipDream Power Foundation, Inc.

Estrella Family ServicesExchange Club of San JoseFamily ConnectionsFamily Giving TreeFamily Supportive HousingFranklin McKinley Education FoundationFriends TogetherFuture FamiliesFuture Vision MentoringGenerations in JazzGood Karma BikesGood Karma Kids ProgramGrateful GarmentsHellyer ElementaryHOPE ServicesHospice of the ValleyHousing Industry FoundationInterfaith Council of Contra Costa CountyJacob’s HeartJose Valdez Math FoundationJunior Achievement of Northern CaliforniaJustREAD/JustMATHJW HouseLearning & Loving CenterLearning for LifeLet Them Hear FoundationLincoln High School FoundationLiving, Learning & Loving CenterLos Paseos Elementary SchoolMontalvo Arts CenterMontalvo AssociatonMorgan Hill Pop Warner FootballMt. Madonna YMCANorthwest YMCAMy New Red ShoesNAMI Contra CostaNational Alliance of the Mentally IllNature BridgeNext Door SolutionsO’Neill Sea OdysseyOne Step CloserOpen Heart KitchenOrganization of Special Needs FamiliesPACEPacifi c Autism Center for EducationPajama Program

Partners for New GenerationsProject HelpPeer CourtQuilt MuseumRace for Good Ravenswood Family Health CenterRape Trauma CenterRape Trauma ServicesReach Potential MovementRebekah Childrens ServicesRole Model ProgramRotary Club of San Jose North FoundationSaint Francis FoundationSamaritan HouseSan Francisco 49ers AcademySan Jose Education FoundationSchmahl Science WorkshopShelter Inc. of Contra Costa CountySilicon Valley Education FundSilvar-Charitable Foundation TrustSJB Child Development CenterSmall StepsSocial Advocates for YouthSouthwest YMCASpark ProgramSpecial OlympicsSt Rose Hospital FoundationSt. Joseph Family CenterStand up for KidsStarting Point ArtsSummer SearchSunday FriendsSuper Stars Literacy ProgramTeen ForceThe Salvation ArmyThe Wellness CommunityThe Wish BookTheatreWorksTurning Wheels for KidsUpward Bound YouthUS Relief for UnicefVia Rehabilitation ServicesVoyager Child DevelopmentWestwind Riding InstituteWillow Glen FoundationYouth Community Services

Community Service

Going Green

Additional Steps Intero is Taking to Help the EnvironmentIntero is a Certifi ed Green Business, and plans on implementing it company wide. By simply providing a large recycling bin coupled with a much smaller trash bin, our offi ces are able to reduce its trash output by more than 35%.

COMMITTED TO GIVING BACK TO THE COMMUNITIES WE SERVE

Intero has found a new way to bring this concept of giving to the environment. Intero has teamed up with EcoBroker International to offer our agents an exclusive opportunity to earn an EcoBroker Certifi ed® Designation adding yet another differentiator to our real estate business. EcoBroker is a program designed to help communities across the United States, and internationally, take advantage of and encourage energy effi ciency and sustainable design in real estate properties. Through EcoBroker educational courses, our real estate professionals acquire the knowledge and resources to become Certifi ed EcoBrokers

and assist clients in their pursuit and marketing of properties with green features. Our EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training helps our real estate agents address the newest topics in real estate, such as green home certifi cation programs like Energy Star Qualifi ed Homes, energy-effi ciency, and sustainable design. The EcoBroker designation also assists our real estate agents in working through issues that may arise in real estate transactions, such as mold, radon, and poor indoor air quality, by providing real solutions.

CALIFORNIANorthern California

Arbuckle306 5th St.

530.476.3001

Brentwood - Downtown651 First St.

925.516.9090

Brentwood - Garin Ranch8640 Brentwood Blvd.

Suite D925.634.1116

Carmel-By-The-SeaLincoln Ave, between 5th and 6th

831.233.5148

Castro Valley3185 Castro Valley Blvd.

510.886.1100

Cupertino10275 N. De Anza Blvd.

408.342.3000

Discovery Bay1540 Discovery Bay Blvd.

Suite B925.634.1111

Dublin7950 Dublin Blvd.

Suite 104 925.230.0960

El Dorado Hills4364 Town Center Blvd.

Suite 120916.358.8631

Folsom Lake1360 E. Natoma Street

Suite 130916.303.4545

Fremont - Mission43225 Mission Blvd.

510.651.6500

Gilroy790 First Street408.848.8400

Grass Valley170 E. Main Street

530.615.0110

Half Moon Bay213 San Mateo Rd

650.931.8300

Hayward77 Jackson Street

510.690.1700

Hollister800 San Benito Street

Suite C831.637.2112

Livermore187 South J. Street

925.371.6500

Los Altos496 First Street

Suite 200650.947.4700

Los Gatos518 North Santa Cruz Ave.

408.357.5700

Markleeville-Alpine County14831 Hwy 89530.694.2794

Menlo Park807 Santa Cruz Ave.

650.543.7740

Milpitas - Hillview848 N. Hillview Dr.

408.228.8200

Milpitas - Nha200 Serra Way

Suite 44408.684.5000

Morgan Hill175 E. Main Ave.

Suite 130408.778.7474

Nevada City227 Broad St.

Suite 201530.615.0111

Penn Valley11434 Pleasent Valley Rd.

530-432-3353

Placerville990 Marshall Way

Suite B530.303.4044

Pleasanton5960 Stoneridge Dr.

Suite 101925.621.6200

Rocklin3175 Sunset Blvd Suite 103

916.624.0767

Sacramento460 Drake Circle916.204.9493

Sacramento - Central1928 J Street916.743.7225

Salinas221 Main Street

Suite 201831.594.7897

San Carlos1250 San Carlos Ave.

Suite 102650.622.1000

San Francisco1700 Montgomery St.

Suite 101415.266.7500

San Jose - Almaden5580 Almaden Expressway

408.754.9500

San Jose - Alum Rock2254 Alum Rock Ave.

408.258.1111

San Jose - East Valley2110 Story Rd.

Suite 100408.937.2300

San Jose - Evergreen 2230 Quimby Rd

408.528.7800

San Jose - Silver Creek5609 Silver Creek Valley Rd.

408.574.5000

San Jose Willow Glen - Lincoln Ave.

2061 Lincoln Ave408.445.3600

San Jose - Willow Glen1567 Meridian Ave.

408.979.5900

San Mateo1100 Park Place

Suite 100650.931.8300

Santa Clara499 Aldo Ave.408.844.8440

Santa Cruz2222 East Cliff Drive

Suite 150831.464.5310

Saratoga12900 Saratoga Avenue

408.741.1600

Sonoma197 France St.707.721.8961

Tracy18 West 11th St.

209.229.8882

Union City32145 Alvarado-Niles Rd.

Suite 101510.489.8989

Vacaville6906 Pleasants Valley Rd.

707.249.2226

Walnut Creek2085 N. Broadway

Suite 400925.812.3350

Woodside1580 Canada Lane

650.206.6200

Southern California

Corona1325 Corona Pointe Court

909.477.7690

Downey8255 Firestone Blvd

Suite 200562.861.7242

Rancho Cucamonga10803 Foothill Blvd.

Suite 110909.900.5855

San Dimas160 E. Via Verde909.453.3213

Valencia28225 Newhall Ranch Road

661.702.0188

Ventura County44 Palm Drive805.244.5555

Yuba City868 Richland Rd.

530.790.7000

7-15

ALABAMA

Huntsville7531 Bailey Cove Rd.

Suite A256.533.8388

ARIZONA

Scottsdale10565 N 114th St

Suite 107480.338.0501

NEVADA

Minden/Gardnerville1362 US HWY 395 South

Suite 112775.783.5330

Reno65 Foothill Road, Suite 2

775.825.1178

COLORADO

Evergreen29029 Upper Bear Creek Road

303.670.3232

Golden14143 Denver West Parkway

Suite 100303.670.3232

TENNESSEE

Murfreesboro3173 S Church St.

615.278.1700

TEXAS

Austin2800 West 45th Street

512.784.5111

Houston2800 Kirby Drive B242

713.568.2389

Houston - Cy-Fair9525 Huffmeister Rd.

281.916.1227

Offi ce Locations

Our Network

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”   -Warren Buffett, chairman of the board, Berkshire Hathaway Inc. 

What does it mean to be a Berkshire Hathaway Affi liate?

The HomeServices’ network is comprised of some of the industry’s most respected real estate fi rms, each of whom is recognized for their services, leadership and integrity. By joining forces with HomeServices, and becoming a Berkshire Hathaway affi liate, Intero is unmatched in its ability to serve the real estate needs of new and existing clients. 

“I would want to be associated with somebody where the fi nancial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could fi nd one.”  -Warren Buffett, chairman of the board, Berkshire Hathaway Inc.

HomeServices’ Real EsOperating Companies

state

22,400 22,400 Real Estate Real Estate AssociatesAssociates

450 Sales450 SalesOffi cesOffi ces

$56 Billion$56 Billionin Residential in Residential Real EstateReal EstateSalesSales

Intero is part of HomeServices of America Inc., a Berkshire Hathaway affi liate, the second-largest full service residential real estate company in the U.S.

Our Network

Our Network

As an affi liate of Leading Real Estate Companies of the World,® we are connected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S., with #1 market rankings in 41% of the top markets — signifi cantly more than our closest national franchise competitor. Once again proving the power of connecting local brands with a pervasive national and global network.

Percentage of top 100 U.S. Markets which network affi liates were #1 in sales volume, transaction sides or both in 2014.

0 5 10 15 20 25 30 35 40

Source: REAL Trends Market Leaders for 2014.

41%

26% Coldwell Banker

10% Keller Williams

8% Unaffiliated Firms

6% RE/MAX

5% Berkshire Hathaway Home Services

1% Sotheby’s

1% ERA

1% Century 21

1% Realty Executives

Intero and Leading Real Estate Companies of the World

Our Network

As an affi liate of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2014 than any national real estate network, $321 billion, representing over one million transactions.

Intero and Leading Real Estate Companies of the World ®

RE/MAX Coldwell Banker Keller Williams Century 21 Berkshire Hathaway Home Services Prudential Sotheby’s International Realty ERA Real Living Realty Executives Better Homes & Gardens HomeSmart

300

250

200

150

100

50

0

Intero and Leading Real Estate Companies of the W

orld®

$321

$231

$57

$181

$118

$82

$52

$36$29

$23$16 $8

$240

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2014 production.

MORE U.S. HOME SALES VOLUME IN 2014 THAN ANY NATIONAL REAL ESTATE BRAND Volume Shown In Billions Of Dollars

Our Network

We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World.® As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates in home sales units among the top 500 U.S. real estate fi rms, and overall was responsible for one million sales units in 2014.

19.8% COLDWELL BANKER

510,831 UNITS

12% RE/MAX

309,577UNITS

8.4%UNAFFILIATED FIRMS217,402 UNITS

14.6% KELLER WILLIAMS

377,341 UNITS

19.3% COLDWELL BANKER

497,006 UNITS

27% INTERO ANDLEADING REAL ESTATE COMPANIES OF THE WORLD ®

696,918 UNITS

11.1% RE/MAX

287,412UNITS

7%UNAFFILIATED FIRMS180,449 UNITS

17.2% KELLER WILLIAMS

443,014 UNITS

WE DOMINATE IN HOMES SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS

Leading Real Estate Companies of the World®

Coldwell Banker Keller Williams RE/MAX Berkshire Hathaway

Home Services Century 21 Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives HomeSmart

Other Real Living Prudential

19.3%COLDWELLBANKER

497,006 UNITS

2277%%INTERO ANDLEADING REAL ESTATE COMPANIES OF THE WORLD ®

696,918 UNITS

11.1%RE/MAXAA

287,412UNITS

7%UNAFFILIAATED TEDAAAFIRMS180,449180,449 UUNINITTSS

17.2%KELLERWILLIAMS

443,014 UNITS

Our Network

ArgentinaArubaAustraliaAustriaBahamasBelgiumBelizeBritish Virgin IslandsCanadaCayman IslandsChinaColombiaCzech Republic

St. MartinSwedenSwitzerlandTrinidad & TobagoTurkeyTurks & CaicosUnited Arab EmiratesUnited StatesU.S. Virgin IslandsUruguayZambia

Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World logo is a symbol of the fi nest local real estate professionals.

DenmarkDominican RepublicFranceGermanyGuamIcelandIndiaIrelandItalyJamaicaJapanLuxembourgMauritius

MontenegroMexicoNew ZealandPanamaPortugalPuerto RicoQatarRomaniaSingaporeSint MaartenSouth AfricaSpainSt. Barthélemy

GLOBAL REACH, HUMAN TOUCH.

Our Network

INTERNATIONAL

AUSTRIAmuhr-immobilien.at

BAHAMASbahamasrealty.bs

BELGIUMimmo-lelion.be

BELIZEbelizerealestate.bz

CANADAbowesandcocks.comcirrealty.cadfh.caharveykalles.comjohnstonanddaniel.commacrealty.commcgarrrealty.comwhistlerrealestate.ca

CAYMAN ISLANDSIRGCayman.com

CZECH REPUBLICbhouse.cz

DOMINICAN REPUBLICgrupoactua.com.do

FRANCEjunotinvest.com

GERMANYgrund-boden-fundus.dekampmeyer.com

HONG KONGasiapacifi cproperties.com

IRELANDganlywalters.ie

ITALYcofi mimmobiliare.it giorgio-vigano.it immobilsarda.com lacommerciale.org

When you entrust us to sell your home, Your listing can be found from the websites of top real estate companies through our participation in LeadingRE.com, a program available to us as members of Leading Real Estate Companies of the World.® 92% of home buyers use the Internet in their search* — let me help you reach those buyers interested in our area — worldwide.

paolodelchicca.itstresa.biz

JAMAICAvlarealtors.com

MAURITUSparklane.mu

MEXICOpvre.com

NETHERLANDS ANTILLESsunshine-properties.com

NEW ZEALANDhoamz.co.nz

PANAMAsemusarealty.com

PORTUGALins.pt

PUERTO RICOprcoqui.com

QATARmdproperties.com.qa

SINGAPOREray.com.sg

SOUTH AFRICAjawitz.co.za

SPAINdomusrs.cometenluxury.es rimontgo.com

ST. BARTHELEMYsibarthrealestate.com

SWITZERLANDcgi.chcomptoir-immo.chdomba.chginesta.chmarkstein.chpeikert-immobilien.chwetag.com

TRINIDAD & TOBAGOdynamicrealestatett.com

TURKS & CAICOSgracebayrealty.com

UNITED ARAB EMIRATESuniversaluaerealestate.com

U.S. VIRGIN ISANDSseaglassproperties.com

UNITED STATES

ALABAMAalfarealty.comhamnerrealestate.comlahrealestate.comllbb.commovingtohuntsvillenow.comrealtysouth.comrobertsbrothers.comweems-realestate.com

ALASKAjackwhiteresidential.com

ARIZONAarizonabest.comlindquistrealtors.comlongrealty.com

ARKANSAScrye-leike.comjanetjones.comjonesbororealestate.comrcanumberone.com

CALIFORNIAapr.combaileyproperties.comcookrealty.netempirerealty.comfarrellsmyth.comfi rstteam.comgibsonintl.comgolyon.comgrubbco.comhiltonhyland.cominterorealestate.comlondonproperties.commcguire.com

mcmillinrealty.comnourmand.comparagon-re.compattersonrealty.compinnacleestate.compmz.compodley.comrancon.comrealestateofl aketahoe.comrealestate-redding.comrealtyconcepts.comsevengables.comstarrealestate.comtobiasrealestate.comvillagesite.comwillisallen.comwindermeresocal.comwinkrealty.comzephyrsf.com

COLORADO bjadamsandcompany.combrayandco.combreckenridgeassociates.comCOLORADO (cont.) coloradolandmark.comdenverrealestate.comjones-healy.commybrokers.comnevasca.comperryandco.complatinumhomesales.comsearsrealestate.comssfre.comthegroupinc.comwellsgroupdurango.comwkre.com

CONNECTICUTbhrealestate.comferrignorealtors.comhpearce.comneumannrealestate.compresscuozzo.comraveis.comrealty3ct.comrealtyseven.comsentryrealestate.com

DELAWAREpattersonschwartz.com

DISTRICT OF COLUMBIAwfp.com

FLORIDAadamscameron.comameliaislandrealestate.netarmorrealty.combalistreri.combilleroproperties.comcastellihomes.comewm.comfanniehillman.comfi vestarrealty.comfl oridaexecutiverealty.comfoxfi rerealty.comipre.comjohnrwood.comkeyes.commatchmakerrealty.commichaelsaunders.comnationalrealtyfl a.comnorrisandcompany.compelicanproperty.compremierestateproperties.compremierrealtygroup.comresortrealtylife.comridgefl .comrobertsfl orida.comsandkey.comsmithandassociates.comsorensenrealestate.comtrumanandcompany.comviprealty.comwagnerrealty.comwatsonrealtycorp.comweicherthallmark.comweichertyates.com

GEORGIAathensclassicproperties.combeacham.comblanchardandcalhoun.comcorabettthomas.comcrye-leike.comdorseyalston.comelaineboggs.comfi ckling.comhardyrealty.comharrynorman.comherndoncompanyrealestate.commeybohm.com

mopperkelly.comnortonnorthga.comseaislandproperties.comwaddellrealtyco.com

HAWAIIchoi-realty.comclarkhawaii.compalikairealtors.com

IDAHOgroupone.com

ILLINOISatproperties.combairdwarner.comcrownerealty.comgambinorealtors.comgglrealty.comjeanwrightrealestate.com joelwardhomes.comjohngreenerealtor.commaloofrealty.complproperties.comstrano.comthehudsoncompany.comwooffrealtors.com

INDIANAcallcarpenter.comcressyeverett.comfctucker.commccolly.comsibcycline.comthehardiegroup.com

IOWAbuyokoboji.comhunzikerrealty.comiowarealty.commelfosterco.comskogman.comunitedrealestatesolutions.com

KANSASaskmcgrew.comkirkandcobb.comreeceandnichols.comweigand.com

KENTUCKYhuff.comkyselectproperties.commilestoneky.comrealestateinbowlinggreen.comrhr.comsalliedavidsonrealtors.comsemonin.com sibcycline.com

LOUISIANAbuelowmillerrealestate.netburnsandco.comdiamondrealtysbc.com gardnerrealtors.com

MAINErealtyofmaine.comspragueandcurtis.comthemainerealestatenetwork.comtownandshore.com

MARYLANDmachomes.com

MASSACHUSETTSacton-realestate.comandoverhomes.combilazarian.comcocoearly.comhigginsre.comjackconway.comjbarrettrealty.comjonesrealtors.comjpfco.comlandmarkre.comrobertpaul.comrutledgeproperties.comsandpiperrealty.com

MICHIGANarhouse.comboltonjohnston.comgreenridge.comhallandhunter.comhowardhanna.comjaquarealtors.com

MICHIGAN (cont.)realestateone.comreinhartrealtors.comtomieraines.com

MINNESOTAedinarealty.comrogerfazendin.com

MISSISSIPPIcharlottesmith.comgardnerrealtors.com gulfcoastheritagerealty.commcintoshandassoc.com

MISSOURIgotlakerealestate.com janetmcafee.commurney.com

NEBRASKAnebhomesales.comnpdodge.com

NEVADAchaseinternational.com dicksonrealty.comwardleyre.comwindermerelasvegas.com

NEW HAMPSHIREbadgerrealty.combeangroup.comcowanandzellers.compeabodysmith.competersonsrealestate.com

NEW JERSEYcocciarealestate.comcrossroadsrealtynj.comdavisrealtors.netdianeturton.comfriedbergproperties.comhallmarkrealtors.com

jjelekrealty.comjordanbaris.comloisschneiderrealtor.comlvlrealtors.comrhodesvannote.com tarvinrealtors.comtocr.comturpinrealtors.comvandykgroup.comweichert.comweidel.comwoodwardrealtygroup.comzastko.com

NEW MEXICOsantafeproperties.com steinborn.comtaosrealestatebroker.com

NEW YORKarcrealty1insales.combhsusa.comcoachrealtors.comfi llmore.comhalstead.comhoulihanlawrence.comkingsleyre.comlaffey.commccaffreyrealty.comnetterrealestate.comnothnagle.comrealtyusa.comsalmonrealestate.comsheaandsanders.comstribling.comwestwoodrealty.com

NORTH CAROLINAallentate.comappalachianland.comashecountyrealestate.combeverly-hanks.combluewaternc.com

NORTH CAROLINA (cont.)brips.com cchrealtors.comdickensmitchener.comfi rstwilsonproperties.comfmrealty.comforeproperties.comintracoastalrealty.comlakenormanrealty.comlrbrealestate.commargaretrudd.comncliving.comneuserealty.compreferredprop.comresortouterbanks.comteammetro.nettownsendrealestate.comwendywilmotproperties.com

OHIOburganrealestate.comcamtaylor.comcomey.comcutlerhomes.comgalbreathrealtors.comhowardhanna.com

irongaterealtors.comrussellrealty.comsibcycline.comwellesbowen.com

OKLAHOMAchurchillbrown.comgocrossland.commcgrawrealtors.comparksjonesrealty.com

OREGONhasson.comwindermere.com

PENNSYLVANIAbrwnstone.comchantre.com classicproperties.comduffyrealestate.comfi shburn.comfi shre.comhowardhanna.comkingswayrealty.comlewith-freeman.comnorthwood.complumerre.comtfgrealtors.comvillagerrealty.com

RHODE ISLANDcressrealestate.comliladelman.comresidentialproperties.com

SOUTH CAROLINA1stchoicerealty-sc.com allentate.comburtjordan.comcarolinaonerealestate.comdebordieu.comdunesrealestategroup.comgardencityrealty.comrinehartrealty.comrussellandjeffcoat.comthelitchfi eldcompany.comweichertcp.com

SOUTH DAKOTAhegg.com

TENNESSEEcrye-leike.com fl etcherbrighthomes.comgablesandgates.comknoxville-tn.commarx-bensdorf.comparksathome.comwalldorf.comweichertjoeorr.comzeitlin.com

TEXASbayourealtors.combrants.comcloudrealestate.comconniestark.comcornerstonebrokerage.comcoventryglenrealty.comebby.com

edmonson-realtor.comgreenwoodking.comgrouponecc.comheritagetexas.comjbgoodwin.comjohndaugherty.comkellyrealtors.commoreland.comphyllisbrowning.comrealtyaustin.comstovallrealtors.comthehousecompany.comvirginiacook.comwaynemurray.netwestmarkrealtors.com

UTAHchapmanrichards.comjessreidrealestate.comwelchrandall.com

VERMONTpallspera.com

VIRGINIAaveryhess.comdawsonfordgarbee.comjohnstewartwalker.comjoynerfi neproperties.comklinemay.comlongandfoster.commcenearney.commontaguemiller.comnancychandler.comolddominionrealty.comroseandwomble.comroywheeler.comsagerrealestate.comwebberrealty.comwilliamewood.com

WASHINGTONdistinctiveprop.comexperiencewindermere.comjohnlscott.comwindermere.com

WEST VIRGINIAoldcolony.compatstewartrealtors.com

WISCONSINbeckmanhouses.combeiserrealty.comfi rstweber.comghrealtors.comkeeferealestate.comresource1gb.comshorewest.comstarkhomes.com

Sandy and Richard are members of Luxury Portfolio, a luxury division of Leading Real Estate Companies of the World®, representing more $1 million+ properties than any other luxury real estate network.

The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results which gives your property a great advantage.

As a member of Luxury Portfolio, all Bay Area Intero listings over $1.5 million are automatically syndicated to LuxuryPortfolio.com

Website Demographic:Annual Household Income: $1.296 million

Own a primary home valued at more than $3.135 million

Own a secondary home valued at more than $5 million

10500

9000

7500

6000

4500

3000

1500

0Intero & LuxuryPortfolio.com

SothebysRealty.com

ChristiesGreatEstates.com

ColdwellBankerPreviews.com

KWLuxuryHomes.com

Source:Mintel InternationalWebsite Survey.

Most U.S. $1M+ ListingsTotal U.S. Properties

Sandy and Richard’s Luxury Connections

There is an inaccurate perception that some luxury real estate brands control the majority of luxury real estate deals in today’s market. Actually, these brands have opened their doors to listing all properties regardless of price. Now, Intero, combined with its Luxury Portfolio network of brokerages, lists more $1 million+ homes than any other luxury organization worldwide.

Luxury Connections

www.LuxuryRealEstate.com

Germany

Italy

France

Spain

Mexico

United States

Canada

United Kingdom

Australia

Sweden

Top Visiting Countries

Total Visiting Countries:

208

Global ReachLuxury Real Estate consists of 3,867 offi ces in 62 countries and 130,996 sales associates representing more than 55,000 properties in over 62 countries. It is the most comprehensive luxury real estate network in the world.

Agents 130,996

Offi ces 3,867

Countries 62

As a member of Luxury Real Estate all of Sandy and Richard’s listings of more than $1 million are automatically syndicated to LuxuryRealEstate.com. Here are some of the benefi ts of our luxury network:

• Webby award-winning, most-viewed luxury real estate website in the world, “Best of the Web”

• More than 4 million page views per month

• More than 55,000 luxury properties with an average price of $2,221,711 USD

• #1 in searches on google.com, bing.com, yahoo.com

Web Site Statistics

Annual House-Hold Income: $500,000 or more – 22.6%Average HHI - $368,571

Education: College Grad – 66.3% Masters – 19.1% PHD – 13.9%

Average Value of Primary Home: $1,202,428

Average Percentage of Users Owning 2nd, 3rd, or 4th home: 57%

Our Sales Approach

Sandy and Richard’s Selling Process

Initial Consultation

Establish Time Frames• Agency services• Market conditions• Determine market price• Agency relationship

Open Escrow• Coordinate opening of escrow with title agent• Order preliminary title report

Home Reports / Inspections• Natural hazard• Disclosure• Envirocheck• Applicable inspections (home/pest/pool/etc.)

Disclosures• Supplemental seller checklist• Earthquake hazards report• Insurance disclosure• Statewide advisory

Phase One

PhaseTwo

PhaseThree

Marketing

• Enter on MLS• Send out office email notice• Schedule open house• Put property on broker tour• Order property flyers• Initiate internet marketing plan

Report/disclosure review• Read and review all reports and disclosures to prepare for review with client• Review reports and disclosures with client

Review offers• Review offers with seller• Prepare counter offers• Verify contigency periods• Verify loan rates with lender

Initial Escrow Period

• Submit contract to escrow officer• Report pending sale to mls• Confirm that buyer has received all disclosures• Place sale pending sign on property• Record contigency dates• Coordinate buyer inspections

Transaction Review• Ensure all disclosures docs are signed properly• Ensure buyer has recieved all pertinent document/reports• Confirm loan approval conditions and document delivery timelines

Contingency removal• Review repair requests negotiate/confirm repairs• Remove contingencies• Confirm move in date with buyer's agent• Schedule final walkthrough• Change MLS status to DNS

Record/transfer title & close escrow• Review docs with seller• Confirm sign off date• Key exchange• Sign off• Escrow closed

Staging Options

Our enthusiasm is infectious – generating “out of the box” creative thinking in everything we do.

First Impressions.We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best so it will appeal to the broadest range of people.

Our experience gives us a strong basis for suggesting changes and proposing style recommendations that may make your home more marketable. Taking care of any necessary repairs and improvements can help eliminate buyer objections before they arise. Removing clutter and sprucing up interior and exterior areas can also reduce distractions for potential buyers.

Practical Advice.We can provide specifi c recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffi c patterns that may help potential buyers get the most from their viewing.

For buyers it is easier to visualize the property as a future home (81 percent), buyers are more willing to walk through a home they viewed online (46 percent), will positively impact the value of the home if it is decorated to the buyer tastes (45 percent), and buyers are more willing to overlook other property faults (28 percent).• The most important rooms to be staged for buyers matches identically to the rooms that are most common to be staged among sellers—in order: living room, kitchen, master bedroom, dining room, bathroom, children’s bedroom, and guest bedroom.• Thirty-two percent of buyers’ agents believe staged homes increases the dollar value buyers are willing to offer by one percent to fi ve percent. Nineteen percent say there is no impact on the dollar value, and 16 percent believe it increases the dollar value buyers are willing to offer by six percent to 10 percent.

Our integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible.

Sandy and Richard’s Pricing Strategies

The Right Price. The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price.

Sandy and Richard will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your specifi c neighborhood. Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible.

The length of time your property is on the market may affect the selling price you receive. Pricing your home competitively from the start will create more activity among buyers and brokers, and will decrease the time it takes to be purchased.

Pricing your home 15% over market value means it will appeal to 20% of homebuyers

Pricing your home 10% over market value means it will appeal to 30% of homebuyers

Pricing your home 5% over market value means it will appeal to 50% of homebuyers

Pricing your home at fair market value means it will appeal to 95% of homebuyers

Pricing Your Home

If your home is priced competitively...You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbor’s home faster than yours. Here are some things to consider:

How soon do you want to sell your property? Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer.

How does your home compare to others in the area? We have access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.

How much will buyers offer? The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements won’t affect a potential buyer’s perception about the value of your home.Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters.

If you think your house is worth “so much more” … Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of value, amount invested, and what they can afford “to take.” However, buyers focus on price, condition, and similar properties that are currently available.

Should you leave room for negotiating? You greatly enhance the chances for a quick sale at or near your asking price when it can be substantiated by comparable sales data. You want to be sure that statistics and local brokers can justify your price. Don’t risk having agents neglect to promote your property to potentially qualifi ed buyers simply because it’s out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process.

What should you think about the fi rst offers that come in? Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams who have been searching the market for a long time and know it well.

ListingPriceAbove MarketValue

kete

• A property generates the most interest within the real estate market community when it fi rst goes on the market.

• By pricing your property realistically from the beginning, you can benefi t from the greatest interest among buyers and brokers.

• Houses priced above fair market value take longer to sell.

• Pricing your property competitively will help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market.

• When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad.

• Pricing your property competitively will help attract the greatest number of potential buyers.

Taking Longer to Sell

Missing Peak Selling Activity

Losing Potential Buyers

Listing Price At Market Value

Risks of Overpricing

Peak Interest

Asking Pricein Relation to FairMarket Value

+15%

+10%

+5%

Fair Market Value

Below Market Value

Appeal toPotential Homebuyer

10%

25%

50%

95%*

100%

*Approximately 5% of serious hombuyers are looking for a bargain and will not bid on a home at fair maket value. They will concentrate on homes For Sale By Owners ( FSBO’s)

Interested Buyer Showings

Weeks On Market

Days On Market

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Sandy and Richard’s Marketing Approach

Sandy and Richard’s Personal GuaranteesFor The Successful Sale And Closing Of Your Home

Our Plan • Our Promise • Our Guarantee

- Provide our professional recommendation regarding improvements to your home that would increase the desirability of your property to potential buyers.

- Recommend, gather estimates, & coordinate pre-listing services such as landscaping, painting, cleaning, handyman work, & staging options.

- Prepare a professionally photographed virtual tour of your property for distribution on every syndicated real estate website in addition to quality photos for fl yers & print advertisement.

- In submitting your home to the our MLS, we will provide you with a copy of your listing as it appears to other agents & copies of any & all advertisements, fl yers, letters, etc. that pertain to your home.

- Obtain advertising space in the local community newspapers, the San Jose Mercury News, as well as additional northern peninsula newspapers for extended exposure.

- Give your property even more exposure through direct mail advertisements in your neighborhood to advise neighbors of the availability of your home if you so desire.

- Provide full-color fl yers for both inside & outside your home, describing its features & benefi ts for the agents & potential buyers.

- Create a custom Facebook page for your home (if so desired) & run multiple targeted online advertisements on sites such as Facebook, Yahoo, and Google.

- Provide enhanced photos & property descriptions for your property on high-traffi c online real estate sites such as Zillow, Trulia, Redfi n, Realtor.com, Homesnap, Craigslist, & MLSListings.com.

- On the Real Estate Broker’s Tour day, provide a catered lunch for the visiting agents to enjoy during their tour of your home between the hours of 9:30AM and 1:00PM. If you desire, we will also host a twilight open house to cater to agents and buyers who are unable view the home during the weekend open house hours.

- Hold open houses every Saturday & Sunday (unless requested otherwise) until your property sells.

- Follow up with agents who have shown your home to their clients, collect feedback & provideeasy-to-review disclosures & reports for their buyers to review.

- Personally be available to you via telephone, text, email, or in person to answer any important questions at any time. You will never have to respond to potential buyers & their agents, which can happen with other agents in this industry.

- Represent you upon the presentation of all offers & negotiate the best possible price & terms for you.

- Maintain communication & keep you informed after the contract has been accepted on all sale-related tasks & deadlines. We will work just as hard for you after the sale as before.

- While in escrow & prior to the COE, coordinate any work & logistics required in the sale contract.

- Meet with you at the title company to review the sale documentation & closing costs.

- Always be available, even after the close of escrow, to help with any of your real estate needs, big or small.

We would be honored to work with you on the sale of your family’s home and this is our guarantee to do all of the things that have been outlined above.

With Thanks & Respectfully Submitted,

Our Negotiating

We’re on your side. Sandy and Richard are agents you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiate the sale of your home.

We are very knowledgeable about current contractual forms and the kinds of issues involved in negotiating the best price and terms. We are well versed in local, state and federal requirements that affect the sale of property in your community. We pride ourselves in being able to provide expertise from start to fi nish – from qualifying buyers and advising about fi nancing alternatives – to assembling a comprehensive and binding contract.

Sandy and Richard’s depth and range of experience and high standards of professionalism are essential elements in negotiating a favorable sale.

Who are the Buyers?

A majority of home buyers look online at properties for sale as their fi rst step in the home buying process.

Top Reasons Buyers Want To Move:45%44%42%

30%

Live in a larger space.Live in a home suited to their life phase.

Live in a home suited to their life style.

Live in a better neighborhood.

Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Convenience to shopping.

Sources: National Association of REALTORS

of Millenials (18-34) say that homeownership is part of their personal American Dream.

of homebuyers plan to buy now to take advantage of low interest rates.

of renters plan to buy a home within the next 2 years. Up from 22% in 2011.

72%

57%

31%

ConsumerProfi le

A Buyer’s Dilemma

Finding the Dream Home

40%

46%

78%

31%

32%38%

42%of sellers did not reduce their asking price.

expanded their home search to include new areas because of low inventory.

of all buyers see their home as a good fi nancial investment

of homes only lasted 1-4 weeks on the market before being sold.

cut spending on luxury items to own a home.

waited until more listings came on the market.

fi rst saw the home they purchased on the internet.

90%of buyers used the internet to help fi nd a home.

89% used an agent/broker.

51% used their agent’s website

42%heard about the home from their agent.

1st Time Homebuyer Facts

91% of fi rst time buyersused an agent.

38% of home buyers were fi rst-time buyers.

60% desire to own a home as

a primary reason buying one.

77% Purchased a Single

Family Home

95% of fi rst time buyersfi nanced their home purchase.Median age of fi rst time buyers

was 31.

Sacrifi ces renters are willing to make to be a homeowner:

- Cut back on Dining Out

- Cut back on non-essentials

- Give up luxuries like cable & salon visits

- Fewer Vacations- Lower retirement contributions

source: National Association of REALTORS®

How Do Buyers Find Homes?

76%

68%

29%

27%

16%

5%

10 30 50 706020 40 80

Internet

Real Estate Agent

Mobile or Tablet Site or App

Mobile or Table Search Engine

Yard Sign

Print Newspaper Ad

National Association of REALTORS® research tells us that people are fi nding their homes either online or with their agent most.

With powerful online partnerships, we are constantly building our brand while adjusting to an ever changing communications landscape.

Sandy and Richard’s Online Strategy

Our Online StrategyWe’ve developed strategic partnerships with the leading real estate search engines to syndicate Intero’s property listings online, where today’s consumers are turning for real estate information.

92% of consumers used the Internet during the home buying process and 43% looked online fi rst! We understand the importance of syndicating our listings with all of the major real estate search engines.

The relationships we have established with sites like Zillow and Trulia place the Intero brand in front of millions of buyers and sellers nationwide. This helps us increase name recognition of the Intero brand across the country, and helps consumers get their properties sold faster. Our strategy is simple, to get Intero listings on these sites and linked back to the Intero website or appropriate agent.

www.InteroRealEstate.comA national real estate website where buyers can fi nd homes fast using the latest technology. Draw in your search area, view the properties how you like to, save your

searches and be immediately notifi ed of a home selling or going on the marketing that fi ts your criteria.

To better serve our global audience all listings are translated into 19 different languages and 55 currencies.

With studies showing that 82 percent of Americans never leave home without their mobile devices, it’s critical to us that our clients be able to quickly search for property, or contact our agents, on a website designed specifi cally for their mobile device and lifestyle. On a smartphone or tablet go to www.interorealestate.com and you will be directed to our HTML 5 mobile site where you can search using geolocation and fi nd complete listing details, large photos, street maps, bird’s eye imagery and the option to schedule a showing, request information, get driving directions and more.

Online Strategy

Our Online Strategy Continued

We’re Easy To Find.Sandy and Richard market your property to a local, national and worldwide audience at some of the market-leading real estate websites.

®

®

www.facebook.com/857reveredr

Facebook is the #1 most successful paid online advertising tool. Using precise and sohisticated marketing techniques, we can predict the type of buyer for your home and use custom tools to drive your custom Facebook website straight to their laptop or mobile device. This advantage is invaluable. In order to get the most exposure, we want to advertise your home in every way possible.

Facebook Marketing Strategy

1. Defi ne Likely Buyers and Target Them Using Advanced Preferences.

Facebook Marketing Strategy

2. Create a Custom Page and News Feed, Mobile and Instagram advertisements.

Facebook Marketing Strategy

Google. Yahoo. Bing. Should we go on?

We believe that running our own custom advertisements in addition to the ads Intero runs are vital to the success of our Marketing Plan Many agents claim that they use online advertising, but in reality they are usually referring to their brokerage’s efforts, unsure if their property is actually getting online exposure.

According to the National Association of Realtors, 74% of home buyers polled answered that they would use the Internet as part of their home searches. When called for, in addition to Facebook, we advertise your property on any number of search engines. Sitting, waiting and hoping buyers fi nd your house on a real estate site such as Zillow, or through their agent, is not enough for us. We go to the buyers and actively market your property directly to them

We use a 2-step process that’s tested and successful in securing buyers for your home.

Seach Engine Marketing Strategy

2. Create a Custom Search Engine Ad for Your Property.

Seach Engine Marketing Strategy

Our Open House Promotion

Sandy and Richard promote your open house online to showcase your property to as many interested consumers as possible. This is just one of the marketing vehicles that we use in the complete marketing of your home. For more information on where your open house will be listed, check out the sites below.

Zillow.com Find homes for sale, rentals, home values, mortgages, and more. Real estate info for practically every home in the U.S.

Trulia.com Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals.

®

®

LeadingRE.comis a powerful website that ranks high on Google and drives consumers to view your home online and also showcases your open house information.

1. Select and Purchase Targeted Keywords That a Buyer for Your Home Would Likely Search for.

Seach Engine Marketing Strategy

A Luxury Collection. 

www.InteroPrestigio.com

A Prestigio home is given an elevated level of exposure through its carefully crafted marketing

portfolio set up to showcase your luxury listing to relevant markets locally, nationally and globally. 

A customized plan can be created to suit the unique style of every luxury property, regardless of

lifestyle or location. If your home qualifi es, Sandy and Richard would be proud to include your

home in the Prestigio program.

Alain PinelSr. Vice President / General Manager Intero Prestigio international

“Prestigio will expose your listing through the most infl uential mediums reaching the greatest number of qualifi ed buyers wherever they may be in the world.”

Our Marketing Examples

Newspaper Ad Examples

Alexander “Sandy” WihtolDRE# 00886628

Office/Direct: 650-947-4779Mobile: 650-619-5667sandyw@interorealestate.com

2131 Jardin Drive, Mountain View Offered at $889,000This 3 bedroom, 1 bathroom home with approximately 1,198 square feet of living space along with a two car garage sits upon a 6,098 square foot lot. This home is one of seven houses in Mountain View where their property lines abuts next to the city of Los Altos. Located within a 1/4 mile of Almond Elementary and Los Altos High School, this home offers the future homeowner a fabulous opportunity to own a single family home within the boundaries of the highly acclaimed Los Altos School system. Refinished hardwood floors and new carpeting is just the start to what the new owners will have to work with in this home that offers most all the same attributes as a home in the City of Los Altos.

OPEN HOUSESaturday & Sunday

May 19 & 201:30-4:30

Location, Location, Location Plus Los Altos School District

Alexander “Sandy” WihtolDRE# 00886628

Offi ce/Direct: 650-947-4779Mobile: 650-619-5667sandyw@interorealestate.com

221 N. Rengstorff Avenue #19Mountain View

Just Listed! Excellent 3 bedrm, 2 bathrm townhome located in the middle of the well kept and centrally located Park Place Townhome community. High ceilings, very open fl oorplan, wood burning fi replace, hardwood fl oors, upgraded and remod-eled kitchen and bathrooms, inside wash-er/dryer, 1 car garage, pool area w/spa, community garden, spacious MBR with walk-in closet.

Offered at $639,000

Open Sat & Sun

1:00-4:00

933 Bonneville Way, SunnyvaleExcellent Sunnyvale location !! This 3 large bedroom, 2 bath-room home has a great fl oorplan with 1,738 square feet, large living room, family room, eat-in kitchen, inside laundry room and a wonderful neighborhood. Call for more information.

Price Upon Request

1424 Brookmill Road, Los AltosThis lovely 3 bedroom, 2.5 bath home with 1,879 of living square feet on a 13,068 square foot lot sold and closed in less than 30 days.

Offered at $1,378,000

COMING SOON!

JUST SOLD!

Direct Mail Marketing4 FRANCISCAN RIDGE

PORTOLA VALLEY RANCHPeaceful, quiet and tranquil setting with privacy and gorgeous vistas to enjoy. One of the largest floor plans in the community of Portola Valley Ranch in Portola Valley. This 450 acre development maintains 350 acres as open space with 10 plus miles of hiking trails that intersect with the public trail systems of the area. Low HOA fee of $278/month with an abundance of amenities.

$3,189,000

650-619-5667 Cell650-947-4779 Direct

sandyw@interorealestate.comA Realtor Professional Since 1986

www.sandyswebsite.com

A “Sandy” Wihtol& Richard McCaffrey

BRE 00886625

Five Large Bedrooms Three Bathrooms 3,890 Square Feet Wine and Media Room Lrg Gourmet Kitchen

Main Level MBR Suite Workout Rm w/Sauna Nine Skylights Seven Acre Rec Area Tennis Cts & Pools

JUST LISTED

PALO ALTO777 KENDALL AVENUE

A mid-century contemporary located on one of the best streets in the Barron Park neighborhood of Palo Alto. After running ads in the peninsula papers, our virtual tour produced by our professional photographer, the catered lunch served at the Friday Realtor brokers tour followed by Sat/Sun open houses, we were able to provide our seller with multiple offers and an excellent price for his home.

$2,350,000 w/Multiple Offers

650-947-4779 Direct650-619-5667 Cell

sandyw@interorealestate.comA Realtor Professional Since 1986

www.sandyswebsite.com

A “Sandy” Wihtol& Richard McCaffrey

BRE 00886625

Three Bedrooms Two Bathrooms 1,764 Square Feet 6,800 Lot With Pool Dual Pane Windows

Air Conditioning Open Floor Plan Barron Park K-5 Terman Middle 6-8 Gunn High 9-12

JUST SOLD

Property Brochures

RELA

X & EN

JOY

This home provides both an outstanding family home for day to day living as well as for those more formal events with family & friends. The home totals 4,981 square ft. on a very private .56 creekside acre lot. The property includes a detached 2 level creekside guest cottage, a detached workout/hobbie studio, basement media room with theater, backyard pool & cascading spa surrounded by natural stone plus an outdoor kitchen with BBQ bar & firepit seating area.

$4,995,000

Like A Four Seasons Resort

475 Mundell Way, Los Altos

650-947-4779 Direct00886625

650-619-5667 Cellsandyw@interorealestate.com

A Realtor® Professional Since 1986

A “Sandy” Wihtol Presented By:

Property Brochures

Guest Cottage Par ExcellenceFor your guests who may want to visit, possibly an au-pair or the boom-a-rang child home from college, no expense was spared in this 2 level guest cottage with granite kitchen counters, all new GE electric cooktop & Fisher & Paykel dishwasher, large stainless steel sink, exterior mounted instant hot water heater, hardwood & tiled flooring, LED lighting, downstairs bedrm that overlooks Adobe Creek

Outdoor Kitchen BBQ, Firepit Area, Pool & What better than to top off a day with family & friends but to enjoy an outdoor BBQ while sitting at the bar that seats 10+ people. Enjoy a refreshing swim or spa in the natural stone & rocked surrounded pool & end the evening sitting around the fire pit with circular seating for your family & friends. No expense was spared in creating this home as your own personal Four Seasons Resort.

Master Bedroom SuiteThe master bedroom suite has dual walk-in closets with beautifully added wood built-in drawers, cabinets & racks for shoes & clothing. Large bathroom with walk-in shower, 2 sinks with an oversized vanity and separate toilet room. Get up in the morning and walk out onto your large deck with seating area that looks out upon the rear grounds of the home, pool, spa & detached studio.

Large Gourmet Kitchen AreaThis spacious kitchen is ideal for cooking & entertaining family & friends. Large island, granite countertops, custom Cherry cabinetry, stainless steel sub-zero refrigerator, GE oven & Thermador 5 gas burner range, Viking commercial grade downdraft cooktop exhaust, trash compactor, under cabinet microwave, dual Kohler sink, wine refrigerator & numerous windows bringing the backyard into full view.

Basement Media RoomThis large lower level room has been used for just about everything to include kids sleepovers, band & drum practice sessions, quiet & cool study areas but most importantly, as the family home theater. Overhead projector offers incredibly picture perfect clarity for your movies, TV programs and sporting events. Equipment & components are included in the sale.

Flagstone Front WalkwayAn impressive home from the time you drive up. View the 3 rare California Cork Oak trees that line the beautiful front stone wall of this creek side home. The warm design and architectural style truly invites friends & family to come in.

Property Brochures

JUST

LIST

ED

JUST

LIST

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Presented By:

Offered At $499,950

Beautifully Upgraded

Sandy WihtolLic.# 00886625

sandyw@interorealestate.com

496 First Street , Suite 200

Los Altos, CA 94022

www.sandyswebsite.com

Welcome to this fabulous home located in this centrallocation of Silicon Valley. Gorgeous remodel withattention to the finest details & only the best ofmaterials used in the process. The home has 2bedrooms, 1 bathroom with shower over tub, gourmetkitchen with top of the line GE appliances, 3 skylights,inside washer & dryer area, central A/C, woodburning fireplace, patio storage locker, coveredparking for 1 car + addtl. spaces. $380 HOA dues thatcover grounds, roofs, sewer, garbage, water, fences,exterior paint & insurance. E-mail listing agent fordisclosures & offer updates.

215 W. Red Oak Drive #ASunnyvale

Ensure a worry-free moving process by following along with our simple checklist.

Our Moving Checklist

8 WEEKS BEFORE MOVING

√ Contact a professional mover or truck rental, get estimates, and make reservations.

√ Decide what furniture stays and what furniture goes.

√ Use your immovable consumables (food, fl ammable materials, etc.

6 WEEKS BEFORE MOVING

√ Take inventory of your possessions and determine what will be sold or donated.

√ Get copies of records from doctors, dentists, lawyers, accountants, etc.

√ Transfer children’s school records.

√ Get address change kit from the post offi ce and complete.

4 WEEKS BEFORE MOVING

√ Hold a garage sale then arrange for storage, if you need it.

√ Clean or repair any furniture, curtains, or carpet.

3 WEEKS BEFORE MOVING

√ Assemble packing materials: dolly, scissors, pack. tape, bubble wrap, newspaper, rope, boxes, etc.

√ Begin packing items you won’t need.

√ Arrange cancellation of utilities at old home and have them installed at new home.

√ Make travel and hotel reservations.

√ Get car license, registration, and insurance in order.

2 WEEKS BEFORE MOVING

√ Transfer bank account and cancel direct deposit or automatic payments on accounts you are closing.

√ Make special arrangements for moving pets. Consult your Veterinarian for tips.

√ Get your Car checked and serviced for the trip.

1 WEEK BEFORE MOVING

√ Transfer all medical prescriptions to the pharmacy in your new location.

√ Return library books and videos, send out dry-cleaning and pick up after the move.

√ Finish major packing, labeling boxes by contents and room destination.

A FEW DAYS BEFORE MOVING

√ Defrost refrigerator.

√ Have cash on hand.

√ Pack a weekend bag in case of delay.

√ Pack a “fi rst day handy items” box: scissors, utility knife, coffee cups, tea kettle, paper plates, paper towels, instant coffee, tea,soft drinks, soap, pencil, paper, local phone book, bath towel and toiletries kit.

MOVING DAY

√ Pick up rental truck early.

√ Inspect basement, attic and garage.

√ Turn off water, lock all doors and windows and leave the keys for the new owners.

√ List every item loaded onto the truck to use for a check list as they come off.

√ Carry enough cash or travelers checks to cover cost of moving services and expenses until you make banking connections in new city.

AT YOUR NEW ADDRESS

√ Obtain certifi ed check or cashiers check necessary forclosing real estate transaction. Check on service of telephone, gas, electricity, water and garbage.

√ Check appliances, stove, water heater, and furnace to ensure they are working.

√ Ask mailman for mail he may be holding for your arrival.

√ Have new address recorded on driver’s license. Visit city offi ces and register for voting.

√ Register car within fi ve days after arrival in state orpenalty may have to be paid when getting new license plates.

√ Register children in school and arrange for medical services: Doctor, Dentist,Veterinarian, etc...