INDEX

HISTORY AND EVOLUTION

CURRENT STANDING

REVENUES (Because numbers matter)

SAMSUNG Research and Development

SAMSUNG VISION- THE WAY AHEAD

CONCLUSION

THENNOW

HISTORY & EVOLUTION: In 1938, Lee Byung-chull founded Samsung Sanghoe, a small trading company with forty employees located in Su-dong. It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. In 1980, Samsung entered the telecommunications hardware industry by acquiring the Gumi-based Hanguk Jeonja Tongsin. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s.

In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin in 1996. In total, Samsung has invested about $5.6 billion in the Austin location by far the largest foreign investment in Texas and one of the largest single foreign investments in the United States. The new investment will bring the total Samsung investment in Austin to more than $9 billion. Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after Intel. In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony. As on 26 December 2011, it was announced that Samsung had acquired the stake of Sony in this joint venture.

Samsung Techwin has been the sole supplier of a combustor module of the Trent 900 engine of the Rolls-Royce Airbus A380-The largest passenger airliner in the world- since 2001. Samsung Techwin of Korea is a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx engine program.CURRENT STANDING Samsung Electronics overtook Sony as one of the world's most popular consumer electronics brands in 2004 and 2005, and is now ranked # 22 in the world overall. In Q3 of 2011, Samsung has overtaken Apple to become the World's Largest Smartphone maker. In 2010, Samsung announced a 10-year growth strategy centered around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the Company has committed 2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In Q1 of 2012, Samsung overtook Nokia as the world's best selling cellphone brand. Samsung are also the current sponsors of Chelsea Football Club.

REVENUES: NUMBERS MATTERConsolidated revenue is the sum of the revenues perceived by the company and the revenues from its subsidiaries all together. In FY 2009, Samsung Group had revenue of 220 trillion KRW ($172.5 billion); financial results are based on parent companies. In FY 2010, Samsung reported 280 trillion KRW ($258 billion) worth of revenue, and 30 trillion KRW ($27.6 billion) profit.

GLOBAL R&D NETWORK

Centre NameR&D AreasSamsung Information Systems America, Inc. (SISA)Strategic parts and components, core technologiesDallas Telecom Laboratory (DTL)Technologies and products for next-generation telecommunications systemsSamsung Electronics Research Institute (SERI)Mobile phones and digital TV softwareMoscow Samsung Research Centre (SRC)Optics, software algorithms and other new technologiesSamsung Electronics India Software Operations (SISO)System software for digital products, protocols for wired/wireless networks and handsetsSamsung Telecom Research Israel (STRI)Hebrew software for mobile phones

SAMSUNG R & D:PEOPLE :One of Samsung's strongest assets is their team of researchers and engineers. More than a quarter of all Samsung employees42,000peoplework everyday in research and development, and that number is expected to surpass 70,000 by 2012. At the 42 research facilities that Samsung has around the world, they collaborate on strategic technologies for the future and original technologies designed to forge new market trends and set new standards for excellence.ORGANISATION :Samsung's R&D organization has three layers. The Samsung Advanced Institute of Technology (SAIT), Samsung's technology competitiveness in core business areas, identifies growth engines for the future, and oversees the securing and management of technology.The R&D centres of each business focus on technology that is expected to deliver the most promising long-term results. Division product development teams are responsible for commercialising products scheduled to hit the market within one or two years.INVESTMENT :Each year Samsung invests at least 9% of their sales revenue in R&D activities. Samsung is committed to leading technology standardisation and securing intellectual property rights.

SAMSUNG VISION 2020

C.E.O: Mr. Gee Sung Choi's (C.E.O) leadership and sophisticated technology expertise helped build Samsung into the world's largest consumer electronics company.

The Executive Team:The Samsung management team, led by the Regional President & CEO, steers Samsung's business in the region, with the view to enhance consumer lifestyle.

Board of Directors:Samsung is governed by an independent board of directors who are dedicated to serving Samsung's key stakeholders with integrity and transparency.

ConclusionSAMSUNG STRATEGY-THE WAY AHEAD As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.By leveraging Samsung's three key strengthsNew Technology,Innovative Products, Creative Solutions. To promote new value for Samsung's through core networks Employees,Industry, Partners

As part of this vision, Samsung has mapped out a specific strtegy of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: Creativity, Partnership, and Talent.Samsung is excited about the future. As they build on their previous accomplishments, they look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

CONCLUSION:-To conclude the real success of SAMSUNG has been transforming complexities and specialization into growth and successful results which has been achieved through efficient management true to it tag lines Pioneering the Digital Age, Inspire the world and create the future.

Secret of SAMSUNG success.Samsung believes in Strategic Planning

By being flexible,

Adaptive

Speed

Coordinating/ Aligning all the goals of the people organisation suppliers towards its vision.Empowering through facilitation of collaborationCoaching through Training and R& D and modeling behavior.

Their values:Giving their employees a wealth of opportunities to reach their full potential.Everything at Samsung is driven by an unyielding passion for excellence.In todays fast-paced global economy, SAMSUNG set their sights on the future, anticipating market needs and demands and steered the company toward long-term success.Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where they operate around the globe