Samsung Galaxy Brand Image2013 - 2014

INTRODUCTION

INTRODUCTION

In today's increasingly competitive environment, quality services and customer satisfaction are critical to corporate success. Delivering high quality services is closely linked to profits, cost savings and market share. As stated by Piercy (1995), it is striking that one of the few elements that links many of the otherwise disparate recommendations made to managers over the past several decades has been the need to focus on customer satisfaction as a route to sustained high performance. Companies should, to a much higher degree, be aware of the fact that customer dissatisfaction equals both defection and long-term losses. In this regard each every company endeavor its best to satisfy the customer. On basis of customer satisfaction this project has been made.In Kurnool there are many people using mobiles. Every class of the society is using mobile phones. In Kurnool there are lot of dealers who are selling the mobiles of different companies like NOKIA, SAMSUNG, LG, SONY, HTC, MICROMAX, etc. but among all these companies this research work deals with SAMSUNG GALAXY S4 Touchscreen Smartphone. This topic is basically selected because Nokia is the market leader in mobile industry, but SAMSUNG with his advanced technology concept Galaxy- Future beyond smart phones and with the help of R&D it might go to be the market leader of mobile industry. The study provides the knowledge about the details of company, features of Samsung Galaxy S4, services provided by the company, as well as customer relation and satisfaction.

INDUSTRY PROFILE

INDUSTRY PROFILEThe historyhistory of mobile phonescharts improvements to communication devices which connect wirelessly to thepublic switched telephone network. Thetransmission of speech by radiohas a long and varied history going back toReginald Fessenden's invention and shore-to-ship demonstration of radio telephony.Before the devices that are now referred to as a mobile phone existed, there were some precursors. The development of mobile telephony began in 1918 with tests of wireless telephony on military trains between Berlin andZossen. In 1924, public trials started with telephone connection on trains between Berlin andHamburg. In 1925, the companyZugtelephonie A. G.was founded to supply train telephony equipment and in 1926 telephone service in trains of theDeutsche Reichsbahnand theGerman mail serviceon the route betweenHamburgandBerlinwas approved and offered to 1st class travelers. In 1926 the artistKarl Arnoldcreated a visionary cartoon about the use of mobile phones in the street, in the picture wireless telephony", published in the German satirical magazineSimplicissimus. The Second World War made military use of radio telephony links.Hand-held radio transceivershave been available since the 1940s. Mobile telephones for automobiles became available from some telephone companies in the 1940s. Early devices were bulky and consumed high power and the network supported only a few simultaneous conversations. Moderncellular networksallow automatic and pervasive use of mobile phones for voice and data communications.In the United States, engineers from Bell Labs began work on a system to allow mobile users to place and receive telephone calls from automobiles, leading to the inauguration of mobile service on 17 June 1946 in St. Louis, Missouri. Shortly after,AT&TofferedMobile Telephone Service. A wide range of mostly incompatible mobile telephone services offered limited coverage area and only a few available channels in urban areas. The introduction of cellular technology, which allowed re-use of frequencies many times in small adjacent areas covered by relatively low powered transmitters, made widespread adoption of mobile telephones economically feasible.In the USSR, Leonid Kupriyanovich, engineer from Moscow, in 1957-1961 developed and presented a number of experimental models of handheld mobile phone. The weight of a latest model, presented in 1961, was only 70 g and it freely took place on a palm. However in the USSR the decision at first to develop the system of automobile "Altai" phone was made ("Nauka i zhizn" magazine, 8, 1957 and 10, 1958, "Technika-molodezhi" magazine, 2, 1959, "Za rulem" magazine, 12, 1957, "Yuny technik" magazine, 7, 1957, 2, 1958 and 9, 1996, "Orlovskaya pravda" newspaper, 12, 1961).In 1965, Bulgarian company "Radioelektronika" presented on Inforga-65 interrnational exhibition in Moscow the mobile automatic phone combined with a base station. Solutions of this phone based on the system, developed by Leonid Kupriyanovich. One base station, connected to one telephone wire line, could serve up to 15 customer. ("Nauka i zhizn" magazine, 8, 1965).The advances in mobile telephony can be traced in successivegenerationsfrom the early "0G" services like MTS and its successor Improved Mobile Telephone Service, to first generation (1G) analog cellular network, second generation (2G) digital cellular networks, third generation (3G) broadband data services to the current state of the art, fourth generation (4G) native-IP networks.Motorola was the first company to produce a handheld mobile phone. On 3 April 1973Martin Cooper, aMotorolaengineer and executive, made the first mobile telephone call from handheld subscriber equipment in front of reporters, placing a call to Dr.Joel S. EngelofBell Labs. The prototype handheld phone used by Dr.Martin Cooperweighed1.1 kgand measured23 cmlong,13 cmdeep and4.45 cmwide. The prototype offered a talk time of just 30 minutes and took 10 hours to re-charge. Cooper has stated his vision for the handheld device was inspired by Captain James T. Kirk using hisCommunicatoron the television show Star Trek. John F. Mitchell,Motorola's chief of portable communication products andMartin Cooper's boss in 1973, played a key role in advancing the development of handheld mobile telephone equipment.Mitchellsuccessfully pushed Motorola to develop wireless communication products that would be small enough to use anywhere and participated in the design of the cellular phone.

SAMSUNG INDUSTRY PROFILEUnlike other electronic companies Samsung origins were not involving electronics but other products.In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings.From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997.In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow.The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks.Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand.

COMPANY PROFILE

COMPANY PROFILESamsung India Electronics Private Limited (SIEL):Samsung India is the hub for Samsungs South West Asia Regional operations. The South West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Headquartered in New Delhi, India which commenced its operations in India in December 1995, today enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Colour Monitors, Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung Made in India products like Colour Televisions, Colour Monitors, Mobile Phones, Tablets, Smart Phones and Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India currently employs over 1600 employees, with around 18% of its employees working in Research & Development.The Samsung PhilosophyAt Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society.Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our productsfrom memory chips that help businesses store vital knowledge to mobile phones that connect people across continents have the power to enrich lives. And thats what making a better global society is all about.

Our ValuesWe believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.Samsung Business Principals

Vision 2020As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

2000-Present Pioneering the Digital AgeThe digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation. At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry.Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.Samsung Affiliated Companies:Samsung is comprised of companies that are setting new standards in a wide range of businesses, from consumer electronics to petrochemicals, from advertising to life insurance. They share a commitment to creating innovative, high quality products that are relied on every day by millions of people and businesses around the world.

Affiliated OrganizationsSamsung Human Resources Development Centre Samsung Lions The Ho-Am Foundation Samsung Foundation of Culture Samsung Welfare Foundation Samsung Life Public Welfare FoundationMachinery & Heavy IndustriesSamsung Heavy Industries Samsung Techwin

Financial ServicesSamsung Life InsuranceSamsung Fire & Marine InsuranceSamsung Card Samsung Securities Samsung Investment Trust Management Electronics Industries Samsung Electro-Mechanics Samsung SDI Samsung Corning Precision Materials Samsung SDS Samsung Mobile Display Samsung LED Chemical Industries Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals Other Affiliated Companies Samsung C&T Corporation Samsung Engineering Cheil Industries Samsung Everland The Shilla Hotels & Resorts Cheil Worldwide S1 Corporation Samsung Medical Centre

EtymologyAccording to the founder of Samsung Group, the meaning of the Korean hanja word Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity.Logos

Samsung's current logo used since 1993.The Samsung Group logo (three stars), used from late 1980 until replaced in 1992The Samsung Electronics logo, used from late 1980 until replaced in 1992The Samsung Group logo, used from late 1969 until replaced in 1979The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1950s.

PRODUCT PROFILE

Product Profile

Samsung GalaxyGalaxy series:Samsung Galaxy(stylized as Samsung GALAXY) is a series of Android-poweredmobile computingdevices designed, manufactured and marketed bySamsung Electronics. The product line includes the Galaxy S series of high-end smartphones, theGalaxy Note seriesof tablets and phablets with the added functionality of a stylus and the Galaxy Tab series of tablets.The Galaxy line competes with HTCs One and Desire Series, Sonys Xperia series, Nokias Lumia series and Apples iPhone.Categorization:Since August 2011, all the smartphones of the Galaxy series are categorized in the following way: LetterMeaningClassModel Numbers

SSuper smartHigh-end devicesGT-S9nnn

RRoyalupper mid-range devicesGT-S8nnn

WWonderMid-range devicesGT-S7nnn

MMagicalLow-end devicesGT-S5nnn

YYoungMeant for young users(Varies)

As you have seen the above mentioned categorization of Samsung Galaxy Mobile phones series, here some Samsung Galaxy series mobile phones models with images accordingly have placed.

Samsung Galaxy Y (GT-S5360)is anAndroid- based smartphone by Samsung, announced in August 2011. Its main features are3Gconnection with speeds up to 7.2Mbit/s andWifi.Samsung Galaxy Y (GT-S5360)

ManufacturerSamsung

SeriesGalaxy

Compatible networksGSM850/900/1800/1900HSDPA7.2 Mbps 900/2100

First releasedOctober2011; 2years ago

SuccessorSamsung Galaxy Young

TypeSmartphone

Form factorCandybar

Dimensions104mm (4.1in)H 58mm (2.3in)W 11.5mm (0.45in)D

Weight97.5g (3.44oz)

Operating systemAndroid2.3.5 (Gingerbread) (upgradeable to 2.3.6)

CPUBroadcomBCM21553 ARM11 832 MHz processor, ARMv6

GPUBroadcomBCM2763VideoCoreIV LPDDR2 128MB (neocore: 45.5fps, Nenamark1: 24.8fps), 1 gigapixel fill, 40nm

Memory384MB RAM, 290 MB user availableRAMOS

Storage190 MB (158 MB user available)

Removable storage2 GBmicroSDHC(up to 32GB)

BatteryLi-ion 1200mAh

Data inputsMulti-touchtouch screen,headset controls,proximity,magnetometer,accelerometer,aGPS, and stereo FM-radio

Display240320 pixels, 3.0 inch (133 ppi pixel density) TFTcapacitive touchscreen, 262144 colors, 18-bit, 60HzRefresh Rate

External displayMain Middle Button

Rear camera2megapixel, 16001200Fixed Focus, 15fpsQVGA 320x240px recording and stills, Panorama & Smile Shot

Connectivity3.5mmTRRS;Wi-FiBroadcom 4330 chipset (802.11 b/g/n);Bluetooth3.0; MicroUSB 2.0;

Samsung Galaxy W

ManufacturerSamsung Electronics

SeriesI Series

ModelGT-I8150

Compatible networksGSM/GPRS 850/900/1800/1900 MHz 3GUMTS/HSDPA 850/900/1900/2100 MHz

RelatedSamsung Galaxy S II,Samsung Galaxy R

Type/WeightTouchscreensmartphone/3.9oz (110g)

Dimensions115.5mm (4.55in)H ; 59.8mm (2.35in)W; 11.5mm (0.45in)D

Operating systemAndroid 2.3.6(Gingerbread) withTouchWizUI 4.0

CPU1.4GHz single-coreQualcommScorpion MSM8255T SnapdragonSoCprocessor

GPUAdreno 205 GPU

Memory/Storage512 MBRAM/4 GBflash memory

Removable storagemicroSD(up to 32GB)

BatteryLi-ion 1500mAh

Data inputsMulti-touchtouch screen,headset controls, GP2Aproximity, 3-axisgyroscope, AK8975magnetometerand AK8975 Orientation sensor, BMA222accelerometer,aGPS, Gravity Sensor, Rotation Vector Sensor and stereo FM-radio

Display800480px, 9.34 cm (3.7 in) at 252ppiWVGATFT LCD

Rear camera5Mpxwithauto focus,720p30fpsHD video recording and stills. Single LED flash.

Front cameraVGA for video chatting, video recording, and stills

Connectivity3.5mmTRRS;Wi-Fi(802.11a/b/g/n);Wi-Fi Direct;Bluetooth3.0; MicroUSB 2.0;DLNA,GPS;

OtherExchange ActiveSync, integrated messagingSocial Hub,Readers Hub,Music Hub, andGame Hub

TheSamsung Galaxy W(i8150), also known asWonder, is anAndroidsmartphonethat is a smaller-sized variant of theSamsung Galaxy S II.The Galaxy W is a less-powerful downgrade compared to the Galaxy S II, with a specification comparable to the largerGalaxy Rand a 9.34cm (3.7in)WVGATFT LCDcapacitivetouchscreenwith a resolution of 480x800. The phone also features a 5-megapixel still-image camera that is capable of 720p video capture. The main differences between the Galaxy W and other variants are its processor (1.4GHz single core manufactured byQualcomm), its higher pixel density compared to the Galaxy S II and the Galaxy R, and a slightly different physical design.

TheSamsung Galaxy R(I9103) is anAndroidsmartphonethat was announced bySamsungon August 10, 2011 as a variant to theSamsung Galaxy S II. The handset was released in Taiwan and sold across the world.

Samsung Galaxy R (GT-I9103)

ManufacturerSamsung Electronics

RelatedSamsung Galaxy S II

TypeTouchscreensmartphone

Dimensions125.3mm (4.93in)H 66.1mm (2.60in)W 9.5mm (0.37in)D

Weight135g (4.8oz)

Operating systemAndroid 2.3.5(Gingerbread) withTouchWizUI 4.0

CPU1GHzdual-coreNvidiaTegra 250 AP20HSoCprocessor Ventana

GPUGeForce ultra-low power (ULP)

Memory1GBRAM

Storage8 GBflash memory

Removable storagemicroSD(up to 32GB)

BatteryLi-ion 1650mAh

Data inputsMulti-touchtouch screen,headset controls,proximityandambient lightsensors, 3- Axisgyroscope, magnetometer, accelerometer, aGPS, and stereo FM-radio

Display800480px, 10.8 cm (4.27 in) at 218ppiWVGASuper CLEAR (LCD)

Rear camera5Mpxwithauto focus,720p30fpsHD video recording and stills. Single LED flash.

Front camera1.3Mpx for video chatting, video recording (VGA), and stills

Connectivity3.5mmTRRS;Wi-Fi(802.11a/b/g/n);Wi-Fi Direct;Bluetooth3.0; MicroUSB 2.0;DLNA;

OtherExchange ActiveSync, integrated messagingSocial Hub,Readers Hub,Music Hub, andGame Hub

It runs Android 2.3, has a 3megapixel main camera, a 1650mAh battery, features a refined metal body and is only 9.9mm thick/thin. And it comes with 4GB of internal storage space for your Adele MP3s or whatever it is the kids are listening to these days.

Samsung Galaxy S seriesrefers to the high-end/flagshipAndroidsmart phonesin theSamsung GALAXYseries and includes Super Smartdevices of the GALAXY series, manufactured bySamsung Electronics. The Samsung Galaxy S Series sold more than 160 million units, withSamsung Galaxy Searning 25 million units,Samsung Galaxy S IIearning 40 million units,Samsung Galaxy S IIIearning 60 million units, and finallySamsung Galaxy S4earning 40 million units as of October 2013.

OBJECTIVESSCOPERESEARCH METHODOLOGYLIMITATIONS

OBJECTIVES OF STUDY:-1. To study the factors considered while buying the handset 2. To know the awareness level towards SAMSUNG GAXAXY series mobiles in terms of features, services etc.3. To study the customer point of view towards the SAMSUNG GAXAXY series mobile phones.4. To study the customer requirement in future.5. To know whether Brand Image as an impact on purchasing preference towards Samsung Galaxy Series Mobile Phones.

RESEARCH METHODOLOGY Research Methodology refers to scientific procedure for the acquisition of knowledge based on the empirical observation & logical reasoning. Scientific method consists of systematic observation, classification & interpretation of data. Research Methodology consists of procedures for obtaining knowledge & logical reasoning. Data Collection:- The collection of data means a purposive gathering of information relevant to the subject from the units of the population. While dealing with this research project data at the hand was inadequate and hence it becomes necessary to collect the data.Methods of Data Collection:-Two methods are used to collect the data:-1. PRIMARY DATA2. SECONDARY DATA1. Primary Data:- The data which are collected at first hand either by the researcher or by someone else especially for the purpose of the study are known as primary data.Sources of collecting primary data:-a. By Observationb. By Personal interviewPersonal interview is conducted with the help of questions which include open ended and close ended questions. For this project work Questionnaire is used. Questionnaire consist a set of questions presented to respondents for their answers.

2. Secondary Data:- The data which have been gathered earlier for some other purpose or exists somewhere are the secondary data in the hands of the marketing researcher.Sources of collecting secondary data:-1. Books2. Internet3. MagazinesSampling Method:- A sample is microcosm of the population from which it is accepted. It can only be accepted as accurate within certain limits. Sample must be representative so that valid conclusion about population can be inferred. However a sample cannot reflect image of population from which it is deawen. Sampling plays a key role in systematic objective of market surveying. For this project work random sampling method is used.Sample Size:- Large sample gives more reliable result than small samples. However it is not important to sample the entire target population or substantial portion to achieve reliable result. The size of the sample decided for this project is 100 respondents.

LIMITATIONS OF THE STUDY:- Though every care has been taken to make the report unprejudiced and authentic, but the research work has been carried out under the following limitations.1. The sampling is 100 respondents only it could not be taken has view point of all the customers throughout the world.2. The study is limited to Kurnool city only.3. The study is limited to SAMSUNG GAXAXY Series Mobile phones only.

DATA ANALYSIS &INTERPRETATION

1. What is your age?

Age Group No. of RespondentsPercentage

Less than 202319%

21 304941%

31 403025%

Above 401815%

Total120100%

Interpretation:The above table reveals that, 19% of the respondents are in the age group of Less than 20, 41% of the respondents are in the age group of 21 30, where 25% & 15% comes under the age group of 31 40.

1. What is your age?

2. What is your Educational qualification?Educational Qualification No. of RespondentsPercentage

PG or Above1411

Graduate4336%

12th Pass3731

SSC1916

Other76

Total120100%

Interpretation:The above table discloses that 36% of the respondents are graduates, 31% are HSc or Intermediate passed, 16% of them are just SSC, 11% of them are Post graduate or above and the rest 6% comes under other(Uneducated, Diploma, ITI etc.).

2. What is your Educational qualification?

3. What is your occupation?Occupation No. of RespondentsPercentage

Professional1714%

Business2924%

Self Employed1815%

Student4538%

Other109%

Total120100%

Interpretation:From the above table it is concluded that 38% of the respondents are of occupation students, 24% of them are Business man, 14% of them are Professionals and 15% of them are self employed, where only 9% are of other occupation.

3. What is your occupation?

4. What is your annual income?Annual incomeNo. of RespondentsPercentage

Below 1 Lac5243%

1 2 lacs4739%

Above 2 lacs2118%

Total120100%

Interpretation:From the above analysis it is accomplished that 39% of the respondents are between the income group of 1 to 2 lacs, 43% of the respondents are below 1 lac and the rest 18% of the respondents are under the income level of Above 2 lac annually.

4. What is your annual income?

5. Which Companys Mobile phone do you use?Companys MobileNo. of RespondentsPercentage

Samsung10083%

Nokia1210%

Sony32.5%

HTC22%

Other32.5%

Total120100%

Interpretation: It could be seen from in the table, 83% of the respondents are using Samsung Mobile phones, where only 10% of the respondents are using Nokia and the rest 2.5%, 2% and 2.5% of the respondents are using Sony, HTC and other mobiles.

5. Which Companys Mobile phone do you use?

6. Why do you prefer Samsung?Preference factorNo. of RespondentsPercentage

Price1616

Quality1111

Brand Image3131

Value added Features3636

Other66

Total100100%

Interpretation:It is concluded from the above table that 36% of the respondents prefer Samsung for the value added features in the device, 31% of the respondents prefer Samsung for its Brand Image, 16% of the respondents prefer Samsung Mobiles for its price where 11% and 6% for the quality and other factors.

6. Why do you prefer Samsung?

7. Are you aware of Samsung Galaxy Series mobiles?Awareness on Galaxy SeriesNo. of RespondentsPercentage

Yes7878%

No2222%

Total100100%

Interpretation:From the above table it is said that 78% of the respondents are aware of Samsung Galaxy Series of smart phones where 22% of the respondents are not aware of Galaxy Brand of Samsung.

7. Are you aware of Samsung Galaxy Series mobiles?

8. Which Smartphone of Galaxy series do you use?Galaxy series usedNo. of RespondentsPercentage

Samsung Galaxy M (Magical - GT-S5nnn)1313%

Samsung Galaxy R (Royal GT - S8nnn)1717%

Samsung Galaxy S (Supersmart GT - N7nnn)3232%

Samsung Galaxy W (Wonder - GT - S7nnn)1111%

Samsung Galaxy Y (Young - Varies)2727%

Total100100%

Interpretation:From the above table it is concluded that 32% of the respondents are using Samsung Galaxy S series of Smart phones (SI, SII, SIII, SIV, Win, Grand, Rugby Pro etc.).The next 27% of the respondents are using Samsung Galaxy Y series of smart phones (Neo, Pro, Pro Duos, Rugby, etc.).17% of the respondents are using Samsung Galaxy R series of Smart Phones (Galaxy Core).13% of the respondents are using Samsung Galaxy M Series of smart phones (Star, Plus, Pocket Plus, Pocket Duos, Mini, Duo, etc.)11%of the respondents are using Samsung Galaxy W series of Smart Phones (Ace, Xcover, Ace Plus etc.)

8. Which Smartphone of Galaxy series do you use?

9. How did you become aware of Samsung Galaxy series of mobiles?Media of awarenessNo. of RespondentsPercentage

Advertisement4545%

Friends / relatives1414%

Sales executives2929%

others1212%

Total100100%

Interpretation:The above table concludes that the media of awareness has been acted by advertisements of 45%, 14% of the respondents say that the media of awareness for them is their Friends or relatives, according to 29% of the respondents the media of awareness are sales executives and the rest 12% gained the awareness through other media such as males, promotional offers, second hand selling etc.

9. How did you become aware of Samsung Galaxy series of mobiles?

10. How do you distinguish the brand image of Samsung Galaxy series mobiles?Factors Distinguishing Brand Image of Samsung GalaxyNo. of RespondentsPercentage

Advertisement2323%

Product quality 2727%

Features and durability 3333%

Price recognition1414%

others33%

Total100100%

Interpretation:From the above table it is interpreted that 23% of the respondents recognize the Brand Image of Samsung through advertisements, 27% of the respondents through product quality, 33% of the respondents through Features and Durability, 14% through price recognition and 3% through others sources (Used by seniors or loved ones etc. )

10. How do you distinguish the brand image of Samsung Galaxy series mobiles?

11. How do you rate the Brand Image of Samsung Galaxy?Rating on Brand Image No. of RespondentsPercentage

Excellent2727%

Good5252%

Average2121%

Poor00%

Very Poor00%

Total100100%

Interpretation:From the above table it is interpreted that 52% of the respondents rate the brand image of Samsung Galaxy as Good, 27% of the respondents rate it as Excellent, 21% of the respondents rate the brand image of galaxy as Average, where no respondents rate the brand image of galaxy as poor and very poor.

11. How do you rate the Brand Image of Samsung Galaxy?

12. According to your consideration, the preeminent strong point of Galaxy brand image is? Preeminent Strong PointNo. of RespondentsPercentage

Price1717%

Samsung supremacy1919%

Technology Android4646%

Multimedia features1212%

other66%

Total100100%

Interpretation:The table shows that 46% of the respondents are considering Technology as the preeminent strong point of Galaxy Brand Image, 19% considered it as Samsung supremacy, 17% as Price, 12% as Multimedia features and the rest 6% consider other factors for the brand image strong specialty on brand image.

12. According to your consideration, the preeminent strong point of Galaxy brand image is?

13. Have you developed conviction to Samsung Galaxy?Conviction on Galaxy Brand ImageNo. of RespondentsPercentage

Yes8181%

No1919%

Total100100%

Interpretation:The above table shows that 81% of the respondents have conviction on the Brand Image of Samsung Galaxy, where 19% are not having conviction on Brand Image on Samsung galaxy.

13. Have you developed conviction to Samsung Galaxy?

14. Are you satisfied with the Samsung galaxy mobile you are using?Satisfaction Level on GalaxyNo. of RespondentsPercentage

Highly Satisfied2929%

Satisfied6161%

Neutral88%

Dissatisfied22%

Highly Dissatisfied00%

Total100100%

Interpretation:The table shows that 61% of the respondents are satisfied with the Galaxy series mobile they are using, 29% of the respondents are highly satisfied with their mobiles and 8% are in neutral form like they are neither satisfied nor dissatisfied with their mobile, where 2% of the respondents are dissatisfied and no respondent is highly dissatisfied i.e. 0%.

14. Are you satisfied with the Samsung galaxy mobile you are using?

15. What according to you is the most important factor that Samsung should concentrate more to withstand competition?Competing factors No. of RespondentsPercentage

Decrease the price3131%

Increase advertisements1919%

Further up gradation in technology2828%

Promotional Activities2222%

Total100100%

Interpretation: From the above table it can be seen that, according to the 31% of the respondents the company should concentrate on the price value, where 28% of the respondents say company should have further up gradation in technology and the rest 22% say that the Promotional activities should be encouraged.

15. What according to you is the most important factor that Samsung should concentrate more to withstand competition?

16. Does Brand Image is the main factor for you to purchase Samsung Galaxy Series smart phones?Brand Image as a FactorNo. of RespondentsPercentage

Strongly agree2222%

agree5959%

Neutral1717%

Disagree22%

Strong Disagree00%

Total100100%

Interpretation:From the above table it is concluded that, 59% of the respondents agree that the Brand image is the factor for preferring and purchasing of Samsung Galaxy mobiles, and 22% of the respondents Strongly agree that Brand image is the major factor for purchasing Samsung Galaxy mobile, where 17% and 2% of the respondents are neutral and disagree that the

16. Does Brand Image is the main factor for you to purchase Samsung Galaxy Series smart phones?

17. Would you like to recommend the product Samsung Galaxy Smart Phones to others?Recommendations to othersNo. of RespondentsPercentage

Yes8686%

No1414%

Total100100%

Interpretation:The table shows that 86% of the respondents would like to recommend the Samsung Galaxy Mobile to others, where 14% of the respondents are not in likeliness to recommend the product to others.

17. Would you like to recommend the product Samsung Galaxy Smart Phones to others?

FINDINGSSUGGESSTIONS

Dept. of ManagementOsmania Degree College for Women, Kurnool