SAMPLE QUESTIONNAIRE

Name: Gender:Occupation : Marital Status : (Married / Unmarried)Email ID Age

1. Income Level:a. Less than 1,50,000 b. 1,50,000 - 4,50,000 c. 4,50,000 - 8,50,000 d. More than 8,50,000

2. How much on an average do you spend on cosmetics?a. 100 – 500 b. 500 – 1000 c. 1000 – 1500 d. Above 1500

3. Why do you buy cosmetic product?

a. To improve your appearance b. Social Influencec. Fashion and status symbol d. Health point of view

4. Which type of cosmetic product do you use?a. Herbal b. Chemical cosmetic c .Both

5. Which cosmetic do you use?a. Branded b. Local c. Both (Branded & Local)

6. From where do you purchase cosmetic?a. General stores b .Exclusive cosmetics stores c. beauty parlors d. Cosmetics

stores

7. What is your opinion about cosmetic?a. Luxury b. Necessity c .Both

8. What factors do you consider while purchasing cosmetic? Rate your self.(1is lowest & 5 highest)

1 2 3 4 5a.       Brandb.      Pricec.       Qualityd.      Packaginge.      Ease of usef. Recommendation of friend

9. What is the sources that make you aware of cosmetic?a. Beauticians b. Doctors c. Shopkeepers d. Friends e. Media

10. Do you think brand icon of a beauty product helps you to influence your decision on type and specific brands of cosmetics? (Yes / No)

11. Do you regularly use the same brand of cosmetics? Yes / No

12. If No, then reason for change?

No (1) Think About (2) May be (3) Yes (4)a.       Price changeb.      New Brand introductionc.       Product improvementd.      Package changee.      Advertising intensityf.        Availability

g.       Any other( Please specify)

13. Do you agree with the following statement?

Strongly Agree

Agree Neutral

Disagree Strongly Disagree

a. Cheapest products are as good as expensive onesb. I spend too much money on cosmeticsc. The only guaranty of quality is a recognizable brandb. I always the same brands out of habitc. I love trying new products

14. If you are given an option to choose from herbal and cosmetic products which one would you chose? ( Herbal / Cosmetic ) And Why______________________________________________________________________________________________________________________________________________________________________________________________________________________________________

______________________________________________________________________________

Place: ____________________

Date: _____________________ Signature: ________________