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    Invest in our futureSang-hoon Lee

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    DISCLAIMER

    The materials in this report include forward-looking statements which can generally be identified by phrases such as

    Samsung Electronics (SEC) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or

    other words or phrases of similar implications. Similarly, such statements that describe the company's business strategy,

    outlook, objectives, plans, intentions or goals are also forward-looking statements. All such statements are subject to

    certain risks and uncertainties that could cause actual results to differ materially from those in the presentation files

    above.

    For us, particular uncertainties which could adversely or positively affect our future results include:

    The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices

    Strategic actions including dispositions and acquisitions Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics),

    IM (IT & Mobile communications), DS (Device Solutions)

    Numerous other matters at the national and international levels which could affect our future results

    These uncertainties may cause our actual results to be materially different from those expressed in this report.

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    Sustainable Growth& Profitability

    Enhance Competitive Edge

    Maximize Mgmt Effectiveness

    Finance

    Capex R&D Patent Mkt. HR M&A

    RiskManagement

    Systems(ERP/SCM)

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    2010 2013(E) *2011 2012

    211

    188

    143136

    Billion USD

    * 2013(E) : Bloomberg Consensus

    Continuous growth*

    16%CAGR

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    America

    EU / CIS

    China

    Domestic

    Others

    23 %18%

    11%

    20 %

    28 %

    Balanced structure

    2010 2013(E) *

    * 2013(E) : Fn Guide Consensus

    2013.1H

    DP

    Semi

    IM

    CE

    Component

    Device

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    9

    14

    11

    17 %Strong improvement

    2010 2013(E) *2011 2012

    27

    14

    Billion USD

    * 2013(E) : Bloomberg Consensus

    35*

    15

    32%CAGR

    OP margin

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    Improved equity ratios

    544950

    46 %

    8 %

    14 1212

    2010 2011 2012 2013.3Q

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    Delivered asset efficiency tominimize working capital increase

    2010 2013.1H2011 2012

    Billion USD

    Working Capital Increase* Working Capital Increase to Cash flow from Operation

    15

    5

    10

    0

    33. 2

    9.9 %*

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    Sustainable Growth& Profitability

    Enhance Competitive Edge

    Maximize Mgmt Effectiveness

    Finance

    Capex R&D Patent Mkt. HR M&A

    RiskManagement

    Systems(ERP/SCM)

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    Sustainable Growth& Profitability

    Enhance Competitive Edge

    Maximize Mgmt Effectiveness

    Finance

    Capex R&D Patent Mkt. HR M&A

    RiskManagement

    Systems(ERP/SCM)

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    EBITDA

    Key source of sustainable growth & competitive edge

    * Annual Budget** Bloomberg Consensus

    2010 2013(E)2011 2012

    Billion USD

    50**

    22*

    41

    2124

    1925

    20

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    Execution within C/F IRR Payback period

    Differentiate technologyand Profitability

    Flexible planning to reducerisk

    Manage under strict principles and guidelines

    Principles Guidelines

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    New focus

    2010 2013(E)2011 2012

    15

    21 %

    Technology,New Market

    Capacity,M/S

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    Domestics

    Overseas

    Overseas

    Domestics 2010

    2013

    Continuous investing for growth

    Global R&D investment ranking #2 in 2013, Booz&Co.

    $8B50 K

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    Key strategic shifts

    H/W Comp.

    Set

    In-house

    OpenInnovation

    S/W

    Effective use of global R&Dresources

    Soft competitive edge

    New growth engine

    New focus New directions

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    regulationsin major countries

    Changes

    patent trolland

    competitors

    Threats

    Persistent increase in IP risk

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    Reinforcing IP competitive edge

    HQ 3 Regional

    PatentExperts

    EarlyEngagement

    IP Centers

    600In-houseexperts

    Productplanning stage

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    Accelerating discoveriesand possibilities

    Fully integratedwith all business activities

    Experiential Interactive Localized

    Utilize strong brand assets

    Differentiated strategyBrand ideal

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    People as one of our core values

    2010

    2013

    $11B

    DomesticsOverseas

    OverseasDomestics

    190 K

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    Strategic directions for HR

    Talent

    S/WCreative

    Lab

    OpenInnovation

    Securing talent

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    mSpotMedison

    CSR

    14 companies, over $1B invested

    OrganicGrowth

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    Growth objectives via M&A

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    Sustainable Growth& Profitability

    Enhance Competitive Edge

    Maximize Mgmt Effectiveness

    Finance

    Capex R&D Patent Mkt. HR M&A

    RiskManagement

    Systems(ERP/SCM)

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    Real-time monitoring under rules & processes

    Monitoring system Rules & processes

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    Increase of government regulations globally

    Compliance Team

    EmployeeEducation Monitoring

    ComplianceManual / System

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    All employees access Real-time data managedby One system at Any time

    Lack of process standardizationFor different working places

    Complicated system interface

    54 Countries, 115 Systems

    One Global ERPNon-standardized

    Process / DataStandardization

    ERP

    ERP

    ERP

    ERPERP

    ERPERP

    ERPERP

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    Weekly decision making Production flexibility (CELL) Global logistics Hub

    Speed Global S&OP * Customer collaboration(CPFR) Retail & channel SCM

    Flexibility

    Operational excellence

    * S & OP : Sales and Operation Plan

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