Sample Group Project

Project Report

Management Information System

MBA 2K13 (B)

Submitted to:

Sir Faqir Taj

Group Members:

Tazeen Rashid

Sabeen Rashid

Muhammad Umar

Zainab

Tehreem Zahra

FaizullahGul

Date: January 4th, 2015

Contents

Preface .......................................................................................................................................................... 3

Introduction: Fori Mazdoori.......................................................................................................................... 3

Vision ........................................................................................................................................................ 4

Mission ...................................................................................................................................................... 4

Business Model ............................................................................................................................................. 4

Partners ......................................................................................................................................................... 5

Primary Research: ......................................................................................................................................... 5

1. Volunteerism ..................................................................................................................................... 5

2. Labour Demand ................................................................................................................................ 7

Our Solution ................................................................................................................................................ 12

Self-Registration ......................................................................................................................................... 23

The Labour Registration Application: ........................................................................................................ 12

The Employers App ................................................................................................................................... 15

The Website ................................................................................................................................................ 20

GENERATING TRAFFIC ..................................................................................................................... 23

REVENUE MODEL ................................................................................................................................... 26

1. MEMBERSHIP FEE ...................................................................................................................... 26

Free Members ............................................................................................................................................. 26

Gold Members ............................................................................................................................................ 27

Platinum Members ...................................................................................................................................... 27

2. ADVERTISEMENT ....................................................................................................................... 27

Human Resource ......................................................................................................................................... 28

Marketing .................................................................................................................................................... 29

The Logo ................................................................................................................................................. 29

Generating Revenue ................................................................................................................................ 29

Budget and Finance ..................................................................................................................................... 30

Future Plans ................................................................................................... Error! Bookmark not defined.

Appendix ..................................................................................................................................................... 34

Preface

South Asia is a region with multiple issues. Among those issues, we have poverty and high

unemployment rate,low-skilled labour supply is at peak, and very little or no effort is done to

eradicate this problem.The high supply of low-skilled labour is widely considered a weakness and

a liability for a country; they are looked at as extra mouth to feed and of little use.

However, this notion could also be wrong! These people could add value, and there could be

different ways of utilizing their skills. A team of entrepreneurs came together to convert this

weakness of South Asian countries into strength through a social enterprise named:

ForiMazdoori.

There is a good demand for these labours, indeed, everywhere across the world. But lets start from

Pakistan; little do we know where to find an electrician when our tube light one day decides to

stop working, or to find a servant when a working lady needs to hire one, or to find a mechanic

when all of a sudden our car breaks down in the middle of Islamabad Expressway.

Introduction: ForiMazdoori

ForiMazdoori is an entrepreneurship initiative in the form of Mobile Applications where anyone

with a Smartphone can register any labour he/she sees on the street or knows personally, through

this application. The person then uploads the data through the App and it will reach the data center

in the back-end, who will allow it to be available for public after verification of the data.

The data will consist of labours skills, location and contact information, and will be available on

the website (which will tentatively be www.forimazdoori.com.pk for Pakistan) for anyone who

has access to internet. The labour can also be accessed through an Employers App. This way,

Labour has a greater chance of being hired and more visibility to the employers. So it helps create

jobs as well, since theoretically, an employer might just give up hiring a labour if he does not have

access to labour (e.g. you might just give up trying to find out a mechanic to fix your car as you

are standing on the expressway, and try to use your own skills to fix your car)

Vision, Mission

Vision

To change the way labourers work in South Asia

Mission

ForiMazdoori aims to change the lives of millions of low skilled workers, by making their skills

and capabilities available to employers through using digital technology.

Business Model

ForiMazdoori serves as a channel through which labor workers is accessible to the ones who

require their services in return of a membership fee. It serves as a content provider in a sense that

it gathers immense information related to the workers including personal data, CNIC number, past

experience and also a developed video where the worker talks about his specialties and talk of the

areas where they can spontaneously provide their services and then via the online platforms which

serve similar to intermediaries this information can be accessed.

To further create trust and gain credibility these individuals are also asked to provide references

of experienced workers who are also part of the ForiMazdoori network. Information pertaining to

the workers is disclosed on the website where the members can access them, however the contact

information would be encrypted and can be accessed via entering the encrypted code in the server

through the website or mobile app.

Thus only premium members can freely access this contact information and the company can keep

track of the spending behavior of members. In this business model the consumers can make the

payment for membership via HBL which is available to all internet banking users and via cellular

money transfer methods such as Easy Paisa, Timepey etc.

On the contrary free members who are only allowed to access the services three times as a trial

will not be able to access the contact information after the expiry of the trial, the only method to

access the services would be to pay a spot on Fee to the service provider or via making a deposit

via internet banking or Easy Paisa and related cellular payment methods.

Through this model ForiMazdoori indirectly gains a primary relation with the consumers via its

online platforms and has some control over consumer data however it cant take control over the

transaction as the prices are negotiated between the provider and recipient of services outside the

domain of ForiMazdoori.

Partnerships

At the moment, company has no partners. We are proposing that the company has to partner with

PTA and NADRA and ILO in near future. NADRA will give them access to verify labours CNI

number, and PTA will give them access to a four digit code which will enable the labourers to

register themselves. We will explain later how it works in our suggested solutions for the company.

ILO can help in many ways, they have done a lot of research on labour, and the company is looking

forward to plan a pension plan for the low skilled labour with ILO Pakistan.

In future, the company should also partner with capacity building NGOs to train the labours and

build their capacity.

Primary Research:

1. Volunteerism

We developed a questionnaire on Google Drive1 to find out how many people were willing to

volunteer for registering the labour. The result was overwhelming! We received over 100

responses in a week, and we contacted those residing in Islamabad and Rawalpindi to show up for

a meeting. Every volunteer responded, and about 80 percent of them showed up for the meeting.

We discussed the vision of ForiMazdoori with them, and on then we went for a registration drive.

1Please refer to this link for the Google Form:

https://docs.google.com/forms/d/1OpzKZgmMirHvD1RoTj1aQ4g3kbqrAWG5ZHVo5N7RaHA/viewform

The response from the labour

was very encouraging; in one

day, we registered over 100

labour, who were setting on

street sides of Peshawar More

and Abpara Market.

All these results have

encouraged the initiators of ForiMazdoori to pursue this project and turn the idea into reality in

order to change the way labour works in South Asia.

(Above: volunteers registering Labours in Peshawar More, Islamabad)

Above: Our Group Member, Zainab, is briefing volunteers before on the

field registration of the Labours

2. Labour Demand

In order to understand the demand for our content, we developed a questionnaire2 and had people

between ages of 20 40 fill it out. The people who filled it out were based on Islamabad,

Rawalpindi, Sialkot and Peshawar.

How often do you get an electronic device broken down in your house?

According to the information gathered from general public through a questionnaire, a pie chart

has been created in order to give a clear idea about the views of the respondents. This chart

clearly indicates that 56 % of the people get an electronic device broken in their house once in a

year, followed by 7 % who claim that they face this problem once in 6 months and so on.

Around 31 % people have expressed a varied time series in which they face this problem and

most of it ranged from 6 to 9 months. This indirectly indicates that almost majority of the people

need the service to fix devices once in 6 months to 1 year.

How often do you need an electrician at home?

2Please refer to the Google Form:

https://docs.google.com/forms/d/19CmciXVDnO7Xj0zELcZYYbxeEvH6xfKfDpIUw6H9ZhM/closedform

3% 3%

7%

56%

31% once in a month

once in 3 months

once in 6 months

once in a year

other



shows that 56 % of the respondents say that they need an electrician at home once in a year. 3 %

claim that electrician is needed at home once in 3 months. Around 31 % people have expressed a

varied time series in which they face this problem and most of it ranged from 6 to 9 months. This

clearly indicates that almost majority of the people need an electrician once in 6 months to 1

year.

How often do you need a painter/constructor at home?



3%

3%

7%

56%

31% once in a month

once in 3 months

once in 6 months

once in a year

other

3% 3%

7%

56%

31%once in a month

once in 3 months

once in 6 months

once in a year

other

shows that 56 % of the respondents say that they need a painter/constructor at home once in a

year. 7 % claim that painter/constructor is needed at home once in 6 months. Around 31 %

people have expressed a varied time series in which they face this problem and most of it ranged

from 2 to 3 years. This clearly indicates that almost majority of the people need an electrician

once in 1 to 3 years.

Do you have/need a servant at home?

According to the pie chart, 91 % respondents say that they need a servant. Only 9 % say that they

do not need a servant. Hence, it clearly indicates the high demand for servants in the country.

Hiring a servant is a very common practice in Pakistan in lower middle class, middle class and

upper middle class so this can be a right target market for our company if the company intends to

provide this service to the customers.

Is it easy to find a servant?

91%

9%

yes

no

91 % of the respondents are of the view that finding a servant is not an easy job while rest are of

the view that it is an easy job. According to the view point of the respondents, the problems

faced by them in finding a servant are:

Reliability issue

Obedience issue

Hardworking and honesty issue

Finding a trustworthy servant is an issue

Suppose you are given information on all the mechanics and their locations. If your car

breaks down on a highway, and you know the mechanic is less than a kilometer away from

you, what would you do?

9%

91%

yes

no



shows that 38 % of the respondents would prefer calling the mechanic and would either pay him

high wage or would negotiate with him in order to get the car fixed. Only 11 % said that they

will fix it themselves and 10 % will ask their friends for help. As majority of the respondents will

call the mechanic, thus this indicates the high demand for the services of the mechanic.

Do you think it is beneficial to have the information of all the low-skilled labor (at their

consent) available for public? Why?

38%

38%

10%

11%3%

Call him and ask himto fix my car, will payhim a good wage

Call him and ask himto fix my car, willnegotiate the wage

Ask a friend for help

fix it myself

other

87%

13%

yes

no


has been created in order to give a clear idea about the views of the respondents. 87 % of the

respondents are of the view that it is beneficial to have the information of all the low-skilled

labor (at their consent) available for public. Only 13 % disagree. The reasons given by the

respondents for having this information are as follows:

Will be helpful in accessing them at the time of need

Hiring workers will be much easier

Different skills are required at different occasions

Convenience

Empower consumers to make the right decision

It will save time and extra hassle

Issues of reliability and trust will be solved

It will serve as a recruitment platform for labour

This platform will help the consumer to be sure regarding reliability and trust issues as

background checks would have been already made

Unnecessary fatigue will be avoided

According to view point of people, many problems will be solved by providing this

service.

The Companys Proposed Solution

ForiMazdoori addresses the issue through registering the labours and having their information

available to the employers. The registration is done by the volunteers who register the labour

through Labour Registration Application which inherently requires them to have a Smartphone.

The Labour Registration Application:

The Sign-Up/Long-in page

The application has an easy-to-use interface. Signing up is done by entering your telephone

number. The fact that telephone phone numbers are required for signing up intends to make it more

reliable. The registration is quick and NIC number is the pre-requisite for registering yourself on

the app, therefore, it is secure because the NIC is verified and since, NIC is an once-in-a-lifetime

number and thence, security- which is a major concern especially when it comes to everyone, has

been taken care of to an extent.

The Homepage

The topmost row shows your name on the extreme right

whereas the option of adding up labour is on the extreme left.

The row below that shows the total number of labour uploaded

and the videos of the labourers. The videos act as an actual

meeting taking place between the employer and the employees.

As soon as you open the app, it asks you for your GPS so that

it can locate you.

The Add Labour Option

When you press the add labour button on homepage, it requires you to register the labour,

whereby, you have the option of uploading a picture of the labourer or

recording his/her video. Regular things are asked such as their name,

address, CNIC, major jobs and areas of specialty etc. Phone number and

CNIC are mandatory and are important for the registration process. After

you have uploaded the labourer, some time is taken by the main server

to verify the details and while the labour is verified it stays in the

remaining section and as soon as it is verified it is officially uploaded

on the website and on the Employers App and people can access the profiles of the labour

through their PCs using the website, or through their Smart devices using the Employers App.

The Employers App

This App intends to give access to employers to labours information, which was uploaded through

the labour Registration App

The sign up process is the same for Labour Registration Application and the Employers

application. In the illustration below, you can see the process of signing up from left to right.

It starts off with a splash screen, followed by requiring your phone number and CNIC. Once you

verified your registration by entering the code, it then asks you to enter your personal information

or log-in through your Facebook.

Once you log in, you can see your profile (below, on the right) which includes your picture, name

and some other basic information which you may have entered about yourself, e.g. your profession

or your address. Under the preferences, you can save your preferences for the type of labour youd

require in your future searches. For example, you can check-mark Nearest labour, if you think

it will be more convenient for you to hire someone near you. Or you might choose newest as a

preference because you think the old ones might have already been hired. Then you click on the

save button in the bottom and your preferences will be saved.

Just below your name and basic information, there is an option register as a labour. This is an

option for those workers who have access to a Smartphone and register himself/herself as a labour

and not an employer. There are two reasons for having this option; one is that any educated person

with technical skills who would like to be hired based on his/her skills will be able to register

himself/herself. This way, more people will have the option to utilize their skills instead of sitting

at home. The second reason to this is, that this is where the company wants to see the future, where

every cook, mechanic, mason, painter, electrician and tailor in South Asia is educated and has

access to a Smart phone.

Search/Hire Workers

The picture on the left shows how to search for the labour. There are two options for searching the

labour; first, you type a key word (e.g. labours skill) and then click the search button. Or, you go

by the option search near me to get to know of labour that is near you. If you opt for the location

based search, you will be

directed towards a map

(powered by Google maps), and

will see the labour and their location. The picture below on the right shows how you will see the

labours near you.

But if you choose to type a key word and click on go, then you will get a list of workers (see

below, first picture from the left) matching the key word you have entered. The key word will

commonly be the skill of the labour.

When you click on a worker, you will be directed to his/her profile (second picture from the left).

When you click on hire, your Smart phone will dial the number of the labour.

You can also see the workers friends in the lower section of the labours profile. These the people

whom this worker has endorsed by giving his/her telephone number and/or other required

information. This option we believe is perhaps going to be a complicated process. We felt this

during labour registration on field as well.

Other Features

When you hire a worker, the App keeps a record of those. You may rate the worker you hired and

write comment about them. Also, you can add workers to your favorites list, or occasionally

delete them from favorites, in case you are not interested in them or their professions anymore.

The rating system and the comment section are extremely important. Rating establishes the

credibility of the labour and people will get to trust them more. Also, employers will be very

interested to know about the views of the previous employer about the worker, so the comment

box will play an important role.

The Website

The website is designed much like the Employers Application. The company has focused on

making their website more like an App, where it is more user-centered than company-centered. It

does have an About us section though, where it briefly tells the user what ForiMazdoori is about.

Our suggestion is that the company should to make this section only one line about the company,

which will be their tag line, and should will remove the about us part once they are able to

generate enough traffic, because by then, people will know who they are and what they do. A

detailed description might not be necessary. We will discuss in the next section how the company

can generate traffic.

The design we have shown below is just an idea of how they want our website to look like, or

rather, how the website will function. The final look might be quite different from this one.

They have their tag line we connect labourers looking for work, with those looking for help on

top left with the logo below it. There is also the register and log-in option. In the bottom, there is

the read about us tab, clicking on it results in the About us box popping up. Otherwise this

area is reserved for advertisements

When you click on the log in button, youll be required to enter your user name and password.

If youre not registered with ForiMazdoori already, then click on register and make and account.

The page will look something like following:

Once the registration/long-in is done, the user can search labour by profession and location, and

also chooses his/her preferences (for example: police verified) and then the user will get the results

of her/her search just like the ones in the left side of the page in the illustration below. Please note

that the police verified labours also have their CNIC partially visible to the searcher, to build their

confidence.

The same features which are available in the App, will be available here too. You can rate labours,

comment about them, add them to favorites or remove from favorites.

In the website, there is also an option of support us, this means that they are asking for donations,

because they are a social enterprise, and also they are asking for more volunteers to do most of the

work by downloading the labour registration app, and registeringlabours they see on the streets or

those they know personally.

The website has the option of Download the App in the bottom, which enables the volunteers

and patrons to download the labour registration application, or the employer application. It is kept

it in the Android format by default, and have given option of iOS as well, in case they do not

use Android. The company plans that as soon as it generates enough funds, it will also make the

app available for the Windows Mobile users as well

Analysis

Problems with the existing system

During the discussions above, we referred many times to our suggestions for particular

issues/sections. We now would like to talk about some key issues with the main operational

processes of the company.

The first problem is the extreme dependency on the volunteers. While it is good to keep positive

that people will do good work when they are on their own, our experience in the field registration

taught us that although the volunteers were really passionate about doing the good work, they

were not the same once the on-field registration was over everyone went to sleep. Nobody

registered any labour after that. This teaches us that the volunteers energy has to be channeled

and be driven by somebody else, and the system is not automated as the company has thought.

The second main problemwith operational processes is over-reliance on mobile commerce. In

fact, the whole process of labour registration is almost entirely dependent on smartphones and

Apps. While it is good to have futuristic visions, we also need to have a good analysis of what

the future will look like. The near future in Pakistan at large does not seem the age of mobile

commerce, because even web-based e-commerce is not matured in Pakistan. Therefore, we do

not believe this model is going to sustain, on its own.

The third problem is the option of labour registering themselves. This will bring them into direct

competition with companies like LinkedIn. We believe that the company has to focus on its

unique service type, focusing on niche market. Getting in direct competition with the giants may

not quite prove beneficial.

Another major problem we identified is that the company does not have a sustained revenue

stream. A social enterprise must not solely rely on donations, but should rather diversify its

revenue streams, in case one source of revenue fails, others remain unharmed, and the

companys operations are not stopped.

Proposed Solution and Business requirements to be

addressed by the solution:

Self-Registration

We believe a more sustainable way to continue operation, is labours registering themselves

through ordinary phones (not smartphones). This can go side by side with laboursbering registered

via volunteers.

With self-registration Labour can send their phone number to a four-digit number which we will

get accessed via Pakistan Telecommunication Authority. We randomly suggested 4249 for

ForiMazdoori, and later confirmed its availability. The labour can send their phone number to

4249. Once we receive their phone number, we can confirm their CNIC information through

NADRA, and they will be verified labours. Their information can be synchronized with the

information collected by volunteers via smartphones apps, and will then be uploaded on

ForiMazdoori platform and can be accessed on the website, and on the Employers App. This

will require changes in the current business processes and similarly technological changes will be

required.

The success of this type of registration highly depends on the companys credibility. If labours

perceive the ForiMazdoori initiative as valuable and think they can actually deliver something,

only then they will actually think of spending a couple of rupees registering themselves or their

friends.

For organizations revenue generation, we suggest generating traffic to website and charging a

membership fee. We will discuss this in detail.

GENERATING TRAFFIC

We believe generating traffic is important for company to remain operational. There are different

ways the traffic can be generated to ForiMazdoori website. And all of these ways together will

make the company a specialized portal.

One way is to make a short video about the labour. This video is not meant to advertise the labour,

nothing about his profession, work experience, etc. the video would rather contain a human

element highlighted in it. For example, the labour share the happiest moment in his life, or the

saddest, the most challenging, etc.

It could also be in form of a question asked from different labours and put together. For example:

what is the biggest lesson life has taught you? the question can be asked from different labours,

and their answers could be put together, to give different perspectives.

Again, the questions thrown at labour should only highlight a human aspect of him. A feeling, an

experience or a learning that any ordinary person can share. This way, it will create more empathy,

and that will not only generate traffic which is good for the company, but will also in our opinion

it turns the feeling of people about the labour, from pitying the labour class to respecting them.

It is also important that the videographer has to be a very passionate person, who loves making

videos and loves learning, and is friendly and sincere. This is a critical job, and doing it for the

sake of money will never be a success. He surely must be paid, but ForiMazdoori should be very

critical about who to hire for this wonderful job. The value can be created only if the person doing

the job is open enough and is able to make others open up to him.

Another way to generate traffic is through pictures. So we take a picture of a labour and put a little

story with it, much like what HONY (Humans of New York) does. Again, it has to be something

very different, something that makes it good enough to be featured. And of course the person doing

this should have qualities like making people comfortable and being open to learning.

We can sync the website to the social media accounts. So if a person is really interested, he/she

can click on read the fully story and be directed to the website.

A third way to generating traffic is publishing news! Any news related to labour. We need a

writer/journalist for this. In order for this strategy to be successful, the company will need to

constantly update the news and keep the audience engaged.

This way, the website will be more than just a search engine. It will be a specialized portal, on

labour. The structure will be just like yahoo, where it started with search engine and ended up

adding contents and attracting a lot of people to its website. Only difference is that yahoo attracts

general audience, but we would like to keep it a little more specialized by focusing the content on

labour issues.

Management, organization, and technology

For this solution to work its really important to optimize the relationship between technology,

organizations, and management. Technology is well explained above so following pages will

concentrate on the other two aspects. These concepts are discussed bellow.

REVENUE MODEL

When it comes down to business its all about generating revenues, even if the business is a non-

profit organization it still requires some amount of funds to remain operational and ultimately

become sustainable. For this very reason our group has come up with the idea of incorporating

two revenue models in the mainstream operations of ForiMazdoori, for them to be sustainable.

1. MEMBERSHIP FEE

The core philosophy behind ForiMazdoori is to bridge the gap between labour and those who

need help and thus a membership fee would be charged. A major resisting factor will be that in

Pakistan is that people dont trust online networks specially those who dont have any physical

outlet. So to handle that, there are three packages offered to customers.

Free Members

In this account, users can register freely and can hire labour workers for free up to a total

of 3 times and after the expiry of the trials if the users dont wish to opt for a premium

account and still wish to avail the services they can simply hire a worker but they have a

limited access to how many labours information/profile they can view, after that they have

to pay PKR.100 per view. We think viewing upto 10-15 labour per month will be a good

estimate, but we will get to estimate the actual requirement only once the company gets

into the reality and see the real behavior of people towards the service provided.

Gold Members

In the Golden Membership users have to pay a membership fee of PKR 1500 for availing

the membership for a period of 6 months in which they can hire labour for unlimited jobs.

These are the preferred members who would be provided services before the free members.

Platinum Members

The loyal members who seek long term commitment and access to services, for a fee of

PKR 2500 gain access to top rated workers for 1 year. Not only they get a prolonged access

to services, its ensured that these members get the worker at the appointed location and

deliver service with 2 hours of conformation of hiring.

2. ADVERTISEMENT

The data available on the website targets a niche market, and they are the people who will be

looking for low-skilled workers.

The company can advertise the products which will be of importance to these people. It may

advertise for construction equipment, for example, targeting the contractors who look for workers

to build their buildings. Or it can advertise clothing for those who look for tailors, as theyre people

who will be interested in buying clothes.

Human Resource

ForiMazdoori cannot sustain without engaging a lot people. but the core team is the most important

ones of all, because it is they who can turn this initiative into success or failure.

Since major part of how the system works is automated, it does not require as much human capital

as a manufacturing company, for example. However, the few employees who are needed play a

crucial part. Here is a break-down of what the company needs the human resource for and how to

distribute work assignment to them.

1. Technical staff: ForiMazdoori needs at least two developers to start with, for developing

and maintenance of the App. But for the suggested model, technical stuff will be needed to

make the 2G mobile commerce work, especially in terms of data processing and

synchronization

2. Marketing and promotion: The company will need a marketing team who will be looking

after how to manage our marketing activities and how to generate increased revenues.

Theyll also be doing the Research and Development.

3. Legal advisor: The company needs to be abiding with Labour laws and regulations

4. Communications Manager: to communicate to our partners and clients.

5. Verifier: ForiMazdoori need a person who can call the labour after they receive their phone

number which is sent to us by himself or someone who knows him via 4242, and verify

his/her data over the phone.

Gradually as the business grows, the company may need to get rid of the deployment team.

However, at this moment we cannot tell for sure if this will be practical or not. It will all depend

how the business will work in reality and how much the volunteerism will pick up, and to what

extent will the labour put their confidence in the company and actually use the SMS option. Also,

the human resource will be currently managed by the founders; as the founders hold the top

positions. However, it wont forever remain this way.

The growth of business will also require changes in the IT infrastructure, and the change in HR

system is a major part of it. Therefore, that would inevitably be changed in future.

Marketing

The Logo

The logo of ForiMazdoori is an illustration of

how the company connects labourers and

employers, as they both shake hand. Above

the logo, there is the name of the company in

Urdu and English. For any South Asian

country, the name of the logo will be spelled

in their alphabet. But the handshake part will

remain the same.

Generating Revenue

Marketing in case of ForiMazdoori is all about attracting people to the website and generating

traffic to ultimately generate revenue, we talked about this with great detail in how to generate

traffic and the revenue model parts.

With the suggested model, there is a lot of opportunity for advertisement. The advertisement can

take place through SMS. The SMS can be about new product promotions, which in this case will

be about further benefits to the labourers. Also, this could be a potential stream of revenue for the

company, the details of how exactly this can work, will only be revealed once the work in on the

ground and it depends a lot on the content of the texts for advertisement.

In addition, the promotional aspects discussed in how to generate traffic part emphasizes on the

human element in the labour. The company would like to position itself as looking at people as

dignified human beings who deserve help and not objects to be looked upon with pity.

Budget and Finance

Financial Projection for Year-1

The following table summarizes our projected budgeted costs for the first six months:

Cost Driver Amount per month Description

App Development (includes

back-end and infrastructure)

PKR. 105,000 (3*150,000) + (3*60,000)

= 450,000 + 180,000

630,0000

630,0000 6 = 105,000

Website PKR. 4167 PKR 25,000

Salaries PKR. 0 The founders wont be

seeking any source of income

yet

Rent PKR. 0 Founders are using the lower

portion of their house

Deployment costs PKR 10,000 Includes travelling

Miscellaneous Costs 15,000 Paper works, Company

registration, etc

Total Cost per month PKR.134,167

Total Cost in six months PKR. 805,002

The website is one-time expense and the company does not need to change it in the first six months.

In total it costs about PKR.25,000 to make a website like this one. We divided this fixed costs into

six months although it will be a one-time payment.

Now, the organization will not be able to earn revenues in the first 6 months (or according to our

estimation, for the first one year), but it does have an option of getting sponsored. ForiMazdooriare

already in touch with a few potential donors. Also, it can ask a person to sponsor one labour in

case it do not receive a good amount of sponsorship. For example, considering that they will

register 10,000 labour in six months, then they will incur a cost of PKR.80.54 (805,002 10,000

= 80.52) per labour. The company can ask individuals to sponsor one labourand cover their costs.

It can be done this in many ways, but one best way is to sell labour postcards.

The second 6 months is expected to go in a similar manner. Only difference will be less IT charges

and more deployment and miscellaneous costs. We have forecasted it as below:


App Development/

maintenance, debugging

PKR. 10,000 Usually it is part of the

package. But were being

cautious

Salaries PKR. 0 The founders wont be

seeking any source of income

yet

Rent PKR. 0 Founders are using the lower

portion of their house

Deployment costs PKR 100,000 Because volunteers will be

traveling to other cities (out of

ISB) for labour registration

Miscellaneous Costs PKR 25,000

Total Cost per month PKR.135,00

Total Cost in six months PKR. 810,000

We can see above that the charges in the second half of the first year is almost the same as the first

six months. There is more fixed IT costs in the first six months, and more Deployment variable

cost in the second half of the year.

Financial Projection for Year 2, 3, 4 and 5

We are expecting the company to start generating revenues and incurring different types of cost

from Year-2. This will be the time when people of the company will be dedicating our full time to

this project

The table in the next page summarizes our budgeted costs for the Year 2, 3, 4 and 5:


IT maintenance PKR. 40,000

Website maintenance PKR. 10,000

Salaries PKR. 300,000

Deployment costs PKR.0 Labour will register

themselves via 4242 and

volunteers will register them

through the registration app

Miscellaneous Costs 20,000

Total Cost per month PKR. 370,000

Total Cost per year PKR. 4,440,000

Total costs in year 2,3,4 & 5 PKR. 17,760,000

How to cover these costs? It hugely depends on how much traffic ForiMazdoori is able to generate.

It must be able to attract more than 3,000 people daily to the website, in order to generate enough

advertisement revenue. It can be done by not only relying on the Pakistani market, but also the

company has to register the labour in the entire South Asia. The digital way of doing business

supports the company to go internationally and makes their job much easier.

Recommendations for Future

In future, we would like the company to keep their focus on helping out the labour, and their core

strength will be the first mover advantage, and providing premium data. We also suggest for them

to move to a more comprehensive platform where any information about labour in general will be

available, so it will be a portal with focused content, attracting only those who are interested about

the labour.

Collaboration with ILO (International Labour organization) should play a critical part in

companys future success. We also suggest the company to move from simply providing the

information about the labour to building their capacity by connecting the non-profit organization

to these labourers, in order to provide them with trainings and other requirement. This will

complement the companys vision of changing the way labourers work

We believe that the partnership in general is going to be a key success factor for the company. We

discussed about the proposed partnership plan by us initially when we introduced the company.

A challenge is that ForiMazdoori is not really looking to engage in an activity where partnerships

are needed. The main reason for them is that they believe it is going to add to complications. We

however, think the case will be quite opposite, it will simplify a lot of things for them, especially

when the company grows in future, partnership will be inevitable.

Appendix

1. SWOT Analysis

Strengths

ForiMazdori offers its users round the clock and instant access to the pool of laborers who

can almost perform every desired task.

The project gives its user multiple platforms (Android App and Website) from where to

log in and request a laborer for their desired chore.

The user friendly interface automatically guides the user throughout the whole process.

The application deploys a laborer review system; this helps the future contractors to

ascertain about laborers skills from the existing user reviews.

The virtual existence of operations means that the business will have no fixed cost and such

expenses.

Weakness

Contracting People to work on repair works at home through an android application can

appear to be an absurd idea in Pakistan, since in our country people prefer to have their

things repaired or installed from the skilled laborers they know personally not virtually.

ForiMazdori relies on the internet availability, which shrinks the intended target market;

the avenues of operation can be a potential weakness for the project.

Opportunity

The expanding and increasing use of smart phones in South Asia offers an opportunity of

growth for the application and company. More users can download the app and recommend

it to others.

Provided the agency contracting system proves worthwhile for the laborers as well, these

laborers can help increase the number of registered skill worker pool on the website and

mobile application through the referral system.

To increase the market reach, ForiMazdori can market a toll free number, just like people

can order food via toll free home delivery numbers, the contractors can request a laborer

via phone call.

Threats

Although ForiMazdori would be acting as an agent between the parties but the

organizations repute will be threatened if the workers fail to perform the task contacted

for. Customers will associate the laborers with ForiMazdori and in turn stereotype

ForiMazdori for the poor service.

2. Volunteers Response (Snap shot)

Here is a snapshot of the volunteers who wanted to go for deployment and register the labourers

on the field:

3. Labourers Registered

Here is a snapshot of the labourers we registered on the field along with the volunteers:

First Column: Labour Name

Second Column: Labour CNIC

Third Column: Mobile Number

Fourth Column: Skills

Fifth Column: Where they prefer to work

Sixth Column: Where do they belong to

Note: Original form is available. However, we would not like to share the information for it may

violate individuals privacy.

Documents

Sample Group Project