SAMSUNG'GALAXY'NOTE'3.3'

DIGITAL'STRATEGY'PREPARED'BY:'IRFANDY'HAMZAH'

1.  'Samsung'is'going'to'launch'their'new'flagship'product'in'September'2014,'GALAXY'Note'3.3.'It' is' the' latest' Samsung' smartphone' that'people'have'waited'for'

2.  Samsung' GALAXY' Note' 3.3' is' a' premium'phone' equipped' with' Samsung' latest'innovaTons.' The' price' hasn’t' been' seVled'down'yet,'ranged'from'8'mio'–'9'mio'Rupiah.'

'

BACKGROUND+

''

1.  The' brand' communicaTons' are' ge[ng' blurry'between'S'and'Note'series.'Client'is'having'a'hard'Tme'to'differenTate'the'market'psychologically'

2.  Client' needs' a' digital' markeTng' communicaTon'strategy' to' make' sure' this' becomes' the' hoVest'gadget'in'digital_sphere'across'channels''

C U R R E N T+PROBLEMS+

1.  'To'amplify'Awareness'of'Product'Launch''

2.  To'strengthen'Brand'PosiToning''

3.  To'differenTate'Galaxy'S'Series'and'Note'Series''

OBJECTIVES+

1.  'M/F'

2.  25–35'years'old'

3.  SES'A'

4.  CreaTve'&'Successful'

'

TARGET+MARKET+

EARLY'ADOPTERS'

1.  FASHION'DESIGNER'2.  GRAPHIC'DESIGNER'3.  INTERIOR'DESIGNER'4.  COMIC'ARTIST'5.  YOUNG'EXECUTIVE'

RESEARCH+

WHY?+

1.   30+million+internet+users+in+Indonesia+are+teenagers+(+UNICEF++&+Harvard+University)+

2.   There+are+41,+3+million+smartphone+users+and+6+million+tablet+users+in+Indonesia+(Yahoo+&+Mindshare,+GeWng+Mobile+Right+Study)+

3.   Indonesia+is+the+world’s+largest+Path+user+base+with+more+than+4+million+users+(David+Morin,+Path’s+CEO,+via+Tempo)+

4.   Indonesia+is+now+Facebook+Na\on+number+4+and+the+world’s+largest+Facebook+user+base+with+more+than+69+million+ac\ve+users+per+month+(Anand+Tilak,+Facebook+Indonesia)+

5.   Indonesian+users+always+create+the+meme+pos\ngs+con\nuously,+more+than+the+other+countries.+(Anna+Larue,+Path’s+Marke\ng+Manager)+

DIGITAL+CAMPAIGN+

APPLICATION&COMPETITION

MEME+AND+COMIC+STRIP+SERIES+CAMPAIGN+

WHY?+

1.   To+strengthen+the+key+message+and+answer+the+current+problems+plus+the+objec\ves,+we+would+like+to+emphasize+the+differen\a\on+of+Galaxy+Note+3.3+among+the+other+Galaxy+S+series+with+S+Pen+and+mul\dtasking+window+mode+by+crea\ng+a+meme+and+comic+strip+series+

2.   We+ could+ use+ the+ popular+ Indonesian+meme+ and+ comic+ creators+ as+ the+key+opinion+leaders+to+produce+their+meme+and+comic+strip+with+Samsung+Galaxy+Note+3.3+features,+especially+with+Snap+Note+

3.   This+ tac\c+ could+ be+ inspiring+ for+ the+ target+ audiences+ to+ do+ the+ same+thing+ or+ another+ thing+ with+ Samsung+ Galaxy+ Note+ 3.3+ features+ and+involve+them+in+the+meme+compe\\on+

&''COMIC STRIP

GENERATOR

KEY+OPINION+LEADERS+&+OFFICIAL+LINE+STICKER+

MASDIMBOY+ BENNY+&+MICE+

PIPOYA+d+JOTTER+PRODUCTION+

KAMENGSKI+

KOMIK+IMPOR+

VIEW+FROM+THE+NOTES+COMPETITION+

WHY?+•  To'strengthen'the'key'message'and'answer'the'current'problems'

plus'the'objecTves,'we'would'like'to'emphasize'the'brand'equity'from' Samsung' Galaxy' Note' series' by' creaTng' story_telling'compeTTon'about'the'most'amazing'success'story'being'a'mulT_tasking'person'via'Samsung'microsite'and'then'we'will'post'it'on'

DIGITAL+CHANNELS+

1.  Owned' Media:' Microsite,' Official' LINE'STcker,' Samsung'Meme'and'Comic' Strip'Generator'ApplicaTon'

2.  Shared' Media:' TwiVer,' Facebook,'YouTube,'Path,'LinkedIn'

3.  Paid'Media:' Google' AdWords,' Facebook'&' TwiVer' Ca l l _ to_AcTon,' Onl ine'AdverTsing'with' advertorials,' and' digital'banners'(via'Online'Media)'

4.  Earned'Media:' Blogger' RelaTons,'Media'RelaTons,'Influencer'RelaTons'

THANK+YOU+