San Francisco

London

Madrid

Barcelona

Aarhus

Copenhagen

Munich

Tel Aviv

Curitiba

Sao Paolo

Shanghai

300+

32

28

Designits worldwide

Educational Backgrounds

Nationalities

Tokyo

Oslo

Stockholm

About Designit

ITU 19.09.14

2014

ITU 19.09.14

2014

ITU 19.09.14

2014

ITU 19.09.14

1.Every problem is unique and requires a fresh approach

2014

”Well defined problems"

High uncertain

ty problemsRedesign RethinkReimagine

Testing / validation Exploratory methods

ITU 19.09.14

1.Every problem is unique and requires a fresh approach

2014

High uncertain

ty problems

”Well defined problems" Redesign RethinkReimagine

Testing / validation Exploratory methods

ITU 19.09.14

1.Every problem is unique and requires a fresh approach

2014

Client

Context

Users

OPPORTUNITY

ITU 19.09.14

2. Don’t forget the basics

2014

Everything is about context

The limitation of verbal language

Everyone is biased

Empathy

Contradictions

ITU 19.09.14

2014

3. Analyze and co-create

ITU 19.09.14

2014

The user is not you, don’t design for yourselfVisualize the user experienceReduce, don’t addSelf-service is the best service Design for all senses

UX is not decoration, it is foundation!

What we have found to be true…

ITU 19.09.14

2014

“Customer…I wouldn’t describe myself as a customer”

Quote