Who are we?

We are a group of students from the Wee Kim Wee School of Communication and Information in Nanyang Technological University.

As part of our Final Year Project, we will be planning and executing a communication

campaign to address the mental well-being of secondary school teachers.

Our campaign aims to improve teachers mental health literacy and to encourage conversations about mental health in their workplaces.

Out of sight, out of mind

Teachers in Singapore are some of the most

hardworking in the world, clocking 10 more hours a week than peers overseas.

The long working hours and heavy workload can put teachers in a state of

poor mental health.

There is a growing number of young professionals

suffering from burnout, of which teachers comprise a

significant proportion. Source: Straits Times, 2014

Speak Your Mind

Open conversations about mental health can help break the culture of silence a norm where teachers feel that the professional thing to do is to not talk about their

mental health problems.

Speak Your Mind SG wants to start these conversations by introducing the topic of mental wellness amongst teachers.

We hope teachers will Be aware of the prevalence of mental health issues in their workplace and the

relationship between good mental health and

productivity

Know what constitutes good mental well-being and how to achieve this state of mind through mental health

literacy

Use toolkits to initiate and sustain meaningful

conversations about mental health in their workplaces

The Solution

We appreciate the challenge that schools in Singapore face in having the tools, resources and expertise to effectively engage and support teachers in creating supportive and open work environments. Thats why we came up with our Speak Your Mind campaign, in consultation with the Health Promotion Board and Institute of Mental Health, to focus specifically on helping schools create mentally healthy workplaces, and to provide resources and recognition to support schools in prioritising teachers mental health. Speak Your Mind is rooted in the insight that all of us have encountered difficulties and stressful situations at work, but most of us learn, or are told not to voice out, for fear of being perceived as incapable or weak. As a result, many struggle to cope in silence every day.

How will we do this?

By creating a comprehensive toolkit. The toolkit is more than just any old manual, it encompasses various activities and touch points. Check out our Facebook for a preview.

Digital and social media engagement

Inspirational videos on Youtube

Staffroom invasions Roving exhibitions Media Luncheon And even more

How can you help us?

SPONSORSHIP In cash In kind

PARTNERSHIP Expertise Contacts

The campaign period is slated to be from November 2014 to February 2015. Your support can vary from a one time donation or a long-term partnership. No gesture is too small. J

Campaign Budget

Phase 1 - Communicate problem & Educate Cost (S$)

Development of Toolkit Printing of infographics, binding into booklet 1000

Development of Video hiring of equipment, logistics 250

Development of microsite- management of site (1year), purchase of domain name 500

Subtotal for Phase 1 1750

Phase 2 - Call to Action Cost (S$)

Development of My Inner Voice video 250

Staff Room Invasions- logistics, printing of presentation materials, games & activities 600

Out of Home Media Placements

Printing of car decals for teachers and publicity postcards 500

Continued

Campaign Budget (continued)

Speak Your Mind SG Dialogue/Media Luncheon

Venue Rental with food 1500

Technical support 300

Printing of Exhibition materials 1000

Emcee 150

Goodie bags 1000

Gifts for GOH 150

Photographer and Videographer 500

Media kit materials (name tents, press release, factsheets, Bios) 100

Invitation cards to invitees 100

Subtotal for Phase 2 6150

Total for Campaign 7900

Whats in it for you?

Doing good we hope that this can be a exercise in Corporate Social Responsibility (CSR) for your business, as the public increasingly supports ethical, socially responsible companies and organisations.

Free media Throughout the campaign, we will be promoting our toolkit through various media (e.g. Facebook, microsite), and you will be guaranteed mentions and exposure.

Adding value to your brand We hope that through your support for this campaign, people in Singapore will recognise your dedication to social causes as well.

Help to drive sales/brand recognition By featuring your brand in our campaign, we hope that you will benefit from greater brand recognition.

Whats next

Wed love to meet up and discuss how we can collaborate. Yes J or No L? We want to hear if youll be keen to be a part of this. How can you help? Let us know how youd like to contribute to this campaign, and the

intended length of commitment. What would you like from us? Besides publicity materials, are there any other things

we can potentially consider to help you, help us?