Sample Pitch Deck

NewCo OverviewJan 26, 2012

Why is this here?????Why is this here?????

Presented to InvestCoVentures, Jan 16 2012Presented to InvestCoVentures, Jan 16 2012

2012 Example Investor Pitch Deck for start-ups

From www.ReOverThinking.com

@kipmcc

@reOverThinking

SLIDE #1

Agenda and Company Snapshot

Agenda

• Background

– Market overview

– Team

– NewCo Business and Business Model

• Company & Business Details

– Progress & Mile stones

– Company metrics

– Competition

• Customers & Pipeline

• Financial Overview

• Financing & Use of Proceeds

Company Snapshot

2

What do we do?Here’s where you get to put what you do, who you do it for and why that matters in one thin sentence.

Target marketsList your target customers (today & future) by big-name categories like and “health care,” “IT” or similar

Partners & CustomersList actual partners and customers that you’ve had material conversations with

EmployeesList FTE and contractors separately; note founders vs. employees if appropriate

Investors Friends, family, anyone else?

Founded Q? 2010

Headquarters Austin, Texas

2011E Financials Bookings: $xyz millionRevenue: $xyz millionExpense: $xyz thousand


SLIDE #2

Team and Roles

• Board members and advisors– Person #1

• Role, interesting facts, areas of influence, etc.

– Person #2• Role, interesting data

3 Presented to InvestCoVentures, Jan 16 2012Presented to InvestCoVentures, Jan 16 2012

• Graduated Cum Laude from XYZ University

• IT/Dev Background & Winner Start up contest

• First start-up was…

• Over 10 years of programming and web development experience.

• Built site & Architecture from the ground up

• Leads marketing, SEO, and early sales

• Optimization specialist with background in statistics

John Doe, CEOJohn Doe, CEO Jane Buck, CTOJane Buck, CTO Founder #3, roleFounder #3, role

Picture, etc.SLIDE #3

$$$$

Today’s Problem is Big & Difficult

• Our customer’s problem is big & valuable – today!!– Here’s why via discussion…

• We have solved this problem where others have tried and failed…stay tuned for why we’re different!

• Here’s an anecdote that makes this problem very real to someone unfamiliar with the market

4

SLIDE #4A: The Prototype “problem” slide

Well-known, clearly-defined

target customers…

…have a big, valuable problem that’s core to their success!

And this end-state is a clearly virtuous position that we just might

be able to help with.

cloudbigdata

mob

ile


The Security Risk Gap is Growing Exponentially

5

• Increasing rate of new vulnerabilities

• Decreasing time to patch them

• Walk-in worms, e-mail attacks

• Rogue applications “stealing” IT resources

• Traditional tools can’t fully mitigate today’s security challenge– Perimeter firewalls are porous

(e.g. allow port 80) and can’t handle the core

– Comprehensive patching is impossible

– Not all end-points under IT controlTime, Business Growth

Security Demands

New security demands exceed IT capacity

IT Security CapacityIT Security Capacity

SLIDE #4B

$2B lost in $2B lost in 2004 alone!2004 alone!


SecurityRisk Gap

ServiceActivation

ServiceExecution

ServiceCreation

Network Intelligence

Invoke

Man

age E

nable

Current Service Provider Challenges (2001)

• Need to recoup the billions of CapEx invested in network infrastructure

• Need normalized way to create, activate, and deliver basic & enhanced IP services across multiple devices

• Increasing complexity of subscriber home network environment

• Massive growth of subscriber base and associated support expense

• Expensive acquisition & activation costs

Broadband providers face many obstacles today:

SLIDE #4C


Our Solution Ties It Together

Our Solution is Valuable & Proprietary

• Our solution is simple yet quite defensible– We’ll talk you through all the details now…

• We closed our first n customers quickly because they needed our solution so badly– They are referenceable, happy & providing feedback

• At $xyz in MRR, we’re underpriced relative to our value

7

SLIDE #5A: The Prototype “solution” slide

For these customers that can’t wait to buy it!

…with an efficient go-to-market that we’ll talk more about in a

minute.

cloudbigdata

mob

ile

GTM


Product Demo or Product Line

8

SLIDE #5B

Intrusion Prevention Bridges The Gap


Broadband Service Management

• Provider’s operational costs cut by as much as 50%• Plus great intangible benefits

– Faster time to market: win the broadband land-grab!– Happier customers: brand and reputation matter!

Before Our Product

After

+Co

st

ServiceMgmt

SLIDE #5C


Budgets Allocated & Re-directed for IPS

• The $10B security industry is growing at a 25% CAGR• Intrusion Prevention is a $200m market that is stealing

budget from older, less-impactful security segments

10

$$ $$

$ $$

DDoS

IT Security: $10B TAM

SLIDE #6A


North AmIT Security

Market

104,755

Our Target Market…•Sells Online•Sells Commodity Items•Sells in the US•Does $500K - $30M in annual

revenue•Spends 5%-10% of revenue annually

to find, support & sell

We Target US Online Retailers

TAM: $2.4 billion & growing at 15% annually- source: blah blah Research, June 2011

SLIDE #6B


Next Generation Home Security Market

12

Next Generation Home Security, Monitoring and Automation• Next Generation Home Security• Remote Monitoring• Energy Management• Lighting/Thermostat Control• Elderly and Home Health Care• Entertainment Management/Control

2011 2015

$31B80M HH’s

TraditionalHome Security

$47B90M HH’s

NewCo’s Platform & Product Offering• NewCo can access entire $47B market• Next-Gen Home Security, Monitoring, Automation

$7.5B11M HH’s

$38B88M HH’s


Source: Xyz research

SLIDE #6C

Product, Vision – THE SLIDE

13

Phase OnePhase One NameName

Product #3

Product #4

Product #1

Solution Thingy

Product #5

Nifty bundle of stuff

What you do in

Phase 2

What you do in

Phase 2

The BIG problem / solution relative to

your vision

The BIG problem / solution relative to

your visionThe Phase One

Problem, Solution

The Phase One

Problem, Solution

Pithy but logical business / challenge / solution evolution over time

Real, todayReal, todayReal, todayReal, today Real, tomorrowReal, tomorrowReal, tomorrowReal, tomorrow Real in the futureReal in the futureReal in the futureReal in the future

The PastThe PastThe PastThe Past

TheTheFutureFuture

TheTheFutureFuture

Phase TwoPhase Two NameName

Phase Three NamePhase Three Name (aka your vision)(aka your vision)


SLIDE #7A

BroadJump’s Product Vision (2001)

14

DeploymentDeploymentAccelerationAcceleration

Virtual Truck™

Qualifier

Virtual Truck™

Installer

Manage the

Service

Manage the

Service

Differentiate the

Service

Differentiate the

ServiceActivate the ServiceActivate the Service

Cost savings delivered throughout the broadband subscriber lifecycle

SubscriberSubscriberManagementManagement

Value-AddedValue-AddedService DeliveryService Delivery


CorrectConnectTM

Service AccessManager™

ControlWorks™ Fulfillment

Engine

Virtual Truck Agent™

SLIDE #7B

Progress and Milestones


SLIDE #8A

Traffic and Customers by Channel

• Great customer growth despite seasonal traffic

• Decreasing concentration of traffic and customers from Channel #3

– Direct Chan#1 starting to work

• Customer acquisition cost decreasing month over month to $xx.yy

• Churn rate steady at 1.77% over Q4 2011

16

Chan#1

Chan#2

Chan#3

Chan#4

Chan#5

Chan#6

Traffic by Channel

Customers by Channel

SLIDE #8B

Customer Acquisition

17

Organic Email MktgSEM

100%100%

4.14%4.14%

0.61% of visits to website become

Paying Customers

2.02%2.02%

95.9%bounce rate

Landingpage

Sign-up for service

Sign-up for service

ActivationActivation

With limited data, acquisition costs With limited data, acquisition costs are trending lower due to better are trending lower due to better conversion rates post activationconversion rates post activation

SLIDE #8C

Other business metrics


SLIDE #9

Competition, Secret Sauce, Differentiation


SLIDE #10

Current Customers, Partners, Discussions

20

Customers Pipeline Partners

• Sales cycles seem to be 4 to 6 on average; deal size is $50k-$250k• Training channel partners this quarter; 1-2 active sales cycles next• Pipeline filled up through inside sales cold-calling and email response


SLIDE #11

Financial Information & Projections

21

Headcount 2 2 3 3 4 4Headcount 2 2 3 3 4 4


SLIDE #12

Financing Details

•Existing Investors–Founders seed funded the company for 3 months

• Approximately $100k invested by founders & family

–Raised $20k from Capital Factory in Austin, TX• Common stock, $xyz valuation

•Would like to raise $zyx–Lasts company 12 months–Use of proceeds

• Hiring 2 people: developer, sales• Incremental server capacity at AMZN• Critical tool / service we need to run business

–Timing: would like to close in next 90 days22 Presented to InvestCoVentures, Jan 16 2012Presented to InvestCoVentures, Jan 16 2012

SLIDE #13

Thank you.


2012 Example Investor Pitch Deck for start-ups

From www.ReOverThinking.com

@kipmcc and @reOverThinking

SLIDE #14

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Sample Pitch Deck