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Derek J Hotter3315 N Sheffield Ave, Chicago, IL 60657 | 715.222.6092 | [email protected] |
SUMMARY
Well-trained college student with a diverse skill set including broad-based understanding of & interest marketing, strategic planning; consumer research & insight; a strong work ethic and leadership behaviors; aself-starter, energetic, organized, and detail-oriented team player
EDUCATION DePaul University, Chicago, Illinois Expected Graduation March 2011
Bachelors of Science in Marketing: Honors Marketing Cumulative GPA - 3.9/4.0
Bachelor of Science in Management: Entrepreneurship Dean’s List - all quarters in attendance
Corvinus University of Budapest, Budapest Hungary Sept. - Dec. 2008
Took courses in marketing and finance in an international setting
EXPERIENCE
Robert Bosch Gmbh, Power Tools, Mt. Prospect, Illinois Jan. 2011 - Present
Marketing Associate Intern
Evaluate current online processes, provide enhancements, and document process
Perform competitive benchmarking and best-practice reviews
DePaul University, Marketing Department, Chicago, Illinois Jan. 2011 - Present
Undergraduate Research Assistant
Investigate & map marketing career paths to determine long-term patterns in careers by function
The NPD Group, Foodservice, Rosemont, Illinois Sept. 2010 - Oct. 2010 Client Development Intern
Analyzed trends, similarities, & differences for distinct foodservice markets throughout the United States
Finalized reports swiftly and with attention to detail to meet ambitious client deadlines
The NPD Group, Food and Beverage Services , Rosemont, Illinois Feb. 2010 - Aug.2010 Sales-Support Intern
Designed tailored sales-leads to potential clients utilizing targeted market research; resulted in newclient and project growth of $95,000
Generated reports by synthesizing research using several syndicated databases and statistical tools.ACADEMIC
PROJECTS Dairy Queen International, Minneapolis, Minnesota Apr. 2010 - Jun. 2010 Researched and analyzed various aspects of Jamaica and surveyed over 100+ Jamaican consumers
Built a franchise implementation plan for Dairy Queen’s launch into the Jamaican market
Sharpie, Oak Brook, Illinois Jan. 2010 - Mar. 2010
Conducted a perceptual mapping and conjoint analysis study
Created a social media implementation strategy aimed at increasing category sales +50%
Lake Street Landscape Supply, Chicago, Illinois Sept. 2009 - Nov. 2009 Designed a strategic direct-mail marketing implementation plan aimed at generating $390,000 in
additional revenue
Analyzed landscape industry and its intensity through extensive research using S.W.O.T. analysis,competitors’ positioning, and consumer values
SKILLS
Proficient with Word, PowerPoint, Excel, Outlook, and basic HTML
Experience with Perceptual Mapping, Conjoint Analysis, and Market Research
HONORS & Alpha Kappa Psi, DePaul University Oct. 2010 - Present
ACTIVITIES Executive Vice President of Marketing
Conceive, design, & execute marketing campaigns for fundraising, recruitment, and professionalfraternity events based on campus insights
Academic HonorsGolden Key International Honor SocietyBeta Gamma Sigma Honor SocietyOmicron Delta Kappa Honor SocietyWESTconsin Credit Union Scholarship Recipient
Organizations Alpha Kappa Psi - Multiple Leadership Roles
National Society of Collegiate Scholars - Scholar
Student Leadership Institute - Scholar
