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Copyright of Sample Store 2019. All rights reserved.
M E D I A K I T 2 0 1 9
samplestore.com samplestore @samplestore Sample Store
Version 8 January 2019
WHO IS SAMPLE STORE?
Sample Store’s business is to provide effective marketing and digital advertising solutions to
marketers and brand owners. Our website is also the leading beauty sampling platform in Singapore
since 2008, bringing new experiences and content to our 300,000 members every single day.
Times Are Changing Rapidly...
• Brick-and-mortar to e-commerce
• Evolution of new media (video content)
• Believing in word-of-mouth experiences
• Reliance on unbiased, genuine reviews
Copyright of Sample Store 2019. All rights reserved.
Confidential 3
Sampling Modes
Sample Store.com
*Admail/
Direct Mail
Post Office Network
Pop-up Store Enablers on E-
commerce platforms
Over the Counter
Social Media / Direct sampling
on website
Benefits: 280,000 members
& > 800 influencers’ reviews on
SampleStore.com
Benefits: Islandwide letterbox reach of
1.2million households
Benefits: 47 POs for over-the-counter
collection
Benefits: Center (only 1 location) to trial and test
products onsite
Benefits: Online reach
to Qoo10 members and their reviews
Benefits: Interaction with public and draw
crowd into store fronts
Benefits: Fulfilment of
prizes/samples to
respondents.
Sample Store was acquired by in 2013 to enhance the mail business. Since then, we’ve
strengthened our offerings into various sampling modes for clients who are looking for sampling/marketing
solutions.
SAMPLE STORE X SINGPOST
Copyright of Sample Store 2019. All rights reserved.
Admail/Direct Mail Sampling: Guaranteed reach: Depending on no. of samples. Estimated reach: 1.2million households
Mass / Targeted Admail Sampling
1. Sachet/tube samples to be secured onto admail/ Sample Store pouch.
3. SingPost to deliver these admail samples to the intended audience.
2. Target your audience by zones/districts, up to an estimated total reach of 1.2million
households.
SAMPLE STORE X SINGPOST
Copyright of Sample Store 2019. All rights reserved.
Confidential 5
Sampling
Platform
Digital Marketing
Agency
Delivery
Capabilities
• Consolidator of reviews for brands • E-commerce function to sell full size
products
• Content creation • Editorial • FB/IG/EDM • Video
• Events organizer
CURRENT
Sample Store’s heartbeat is in
her community of more than
300,000 members and more
than 800 influencers providing
honest and genuine product
reviews.
• Letter-box delivery • Door-step delivery • Customized fulfilment
Sample Store Community
FUTURE
Sample Store will eventually be
the go-to review consolidator
for brands and consumers via
means of sampling.
WHAT ARE OUR CORE STRENGTHS?
Copyright of Sample Store 2019. All rights reserved.
HOW CAN WE HELP BRANDS (7 STEPS)?
• Star Influencers • Instagrammers • Ambassadors
• In-house Editor • Beauty Panelist
• SampleStore.com • Facebook • Instagram • Bi-weekly eDMs • Video highlight
“Just tried the new Laneige water bank gel
cream sample from Sample Store and it’s
very moisturizing! Redeem it soon while
samples last!”
“Laneige water sleeping mask is an essential skincare
product in any girl’s regime. It’s truly the secret to clear and
radiant skin.”
“Redeem the latest Laneige collagen samples on Samplestore.com and achieve firm and radiant
skin – see the difference in a week!”
Copyright of Sample Store 2019. All rights reserved.
• Sachet/tube samples to be secured onto admail/
Sample Store pouch. • Delivered by SingPost
“Received the samples in my letterbox today! It even has a
discount voucher for me to head to the nearest pharmacy to purchase it
the retail size bottle. Awesome!”
HOW CAN WE HELP BRANDS (7 STEPS)?
Copyright of Sample Store 2019. All rights reserved.
• Demographics of members • Sentiments of product
“I applied it only at night, and it helped my skin to remain supple the next
morning. Very impressed with product – moisturizing!”
• Option for consignment
mode on SampleStore.com
or redirection to e-commerce players
“After trying the samples, I purchased the retail sized products on Sample Store. They had it delivered in 3 working days. Very fast!”
• events, roadshows,
distributorship & networking events
“Attended the event and was surprised that we
could learn so much from it! Thanks Sample Store
for organizing!”
Copyright of Sample Store 2019. All rights reserved.
BENEFITS FOR BRANDS
Boost your brand awareness with Sample Store today by connecting with over 200,000 opt-in members!
WHAT KIND OF PACKAGING ARE SAMPLES DELIVERED IN?
Copyright of Sample Store 2019. All rights reserved.
SAMPLE STORE STATS AT A GLANCE • 400 leading beauty, FMCG, and services brands onboard till date • Specialize in multi-channel marketing and advertising solutions
W E B S I T E Average monthly reach
3 5 7 , 0 0 0
SOCIAL MEDIA FOLLOWING > 5 1 , 0 0 0
EDM OPEN RATE / CTR 1 1 . 1 1 % / 3 . 8 2 %
SAMPLES REDEEMED > 8 0 0 , 0 0 0
MEMBERS ONBOARD
> 3 0 0, 0 0 0
BRANDS ONBOARD > 4 0 0
INFLUENCERS > 8 0 0
AVERAGE MONTHLY TOTAL REACH: 606,000
EDM OPT-IN MEMBERS > 2 0 0 , 0 0 0
*varies base on product and theme
Copyright of Sample Store 2019. All rights reserved.
WHO ARE OUR MEMBERS?
• PMEBs: 61% • 25 to 39 year-old: 57% • High disposable
personal income • Keen eye for trends
who are...
Seekers of new experiences, ranging from beauty, lifestyle, travel to food
Savvy and seek connections with brands and individuals Daily consumption of online content
Seek value in products Will create brand alliances for decades if the product is right for her
85% FEMALE AUDIENCE
EXPERIENCE SEEKERS
ONLINE SAVVY
DISCERNING SHOPPERS
• Over 300,000 members
Breakdown: 18-24 years old: 19.94% 25-34 years old: 24.53% 35-44 years old: 34.65% 45-54 years old: 10.88% Above 55 years old:10%
Copyright of Sample Store 2019. All rights reserved.
Confidential
HOW ARE MEMBERS ENCOURAGED TO WRITE REVIEWS?
1 REVIEW SUBMITTED = 1 POINT EARNED TO REDEEM OTHER SAMPLES
Copyright of Sample Store 2019. All rights reserved.
WHO ARE OUR INFLUENCERS & EXPERTS?
1. Star Influencers Ambassadors 2. Ambassadors
• Star Influencers are the crème de la crème of our influencers’ community. They have a minimum of 10,000 followers and beyond and walk the talk with their steady following in fields of interest like beauty, F&B, parenting, travelling, lifestyle and fashion. They are the perfect group to engage for awareness campaigns.
Flora – 1 of our many Sample Store Star Influencers
Amanda – 1 of our many Sample Store Ambassadors
• Sample Store Ambassadors make up the majority of our influencers’ community where they are devoted seekers of experiences from beauty, F&B, lifestyle to parenting. These micro-influencers with a minimum of 1,000 following are earnest content generators with honest opinions to boot, which are great if your objective is gunning for conversions.
*Star Influencers can be pre-selected individually. Star Influencers’ content can be vetted before posting.
*Ambassadors cannot be pre-selected individually, however Sample Store will pre-select based on defined filters indicated. Ambassadors’ content cannot be vetted before posting.
• Over 800 influencers community
Copyright of Sample Store 2019. All rights reserved.
WHO ARE OUR INFLUENCERS & EXPERTS?
3. Celebrity Influencers
• Celebrity Influencers are the well known influencers/celebrities in the local market. They are typically very active and outgoing on social media and are very much in the public eye. Fields of interest range from beauty, F&B, parenting, travelling, lifestyle and fashion. Their followers are people who aspire to be like them or just curious about their lifestyle. Great group to engage for awareness campaigns.
Copyright of Sample Store 2019. All rights reserved.
WHO ARE OUR INFLUENCERS & EXPERTS?
4. Editor Ambassadors 5. Beauty Experts
• Sample Store’s in-house Editor’s Felicia is our very own Sample Store resident beauty expert. Felicia owns a lifestyle and beauty blog at fortefelicity.blogspot.com which started out as a hobby on fortefelicity.blogspot.com where it has since grown into a platform where she shares her honest opinions on beauty products and services.
• Sample Store Beauty Experts are cherry-picked from a pool of experts in the beauty field to share their expertise and knowledge with our members. Highly trusted with street cred, they offer periodic advice on the latest and trendiest products in town.
• 4 Beauty Experts
(From top to bottom: Rachell Tan, Beauty & Food Influencer; Vanessa Chia, former Beauty Director of ELLE SG; Dr. Rachel Lim, founder of Ardmore Aesthetic Clinic)
Copyright of Sample Store 2019. All rights reserved.
VIDEO CONTENT
Types of content: “Test of time”, product trials and reviews, one-step wonders beauty picks, testimonials, musical samples
Copyright of Sample Store 2019. All rights reserved.
INFLUENCERS’ AND MEMBERS’ EVENTS Type of events • Product launches (Steigen, Astalift, Downtown East etc) • Talk Show (Beauty Show by Sample Store x Beauty Keeper) • Annual member event (Giftopia, Kabloom, Kabloom+, Shoppers’ Paradise) • Influencers’ Parties (Hotel Jen, Cafes)
Copyright of Sample Store 2019. All rights reserved.
BRANDS ONBOARD Over 400 brands have worked with us for marketing and advertising solutions:
Copyright of Sample Store 2019. All rights reserved.
Copyright of Sample Store 2019. All rights reserved.
We Can Help You Achieve Your Marketing Objectives
Let our case studies speak for themselves
Confidential
HOW SAMPLE STORE HELPS BRANDS TO DRIVE COMMUNITY AWARENESS
Building Awareness
Content Marketing
Product Launch On Sample Store Post
Campaign Highlights
• Dedicated product page • Social media and EDM shoutout • 3033 qty samples (min. 200,000 reach)
• 3033/3033 redemptions 1696 reviews (55%)
• 1 Editor content (min. 25,000 reach)
• Ambassadors (min. 30,000 reach)
Case Study on Laneige
https://www.samplestore.com/connect/c
ontent/superfood-great-skin-body-
fortefelicity
Copyright of Sample Store 2019. All rights reserved.
Confidential
HOW SAMPLE STORE HELPS BRANDS TO DRIVE COMMUNITY AWARENESS
Case Study on Kevin Murphy
Building Awareness
Content Marketing
Product Launch On
Sample Store
Post Campaign Highlights
Sale of Retail Sized Products
• 2 dedicated product pages
• Social media and EDM shoutout
• SKU 1: 500 qty • SKU 2: 500 qty (min. 200,000 reach)
• SKU1: 500/500 redemptions 254 reviews (50.8%)
• SKU2: 500/500 redemptions 265 reviews (53%)
• 8 SKUs on “SHOP” • 24 products sold Each $10.90/40ml
• (2.4% redemption to sales conversion)
• 1 Editor content • 1 Expert review (min. 50,000 reach)
• 1 Star Influencer • 20 Ambassadors
(min. 30,000 reach)
Copyright of Sample Store 2019. All rights reserved.
Confidential
HOW SAMPLE STORE HELPS BRANDS TO DRIVE COMMUNITY AWARENESS
Building Awareness
Content Marketing
Product Launch On
Sample Store
Post Campaign Highlights
Sale of Retail Sized Products
• Dedicated product page
• Social media and EDM shoutout
• 1000 qty samples (min. 200,000 reach)
• 1000/1000 redemptions 335 reviews (33.5%)
• Redirection to their own e-Commerce
site
• 1 Editor content (min. 25,000 reach)
• 2 Ambassadors (min. 2,000 reach)
Case Study on Unicorn Skincare
Copyright of Sample Store 2019. All rights reserved.
Confidential
HOW SAMPLE STORE HELPS BRANDS TO DRIVE COMMUNITY AWARENESS
Case Study on Dr Jou event
• Objective: The aim of this event was to celebrate the launch of Dr Jou brand launching on Lazmall. Sample Store’s influencers and members were invited to try on Dr Jou’s products at the event.
• Event: Launch of Dr Jou on Lazmall • Date: 25 August 2018 • Venue: Swissotel The Stamford
Skysuites • Attendees: 70 members + 20
influencers + 10 VIP
Copyright of Sample Store 2019. All rights reserved.
Confidential
HOW SAMPLE STORE DOES COMMUNITY OUTREACH
Case Study on Singapore Female Festival
• Objective: The aim of this event at Singapore Female Festival was to acquire new members and reward our existing members. Additionally, the public was offered a sneak peek and exclusive sale of the new 10th year Anniversary Birthday & Perfect 10 Edition boxes.
• Event: Singapore Female Festival • Date: 8 & 9 September 2018 • Venue: Expo
Copyright of Sample Store 2019. All rights reserved.
Confidential
HOW SAMPLE STORE HELPS FOREIGN BRANDS TO FIND POTENTIAL IN SINGAPORE MARKET
Case Study on Distributor Network Event for CDRI
• Objective: The aim of this event was to match-make the Taiwan brands who participated in our “Best of Taiwan” campaign with distributors interested in realizing the potential of these brands in the local market.
• Event: CDRI X Sample Store Distributors’ Networking Session
• Date: 27 & 28 September 2018 • Venue: SingPost Centre Loft@7
Copyright of Sample Store 2019. All rights reserved.
WHAT CAN WE OFFER? We can help you jet, set and fly with these
customized marketing solutions:
CONTENT CREATION: • Video • Editorial content • Social Media • Email marketing • Dedicated product page • Social Media Management
EXPERTS & INFLUENCERS: • Expert reviews (Website) • Mass Influencers’ reviews (Blog/Video/FB/IG) • Star Influencers’ reviews (Blog/Video/FB/IG)
FULFILMENT AND DELIVERY: • Mass sampling (Free/paid) • Full-sized products on SHOP function • Customized fulfilment by SingPost
ADVERTISING • Website banners • FB ads • EDMs • SMS
EVENTS • Product launches • Branded content show • Annual member event • Influencers’ Parties
Copyright of Sample Store 2019. All rights reserved.
Proposal Type 1: Sampling Campaign
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Proposal Type 2: Influencers & Experts Campaign
Copyright of Sample Store 2019. All rights reserved.
samplestore.com samplestore @samplestore Sample Store
THANK YOU!
Copyright of Sample Store 2019. All rights reserved.