Samurai 7s Sponsorship Proposal - Samurai Sportswear · PDF fileSamurai International - The USPs 03 SAMURAI INTERNATIONAL RFC SPONSORSHIP PROPOSAL 2013 Global brand exposure & events

SPONSORSHIP PROPOSALNOVEMBER 2014 • PRIVATE AND CONFIDENTIAL

INTERNATIONAL RFC

Contentsu Who are Samurai International RFC?

u Samurai International - The USPs u Who are Samurai International RFC? u Samurai in action

u Rugby Sevens has never been so popular u The opportunities u Sponsorship packages

u Background on Samurai u More information

01SAMURAI INTERNATIONAL RFCSPONSORSHIP PROPOSAL 2013

Who are Samurai International RFC?

Samurai International RFC is arguably the most successful Invitational Sevens team in the World. Famed for the striking kit, professional attitude and on-field flair, Samurai is one of the most prestigious, recognised, and feared teams on the International circuit.

We are an invitation team which means all our players are invited to play for Samurai. We are not limited to nationality or club affiliations, we are able to invite the best players available to wear the Samurai shirt at any given tournament.

Christian Wade, Chris Robshaw, Sam Dickson, Chris Ashton and Martyn Williams (all pictured below) are just a few global stars who have played for Samurai Interna-tional RFC over the past decade.


Samurai International - The USPs


Global brand exposure & events

Unique access to current and former players across the globe

CSR/coaching opportunities

7s has never been more popular

Legends of the gameInternational Captains World Record Holders Up-and-coming young stars of the future all in one team

Grassroots support of Bulldogs


Playing fantastic running rugby in their striking, unique playing kit, the Samurai International team won their first ever event, the prestigious Amsterdam 7s in 1996, and has never looked back winning tournaments across the World, including most recently the NBM 7s, a brand new high profile tournament in South Africa that attracted some of the best teams and players from around the globe.

Samurai International RFC have built up a huge network of contacts over the years and have an unrivalled record of identifying playing and coaching talent worldwide. The team is renowned and welcomed by Rugby Unions from all over the world, as a player identification and development tool.

Since 1996 we’ve added the Samurai Barracudas UK domestic squad, the Samurai Bulldogs academy programme and the all-conquering Samurai Ladies to create a rugby pathway and opportunity for a huge number of players.



AMSTERDAM SEVENS Men’s Winners 1996, 1997, 1999, 2005, 2006, 2007, 2008, 2009, 2010, 2012, 2014 Ladies Winners 2005, 2006, 2008, 2009

DUBAI INVITATIONAL SEVENS Men’s Winners 2010, 2011, 2012, 2014 Ladies Winners 2004, 2010

NBM 7S (SOUTH AFRICA) Men’s Winners 2012 MIDDLESEX SEVENS Men’s Winners 2010, 2011NATIONAL SEVENS SERIES Men’s Winners 2010, 2011GOLD COAST 7S Men’s Winners 2011LAS VEGAS 7S Men’s Winners 2010ROME 7S Men’s Winners 2003, 2005 Ladies Winners 2009NEW YORK 7S Men’s Winners 2004, 2007BULGARIA 7S Men’s Winners 2004 Ladies Winners 2004CAYMAN 7S Men’s Winners 2003LISBON 7S Men’s Winners 2002 KINSALE 7S Men’s Winners 2002SAFARI SEVENS Men’s Runners Up 1998, 2011, 2014GFI HONG KONG TENS Men’s Runners Up 2010, 2013, 2014BANGKOK SEVENS Men’s Runners Up 2005, 2006


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GB7S SERIES Men’s Winners 2013, 2014PRAGUE 7S Ladies Winners 2013

Samurai in action


http://www.youtube.com/watch?v=SAK61yZ1DjM&feature=youtu.be

Rugby Sevens has never been so popular

The newest Olympic sport, Rugby Sevens has never been so popular. With a Gold Medal on offer in Rio de Janeiro in 2016 the sport has seen a dramatic increase in coverage, sponsorship and professionalism in the last few years.

No longer an abbreviated version of the traditional fifteen a side game, dominated by traditional rugby playing nations, now Sevens stands on its own and features: u A truly international audience with teams from every continent on the planetu Estimated global audience of 850 million watch HSBC Sevens World Seriesu Players dedicated to playing Sevensu Increased TV, Print and Online Coverage of tournamentsu Global blue-chip sponsors including HSBC, Emirates Airlines, Hertz and Marriottu Elite female as well as Male squadsu A predominantly AB demographic supporter baseu Positive sporting role models, both male and femaleu High brand loyalty to Sevens as a sport


The opportunities

EXPOSUREYour brand will be exposed to millions of viewers

across regional, national and international events taking place across the year, via live audiences and

television coverage.

Samurai International RFC shirts are sold in the Twickenham store amongst others so you have the

chance to build brand affinity with fans around the world

HOSPITALITYOpportunities to host colleagues, guests and clients at venues across the world throughout the year.

Access to some of the biggest names within the game through Samurai’s connections in order to enhance their experience.

B2BA chance to rub shoulders with other business owners and decision makers at major events over the year


BENEFITSof Sponsorship with

Samurai International RFC

The opportunities


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GLOBAL EXPOSURE1 England, Scotland, Wales u 2 Hong Kong u 3 USA

4 Czech Republic u 5 Kenya u 6 Sydney u 7. Dubai u 8 South Africa[ ]

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The opportunitiesu 2014 FIXTURES Below are the provisional fixtures for next year:


u MARCH 20th - 21st HKFC 10s HONG KONG

u MAY 02nd Floodlit 7s ROSSLYN PARK 05th ULR 7s - Elite BURY ST EDMUNDS 18th/19th Heineken 7s AMSTERDAM 25th/26th Viper 7s BOURNEMOUTH

u JUNE 01st GB Series COLWYN BAY 01st Rugby Rocks LONDON - RICHMOND 08th GB Series EDINBURGH 22nd GB Series LONDON

u JULY 06th/07th Lobkowicz 7s PRAGUE

u AUGUST 03rd Cwmtawe WALES

u SEPTEMBER 21st/22nd Safaricom 7s KENYA (TBC)

u OCTOBER 26th Central Coast 7s SYDNEY (TBC)

u DECEMBER 06th/07th Emirates 7s DUBAI 20th/21st NBM 7s SOUTH AFRICA

Sponsorship packages


u See your Company logo emblazoned across the front of the award winning Samurai match

shirts and leisure kit with prominent placement.u Signed shirt from each tournament with full imagery and pictures from every eventu Join the team at events in the UK of your choiceu Access to International Rugby ticketsu Refer to your brand as an Official Partner of Samurai International RFCu Branding and links on the Samurai 7s website, social media pages and in print on letterhead

and promotional material u Plus all the benefits of Gold Sponsorship

Or we can create a bespoke package of benefits to suit your Company’s needs

PLATINUMPARTNER

Title Sponsor


12 SAMURAI INTERNATIONAL RFCSPONSORSHIP PROPOSAL 2013

u See your Company name appear on the famed Samurai match kit.u Full imagery from tournaments across the worldu Signed shirt for you to keep as a mementou Join the team at one UK event throughout the yearu Refer to your brand as an Official Supporter of Samurai International RFCu Branding and links on the Samurai 7s website, social media pages and in print on letterhead

and promotional material u Plus all the benefits of being Silver Sponsorship

Or we can create a bespoke package of benefits to suit your Company’s needs

GOLDPARTNER

Shirt Sponsorship


13 SAMURAI INTERNATIONAL RFCSPONSORSHIP PROPOSAL 2013

u See your Company name appear on the famed Samurai match kit.u Full imagery from tournaments across the worldu Signed shirt for you to keep as a mementou Join the team at one UK event throughout the yearu Refer to your brand as an Official Supporter of Samurai International RFCu Branding and links on the Samurai 7s website, social media pages and in print on

letterhead and promotional material u Plus all the benefits of being Bronze Sponsorship

u Provide your products for use by the team and we’ll place your logo on the

Samurai match kit. u Branding and links on the Samurai 7s websiteu Images of players interacting with your product will be supplied as requiredu A signed Samurai shirt from one of the tournamentsu Mentions in every Press Release.

SILVERPARTNER

BRONZEPARTNER

Kit Sponsorship

Product Sponsorship

More background on Samurai

Initially self-funded, since 2000 Samurai has enjoyed the support of a number of key partners and supporters. These commercial partnerships have enabled Samurai to consistently perform on the biggest stages of the Sevens World, including Hong Kong, Dubai and Amsterdam.

With the sport continuing to grow, the opportunity exists to add new partners to the Samurai Family, to continue to develop the game and to assist with legacy of developing stars of the future and Olympic Gold Medallists of tomorrow.

There has never been a better opportunity to link your brand to one of the powerhouses of World Sevens. Sevens attracts a youthful audience, it’s flair stands out from traditional rugby.Build your brand awareness, create relationships, demonstrateproduct benefits and increase sales by teaming your brand with a winning partner in a high net-worth environment with a strong demographic profile.


More background on Samurai

Hundreds of players have enjoyed the Samurai journey over the years pulling on the famous, award winning, Samurai jerseys. A huge number of whom have gone on to gain International honours representing their countries in both sevens and fifteen a side. We have been coached by some of the world’s kleading figures, including Mike Friday, Phil Greening, Eric Rush and Chester Williams.

Household names including England Captain Chris Robshaw and Wales legend Gareth Thomas, plus the likes of Ben Foden, Gavin Henson, David Strettle, Mike Tindall, Chris Ashton, Ben Foden, Nick Easter, James Haskell, Tom Croft, Ben Gollings, Henry Speight , Toby Faletau and Martyn Williams have all benefitted from the Samurai Development Pathway to earn full international honours for their countries.

The HSBC IRB World Sevens Series also features a large number of Samurai alumni, including Lote Raikabula (New Zealand), Marika Vunibaka (Fiji), Pedro Leal (Portugal), Cecil Afrika (South Africa), Jordan Tuapou (Australia), Michael Fedo (Scotland) and Humphrey Kayange (Kenya). The Samurai team also provides players from developing nations the chance to play alongside established stars whilst playing for Samurai.


For more information


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Documents

Samurai 7s Sponsorship Proposal - Samurai Sportswear · PDF fileSamurai International - The USPs 03 SAMURAI INTERNATIONAL RFC SPONSORSHIP PROPOSAL 2013 Global brand exposure & events