7th June, 2013 – Lyreco has created a new COO position, reporting to the CEO Steve Law, with the objective of strength-ening the management structure and speeding up the development of the new “workplace positioning” products and services .

The COO will be responsible for the “commercial proposition” and will over-see Marketing, Innovation, E.business, Group Sales Support, Global Accounts as well as IS and Logistics.

Samuel Avenel started his career as a Sales representative for Procter & Gamble. As his career developed, he held positions as Regional Sales Manager, Regional Director, National Sales Direc-tor, Marketing Distribution Director, Sales & Customer Service Director through such companies as P&G, Nestle, Orange and Honeywell.

Since 2005 he was employed in the Belron Group (Carglass/Autoglass), latterly as Managing Director Europe for the Specials Product Division. Of French origin, he has worked for a variety of international companies, living in the UK on two separate occasions. Samuel is fluent in English, Spanish and, of course, French.

He will relocate to work out of Marly HQ in the coming months and he will under-take a thorough induction programme to gather a deep knowledge of the Lyreco business model and culture.

Lyreco is convinced Samuel will be a major asset to adapt the company to meet the challenges of the future.

Samuel Avenel, New COO LYRECO

PRESS RELEASE

WELCOMELyreco announcesthe appointment of

Samuel Avenelas Chief Operating

Officer (COO) of Lyreco,

effective from 3rd June