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2/21/2017 1 USING REVENUE CYCLE METRICS TO IMPROVE REVENUE CYCLE PERFORMANCE IN CLINIC PRACTICES Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy Director, Revenue Cycle MAP HFMA Strategic considerations for revenue cycle success Operational opportunities Applying gap analysis techniques for organizational measurements and improvements Today’s Agenda 2

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Page 1: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

2/21/2017

1

USING REVENUE CYCLE METRICS TO IMPROVE REVENUE CYCLE PERFORMANCE IN CLINIC PRACTICES

Sandra J Wolfskill, MA, FHFMAHealthcare Finance Policy Director, Revenue Cycle MAPHFMA

• Strategic considerations for revenue cycle success

• Operational opportunities

• Applying gap analysis techniques for organizational measurements and improvements

Today’s Agenda

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Page 2: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Overview: Patient Friendly Billing®

3

Patient Friendly Billing Project Research Report

People

Processes

Technology

Metrics

Communication

Culture

Key Revenue Cycle Competencies

Overview: Patient Friendly Billing®

Patient Friendly Billing ProjectResearch Report

Key Revenue Cycle Strategies:  high regard for revenue cycle customer service that resulted in increased patient satisfaction and improved revenue

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Page 3: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Processes – Successful Strategies

• Adopting formal process improvement methodologies

• Targeting improvements around revenue cycle areas affecting the consumer’s experience

• Using formal structures to obtain stakeholder input:

• Organization

• Consumer

• Physician

• Payer

5

People – Successful Strategies

• Establishing high standards for hires

• Devoting significant resources to education

• Taking a career approach to revenue cycle positions

• Leveraging compensation & work arrangements for employee satisfaction

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Page 4: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Technology: Successful Strategies

• Selectively using technology for interactions with customers

• Managing for investment value

• Ensure solid processes are in place prior to seeking automation fixes

• Dedicating IT staff to the revenue cycle

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Metrics: Successful Strategies

• Define multiple levels of metrics

• Strategic

• Operational

• Individual

• Actionable data

• Commitment to action

• Education

• Results

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Page 5: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Communications: Successful Strategies

• Supporting a positive scheduling/registration experience

• Providing estimates of financial obligation

• Publicizing financial assistance

• Supporting clear and simple billing & collections materials

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Communication: Successful Strategies

Every day, healthcare professionals conduct sensitive financial discussions with patients. But there have been no accepted, consistent best practices to guide them in these discussions - until now

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Page 6: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Patient Financial Communications

• Best practices for healthcare providers:• Emergency Department• Time of Service (Outside the ED)• In Advance of Service• Patient Financial Communications – All Settings• Measurement Criteria Framework

• Training• Process compliance evaluation• Technology evaluation• Feedback and response evaluation• Executive level metrics reporting

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Value =Quality

Payment

Topics Addressed in Patient Financial Discussions

• Patient Share• Prior balances (if applicable)• Balance resolution

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Page 7: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Parameters for Patient Financial Discussions

• Compassion• Patient advocacy• Education

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Ensure That Conversations with Patients Are Done Right

• Discuss specifics about each patient’s financial responsibility

• Provide information on financial assistance & application process

• Offer help applying for Medicaid or coverage through the ACA public exchanges

• Discuss payment plans & options

• Give information on how a prior balance does (or does not) affect current care

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Page 8: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

2/21/2017

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Culture: Successful Strategies

• Supporting revenue cycle at the highest level

• Garnering appreciation from non-financial staff

• Finding purpose through the patient

• Demanding high performance

• Celebrating success

• Making innovation a priority

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The Patient-Centric Revenue Cycle Roadmap

Page 9: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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“In business, words are words, explanations are explanations, promises are promises, but only performance is reality.”

Harold S. GeneenFormer President / CEO of ITT

Even the VERY BEST Keep Score!

5

Causal and Outcome Measurement

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Causal Measure Outcome Measure

maintain 145 pounds

150 intense minutes of  exercise per week

< 4 alcoholic beverages per week

< 4 desserts/sweet treats per week

< 1,885 calories per day

Page 10: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Key Performance Indicators – Cascading Levels

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Overall Revenue Cycle Performance 

Measures(Level 1)

Department Performance Measures(Level 2)

Individual Performance Measures(Level 3)

Vision/MissionAnnual Goals/Objectives

Quarterly Goals/Objectives

Monthly Goals/Objectives

Weekly Goals/Objectives

Daily Goals/Objectives

Objective...

Teams set Objectives based on it… 

Set Objectives across responsible areas…

Set area‐specific performance goals...

Set team member‐specific performance goals...

Based on goals, set specific tasks in Action Plan...

> 85% Online Eligibility Check

> 80% Online Eligibility Check

(Regional Hospitals)

> 70% Online Eligibility Check

(Jackson Memorial)

> 85% Online Eligibility Check(Green County)

> 90% Online Eligibility Check

(Peter)

> 90% Online Eligibility Check

(Kristen)

Train on online eligibility tool

> 90% Online Eligibility Check

(Ambulatory Pre‐Reg.)

< 30  Net AR Days Causal Measure

Outcome Measure

Example: How Net A/R Days Cascades Down

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Page 11: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Not All KPIs are Equal

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• Strategic level – Level 1

• Operational level – Level 2

• Employee level – Level 3

• Vender partner level – Level 3

Level 1 KPIs - Physician Practice Management Keys

• 14 Individual Keys

• 4 Categories

• Patient Access – 2 keys

• Revenue Integrity – 1 keys

• Claims Adjudication – 2 keys

• Management – 9 keys

• Currently under review – to be incorporated into a more robust set of Ambulatory Keys in 2017

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Page 12: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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14 Physician Practice Management MAP Keys®

• 1a. Primary Physician Practice Operating Margin Ratio

• 1b. Specialty Physician Practice Operating Margin Ratio

• 1c.Net Income/Loss per Primary FTE§ Physician

• 1d.Net Income/Loss per Specialty FTE§ Physician

• 2. Practice Net Days in Accounts Receivable (A/R)

• 3. Practice Cash Collection Percentage

• 4a.Total Primary Physician Compensation as a Percentage of Net Revenue

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14 Physician Practice Management MAP Keys®

• 4b. Total Specialty Physician Compensation as a Percentage of Net Revenue

• 5. Percent of Patient Schedule Occupied

• 6. Professional Services Denial Percentage

• 7. Point-of Service (POS) Collection Rate

• 8. Total Charge Lag Days

• 9.Aged Accounts Receivable (A/R) by Payer Group as a Percentage of Outstanding Total A/R

• 10.Aged Accounts Receivable (A/R) as a Percentage of Outstanding Accounts Receivable

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Page 13: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Percentage of Schedule Occupied

74.5%

77.9%

79.7%

71.0%

72.0%

73.0%

74.0%

75.0%

76.0%

77.0%

78.0%

79.0%

80.0%

81.0%

Patient Sched Occupied Peer Quartile 50 Patient Sched Occupied Peer Quartile 75 Patient Sched Occupied Peer Decile 90

January to December, 2016HP Award Winners:  84.7%

Point of Service Cash Collected as % of Total Self Pay Cash Collected

48.0%51.7%

95.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

POS Cash Collections Peer Quartile 50 POS Cash Collections Peer Quartile 75 POS Cash Collections Peer Decile 90

January ‐ December, 2016

HP Award Winners: 51.8% 

Page 14: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Charge Lag Days

6.66.3

4.1

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Charge Lag Days Peer Quartile 50 Charge Lag Days Peer Quartile 75 Charge Lag Days Peer Decile 90

January – December, 2016

HP Award Winners: 1.7 days  

Net Days in Accounts Receivable

57.4

33.0

26.1

0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0

Net Days in A/R Peer Quartile 50

Net Days in A/R Peer Quartile 75

Net Days in A/R Peer Decile 90

January – December, 2016

HP Award Winners: 28.7 days 

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Select Comparisons Within Aged A/R > 90 Days

2.9% 2.7% 2.3%3.9% 3.6%

0.8%

11.4%9.0% 8.4%

9.6%8.1%

4.3%

20.3%

16.4%

2.1%

33.8%

21.3%

18.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

 Peer Quartile 50 Peer Quartile 75  Peer Decile 90

Aged A/R Over 90 Days By Payer:  Traditional Medicare, Medicare Advantage, Self Pay

Medicare Traditional 91‐120 Medicare Advantage 91‐120 Self Pay 91‐120

Medicare Traditional 121+ Medicare Advantage 121+ Self Pay 121+

Denial Percentage – Claims Basis

10.8%

8.3%

6.3%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%

Payment Denial Rate Peer Quartile 50

Payment Denial Rate Peer Quartile 75

Payment Denial Rate Peer Decile 90

January to December, 2016

HP Award Winners: 3%  

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Total Cash Collected as a Percentage of Net Patient Service Revenue

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95.1%99.5%

125.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

140.0%

$ Collected as % NPR Peer Quartile 50 $ Collected as % NPR Peer Quartile 75 $ Collected as % NPR Peer Decile 90

January – December, 2016

HP Award Winners:  100.8%

High Performance PPM Award Winners – 2015 - 2016

Page 17: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Additional KPIs

• Insurance verification: % of accounts verified no later than the date of service (# accounts verified / total # of accounts registered for the same period) Best practice = 95-98%

• Certification rate: % of accounts requiring pre-certification processed prior to the date of service ( # accounts certified / total # of accounts requiring pre-certification) Best practice = 100%

• Clean claim rate: # of claims that pass billing edits without manual intervention / # of claims accepted into claims processing tool or status for billing Best practice = 100%

• Net days in credit balance: dollars in credit balance / average daily net patient service revenue Best practice = < 1 day

Level II KPIs-Departments Performance

Central Business Office (CBO) – Monthly Scorecard(s)• AR > 90 days by Payer

• Credit Balances in GPR Days

• Clean Claim Rate

• Initial Denials by category and payer $ and % of GPR

• Final Denials by category and payer $ and % of GPR

• Patient cash $ and % GPR

• Bad debt and charity write-offs and % GPR

• Call center abandonment rate %

• Medicaid conversion rates

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Page 18: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Net Realization Rate

NRR = Payments / Expected Payments

• Payments from all sources

• Expected payments: Charges less known contractual allowances 

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Causal Measure

Outcome Measure

> 97% NRR

> 50% Card‐on‐File  

> 60% Card‐on‐File(Neuroscience)

> 40% Card‐on‐File(100 Story)

> 80% Card‐on‐File(400 Main)

> 85% Card‐on‐File(John)

> 85% Card‐on‐File(Erika)

Train on scripting asking patients for 

Card‐on‐File

> 55% Card‐on‐File(Cardiology)

Example: How Net Realization Rate cascades down

Objective...

Teams set Objectives based on it… 

Set Objectives across responsible practices…

Set practice‐specific performance goals...

Set team member‐specific performance goals...

Based on goals, set specific tasks in Action Plan...

Causal Measure

Outcome Measure

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Page 19: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Level III KPIs – Associate Performance

• PAS - individual productivity and quality scores; POS collections per associate

• HIM – coding quality and productivity

• CBO – individual aging assignments; productivity and quality monitoring

• CBO Customer Call Center – individual credit card collections and quality of account resolution

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Level III KPIs-Business Partner Scorecard

• Business Partner– Monthly Scorecard(s):

• Bad Debt Agencies

• Medicaid Eligibility Vendor

• Estate Vendor

• Motor Vehicle Vendor

• Transcription Vendor

• Denial Vendor

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Page 20: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Objective...

Teams set Objectives based on it… 

Set Objectives across responsible practices…

Set practice‐specific performance goals...

Set team member‐specific performance goals...

Based on goals, set specific tasks in Action Plan...

Causal Measure

Outcome Measure

You Try It

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Level 1: Overall Revenue Cycle Reporting

• Average days to clinical encounter close

• Copayments not received at time of service

• Days in accounts receivable

• Accounts receivable > 90 days

• Bad debt as a percentage of total charges

• Write offs as a percentage of total charges

• Denied claim volume and dollars

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By Service Line or Practice

Page 21: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Causal Measures

• Charge Entry Lag

• Same Day Encounter Close

• 1st Pass Yield

• Worklist Response Time – Front-End

• Worklist Response Time – Back-End

• Eligibility Pre-Checked

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Level 2: Department Performance Reporting

• Corporate Billing Office

• Revenue Integrity

• Revenue Management

• Operations

• Overall

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MDI Board

Page 22: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Level 3: Associates Performance Reporting

• Snap Shot Work Queue Volumes and Aging: Pre-Service, Pre-Bill,

Post-Bill

• Daily Charge Coding Productivity

• Point of Service Dollars Collected

• Quality Audit Results

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Team Tracking

MDI Board – Physician Revenue Cycle

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Monday Tuesday Wednesday Thursday Friday

CBO Revenue Integrity Revenue Management Operations Overall

•$ AR Day Weekly Trend

•$ AR > 90 Days Weekly Trend

•$ Denial WQ Weekly Trend

•Key Issue Log

• $ & # Charge Review WQ Weekly Trend

• $ & # Coding Review WQ Weekly Trend

•$ Pre‐AR Weekly Trend

•# Coded Claims / Day

•Key Issue Log

•$ Charges Posted Weekly Trend

•% of Expected Reimbursement Collected Weekly Trend

•$ Collected / Work RVU Weekly Trend

•Payment Velocity (based on 46 days) 

•$ Payer Credentialing Holds Weekly Trend

•$ POS Collections Weekly Trend 

•$ Registration WQ Weekly Trend 

•$ No Authorization WQ Weekly Trend

•Key Issue Log

Senior Director 

Daily HuddleDaily Huddle

Page 23: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Quality Audit: Kamishibai

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Kamishibai (audit)

Kami = paperShibai = theater

• Visual audit cards

• Each standard work document has at least 1 card

• Audits performed on each shift, daily, or weekly

Area

Audit Question

Audit Details

Follow Up Details

Name of Audit

Instructions

Each Audit Should Take Less than 5 Minutes to Complete!

Kamishibai Card Attributes

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Page 24: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Gap Analysis: Today vs Tomorrow

• Document your current activities vs best practices

• Quantify today’s performance vs best practice

• Calculate the potential impact of improvements

• Define the project and team

• Knock down barriers

• Implement the changes

• Measure the results

NOW

Service need identified; service scheduled; edits initiated

Pre‐registration completed

Insurance verification completed

Managed care identified and completed

Patient charges and liability estimated; financial conversation completed; account resolved

Patient cleared for fast track arrival process

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Gaps: Gaps: Gaps: Gaps: Gaps: Gaps:

Measurement Measurement Measurement Measurement Measurement Measurement

Summary Pre-Service Workflow

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Page 25: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Summary Time of Service Workflow

Scheduled patient arrival 

Add‐on patient arrival

Services  provided; charges generatedand posted; EHR documentation updated

Patient discharged/ service completed

HIM analysis and coding completed

Remaining edits resolved; account qualified for billing

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Gaps: Gaps: Gaps: Gaps: Gaps: Gaps:

Measurement Measurement Measurement Measurement Measurement Measurement

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Summary Post Service Workflow

Primary claim produced andedited in claim scrubber

Claim submitted to payer

Contractual adjustment postedto account; fee schedule adjustment posted

Account paid without intervention –payment received and posted

Account paid after follow‐up intervention –payment received and posted

Secondary bill or patient bill produced

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Gaps: Gaps: Gaps: Gaps: Gaps: Gaps:

Measurement Measurement Measurement Measurement Measurement Measurement

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Summary Post Service Workflow

Patient follow‐up cycle/medical debt resolution process followed – account resolved

Secondary payer follow‐up/payment cycle followed –account paid in full or balance to patient

Zero balance achieved

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Exception/ Resolution

Gaps: Gaps: Gaps: Gaps: Gaps: Gaps:

Measurement Measurement Measurement Measurement Measurement Measurement

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“If you can’t measure it, you can’t manage it.”

Michael BloombergMayor of New York City and CEO of Bloomberg, Inc.

Keeping Score!

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Page 27: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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This is NOT a High Performance!

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Closing Thoughts and Questions

• Measure to manage; track what matters

• Involve all levels of staff and business partners

• Use data to lead to insights to improve performance

• Share results daily, weekly, monthly, annually

• Learn from failures; celebrate wins

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Page 28: Sandra J Wolfskill, MA, FHFMA Healthcare Finance Policy ... · PDF fileHealthcare Finance Policy Director, Revenue Cycle MAP ... • Dedicating IT staff to the revenue cycle 7

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Sandra J Wolfskill, FHFMA 

Director, Healthcare Finance Policy, Revenue Cycle MAP, HFMA

Ms Wolfskill is responsible for revenue cycle and MAP initiatives at HFMA.  Her extensive experience in revenue cycle management includes leading engagements with clients engaged in process mapping and analysis,  project management, staffing analyses, using contemporary metrics to identify improvement opportunities, staff education, interim management and system implementation testing and training.  Prior to joining HFMA, she worked closely with HFMA in supporting the task force work which lead to the CRCR study guide and certification process. 

Background and AffiliationsMs. Wolfskill received a BA cum laude from Wittenberg University and a Master of Arts degree from The University of Delaware.  Prior to founding her consulting firm, Sandra not only had extensive revenue cycle experience, but also provider management experience in a variety of positions, including serving as the chief financial officer for a small community hospital.

Contact Information

Sandy can be reached by telephone at (708) 492‐3419 and/or by e‐mail at [email protected].

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