University of Mindanao

Samsung Electronics Balance Scorecard

In Partial Fulfillment

of the Requirements in

Management Advisory Services 2

Submitted to:

Prof. Devson Uy Porras

Submitted by:

Sharmaine Diane N. Calva

Sarah Mae Gambong

Szara Ragunton

Fe Soliva

January 20, 2014

2nd Sem 1st Term 2013 – 2014

Company Background

Samsung Electronics Co., Ltd is a South Korean multinational electronics company

headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of

electronic components such as lithium-ion batteries, semiconductors, chips, flash memory

and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Also, Samsung is the

largest manufacturer of mobile phones and Smartphones fueled by the popularity of its

Samsung Galaxy line of devices. The company is also a major vendor of tablet computers,

particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded

as pioneering the phablet market through the Samsung Galaxy Note family of devices.

Moreover, Samsung has been the world's largest maker of LCD panels since 2002, the

world's largest television manufacturer since 2006, and world's largest manufacturer of

mobile phones since 2011.

Balance Scorecard

Customer Perspective

Financial Accountability Perspective

MAXIMIZE

WEALTH

Products are user-friendly

High quality performance of products at reasonable and acceptable price

Strong brand image

Product leadership

Strong market position

Year on year revenues grew 21.88% from 165.00tn to 201.10tn

Year on year net income improved 73.25% from 13.38tn to 23.19tn

ROA: 15.59%

ROE: 20.36%

ROI: 21.88%

Internal Process Perspective

Learning and Growth Perspective

Quality control

Speed to market

Strong marketing strategy

Supply Chain Management

INNOVATION.Constant focus on research and development

Internal efficiency and maintaining brand loyalty

Competitor analysis

Increase competitiveness in the market

Identifying customer needs and understanding market place