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Thinker Ville Agency 1 I. EXECUTIVE SUMMARY A. TYPE OF BUSINESS 1. Nature Thinker Ville Agency is a service business that falls under educational industry. This is a tutorial agency that provides personalized teachings to children and gives an accessible and convenient way of learning for them by conducting the service at home. 2. Name Thinker Ville Agency comes from two words “Thinker” and “ville”. Thinker is a noun form of “think” which means to form or have in the mind to form an idea of and an act of thinking while “ville” comes from the French word means a city, place or town (Merriam Webster). Thinker Ville Agency means a place of forming ideas that will help the students think well and cope up with their lessons. 3. Service Thinker Ville Agency is a tutorial agency that provides personalized teachings to children and gives an accessible and convenient way of learning for them by conducting the service at home. The agency is open on school days and summer vacations from 8 in the morning until 8 of the evening. The reference for the lessons that the children will take will be base on their school’s syllabus where they’re having problems. The agency will also provide the clients of our tutor’s background, schedule, and address to know their availability and to show our tutor’s credibility. The business can be availed through walk -in client when the parents are registering at the main office, phone call when the parents are registering through phone call and online when the parents are registering through our website. B. MANAGEMENT, MARKETING & FINANCIAL HIGHLIGHTS Management “Thinker Ville Agency” is a Limited Partnership that will be established by five (5) partners responsible for the implementation of the business plan. The proponents shall seek approval from the authorized government agencies, which are the Barangay, Department of Labor and Employment (DOLE), Municipal and Securities and Exchange Commission (SEC), Department of Education (DepEd) and Commission on Higher Education (CHED).

Sample Guide (Business Plan)

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Page 1: Sample Guide (Business Plan)

Thinker Ville Agency 1

I. EXECUTIVE SUMMARY

A. TYPE OF BUSINESS

1. Nature

Thinker Ville Agency is a service business that falls under educational

industry. This is a tutorial agency that provides personalized teachings to

children and gives an accessible and convenient way of learning for them by

conducting the service at home.

2. Name

Thinker Ville Agency comes from two words “Thinker” and “ville”.

Thinker is a noun form of “think” which means to form or have in the mind to

form an idea of and an act of thinking while “ville” comes from the French

word means a city, place or town (Merriam Webster). Thinker Ville Agency

means a place of forming ideas that will help the students think well and cope

up with their lessons.

3. Service

Thinker Ville Agency is a tutorial agency that provides personalized

teachings to children and gives an accessible and convenient way of learning for

them by conducting the service at home. The agency is open on school days and

summer vacations from 8 in the morning until 8 of the evening. The reference

for the lessons that the children will take will be base on their school’s syllabus

where they’re having problems. The agency will also provide the clients of our

tutor’s background, schedule, and address to know their availability and to show

our tutor’s credibility. The business can be availed through walk-in client when

the parents are registering at the main office, phone call when the parents are

registering through phone call and online when the parents are registering

through our website.

B. MANAGEMENT, MARKETING & FINANCIAL HIGHLIGHTS

Management

“Thinker Ville Agency” is a Limited Partnership that will be established

by five (5) partners responsible for the implementation of the business plan. The

proponents shall seek approval from the authorized government agencies, which

are the Barangay, Department of Labor and Employment (DOLE), Municipal

and Securities and Exchange Commission (SEC), Department of Education

(DepEd) and Commission on Higher Education (CHED).

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Thinker Ville Agency 2

Marketing

The Thinker Ville Agency is a manpower agency that provides well-

trained and reliable teachers/tutors. It targets 849,308 individuals ages 20-54,

that are married, Widowed, Divorced/separated, and common Law/live in, that

has children or child ages 5-17 years of age, that are currently enrolled to a

school near districts I, II, and III which has near 117 schools composing of

public and private schools. This will be the targeted place of the business. The

Social classes upper and lower A to upper and lower C are the target market of

the business, because they are the ones who can avail the service that company

offers. The parents will have a fast access in finding a qualified tutor for their

children through this manpower agency that provides Tutors.

The pricing strategy will show ways on how Thinker Ville Agency

customers may be allowed to pay the service and in what tactics the customers

will do to gain discounts. Thinker Ville Agency will have a three mode of

payments, which are per hour, per week, and per month. The price range will be

from Php 250.00 to Php 4,500.00 inclusive of service charge. The margin of the

company is based on the service charge.

“We Define Further” This positioning statement of Thinker Ville

Agency aims to achieve a high quality education for students who needs

assistance in their studies by helping the students in their assignments and also

improve the learning skills of the students through advancement.

Financial

The total project cost amounts to Php 500,000.00 and shall be funded and

divided equally by the five (5) partners. The projected return on investment is

within two and half (2 ½) year.

C. SOCIO-ECONOMIC CONTRIBUTIONS

Thinker Ville Agency can help the community by giving opportunities to the

teachers or fresh graduate of BS Education who wants to have a part time job as

our tutors. Thinker Ville Agency exists largely due to the problems parents and

students face in finding a specialist who can help them with the study of one or

more specific subjects. Nowadays, many of the students are having a hard time

in their subject matter especially now because of the new system of education,

the K-12 System. The business specializing in introducing tutors to students

requiring help in academic studies. Also, by giving taxes to the government that

will help for the improvement of our society.

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Thinker Ville Agency 3

II. Marketing Plan

A. Service to Sell

Thinker Ville Agency is a tutorial agency that provides personalized teachings

to children and gives an accessible and convenient way of learning for them by

conducting the service at home. The agency offers an organized timetable for

our clients and tutors that will be suitable for their schedule, which will be put

into the agency’s database for record purposes. The clients can pay in a daily,

weekly, or monthly basis depends on what mode of payment they are most

convenient with. Additional tutoring hours and days are applicable for our tutors

but this will also incur additional payments for our clients. The agency is open

on school days and summer vacations from 9 in the morning until 7 in the

evening. Also, tutors are flexible in meeting the required time needed by the

tutee as long as they inform the agency ahead of time.

The instruction is based from the updated DepEd learning competencies, which

is the primary source of the school’s syllabus in the Philippines educational

system. Also, the tutors are equipped or skilled with different instructional

strategies that the tutee can easily follow and understand. The tutors can easily

provide them assistance specifically in their subject matters. The agency will

also provide the clients of our tutor’s background, schedule, and address to

know their availability and to show our tutor’s credibility.

B. Target Market

There are total of 1,642,742 individuals in district I, II, and III of the City of

Manila ages under 1 and 80 over, this composed of children and adults, male

and female. Thinker Ville Agency targets 849,308 individuals ages 20-54, that

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Thinker Ville Agency 4

are married, widowed, divorced/separated, and common law/live in, that has

children or child ages 5-17 years of age, that are currently enrolled to a school

within districts I, II, and III. There are 117 schools within districts I, II, and III,

this composed of public and private schools.

The Social classes upper and lower A to upper and lower C are the target

market of Thinker Ville Agency, because they are the ones who can avail the

service the company offers. The parents, who want their children to be taught

well by tutoring service, will have a fast access in finding a qualified tutor for

their children through this manpower agency that provides Tutors.

The company targets the District I, II, and III of the City of Manila because

there are a lot of schools around those districts, and the company may help in

terms of providing academic assistance for the students by tutorial services and

also help the parents to secure the future of their children.

Based on the survey conducted, there are 57% who answered that they avail

tutor for their child, and there are 67% who are willing to avail the service

offered by Thinker Ville Agency. A total of 67% or 569,036 individuals out of

849,308 are the specific target market of the service offered by Thinker Ville

Agency.

1. Area Coverage

The City of Manila is divided into 6 congressional districts with 16

administrative districts, 100 zones and 897 barangays. Tondo, with 24 zones is

divided into two-Tondo 1 that is the first congressional district and Tondo II, the

second congressional district. District III has 16 zones, which includes

Binondo, Quiapo, San Nicolas and Sta. Cruz.

Thinker Ville Agency operates in districts I, II and III of the City of Manila.

These three districts cover 14.89 of Metro Manila. The three district

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Thinker Ville Agency 5

conquest the big part of Tondo, which is recognized to be the highest population

in the City of Manila. This includes 394 barangays and a total of 815,695

individuals. This shows that the three chosen districts have the highest

possibility of clients, also because there are fifteen (15) largest private schools

in terms of population in Tondo Area.

Thinker Ville Agency will be strategically located at 378 Juan Luna St.

Binondo, Manila. The agency is located along Juan Luna road where the

company can gain a lot of clients and can lure more attention since there are a

lot of Chinese schools around Binondo. The possible clients can easily inquire

and avail the service.

There are 17 schools in District I (12 elementary and 5 secondary) located

in Tondo I area. (See appendices for the map and list of schools in District I)

There are 20 schools in District II (14 elementary and 6 secondary)located

in Tondo II area. (See appendices for the map and list of schools in District II)

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Thinker Ville Agency 6

There are 16 schools in District III (11 elementary and 5 secondary) located

in Binondo, Quiapo, San Nicolas and Sta. Cruz areas. (See appendices for

the map and list of schools in District III)

There are 19 schools in District I located in Tondo I area. (See appendices

for the list of private schools in District I)

There are 14 schools in District II located in Tondo II area. (See appendices

for the list of private schools in District II)

There are 29 schools in District III located in Binondo, Quiapo, San

Nicolas and Sta. Cruz areas. (See appendices for the list of private schools in

District III)

C. Demand and Supply Analysis

1. Total Potential Demand

From the 849,308 the total household population of District I, II, and III of the

City of Manila, The researchers gathered 100 respondents as its sample size

from the target market which are individuals ages 20-54, that are married,

Widowed, Divorced/separated, and common Law/live in, that has children or

child ages 5-17 years of age. Based on the survey conducted, the result shows

56% of the total respondents who avails tutorial services and based also on the

survey 67% would like to avail tutors from Thinker Ville Agency.

Year Projected

Household

Population

(56%) who answered

that they are availing

tutorial services

Annual Projected

Demand

(67%) who answered

that they will avail the

service

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Thinker Ville Agency 7

2013 860,568 481,918 322,885

2014 864,354 484,038 324,305

2015 868,157 486,168 325,733

2016 871,977 488,307 327,166

2017 875,814 490,456 328,606

The table shows the projected household population of District I, II, and III of

the City of Manila. The source of the data was from the National Statistics

Office (NSO) with the based year of 2010*. The growth rate of the household

population was 0.44% annually. Here are the details on how the following were

computed.

Household Population= Previous year + (Previous Year x 0.44% growth rate)

Demand= Household Population x 56% (based on the percentage who avails

tutorial services)

Annual Projected demand= total demand that avails tutorial services x 67%

(based on the percentage who answered that they will avail the service)

The annual projected demand was computed b y multiplying the total demand

that avails tutorial services to 67% who answered that they are willing to avail

the service of Thinker Ville Agency.

2. Normal Capacity

The normal capacity is based on the willingness of the target market in availing

tutorial services. Also, the researcher conducted an interview to the teachers and

tutors to know the demand of tutors per year level in school.

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Thinker Ville Agency 8

Normal Capacity

Levels in School Per Hour Per Week Per Month Number of Tutors

Preschool (Preparatory) 25 45 55 125

Grade School 20 35 45 100

High School 25 20 30 75

Total Number of Tutors: 70 100 130 300

There are 300-tutors available for pulling. There are a total of 125 tutors

available for preschool; 25 for per hour, 45 for per week, and 55 for per month.

There are a total of 100 tutors available for grade school; 20 for per hour, 35 for

per week, and 45 for per month. There are a total of 75 tutors available for high

school; 25 for per hour, 20 for per week, and 30 for per month.

D. Projected Sales

1. Per Month, In Volume and In Pesos

Preschool

Mode of Payment Expected Enrollees Service Charge Monthly Annually

Per Hour 25 60.00 1,500.00 18,000.00

Per Week 45 225.00 10,125.00 121,500.00

Per Month 55 750.00 41,250.00 495,000.00

Total 125 52,875.00 634,500.00

Grade School

Mode of Payment Expected Enrollees Service Charge Monthly Annually

Per Hour 20 60.00 1,200.00 14,400.00

Per Week 35 225.00 7,875.00 94,500.00

Per Month 45 750.00 33,750.00 405,000.00

Total 100 42,825.00 513,900.00

High School

Mode of Payment Expected Enrollees Service Charge Monthly Annually

Per Hour 25 60.00 1,500.00 18,000.00

Per Week 20 225.00 4,500.00 54,000.00

Per Month 30 750.00 22,500.00 270,000.00

Total 75 28,500.00 342,000.00

300

Total Revenue Per Year 124,200.00 1,490,400.00

Revenue Computation

The table shows the projected sales of Thinker Ville Agency per month. The

revenue of the company is from the service charge multiplied by the number of

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Thinker Ville Agency 9

expected enrollees per month. The company recognizes only the service charge

as part of the revenue.

No. of Tutee x Service charge = Monthly Revenue

Monthly Revenue x 12 = Annual Revenue

E. Marketing Program/Strategies

1. Practices of Competitors

Thinker Ville Agency has indirect competitors, such as Kumon, E-nopi Tutorial

services, Galileo tutorial service and direct competitors, which are freelance

teachers that are geographically located, near the target market.

Direct Competitors

Kumon Center

LNST Binondo Kumon Center

Address: 1416 State Centre Juan Luna

St. Binondo Manila

Phone numbers: (632) 245-7193 /

(632) 371-3210 / (632) 241-6813 /

(632) 984-0880 / (632) 241-6813

Subjects: Math and Reading

Kumon Education and Research Association of Japan is a corporation and an

education brand created by Toru Kumon. The Kumon methods the math and

reading educational method which is practiced in the Kumon centers

Kumon is a math and reading program intended to supplement rather than

replace school lessons. Students are guided and trained by Kumon Instructors

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Thinker Ville Agency 10

and Assistants. Kumon has a lot of branch not only here in Manila, but also all

over the world.

Kumon uses Flyers, TV and Radio Advertisement, sponsorship, Tarpaulins,

websites, social networking sites and word of mouth as they’re Promotional

strategy. Kumon also gave Coloring books, Math books and Different kinds of

learning books to their students as their freebies and give aways. Kumon also

gave 2 weeks trial every year; contests, promos and seminars as their marketing

strategies.

The weakness of Kumon, is that their service has a premium price, and that’s

the reason why some parents forces their child to attend other tutorial centers.

The advantages of Thinker Ville Agency to Kumon are it has no Tutorial center,

the tutors can teach at client’s home so that clients can observe the performance

of the tutor and how the tutor treats their child; and the agency wants

individualized private tutoring, so that the tutor and student can focus more.

And kumon provides they’re own curriculum/syllabus, while in Thinker Ville,

the clients are the one who will provide syllabus for their child.

ENOPI

Masangkay Center

Address: 1272 Masangkay St. Sta.

Cruz, Manila

Tel: (02) 256-8508/ (02) 256-8508

Email: [email protected]

E. nopi or Eye level learning is a supplementary educational program. E. nopi

starts at South Korea. Like Kumon, E. nopi also has different branches all over

the world. E. nopi, provides tutors that teach Mathematics and English. E. nopi

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Thinker Ville Agency 11

also has their own learning center, they have a “U” shape table for teachers to

have 3-4 students per table.

E-nopi uses Tarpaulins, Flyers, Websites, social networking sites and word of

mouth, and promos, discounts, and sponsorship as their promotional strategy.

The price of E-nopi is also premium.

The advantages of Thinker Ville Agency are: Thinker Ville focus on individual

private tutoring, so that the teacher and student can focus more on their studies

and it is home base. Thinker Ville Agency tutors is not the one who provides

syllabus for the student, the parents are the one who provides because they are

the one who knows what subject is they’re child find it hard.

Galileo

Address: 303 Kim Siu Ching Building,

473 Sto. Cristo Street, Binondo, Manila

City

Telefax: 247.0862

Mobile: 0917.8196599 (Ms. Janet Ching)

E-mail: [email protected]

Similar to Kumon, Galileo Learning Center also teaches Math and Reading

education. Galileo also provides learning center in teaching students. The

difference between Galileo and kumon is that Kumon is more popular than

Galileo, but Galileo’s service is better than Kumon because Galileo provides

games and crafting to the students, in order for them of getting bored.

Galileo uses Tarpaulins, flyers, websites, social networking sites and Word of

mouth as they’re promotional strategy. They also have “back to school promo”

every year. As of now, Galileo is not that really popular and known by others,

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Thinker Ville Agency 12

because Galileo’s strongest competitor is Kumon. But Galileo has a cheaper

price, than Kumon.

The weakness of Galileo is that, they have strong competitors.

The advantages of Thinker Ville Agency to Galileo are like in Kumon. It has no

Tutorial center, it is home-based service. Thinker Ville Agency provides

convenience to the parents of the students because parents will not be able to

send their child in a learning center; it’s just waste of time especially in working

parents.

Indirect Competitors

Thinker Ville Agency considered those teachers and fresh graduates of BS

Education as their direct competitors since they can be self-employed as tutors.

The business would be affected because of the freelance teachers who want to

have a part-time job.

2. Own Marketing Programs and Strategies

Service Strategy

Thinker Ville Agency is a tutorial agency that provides personalized teachings

to children and gives an accessible and convenient way of learning for them by

conducting the service at home. The agency offer an organized schedule for our

clients and tutors that will be suitable for their time schedule, which will be put

into the agency’s database for record purposes. The clients can pay in a daily,

weekly, or monthly basis depends on what mode of payment they are most

convenient with. The agency is open on school days and summer vacations

from 9 in the morning until 7 in the evening. Also, tutors are flexible in meeting

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Thinker Ville Agency 13

the required time needed by the tutee as long as they inform the agency ahead of

time.

The instruction is based from the updated DepEd learning competencies, which

is the primary source of the school’s syllabus in the Philippines educational

system. Also, the tutors are equipped or skilled with different instructional

strategies that the tutee can easily follow and understand. The tutors can easily

provide them assistance specifically in their subject matters. The agency will

also provide the clients of our tutor’s background, schedule, and address to

know their availability and to show our tutor’s credibility.

Physical Evidence

The physical evidence will create an image to the customers on how the office

will look like, included are the equipment and facilities that are going to be used

in the service.

The ambiance of Thinker Ville Agency will be like a kiddie’s friendly look. The

paint of the wall will be colorful to catch the attention of the children. The

company will also put some decorations such as toys, mini playgrounds or what

do we call the kiddie dome, so that the kids will not be bored while their parents

are busy in availing tutors.

Process

The process given in this marketing strategy will be a glance on what the

parents will go through if they want to be a client of Thinker Ville Agency.

There are three processes given, first is through walk-in client when the parents

are registering at the main office, second is through phone call when the parents

are registering through phone call and third is through online when the parents

are registering through our website.

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Thinker Ville Agency 14

To make the customers more convenient and satisfied the employees must be

kept reminded to give their best pleasing personality not only mentally but also

physically and to build a good strong relationship between the customers,

especially the one who are in charge in entertaining and handling the clients.

The company employees must be more approachable and well mannered, so

that the customers will trust and like not only the service that the company

offers but also the employees that the company had.

Pricing

The pricing strategy will show ways on how Thinker Ville Agency customers

may be allowed to pay the service and in what tactics the customers will do to

gain discounts. Thinker Ville Agency service charges are inclusive of the tutor's

salary and service charge of the company.

Thinker Ville Agency will use introductory pricing strategy; there will be a ten

percent discount (10%) on its first month to encourage new client/s to avail the

service.

Thinker Ville Agency will use promotional pricing strategy, clients who will

avail and pay the service two months before summer vacation will get a fifteen

percent discount (15%). This will attract parents to avail tutors for the advance

learning or remedial class of their child/children.

Thinker Ville Agency will have a three mode of payments, which are per hour,

per week, and per month. For per hour Php. 260.00 minimum of two (2) hours,

per week php. 1,125.00, one and half-hour per day and per month Php. 4,500.00

inclusion of the service charge. The margin of the company is based on the

percentage service charge per service.

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Thinker Ville Agency 15

Service Cost Per Unit

Mode of Payment Cost Percentage Service Charge Service Cost

Per Hour 200.00 30% 60.00 260.00

Per Week 900.00 25% 225.00 1,125.00

Per Month 3,750.00 20% 750.00 4,500.00

Placement/ Distribution Strategy

The place will determine the location of the main office, its strategic positioning

and the advantages of such location. The office is located at 378 Juan Luna St.

Binondo, Manila, so that it can be accessible and convenient for the walk-in

clients. Also, there are a lot of Chinese schools near the office.

The targeted place for the service of Thinker Ville Agency will be in District I,

II, and III of the City of Manila. This is the chosen place because many private

and public schools surround it. Also, the agency will have a database for the

record of each tutor’s address so that the agency can distribute the assigned

teacher or tutor according to the client’s place. The agency will assure the

mobility and transportation concerns will not be a problem to our clients and

tutors as well.

Promotion Strategy

Here, the strategies used on how to make known Thinker Ville Agency to the

market are given:

Thinker Ville Agency will have a free trial of tutorial service in order to attract

client/s to avail the service. This will be done only on the first month of

operation. Also, using word of mouth the new service can easily be known in

the market.

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Thinker Ville Agency 16

Flyers will be given away for the first day of launching outside the office and

within the schools in District I, II, and III of the City of Manila and also before

the end of the quarter to attract clients who needs tutor for their quarterly exam.

These shall include all the information and important details of the service being

offered by the company.

Coupon or Gift Certificate worth Php. 250.00 will be given away for the first 20

clients that will avail the monthly tutorial service for the month of June. This

will be part of the back-to-school promo of the agency.

Tarpaulins and posters will be posted on every school within the area of District

I, II, and III. Sizes of it will be at 4x5 to be visible to every parents and students.

This is to inform them about the new kind of service is offering.

Social media such as website, Facebook page, instagram, and twitter account

will be used by the company to inform and update its target market. Also, most

of the students are socially active in different social media thus, giving the

company an opportunity to get a client. These shall include the company

background, office address, contact information and the services offered.

Freebies such as ball pen, sticky notes, and eco bag with company name and

logo will be given away for those clients who avail the service in order to build

strong customer relationship.

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Activities Objectives Place Time Persons

Involved

Cost per Unit Qty Total

Launching

-Ribbon

Cutting

Service

Presentation

To officially

launch the Tutor

agency and to

explain the

services being

offered to the

target market

Office

address

1st day of

opening

Marketing

Officers

and Heads

--------

--------

Php.

15,000.00

Flyering

To introduce

Tutor agency to

the Market

Schools

within

Manila City

specifically

District 1 to

3 only

3 days before

Launch

Marketing

Officers

Php. 0.70

5000

pcs

Php.

3,500.00

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Thinker Ville Agency 18

Tarpaulins

and Posters

To advertise the

Tutor Agency

Outside the

office and

within the

area of

District 1-3.

6-months

after

launching

Marketing

Officers

Php. 350.00 30pcs

(4X5)

Php. 10,500

Website,

Facebook

page,

Instagram

and Twitter

account

For on-line

updates and

information

about Tutor

Agency.

On-line Throughout

the Year

Administr

ator of

page

---------

---------

Sponsorship

on selected

school’s

event

To attract

parents and

students inside

the schools to

avail tutors if

needed.

Schools

within

District 1-3

2nd

week after

Launching

and selected

events in

different

schools

Marketing

Officers

Php. 3000

15

schools

Php. 45,000

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Thinker Ville Agency 19

within district

1-3

Freebies

(ballpen,

sticky notes,

and ecobag)

To give

additional

customer

satisfaction and

to establish

customer

loyalty.

in the office

Through out

the year and

1st week of

launching

Marketing

Officers

Php. 8—

ballpens

Php 17—

sticky notes

Php. 15---

ecobag

400 pcs.

200pcs.

200 pcs.

Php. 9600

Gift

Certificates

worth Php.

250.00

To encourage

clients to avail

the monthly

tutorial service

of the agency.

in the office

Month of

June

Marketing

officers

Php. 250.00

20 pcs.

Php. 5000

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Customer Service Strategy/ After sales

Convenient customer service:

Customer wants the assurance of accessibility and availability of the service

anytime. Thinker Ville Agency deal equally effectively with customers over

multiple channels.

Customer Loyalty:

The agency will offer high quality educational service for the client’s children

so that we can satisfy the educational needs of their children, which can build a

strong relationship with the customers that will lead to their loyalty to our

service.

Customer feedback:

The agency will have a customer feedback to know if the customers are

satisfied with the services. We encourage and act on feedback. Enhance

business performance through continuous improvement and deal with service

failures effectively.

Monitor:

Monitoring the child’s performance in every week that he/she has tutorial class.

Monitor employees in their duties and responsibilities. Monitor regularly

customer satisfaction.

Incentives:

After the service rendered, the student will get a freebies such as ecobag, ball

pen, or notebook. And for those students who have a good performance in

school they will receive a gift certificate worth Php. 250.00 that will be used for

the tutorial service.

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F. Marketing/Selling Expense

Marketing Expenses Unit Cost Qty. Total Cost

Launching 15,000

Flyers (25x500x2) 1.00 5,000 5,000

Tarpaulins and Posters 350.00 30 10,500

Sponsorship 3,000.00 15 45,000

Freebies:

ballpen 8.00 400 3,200

sticky notes 15.00 200 3,000

ecobag 12.00 200 2,400

Gift Certificate 250.00 20 5,000

Grand Total 89,100

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III. Operations Plan

A. Technical Operations Description

Thinker Ville is a tutorial agency that offers individualized and personalized

teaching for children by conducting the service at home to ensure their safety

and to establish a distraction-free place for them to study. The agency provides

tutors for children in their Preparatory, Primary education (Grade 1-6), Junior

high school (Grade 7-10) and Senior high school (Grade 11-12). The agency

can be access through walk-in, phone call registration and by visiting the

official website of Thinker Ville for online registration. The instruction is based

from the updated DepEd learning competencies, which is the primary source of

the school’s syllabus in the Philippine educational system. Also, the tutors are

equipped or skilled with different instructional strategies that the tutee can

easily follow and understand. The tutors can easily provide them assistance

specifically in their subject matters. The agency will provide the clients of our

tutor’s background, schedule, and address to know their availability and to show

our tutor’s credibility.

Brand, Logo, Service Mark Description

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Thinker Ville Agency comes from two words “Thinker” and “ville”. Thinker

is a noun form of think which means to form or have in the mind to form an

idea of and an act of thinking while “ville” comes from the French word means

a city, place or town

Thinker Ville Agency means a place of forming ideas that will help the students

think well and cope up with their lessons. Also, the agency will provide the

right tutor, in the right place, on the right time. ‘

The logo of Thinker Ville Agency signifies the knowledge that the company

will provide to each student. The sun symbolizes brighter future and it will

serves as a guide for the children to keep their mind more effective in order to

maintain its right track to success. The Book that will be the medium of

knowledge represents that the company will feed their mind with useful

thoughts and ideas that will help one’s way of thinking more precise in terms of

making their decisions. In general, the logo of Thinker Ville Agency wants to

show the market that the company can be the solution for their setback in terms

of helping and guiding their child to be more determined in studying.

“We Define Further” This positioning statement of Thinker Ville Agency aims

to achieve a high quality education for students who needs assistance in their

studies. The agency assures to offer dedicated, efficient, and effective tutors that

will enhance the learning process of the students that is why “We Define

Further” because the tutors are not just there to help the students in their

assignments but to improve the learning skills of the students through

advancement.

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Competitive Edge of Thinker Ville Agency

Benefits of the Clients

Clients can easily look for an available teachers or tutors in the most

convenient way for them. They can save time and effort by availing the

service through phone call, online, or walk in.

Clients can observe the performance of the tutor and how the tutor treats

their child by providing individualized private tutoring. It is home-based

so that the tutor and student can focus more.

Clients can easily replace the teachers or tutors deployed if the client is

not satisfied by the service of the chosen teachers or tutors. The agency

will provide feedback form to address the concerns of the clients.

The service shall be started right away within 30 minutes upon availing

the service. There will be available tutors right away to perform the

service.

Tutors are flexible in meeting the required time needed by the tutee as

long as they inform the agency ahead of time.

The clients can assure the security of its property as they can have the

background and profile of the teachers or tutors availed through the

company's database.

The agency will entertain clients’ complaints about the service of the

teachers or tutors.

In circumstances that problems occur after the service is done, they can

easily track the teachers or tutors they avail.

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B. Operations Process

1. Selection and Hiring Process

Flow Chart

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Hiring Procedure

1. Thinker Ville Agency will entertain applicants for the recruitment

process at the designated places within District I, II, and III of the City

of Manila.

2. The applicants should submit their resume for the initial screening.

3. Evaluation of applicants. The proponents shall evaluate the applicants

through interview, educational background, work experience,

character reference and physical capability.

These are the qualifications of teachers or tutors needed:

Candidate must possess a Bachelor’s Degree in Education or relevant

undergraduate course; LET passer candidates are preferred.

Has a good track record with at least 1 year of relevant teaching

experience

Has high moral and work ethic

Must be available to work full-time or part-time in District I, II, and III of

the City of Manila

4. If the applicants did not qualify from the second screening, they are

eliminated as applicants.

5. If the applicants qualify from the second screening, they should

submit all the requirements needed such as certificate of LET passer

for board passer, NBI, Police and Barangay clearance.

6. Thinker Ville Agency will hold an orientation to the applicants to

know how the business works.

7. Upon orientation, qualified applicants are now hired as pool of

manpower of Thinker Ville Agency.

1. Step by step procedure

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Registration process

This process is for the customer who wants to avail Tutors at Thinker

Ville Agency. There are three ways on how to avail Tutors: Online

registration, walk-in, and Phone Call registration.

Online Registration: (Flowchart A)

Flowchart A: Procedure

1. Go to the official website of Thinker Ville Agency.

2. Click the word Online Registration form and fill it up. (It includes the

personal information of parents, the date that you want the tutors to

start, the time, and the meeting place.)

3. After filling up the form, pass the needed requirements through scan

including the parents ID’s and student’s ID.

4. Pick the tutor that you want through database.

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5. Fill up the payment form.

6. Select mode of payment. (Includes: Pera Padala/ LBC, Bank transfers

like BDO, BPI, Landbank or etc.; or office drop by or cash)

7. Read and understand the terms and conditions.

8. Click the word submit, and wait for the reply through phone calls, sms

or email.

Walk-in Registration (Flowchart B)

Flowchart B: Procedure

1. Go to the information desk of Thinker Ville Agency and ask

for registration.

2. Fill up the registration form. (It includes the personal

information of parents, the date that you want the tutors to

start, the time, and the meeting place.)

3. After filling up the form, pass the needed requirements

including the parents ID’s and student’s ID.

4. Pick the tutor that you want through database.

5. The assistant will discuss the terms and conditions of the

service.

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6. Fill up again a form for the mode of payment.

7. Pass it to the cashier and wait for your receipt.

Phone Call Registration (Flowchart C)

Flowchart C: Procedure

1. Clients inquire through phone call.

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2. The sales person will explain what the agency offers, how to go to the

main office, how to register, and how to avail tutors. Also, the sales

person will ask questions regarding the educational background of the

student.

3. The sales agent will recommend a tutor that will fit to teach their child

and explain the background of the recommended tutor, the educational

attainment, address, and schedule.

4. If the client doesn’t want to avail the service that the agency offers he/she

will not proceed to the next process and he/she can cut off the line.

5. If the client wants to avail the service, he/she will fill up the Thinker Ville

Agency registration form with the help of the sales person. After filling

up the form, the sales person will explain the terms and conditions and

policy of the agency and the clients must completely understand it. The

clients must pass the needed requirements including Parents ID’s (SSS

Id, etc.), Child’s School ID and etc.

6. The client must decide their preferred schedule of tutorial service.

7. The sales person will check the database of the tutor, to know who is

available on that schedule.

8. The Agency will now contact the available tutor for the client.

9. The tutor will go to the place where the client wants to meet and

accompanied by the sales person.

10. The sales person will give the payment form and the client must also fill

it up. The payment form consists of the Terms of payment and mode of

payment. After filling up the payment form, the sales person will now

give the receipt

11. The tutor can perform the service right a way.

Payment Process-Online

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After the client filling-up the registration form, client should select the

Payment Options he/she prefers.

Online Payment Process (Flowchart A)

Flowchart A: Procedure

1. Click the payment registration form.

2. Select the payment options that you want, including: Pera

Padala/LBC, Banks transfers and Office drop by or cash.

3. Click terms of payment.

4. Select mode of payment: it could be per subject, per day,

per week or per month.

5. Click the word Submit.

6. The customers will be given an agreement slip through

her email as a proof of her registration

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7. The receipts will be given on the day when the tutors that

she/he chooses works or starts.

Walk-in payment Process (Flowchart B)

Flowchart B: Procedure

1. Fill up the payment registration form.

2. Select mode of payment: it could be per subject, per day, per week or

per month.

3. Pass it to the cashier, after filling up the whole form.

4. The customer will be given an agreement slip as a proof of his/her

registration.

5. After taking up all the process, just wait at the waiting area and the

assistant will give the receipt.

C. Service Schedule

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Thinker Ville Agency will operate a 10-hour schedule from 9:00 am to 7:00 pm.

The company will be open every Mondays to Sundays in order to reach out the

market especially during weekends so the students can have an advance study of

their lessons or cope up in their subject matters.

D. Labor Requirement

Thinker Ville Agency needs four (4) employees to run the operations of the

business that is composed of the following:

1. General Manager Overall head of the company and responsible in all

aspect of the operations of the business.

2. Accounting and Finance Manager who is responsible for the

accounting and financial matters of the company.

3. Recruitment & Placement Staff (2) designs recruitment, interviews,

testing and selection processes for tutors or teachers deployment.

As the clients increases more employees will be hired by the company but as of

now these are the initial manpower requirement needed by the company.

E. Machinery/ Equipment Requirement

ACCOUNTS QTY UNIT COST TOTAL

Equipment

Computer (Desktop) 2 15,000 30,000

All in 1 Fax Machine, Printer, Scanner 1 3,000 3,000

Airconditioner (Standing) 1 10,000 10,000

Electric Fan 2 1,000 2,000

Wall Clock 2 100 200

Total Equipment Cost 29,100 45,200

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Thinker Ville Agency Investment for office equipment would be Computer

(Desktop), all in one fax machine, printer, scanner, Air conditioner, Electric fan

and wall clock with a total cost of 45,200.

F. Office Location and Layout

Location Analysis / Criteria

Location analysis is an important decision and should not be taken lightly. The

physical location of business function is an important part in the supply chain

strategy of the company. Thinker Ville Agency will be strategically located at

378 Juan Luna Street Binondo, Manila part of District III. It was known as the

“Chinatown” district in Manila. It is one of the centers of commerce located at

Metro Manila. Also, District III has the highest number of schools and mostly

Chinese school, thus giving the company an opportunity to get more clients.

The office location is accessible to the clients who are in District I and II which

part of the target market of the company.

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Office Layout Design and Specifications

The office of the Thinker Ville Agency will be a room or an area that

administrative work is done that can also denote a position within an

organization with specific duties attached to it. It is also important factor that

affects the way employees perform their jobs. In entering the office you will see

the receiving area, in front of that is the desk of the marketing managers that is

in charge of assisting the clients while they are in the receiving area. Beside the

receiving area is the kiddie dome; it is the area where children can play while

their parents are availing the service with the manager. Near the kiddie dome is

the comfort room and the meeting area for the managers. General Manager,

Operations Manager, Accounting and Financial Manager, and the Human

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Resource Manager will be having a separate room but also near the receiving

area, all of the managers will be having their own desk where they will

accomplish their own specific jobs assigned to them.

G. Waste Disposal System

The Thinker Ville Agency believes that helping employees/members will

realize greater economic and environmental benefit from their waste programs.

Every employee at the office will be briefly oriented to maintain cleanliness

every time they enter the office. The only waste to be dispose in the office is the

papers. The Thinker Ville Agency will hire one (1) Janitor/Janitress that will

maintain the cleanliness and in some cases they will also carry out maintenance

and security duties. It will keep the business premises neat and clean that will

also give the clients the impression to the company and to the services from the

first look at the business premises.

H. Quality Control System

Thinker Ville Agency considers customer satisfaction as the greatest foundation

of the company in assuring the quality of the services.

It is important to gain customer satisfaction by conducting the following:

Performance management – Thinker Ville Agency assures that the

performances of company employees are well-controlled and proper,

to build strong relationship between the company and clients.

Probe monitoring – Thinker Ville Agency will always monitor the

operations and management of the company every now and then. The

company will always check or update the Tutors database, as well as

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the clients record. Thinker Ville assures that the company is well

monitored and supervised.

Customer experience management – it is a sum of all experiences a

customer has in availing the service, over the duration of their

relationship with the agency and employees. This can include

awareness, discovery, attraction, interaction, purchase and etc. For

Thinker Ville Agency it is important to manage the customer’s

experience in availing the service. A company’s ability to provide an

experience that can mark to the customer’s mind can increase

customer’s loyalty and create strong relationship between the two.

Service level agreement (SLA) – Thinker Ville Agency assures the

delivery of the services is in the right time and the right place; it

depends on the agreement of the clients and sales agent. The company

will also monitor the availability, serviceability, performance, and

operation of the service such as billing.

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I. Service Cost

1. Total Service per Year

Preschool

Mode of Payment Expected Enrollees Service Charge Monthly Annually

Per Hour 25 60.00 1,500.00 18,000.00

Per Week 45 225.00 10,125.00 121,500.00

Per Month 55 750.00 41,250.00 495,000.00

Total 125 52,875.00 634,500.00

Grade School

Mode of Payment Expected Enrollees Service Charge Monthly Annually

Per Hour 20 60.00 1,200.00 14,400.00

Per Week 35 225.00 7,875.00 94,500.00

Per Month 45 750.00 33,750.00 405,000.00

Total 100 42,825.00 513,900.00

High School

Mode of Payment Expected Enrollees Service Charge Monthly Annually

Per Hour 25 60.00 1,500.00 18,000.00

Per Week 20 225.00 4,500.00 54,000.00

Per Month 30 750.00 22,500.00 270,000.00

Total 75 28,500.00 342,000.00

300

Total Revenue Per Year 124,200.00 1,490,400.00

Revenue Computation

2. Service Cost per service

Service Cost Per Unit

Mode of Payment Cost Percentage Service Charge Service Cost

Per Hour 200.00 30% 60.00 260.00

Per Week 900.00 25% 225.00 1,125.00

Per Month 3,750.00 20% 750.00 4,500.00

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IV. Organizational Plan

A. Legal Form of Business

“Thinker Ville Agency” is a Limited Partnership that will be established by

five (5) partners responsible for the implementation of the business plan. The

proponents shall seek approval from the authorized government agencies, which

are the Barangay, Department of Labor and Employment (DOLE), Municipal

and Securities and Exchange Commission (SEC), Department of Education

(DepEd) and Commission on Higher Education (CHED).

B. Organizational Structure

General Manager

Recruitment and placement staff

Finance and Accounting Manager

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C. Qualifications of Officers

Thinker Ville Agency needs four (4) employees to run the operations of the

business that is composed of the following one (1) General Manager, Assistant

Manager, Finance and Accounting Manager and two (2) Recruitment and

Placement staff.

Job

General Manager – Overall

head of the company.

Supervise the 4 departments

and each Department

Manager reports directly to

him. Acts as alternate of any

department head in his/her

absence.

Discuss with every

department manager budgets,

business plans, and strategies

and approve them for

implementation.

1. Monitor activities/evaluation

of every department on a

regular basis i.e., daily,

weekly, monthly, quarterly,

semestral and annual basis.

2. Discuss any revisions or

1. A graduate of BS

Entrepreneurship or any Business

Course with adequate accounting

background;

2. 21 to 30 years old; male or

female;

3. Articulate and possess excellent

public relations.

Job Description & Specification Qualification

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corrective measures on

business plans as necessary.

3. Meets with his department

managers regularly.

Finance & Accounting Manager –

Reports directly to the General

Manager.

1. In-charge to over-all budget of

the company.

2. Check and finalize budget for

approval of the General

Manager.

3. In-charge of the financial

reports, books, cash flow and all

matters related to Finance,

accounting, reporting and

preparation of Financial

Statements for Internal and

external reporting requirements

4. Conducts regular meetings with

staff, attends meetings called for

by the General Manager.

1. 25 – 40 years old Male or Female

2. Graduate of BS Accountancy or

BSBA Major in Finance Treasure

Management.

3. Should be prudent

4. Skilled in using Excel

Spreadsheets.

5. Can handle and analyze financial

transactions.

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Recruitment & Placement

Staff – Reports to the

General Manager.

1. Design recruitment,

interviews, testing and

selection processes.

2. Helps the Manager with other

matters pertaining to benefits

and compensation.

3. Helps in preparation of

reports and other matters

relating to employer-

employee relationship

policies.

4. Assist the Manager on all

trainings and seminars for

employees. Attends meetings

as required.

1. Graduate of BSBA Major in

Human Resource or BS

Education

2. 18- 28 years old Male or

Female

3. Has a pleasing personality in

assisting the Manager in

recruitment, interview and

selection processes.

4. Has knowledge in recruitment.

5. Computer Literate

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D. Office Equipment

ACCOUNTS QTY UNIT COST TOTAL

Equipment

Computer (Desktop) 2 15,000 30,000

All in 1 Fax Machine, Printer, Scanner 1 3,000 3,000

Airconditioner (Standing) 1 10,000 10,000

Electric Fan 2 1,000 2,000

Wall Clock 2 100 200

Total Equipment Cost 29,100 45,200

E. Gantt Chart of Activities

Pre- Operating Activities

PROJECT SCHEDULE Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug

Application for

Business Permits

Office renovation

Acquisition of the

supplies and equipment

for office including the

kiddie dome

Hiring and Training of

employees

Recruitment and

seminars of Tutors

Distribution of flyers Implementation of the

Promotional Strategy

Grand opening and

formal start of Thinker

Ville Tutorial Agency

operation

Making the Feasibility

Study �

Discussion of tie up

with different schools

within District I,II, and III

of Manila City

Soft opening of Thinker

Ville Tutorial Agency

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F. Administrative Expenses

SALARIES AND WAGES

ADMINISTRATIVE LABOR

Position Qty Total SalaryEmployee

BenefitsYear 1 Year 2 Year 3 Year 4 Year 5

General Manager 1 12,000.00 1,800.00 165,600 172,224 179,113 186,277 193,729

Finance and Accounting Manager 1 12,000.00 1,800.00 165,600 172,224 179,113 186,277 193,729

Recruitment and Placement Staff 2 24,000.00 3,600.00 331,200 344,448 358,226 372,555 387,457

Security Guard 1 8,700.00 1,305.00 120,060 124,862 129,857 135,051 140,453

Grand Total 6.00 56,700.00 8,505.00 782,460.00 813,758.40 846,308.74 880,161.09 915,367.53

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V. Financial Plan

This chapter discusses the financial assumptions, total project cost (pre-

operating expense, financial position, income statement, cash flow and financial

ratios of the company

A. Total Project Cost

COST

Capital Expenditures 103,150.00

Permits and Licenses 15,000.00

Prepaid Rental 22,500.00

WORKING CAPITAL

Salaries 178,605.00

Office Supplies 12,780.00

Research 5,000.00

Marketing Expense 22,275.00

Utilities 36,000.00

Bank Deposit 50,000.00

Communication Expense 7,488.00

Training and Recruitment 8,000.00

Kiddie Dome Expense 3,710.00

Total Working Capital 323,858.00

Total Project Cost 464,508.00

TOTAL PROJECTED INVESTMENT 500,000.00

THINKERVILLE AGENCYPROJECT COST

ACCOUNTS

B. Sources of Financing

A total of Php. 500,000.00 of capital, the five (5) partners will share

equally form their personal savings.

PARTNERS CONTRIBUTION

De Guzman, Eichelle Emmerie P 100,000.00

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Galang, Clarisa Angelica D. P 100,000.00

Liveta, Jerick Joshua P 100,000.00

Beguir, Fatima P 100,000.00

Marata, Jessylyn P 100,000.00

C. Projected Financial Statement

1. Income Statement

Year 1 Year 2 Year 3 Year 4 Year 5

Projected Service Income 1,490,400 1,564,920 1,643,166 1,725,324 1,811,591

Gross Profit 1,490,400 1,564,920 1,643,166 1,725,324 1,811,591

OPERATING EXPENSES

Salaries and Wages 782,460 813,758 846,309 880,161 915,368

Training and Recruitment Expenses 46,000 47,840 49,754 51,744 53,813

Rental Expense 90,000 90,000 90,000 90,000 90,000

Depreciation Expenses 30,457 30,457 30,457 19,040 19,040

Marketing Expenses 89,100 77,064 80,147 83,352 86,687

Kiddie Dome Expense 3,710 3,858 4,013 4,173 4,340

Utilities Expense 144,000 149,760 155,750 161,980 168,460

Communication Expense 13,485 13,485 13,485 13,485 13,485

Office Supplies Expense 31,720 32,734 34,044 35,406 36,822

Total Operating Expense 1,199,212 1,226,222 1,269,914 1,303,936 1,351,192

Net Income Before Tax 291,188 338,698 373,252 421,388 460,398

Income Tax (30%) 87,357 101,609 111,976 126,417 138,119

Net Income After Tax 203,832 237,088 261,277 294,972 322,279

CUMMULATIVE 203,832 440,920 702,197 997,169 1,319,447

THINKERVILLE AGENCYINCOME STATEMENT

FOR THE PERIOD 2015-2019

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2. Statement of Financial Position

2015 2016 2017 2018 2019

Current Assets

CASH 604,838.50 872,383.44 1,164,116.72 1,478,128.59 1,819,447.30

TOTAL CURRENT ASSETS 604,838.50 872,383.44 1,164,116.72 1,478,128.59 1,819,447.30

Non-current Assets

Property, Plant and Equipment 98,993.33 68,536.67 38,080.00 19,040.00 0.00

Total Non-current Assets 98,993.33 68,536.67 38,080.00 19,040.00 0.00

TOTAL ASSETS 703,831.83 940,920.11 1,202,196.72 1,497,168.59 1,819,447.30

Current Liabilities

Partners' Equity

Capital

Clarisa Angelica Galang, Capital 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00

Thricia Mari Badilla, Capital 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00

Teresa Louise Macabenta, Capital 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00

Leonilen Abella, Capital 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00

Joel Primavera Jr., Capital 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00

Total Partners' Capital 500,000.00 500,000.00 500,000.00 500,000.00 500,000.00

Retained Earnings 203,831.83 440,920.11 702,196.72 997,168.59 1,319,447.30

Total Partners' Equity 703,831.83 940,920.11 1,202,196.72 1,497,168.59 1,819,447.30

TOTAL LIABILITIES AND PARTNER'S EQUITY 703,831.83 940,920.11 1,202,196.72 1,497,168.59 1,819,447.30

For the period 2015-2019

THINKERVILLE AGENCYBalance Sheet

Assets

Liabilities and Partners' Equity

3. Statement of Cash Flow

2015 2016 2017 2018 2019

Cash Flow from Operating Activities

Net Income After Tax 203,831.83 237,088.27 261,276.61 294,971.87 322,278.72

Depreciation Expense 30,456.67 30,456.67 30,456.67 19,040.00 19,040.00

Net Cash Inflow from Operating Activities 234,288.50 267,544.94 291,733.28 314,011.87 341,318.72

Cash OutFlow from Investing Activities

Purchase of Equipment -45,200.00

Office Improvement -50,000.00

Furniture and Fixture -34,250.00

Cash Outflow from Operating Activities -129,450.00 0.00 0.00 0.00 0.00

Cash Inflow from Financing Activities

Partners' Investment 500,000.00 - - 0 0

NET CASH INFLOW 604,838.50 267,544.94 291,733.28 314,011.87 341,318.72

ADD: CASH BEGINNING 604,838.50 872,383.44 1,164,116.72 1,478,128.59

Ending Cash Balance 604,838.50 872,383.44 1,164,116.72 1,478,128.59 1,819,447.30

THINKERVILLE AGENCYStatement of the Cash Flow

For the period 2015-2019

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1. Return On Investment

203,832-500,000 = (0.59)

500,000

Payback Period

D. Profitability Indices

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E. List of Assumptions Used

a. There are a total of 125 tutors available for preschool; 25 for

per hour, 45 for per week, and 55 for per month.

b. There are a total of 100 tutors available for grade school; 20

for per hour, 35 for per week, and 45 for per month.

c. There are a total of 75 tutors available for high school; 25

for per hour, 20 for per week, and 30 for per month.

d. There are a total of 300 available tutors for pulling each day

e. The service charge of the company ranges from 20%-30%.

f. Assumed growth rate per annum is 5%

g. The company assumes that there is no increase in rental cost

each year.

h. Provision for Increase is 4% which is based on nscb.com

i. Provision for Employee Benefits is 5% which is based on the

government mandated benefits such Philhealth, SSS and

Pag-ibig

Schedules

ACCOUNTS QTY UNIT COST TOTAL LIFE Annual YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Equipment

Computer (Desktop) 2 15,000 30,000 5 6,000 6,000 6,000 6,000 6,000 6,000

All in 1 Fax Machine, Printer, Scanner 1 3,000 3,000 5 600 600 600 600 600 600

Airconditioner (Standing) 1 10,000 10,000 5 2,000 2,000 2,000 2,000 2,000 2,000

Electric Fan 2 1,000 2,000 5 400 400 400 400 400 400

Wall Clock 2 100 200 5 40 40 40 40 40 40

Total Equipment Cost 29,100 45,200 9,040 9,040 9,040 9,040 9,040 9,040

Improvement Cost

Office/Shop Improvement 1 50,000 50,000 5 10,000 10,000 10,000 10,000 10,000 10,000

Total Improvement Cost 50,000 50,000 10,000 10,000 10,000 10,000 10,000 10,000

Furnitures and Fixtures

Front desk 1 5,000.00 5,000 3 1,667 1,667 1,667 1,667

Chairs 15 150.00 2,250 3 750 750 750 750

Tables 3 1,500.00 4,500 3 1,500 1,500 1,500 1,500

Trash Cans 2 100.00 200 3 67 67 67 67

Filing Cabinet 2 1,200.00 2,400 3 800 800 800 800

Fire Extinguisher 2 800.00 1,600 3 533 533 533 533

Water Dispenser 1 4,500.00 4,500 3 1,500 1,500 1,500 1,500

White Board 1 200 200 3 67 67 67 67

Sofa 1 7,600 7,600 3 2,533 2,533 2,533 2,533

bookshelf 1 1,500 1,500 3 500 500 500 500

mini tables and chairs (set) 3 1,500 4,500 3 1,500 1,500 1,500 1,500

Total Furnitures and Fixtures 24,050 34,250 11,417 11,417 11,417 11,417

GRAND TOTAL 103,150 129,450 30,457 30,457 30,457 30,457 19,040 19,040

SUMMARY UNIT COST TOTAL Annual YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Equipment 29,100 45,200 9,040 9,040 9,040 9,040 9,040 9,040

Improvement Cost 50,000 50,000 10,000 10,000 10,000 10,000 10,000 10,000

Furniture and Fixtures 24,050 34,250 11,417 11,417 11,417 11,417 -

TOTAL 103,150 129,450 30,457 30,457 30,457 30,457 19,040 19,040

DEPRECIATION SCHEDULE

DEPRECIATION TABLE

THINKERVILLE AGENCYCAPITAL EXPENDITURES AND DEPRECIATION SCHEDULE

Page 50: Sample Guide (Business Plan)

Thinker Ville Agency 50

Research 5,000

License and Permits 15,000

Rental Costs Rental Expense Year 1 Year 2 Year 3 Year 4 Year 5

Rent Expense 7,500 90,000 90,000 90,000 90,000 90,000

Prepaid Rental Expense 22,500

Grand Total 30,000 90,000 90,000 90,000 90,000 90,000

The company assumes that there is no increase in rental cost each year.

Inflation rate 4%

Office Supplies Unit Cost Qty. Total Cost Year 1 Year 2 Year 3 Year 4 Year 5

Bond Paper 90 3 270 3,240 3,370 3,504 3,645 3,790

Record Book 100 10 1,000 1,100 1,144 1,190 1,237 1,287

Folder 7 10 70 840 874 909 945 983

Receipts 30 20 600 7,200 7,488 7,788 8,099 8,423

Pencils 80 1 80 480 499 519 540 562

Ballpens 110 1 110 660 686 714 742 772

Fasteners 30 1 30 180 187 195 202 211

Correction Fluid 25 3 75 450 468 487 506 526

Stapler 45 2 90 90 94 97 101 105

Staple wires 15 3 45 540 562 584 607 632

Calculator 120 3 360 360 120 125 130 135

Envelopes 5 20 100 1,200 1,248 1,298 1,350 1,404

Whiteboard Marker 200 1 200 2,400 2,496 2,596 2,700 2,808

Whiteboard Eraser 15 2 30 180 187 195 202 211

Paper Clip 10 20 200 800 832 865 900 936

Ink Supply 1,000 1 1,000 12,000 12,480 12,979 13,498 14,038

GRAND TOTAL 4,260 31,720 32,734 34,044 35,406 36,822

Cost/6Month Year 1 Year 2 Year 3 Year 4 Year 5

Recruitment Costs 3,000 36,000 37,440 38,938 40,495 42,115

Trainings Expenses 5,000 10,000 10,400 10,816 11,249 11,699

Grand Total 8,000 46,000 47,840 49,754 51,744 53,813

Marketing Expenses Unit Cost Qty. Total Cost Year 1 Year 2 Year 3 Year 4 Year 5

Launching 15,000 15,000

Flyers (25x500x2) 1.00 5,000 5,000 5,000 5,200 5,408 5,624 5,849

Tarpaulins and Posters 350.00 30 10,500 10,500 10,920 11,357 11,811 12,284

Sponsorship 3,000.00 15 45,000 45,000 46,800 48,672 50,619 52,644

Freebies:

ballpen 8.00 400 3,200 3,200 3,328 3,461 3,600 3,744

sticky notes 15.00 200 3,000 3,000 3,120 3,245 3,375 3,510

ecobag 12.00 200 2,400 2,400 2,496 2,596 2,700 2,808

Gift Certificate 250.00 20 5,000 5,000 5,200 5,408 5,624 5,849

Grand Total 89,100 89,100 77,064 80,147 83,352 86,687

Kiddie Dome Expense Unit Cost Qty. Total Cost Year 1 Year 2 Year 3 Year 4 Year 5

Beach Ball 50 4 200 200 208 216 225 234

Toys 20 15 300 300 312 324 337 351

educational books 20 23 460 460 478 498 517 538

mini stuffed toys 10 50 500 500 520 541 562 585

Lego 5 100 500 500 520 541 562 585

Puzzle 5 50 250 250 260 270 281 292

Inflatable slide with mini balls 1 1500 1,500 1,500 1,560 1,622 1,687 1,755

Grand Total 3,710 3,710 3,858 4,013 4,173 4,340

Utilities Expenses Cost per Month Month(s) Total Cost Year 1 Year 2 Year 3 Year 4 Year 5

Water 2,000 3 6,000 24,000 24,960 25,958 26,997 28,077

Electricity 10,000 3 30,000 120,000 124,800 129,792 134,984 140,383

Grand Total 36,000 144,000 149,760 155,750 161,980 168,460

Communication Expense Cost per Month Month(s) Total Cost Year 1 Year 2 Year 3 Year 4 Year 5

Telephone w/ wifi 999 1 999 11,988 11,988 11,988 11,988 11,988

Cellphone Plan 499 3 1,497 1,497 1,497 1,497 1,497 1,497 Grand Total 2,496 13,485 13,485 13,485 13,485 13,485

THINKERVILLE AGENCYSCHEDULES

SALARIES AND WAGES

ADMINISTRATIVE LABOR

Position Qty Total SalaryEmployee

BenefitsYear 1 Year 2 Year 3 Year 4 Year 5

General Manager 1 12,000.00 1,800.00 165,600 172,224 179,113 186,277 193,729

Finance and Accounting Manager 1 12,000.00 1,800.00 165,600 172,224 179,113 186,277 193,729

Recruitment and Placement Staff 2 24,000.00 3,600.00 331,200 344,448 358,226 372,555 387,457

Security Guard 1 8,700.00 1,305.00 120,060 124,862 129,857 135,051 140,453

Grand Total 6.00 56,700.00 8,505.00 782,460.00 813,758.40 846,308.74 880,161.09 915,367.53