Sample Report Dettol 07-18-2011

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Copyright © 2011 Woofaa Social Media Co Ltd. All rights reserved. www.woofaa.com

Search phrase:

Dettol, 滴露

Social Mentions Report

July 2011




Search phrase: “Dettol”, “ ”

• Search period : from June 18 to July 18, 2011 ( Total of 30 days)

• Coverage of Social Media:

• Micro-blogging sites such as Twitter

• Blogs including Blogger, WordPress, Typepad and

LiveJournal• Video sites including YouTube, Vimeo, Metacafe,

Bliptv

• Social networks such as Facebook and MySpace

• Discussion forums

• News sites, whether international, national or

regional

• Images sites such as Flickr

• Corporate sites and plenty of others

• Websites from Greater China region




Mentions trend over observation period

This graph shows the actual number of mentions fluctuation over the

observation period.

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7

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1 2 - J

l - 1 1

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1 8 - J

l - 1 1

Number of mentions

Volume




Number of mentions from each source

This chart shows the total number of mentions from each source – news,

blogs, etc.

0

10

20

30

40

50

60

News Blog Forum Video Twitter General

Number of

mentions




Sentiments percentages

This chart shows the breakdown of sentiments in percentages.

Positive

11%

Negative

3%

Neutral

86%




List of top sites

This following table shows the top sites showing the searched phrase in

descending order of number of mentions.

Site name Volume Positive Negative Neutral mozRank

www.allhabit.com 18 4 0 14 4.01

bbs.goumin.com 8 0 0 8 4.67

lady.qooza.hk 6 1 0 5 3.82

big5.hoohoohoo.com 3 0 0 3 1.95www.inv168.com 3 0 0 3 2.93

big5.cctv.com 3 0 0 3 5.07

www.facebook.com 3 0 1 2 9.57

www.apepet.hk 2 0 0 2 3.56

forum.8cyber.com 2 0 0 2 6.02

forum.apepet.hk 2 0 0 2 2.95

Column labeled

Volumetells us websites where matches of

mentions were found. It is sorted in descending order of total

mentions

Column labeled mozRank shows the importance of any given web

page on the Internet. Ranking ranges from 1 to 10, with 10 being the

highest. mozRank Pages earn mozRank by the number and quality of

other pages that link to them. The higher the quality of the incoming

links, the higher the mozRank.




Most Popular Mentions

This picture shows mentions in volume and trend. Mentions that have

the most volumes and are in the growing trend appear to be the biggest

in this picture. Words and phrases that are close to the selected phrase(s)

are also shown on this page. In other words, these other keywords

usually appear with the phrase “Dettol” when the study was done.




Selected Mentions Samples

Positive Mentions:

- (July 12, 2011) “…用個盤, 加 D 洗衣粉及洗

衣用既滴露, …” Source: www.allhabit.com

- (June 21, 2011) “…遇到細窄的溝槽時，可以用棉花

棒蘸醋挑乾淨。此外，在洗衣機中加入滴露的效果也不錯。 ” Source:

http://discuz.bluelovers.org

Negative mentions:

- kennis - theZtyle (July 11 2011)“…醫生說所有皂液,滴露,消毒

潔手液含酒精和有刺激性的用物都不能用 … ” source:

http://www.theztyle.com/

Neutral mentions:- X (July 15, 2011)“…憑南華球迷會有效會員證，購買「南

華 X 滴露別注版打氣毛巾」，可尊享優惠價$20 / 條。…”source: facebook.com




About Woofaa Social Media Monitoring Solution:

Today, millions of consumers all over the world are sharing activities and opinions

about everything, using Twitter, Facebook, and online forums, anytime, anywhere.

Chances are, they are discussing your brands in particular, good or bad. Woofaa

Social Media Monitoring Solution provides trusted and insightful metrics to measure

your social media exposure. With Woofaa Social Media Monitoring Solution, you can:

Monitor your brand’s reputation and benchmark against competitors

Listen to and address customer concerns, pinpoint where the mentions are and

what they are

Track effectiveness of your campaigns and measure return on investment (ROI)

Gather consumers’ and market insights for product development

Prevent and act upon negative coverage

Conduct market research

About Woofaa Social Media:

At Woofaa, we aim to provide you the most trusted source on measuring brands’

social metrics. We show you how to leverage the social web, focus on lead

generation for different kinds and size of businesses. Headquartered in Hong Kong,

Woofaa provides your brand or your company with social media monitoring service

that covers both social networks and consumer-generated-content websites. We give

you in-depth insights from wide coverage of the internet. Our service supports the

three most prevalent languages in the Greater China region: Traditional Chinese,

Simplified Chinese, and English.

Our mission is to help individuals and organizations track social metrics, discover keysocial insights, develop strategies to effectively engage your audience and turn social

media into your winning edge.

Our team is thrilled to have found the future of word-of-mouth marketing and have

many exciting ideas about where this is going.

Contact Us: [email protected]

mailto:[email protected]




Documents

Sample Report Dettol 07-18-2011