Samsung C&T Presentations 4 Hour [Compatibility Mode]

Global Presentations

Prepared for Samsung C&T

© Berlitz Korea. All rights reserved.

1


Prepared for:

C & T

4 Hour

2010 Berlitz Korea. All rights reserved.


Your Trainer …



John Graham

Professional Background

Over 12 years in Quality Management:

Quality Assurance Manager with Daewoo Electronics UK Ltd. (10 years)

Main responsibilities:

Customer and Supplier Chain Management

throughout Europe and Asia

Educational Background

Degree with Honors in Mechanical Engineering

University of Abertay, Scotland, UK

Cross Cultural background

Worked extensively with Koreans, Japanese, Germans,

French, Swiss, Italians, Hungarians, British and Irish.



Icebreaker




2



You have 30-60 seconds to

SELL YOURSELF

Ice breaker: Elevator PitchYou are in the elevator with the CEO

and Executives of your company.

You heard that they are going to give the job of your dreams to the best and most persuasive employee.

Include: � Your name

� Background

� Skills

� How you can help the company



Icebreaker Teams

The person with birthday nearest to 1st starts (day, NOT month).

The person to his/her left goes next.

2nd Sept

The other 4 people in your team are the CEO and Executives



You have 30-60 seconds to

SELL YOURSELF

Ice breaker: Elevator PitchYou are in the elevator with the CEO

and Executives of your company.

You heard that they are going to give the job of your dreams to the best and most persuasive employee.

Include: � Your name

� Background

� Skills

� How you can help the company

Essential Presentation

Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

At the end of today’s session,

participants should be able to:

� Understand what makes a good presentation

� Prepare presentation content

� Apply visual communication techniques

� Understand Q&A strategies and deal with difficult questions

� Deliver a group presentation

Objectives




3



AG

EN

DA

Global Presentations Course

Part 1 1. Essential Presentation Skills

2. Delivering with Impact

4. Presentation Delivery

Part 2

Part 4

Part 3 3. Handling Difficult Situations



• Mini-presentation (sales pitch)

• Participants are randomly assigned an object to sell to a specified audience

• Participants have 5-10 minutes to deliver their sales pitches and 3 minutes for Q&A

• Audience roles: ask questions, debrief specific aspects.

Presentation Simulation

“Impossible Sale”


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

What is the

purpose of

learning

& improving

Presentation

skills?

To add value



To communicate effectively, you must

state your facts in a simple, concise and

interesting manner.

The main purpose

of any presentation,

written, oral or visual, is

communication.




4



A Presentation is …

… the process of delivering

the content of a topic to an

audience.


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

Why do we make presentations?

1.What was the topic?2.What was the objective?3.Was the objective of the presentation

achieved? How do you know it was achieved?

Think of a presentation you have

attended or given recently.

Write notes about your partner’s experience.

Ex. 1.1


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

We make presentations to…

• Inform, Instruct, Educate

• Motivate, Stimulate, Influence

• Sell, Persuade, Convince, Negotiate

• Investigate, Explore

• Entertain, Amuse

• Recognize, Acknowledge

Purposeful

Action2010 Berlitz Korea. All rights reserved.


What makes a good presentation?

Exercise 1.2




5



FontsPictures

Color CoordinationWordiness

Clear topicAttainable objective

Logical structure

Interactive style

Voice inflection

Matching messages

Smooth transitions

Strong question-handling

Professional image

Content

Delivery

Audience awareness

Visual Design

What makes a good presentation?

Presenter

Audience2010 Berlitz Korea. All rights reserved.


Delivery

Visual DesignContent

Presentation



Delivery

Content

Preparing Content



“ Why am I making this presentation? ”

“ What is my purpose? ”

Ask yourself:




6


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

What’s the point?

“You choose a destination before beginning your vacation. . .

Source: Wilder, C., The Presentations Kit, 1994.

. . .do the same before giving

your presentation.”


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

Choosing

start with

in mind

THE END

your Destination


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

Audience Awareness

• Who are they?

• What do they want to know?

• What do they need to know?

• How much do they know?

• How can I satisfy their needs?


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

Create your Purpose Statement

1. A person who will be responsible for the results (the presenter)

2. A purposeful action (i.e., to motivate, convince, etc.)

3. A person on which the action will be performed (audience)

4. An action that is expected of the audience as a result of the presentation (e.g., to buy a product or idea)

What is the purpose statement for your

“Impossible Sale” presentation?




7


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

How do we prepare

content?

1. Start with the main message

2. Develop key points to support it

3. Develop your presentation

outline for impact


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

Preparing Content

The Spider Map


Skills

Agenda


Ice breaker

Key presentation

concepts

Content preparation

Main message

Key point nKey point 2

Key point 1

(1)

(2)

(2) (2)

The Spider Map

Create a Spider Map for your

“Impossible Sale” presentation?



AG

EN

DA





Part 2

Part 4





8



Delivery

Content

Presentation



Content

Presentation Delivery

Delivery

Delivering with Impact

Agenda


Presentation

Structure & Language

Effective

communication

Visual

communication

The Language of

Presentations

Opening

Body

Closing


Agenda


Presentation


Effective

communication

Visual

communication

Opening?

Greet / Establish your credibility

State the subject and purpose

Outline the main parts

Inform how long it will take

Indicate when to ask questions

Transition to the first topic

What do you do in your. . .

Prepare the Opening for your

“Impossible Sale” presentation? Ex 2.1




9


Agenda


Presentation


Effective

communication

Visual

communication


Transition between topics / slides

Highlight points

Give reasons / causes

Compare and contrast

Contradict to emphasize

Body?


Agenda


Presentation


Effective

communication

Visual

communication

Presentation Language:

Let’s move on to…

We have seen that…, now I’d like to consider…

So, I have explained how I…

Let’s take a look at…

Turning to…

Ok, now let me talk about…

That brings me to the question of…

Transitioning


Agenda


Presentation


Effective

communication

Visual

communication

SignpostingAt different points,

tell the audience…

Where they have been“So, we have talked about the opening and the body…”

Where they are going“and in a moment we will take a look at how we close a presentation,…”

Where they are now“but now, let’s consider signposting.”


Agenda


Presentation


Effective

communication

Visual

communication


Signal the end

Summarize

Invite Q & A

Conclude and recommend

End on a positive note

Close

Closing?

Prepare the Closing for your

“Impossible Sale” presentation? Ex 2.1




10


Agenda


Presentation


Effective

communication

Visual

communication

Structure and Timing of a Presentation

• Title slide (30 seconds) Native

• Contents slide (30 seconds)

• Body slides*

• Summary slide (3 minutes)

• Q&A slide

• Concl. / Recom. slide (2 minutes)

• Thank you / End slide (30 seconds)

As a rule of thumb take between 20 seconds and 4 minutes per slide.

*Average for 1 slide is 3 minutes


Agenda


Presentation


Effective

communication

Visual

communication

KISS

K

I

S

S

Communicating Effectively

eep

t

hort &

imple


Agenda


Presentation


Effective

communication

Visual

communication

What is effective

Communication?


Agenda


Presentation


Effective

communication

Visual

communication

Effective Communication

55% 38%

7%

SOURCE: Mehrabian, A. (1971) Silent Messages

Visual

Vocal

Words

55%

Language is only a tool.




11


Agenda


Presentation


Effective

communication

Visual

communication

Visual Communication

Body position &

movement

Eye Contact

Facial

expression

Gestures


Agenda


Presentation


Effective

communication

Visual

communication

DON’T:

� put your hands on your hips

� cross your arms

� lean back in your chair

� put your hand in your pocket

� put your hands in front of you

Body position &

movement


Agenda


Presentation


Effective

communication

Visual

communication

Body Position & Movement

• Move purposefully

- Smooth movements show confidence &

keep your audience focused

Be careful of excess movement!


Agenda


Presentation


Effective

communication

Visual

communication

Gestures people use

Emphasizing

DescribingShowing feelings

Counting

Gestures




12



STATEMENT GESTURE

There has been a hugeincrease in demand.

The impact on our consumer sales will be minimal.

We absolutely must improve performance.

There are three reasons why … one ..., two ..., three …

We must keep the two ideas quite separate.

Moving arms wide apart

Banging fist on open hand

Counting on fingers

Using both hands, push each hand on opposite sides

Joining fingers close together

Gesturing



While some gestures are acceptable in some cultures,

they will be considered disrespectful or even vulgar in other cultures.





What does this mean?

in

No!




13



I’m clever or quick thinking

I’m suspicious

It’s a secret

What does this gesture mean

in the following countries?



is positive or negative in…?


Agenda


Presentation


Effective

communication

Visual

communication

• Vital for establishing rapport

• Audience sees you’re interested

• Monitor reception / get feedback

• Conveys confidence and

credibility

Why should we

use Eye Contact?

Eye Contact


Agenda


Presentation


Effective

communication

Visual

communication• If you announce good

news, smile

• If you announce bad

news, show empathy

and be sad

Facial Expression must

match the message

Facial

expression




14



AG

EN

DA





Part 2

Part 4




Audience waits

until the end,

and you invite

questions.

Invite participants to

interrupt your

presentation and ask

questions.

Individuals come

up when the

presentation is

finished and ask

questions.

When to Invite

Questions

Always tell the audience when to ask questions in your opening!

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice 1. Prepare for questions

2. Clarify

3. Amplify

4. Be honest

5. Employ the 25% - 75% rule

6. Keep answers to the point

7. Confirm

Points for Answering

Questions

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice �Anticipate questions

�Practice answering

them

�Prepare for the

worst

Prepare for Questions




15

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Clarify

Restate the question before answering it

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Amplify

Repeat the question to

make sure everyone heard it

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Be Honest

If you don’t

know the

answer,

simply say so



Employ the 25% - 75% Rule

Eye-contact with person

who asked the question

Eye-contact with the rest

of the audience

25% - 75%

Answer to the Whole Audience

Don’t focus only on

the person who

asked the question!




16

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Keep Answers to the Point

Don’t overstress or ignore the issue

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Confirm that you answered

the question

Check before you go on

“Did I answer your question?”

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Audience AwarenessReview

Who should participate?

Why are they here?

How much knowledge do they

have about the subject?

What do they expect from you?

How will you relate to them?

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

7. Someone

attacks you

and is right.

Difficult Q&A

situations

1. Someone

asks a

question

that is not

clear.

2. Someone

asks a

question

that is too

long.

3. Someone

asks a

question that

would take

too much

time to

answer.

4. Someone

asks a

question,

but you

don’t know

the answer.

5. Someone

asks you for

confidential

information.

6. Someone

attacks you

but is

wrong.

Exercise 3.1




17

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:

Ask them to say it in another way.

What to say:

“Sorry, could you please ask your question in another way?”

1.

Someone

asks a

question

that is not

clear.

Difficult Q&A situations

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:

Show appreciation, and move on.

What to say:

“That’s a good point. Let me check my source and get back to you with an answer by email…Does anyone have any other questions?”

2.

Someone

attacks you

and is right.Difficult Q&A situations

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:

Clearly say no.

What to say:

“I’m very sorry. But this is confidential information. I am not able to answer your question.”

3.

Someone

asks you

for

confidential

information.


Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:

Be honest. Try to answer later.

What to say:

“I’m sorry, I don’t have this information here. Can I send it to you by email later?”

4. Someone

asks a

question,

but you

don’t know

the answer.





18

Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:

Politely show them the facts.

What to say:

“I’m afraid I can’t agree with you. I have data saying that...”

5.

Someone

attacks you

but is

wrong.


Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:

Ask them to say it briefly. Or ask them to ask one or two questions at a time.

What to say:

“Sorry, could you please ask one question at a time?”

6.

Someone

asks a

question

that is too

long.


Handling Difficult

Situations

Agenda


Q&A Strategies

Difficult Questions

Practice

Strategy:Answer later.What to say:“That’s an excellent question, but we don’t have enough time. Can I answer it later?”

7. Someone

asks a

question that

would take too

much time to

answer.




When answering questions, try to

apply the following steps:

Points for Answering Questions

1

2 3 4

Answer

to the whole

audience

Confirm

1

Clarify (*) Amplify (*)

(*) if necessary




19



AG

EN

DA





Part 2

Part 4



Agenda


Review

Simulations

Opening?

Greet / Establish your credibility

State the subject and purpose

Outline the main parts

Inform how long it will take

Indicate when to ask questions

Transition to the first topic



Agenda


Review

Simulations


Transition between topics / slides

Highlight points

Give reasons / causes

Compare and contrast

Contradict to emphasize

Body?


Agenda


Review

Simulations

Presentation Language:

Let’s move on to…

We have seen that…, now I’d like to consider…

So, I have explained how I…

Let’s take a look at…

Turning to…

Ok, now let me talk about…

That brings me to the question of…

Transitioning




20


Agenda


Review

Simulations

SignpostingAt different points,

tell the audience…

Where they have been“So, I have introduced you to much of the theory behind presenting…”

Where they are going“and shortly you will have the chance to deliver your presentation,…”

Where they are now“but now, let’s have a quick review.”


Agenda


Review

Simulations


Signal the end

Summarize

Invite Q & A

Conclude and recommend

End on a positive note

Close

Closing?


Agenda


Review

Simulations KISS

K

I

S

S

Communicating Effectively

eep

t

hort &

imple


Agenda


Review

Simulations

Visual Communication

Body position &

movement

Eye Contact

Facial

expression

Gestures




21









GesturesEye contact and facial

expression

Body position and movement Voice

Introduction Transitions

Closing Handling Q&A



Good Luck!

It’s Showtime!












22


Agenda


Review

Simulations

At the end of today’s session,

participants should be able to:

� Understand what makes a good presentation

� Prepare presentation content

� Apply visual communication techniques

� Understand Q&A strategies and deal with difficult questions

� Deliver a group presentation

Objectives Final Project


Congratulations

and

Thank you

The End

Just

The Beginning

or


Agenda


Review

Simulations

Documents

Samsung C&T Presentations 4 Hour [Compatibility Mode]