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SAMUEL D. SIMATUPANGMarketing Professional & Proud Dad
EXPERIENCE
Business Development DirectorSentra Niaga Bersama Group of CompaniesA holding company of LPG distribution, sea sand mining, and plantation2016 – present, Jakarta, ID
• Led the exploration and feasibility studies of newbusiness diversification alternatives for the Groupe.g. fully-mechanized Corn plantation andCitronella Oil production.
• Reorganized the Company’s resources for bettercost efficiency and revenue.
Associate Marketing DirectorMead Johnson Indonesia 2005 – 2008, Jakarta, ID
• Worked closely with Asia Pacific RegionalTeam in development and establishment ofa new business retention model and CRMstrategy in category’s consumer bridgingand acquisition within the ENFA groupportfolios.
Operations Director Karyatama Adiperkasa2009 – 2015, Jakarta, ID
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Mobile: +6281808034567Email: [email protected]://www.linkedin.com/in/samuelsimatupang68/
Country Marketing ManagerDHL Express 2003 – 2005, Jakarta, ID
• Accomplished the Intra Asia Pacific campaignlaunch, Express Pallet product innovation, andthe new strategic activity-based pricing conceptimplementation, that has increased DHL brandawareness and profit ratio.
Senior Marketing ManagerFriesland Campina (Frisian Flag Indonesia) 2001 – 2003, Jakarta, ID
• Accomplished the market launch of a new infantmilk nutrition product portfolio of Frisian Flag intoIndonesian market, set up of the medical salesorganization and operations. The Company gotaround 10% category share in one year after launch.
• Led the successful development of a strategicalliance between the Company and IndonesianPediatric Association, as a way-to-market strategy for new infant nutrition product launch.
Marketing ManagerDanone Baby Nutrition (Sari Husada)1996 – 2001, Jakarta, ID
• Brought up the idea and led the establishment ofa breakthrough concept in infant nutritionmedical marketing (Midwives Program), that hassignificantly increased the SGM brand substitutionrecommendation towards mothers who unfortunately was not being able to breastfeed.
Account DirectorMcCann-Erickson1994 – 1995, Jakarta, ID
• Managed all the coordinating functions withCreative and Media departments to service majorclients' advertising and media placement i.e. General Motors, Coca Cola, and Nestle
Brand ManagerUnilever Indonesia & Malaysia1989 – 1994, Jakarta, ID
• Appointed as one of talented young managersto attend Unilever's Regional Young ManagersExchange Program, and assigned to UnileverMalaysia as Assistant Brand Manager for LUX &SPARKLE in 1990 - 1991
STRENGTHS & SKILLS
EDUCATION & TRAINING
Bachelor in Communications Padjadjaran University, Bandung, ID1988
Strategic Positioning & Ad CollegeMead Johnson, Thailand, 2005
Advance Financial Management for Non-Finance ManagersDHL Express, Singapore, 2004
Effective Business LeadershipHay Management, Bandung, 2003
Regional Marketing WorkshopNutricia, The Netherland, 2001
Marketing of Consumer Goods in Asia INSEAD Executive Education,Singapore2002
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Showing my integrity and passion at work, to praise the Lord, to empower people, and to bring joy to the organization I work with
Sleeping and dreaming about a brighter future for my family
and the World
Spending time with Dame and Vanya, doing some domestic chores or my favorite FSX flight simulator
A DAY OF MY LIFE
LIFE PHILOSOPHY
MOST PROUD OF
We make a living by what we get. We make a life by what we give.
Winston S. Churchill
My passionThe energy, enthusiasm and excitement for work that brings me this far in my career life
Fast-learning
Synthesis-analyzing
Marketing
Business development
Project management