SAMSUNG CONSUMER ELECTRONICS

Investor Presentation

2019

BUSINESS UPDATE

MARKET OPPORTUNITIESContents

SAMSUNG STRATEGY

KEY TAKEAWAYS

CONSUMER ELECTRONICS OVERVIEWStrong Financial Performance with Full range of Product Portfolio

FY 2018 Net Revenue

KRW

42tn

VISUALDISPLAY 60%

40%DIGITALAPPLIANCES

Product Portfolio

MARKET LEADERSHIPGlobal No.1 TV for 13 consecutive years. No.1 Ref. for 8 consecutive years

Global Market Share

Home Appliances (Rev.)

2006 2009 2018

TV (Revenue) / Smart Signage (Unit)

33 %

19 %13 %

26 %

13YEARS

WORLD No.1

2011 2018

12 %

8 %

20 %

16 %

8YEARS

WORLD No.1

PRODUCT SUPERIORITY - TVLeading technology innovation

2006 2009 2012

Bordeaux TV LED TV Smart TV

2014

Curved TV

2019

8K QLED TV

2017

4K QLED TV

PRODUCT SUPERIORITYLeading technology innovation

Smart HomeFront Washer

SW & Mobile AppsRefrigerator

Honored at iF Design Awards 2019

Refrigerator

Clothe Care (AirDresser)

Oven

Honored at CES 2019 Innovation Awards

AC (Wind Free) Air Purifier

BUSINESS UPDATE

MARKET OPPORTUNITIESContents

SAMSUNG STRATEGY

KEY TAKEAWAYS

OPPORTUNITIES - TVRapid growth in TV market, especially large-sized and 8K

Large-sizedScreen(75“+)

8K

45%+CAGR(2018 – 2020, Unit)

770 %+

OPPORTUNITIES - B2B DISPLAYHigh growth expectation in Smart Signage

Future

Current

Ind

oo

r

Ou

tdo

or

LED

LCD

Signage Market Growth

2018 2019 2020

※ LCD/LED Signage revenue

Auditorium/Theater Stadium/Sports

CAGR 17%+ $21B

Bus Shelter/Transportation

OPPORTUNITIES - HOME APPLIANCESContinuously Growing Market

‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16

$285Bil

Source : Euromonitor, GfK, BSRIA, , AHAM, Internal Analysis

‘17

$209Bil

‘18

BUSINESS UPDATE

MARKET OPPORTUNITIESContents

SAMSUNG STRATEGY

KEY TAKEAWAYS

8K - PREMIUM LEADERSHIP (1/2)

Catalyzing 8K ecosystem with large-sized screen and AI

TV

8K with Large-Sized Screen

65~98" full line up

8K AI Quantum Processor8K upscaling tech.

QLED - PREMIUM LEADERSHIP (2/2)

Cutting-edge technologies, revolutionary design and seamless user experience

TV

Perfect RealityColor volume 100%

LifestyleAmbient mode

Smart ExperienceVoice AI and IoT

INNOVATION AND BREAKTHROUGHNew category and next generation screen initiative

TV

Lifestyle TVTHE FRAME / THE SERIF / THE SERO

Next Generation Screen146" The world’s 1st modular μ-LED TV

B2B DISPLAY INNOVATIONProviding strong product offerings for a broad ragne of customers

B2B Display

Signage for B2B verticalsTransportation / Corp. / Retail / Cinema

LED for Home - THE WALL

Customized screen size and shape

Video Wall LED Display

Touch LCD Cinema LED

LIFESTYLE INNOVATIONHome Appliances

Redefine In-Home Experience

H/WPerformance

LifestyleChange

IoT

LIFESTYLE CHANGING PRODUCTS

Connected Kitchen Solution

FoodManagement

HomeEntertainment

FamilyConnection

Laundry Solution

Home Appliances

with Family Hub Refrigerator

ConnectedHome Control with

WasherOne Machine.Two Washers.Quiet Washing Dryer

Steam Sanitize+Worry Free Drying

Clothes RefresherAiring, steaming,

drying, and purifying.

B2B BUSINESS EXPANSIONProviding Customized Solutions with Full Package

Home Appliances

Builder System AC Built-in

EXPANDING GLOBAL BUSINESS FOUNDATIONStrong SCM through Global Manufacturing Sites

Poland

China

Brazil

Korea

India

Mexico

Vietnam

Russia

Malaysia

Thailand

Egypt

Hungary Slovakia

S. Africa

TV

Home Appliance

U.S.

BUSINESS UPDATE

MARKET OPPORTUNITIESContents

SAMSUNG STRATEGY

KEY TAKEAWAYS

TOP-TIER INNOVATOR IN CONSUMER ELECTRONICS

Reinforcing premium leadership with cutting-edge technologies & revolutionary design

Transformational growth & Sustainable profitability

Product innovation in seamless User Experience & Life Convenience

THANK YOU