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BE FOUND. Media Solutions

San Diego Media Kit 2015

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BE FOUND.

Media Solutions

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BE FOUND

We pride ourselves on being the travel authority for our markets and provide an interactive experience for tourists to connect with you, our client. What truly sets us apart is our editorial philosophy and code of ethics behind these products, which makes them highly effective for your business.

OUR MISSION: o We help make vacations memorable. By utilizing a variety of mediums

and interactive digital channels, we introduce travelers to all of the places and experiences they will want to share with friends and family back home.

OUR EDITORIAL PHILOSOPHY: o Our goal is to become the trusted local friend to visitors. We openly

interact with our readers and social media fans and provide recommendations, which facilitate great getaways.

o We communicate in a friendly, approachable, and easy to understand way. We never talk down to our readers or use too much jargon so our readers can easily embrace what we are saying.

o We are family friendly. Anyone of any age can pick up our magazine and feel comfortable.

OUR CODE OF ETHICS: o The best of the best. We only accept partners who provide exceptional

experiences and great customer service to tourists.

o Our endorsements must mean something. Every client is fully reviewed by our locally-based staff, and they share their first hand knowledge and experience with our readers. We make sure it is a place WE would spend OUR money.

o We believe in variety. We strive to provide a well-rounded experience to our readers and highlight a variety of different types of businesses from restaurants, attractions, entertainment, and more for family-friendly getaways to romantic weekends to a girls’ night out on the town, and more!

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WHY WE’RE DIFFERENT

Why should your business advertise to tourists? Check out our top reasons!

o Visitors spent $8.9 billion in San Diego last year.1 o Over 165,000 jobs in San Diego are directly and

indirectly related to the tourism industry.1 o In 2014, 34 million visitors came to San Diego.1 o The average stay of overnight visitors is 3.4 days.1 o Travel + Leisure Magazine named San Diego to

the Top 10 in “America’s Favorite Cities” survey.2 o Named #1 destination for athletic/active people.2 o In 2013, over 14 million people visited an

attraction.1 1 San Diego Tourism Authority 2014 Visitor Industry General Facts 2 San Diego Tourism Authority Press Release 2014

During their stay, TOURISTS

1. Are actively looking for new things and places to try, vs. locals who are driven by

routine and word of mouth.

2. Must go out and eat at least two meals per day, vs. locals who can cook at home.

3. Are able and looking to do a recreational or

entertainment based activity daily, vs. locals who are working and have limited free time.

4. Spend money freely on experiences while

they are in town, vs. locals who are saving for a vacation somewhere else.

5. Are hard to reach through traditional local

media such as television, radio, and newspaper advertising, vs. locals who

routinely pick up or tune in to one of these mediums.

$-

$200.00

$400.00

$600.00

$800.00

$1,000.00

Average Spend Per Person

Avg. Spend Per Person

Spend Per Day

Total Per Person

Total Per Group

The average traveler spends $124 per day (per person) and the average stay is 3.5 days. The average group size of travelers to San Diego is 2.1 people.

That’s an average of $910 per group, and $434 per person spent during the trip!

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CONNECT WITH US

What are people saying?

Women

Men

@GetawaySanDiego > Find, Follow, and Connect with us online

FUN FACT… 80% of all travel

decisions are made by women!

Regardless of: who they travel with who pays for the trip

where they go

Check out our Getaway Television Pinterest Board and

Interactive Map!

GETAWAY SAN DIEGO

Tradefedphil -- "Cant wait to try this!" Aimee Jess -- "I want to try this so badly!" NateDominoes -- "That looks totally awesome!" 619AGT -- "I have got to try this!"

STATS ABOUT OUR CHANNEL Over 3,430 Hours of Viewing

Over 19,000 Shares 274 Subscribers

Chat with us @GetawaySD

A few of our 880+ followers!

STATS ABOUT OUR CHANNEL Over 3,430 hours of viewing

Over 19,000 shares Over 270 subscriptions

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HOW WE CONNECT YOU PRINT: Getaway is an in-room magazine printed quarterly, which gives tourists the information they need to discover the best of what our area has to offer. Filled with editorial content, local listings, and advertisements that are relevant to those visiting your area. Getaway is where travelers go for insights on what to do, where to go, and most importantly, where to spend their money. ONLINE: Getaway magazine pairs perfectly with our website, PlanMyGetaway.com Visitors can view:

x A digital version of the magazine to download.

x A full, up-to-the-minute event calendar. x Listings of places to play, eat, shop and stay.

Each client receives a listing: x Custom write-up x Up to three photos x Business information: address, phone, URL *Upgrades available with additional photos, video, and “Book Now” button.

VIDEO / TOURISM PRODUCTION SERVICE: Imagine having a fully produced video segment you can use anywhere you like, even on your own website! We take care of all your production needs for broadcast or online in an engaging and entertaining way at rates that will fit everyone's budget. We also promote your video on our popular YouTube Channels, website, social media sites, and include a QR code link in our print magazine. An Experiential Video is included for all of our magazine advertising clients. IN-ROOM TV CHANNEL: What better way to get your message to a tourist than to have your message on the hotel in-room TV channel and in our in-room magazine? With Getaway TV you will be able to get your message to your tourism target audience in a very entertaining experiential way – in the room where they are making their decisions.

CLICK HERE TO VISIT OUR WEBSITE

CLICK HERE TO READ AN ISSUE

CLICK HERE TO VIEW YOUTUBE

CHANNEL

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FROM OUR CLIENTS

Coolest Shoes in California

San Diego is such a popular tourist destination, but it's not easy tapping into the throngs of visitors that are outside of our immediate area. Getaway San Diego enables us to reach much farther than our other advertising does because it is in the hotels where we can't be. Because of the variety of articles Getaway offers, it becomes a well-used resource for out-of-town guests, so our ad is always seen. Having customers all the way from Coronado shopping in our store is only possible because of Getaway San Diego. Christine Davis – Owner (4/2/2014)

Visit Carlsbad

Getaway San Diego is a wonderful destination magazine that Visit Carlsbad is proud to support both as a destination and an advertiser. Publisher Andy Seeley has created a unique and useful visitor guide that provides tech-savvy travelers an interactive, as well as, visual experience to the very best offerings in San Diego County. Sam Ross – Executive Director (4/7/14)

Sail San Diego

We started out with Getaway Magazine when they first came into San Diego. We rarely do any print advertising but we are glad we did. The response has been way more than expected. Andy Seeley and his entire staff have been amazingly easy to work with, from sales, graphic design, to the video for their website. We added their video to our site making it a win-win proposition. It’s a great magazine, has brilliant staff, and a magnificent opportunity to help expand our business, plus an all-around superb experience.

Tim & Michele Hanley – Owners (4/10/14)

Loews Coronado Bay Resort

Getaway San Diego is amazing; we not only love supplying our rooms with their tremendously useful magazine, but we use them for our in house video production needs with which we have had tremendous results. I wholeheartedly recommend using Getaway San Diego as your way to reach and communicate with the lucrative San Diego Tourism Industry. George Allen – Director of Sales and Marketing (4/14/14)

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ADVERTISE WITH US

When you choose to advertise with Getaway, your business is in good hands! Unlike our competitors, we are truly invested in making your business successful. Our local staff is personable and professional, providing a very hands-on approach to customer service. We are about relationships so you will always have someone you can trust with your brand. WHAT DO YOU GET?

x We offer a variety of ad packages in our magazine to fit your budget. x With your ad, you also receive:

o Online and print listing o Map locator point o Social media and blog promotion opportunities o Videos

x Interested in upgrading? We also offer: o Additional Production Services o Food Photography o In-Room TV Channel Exposure o Social Media Video Services o Helicopter Video Shoots

CURRENT DISTRIBUTION Getaway San Diego Magazine can be found in thousands of hotel rooms around the area. For a full list of our current distribution, please contact one of our sales representatives.

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AD SPECS

CONTACT US

Please contact us for more information on our products and services.

Andy Seeley Publisher - Getaway San Diego Cell: 219.613.6774 Office: 888.803.1147 x 6 Reaching 240,000 Tourists Every Month!

Getaway San Diego Phone: 888.803.1147 Fax: 858.240.2242 [email protected]

GUIDELINES

Our publications are printed on a four-color, cold-set web press. The above guidelines will help eliminate registration problems so your ad will print clearly and be easy-to-read.

AD SUBMISSION DEADLINES

First Friday of March, June, September and December