Reports and Analytics Implementation Exam GuideAdobe Training Services provides this exam guide to help prepare partners, customers, and consultants who are actively seeking accreditation as Adobe Certifed Experts (ACE). This guide, while designed to describe the exam in detail and provide as much informa-tion as possible, is not meant to be the sole means of exam preparation. Adobe Training Services ofers courses that provide in-depth training on the exam content. Hands-on experience with the Adobe product suite is also a critical element in preparing to pass any Adobe certifcation exam.ACE: Reports and Analytics Implementation Exam OverviewThe ACE: Reports and Analytics Implementation (formerly SiteCatalyst Implementation) exam audience are individuals who have a minimum of one year implementation experience with Reports and Analytics (formerly SiteCatalyst). A typical candidate is responsible for mapping Analytics variables to business requirements. They are responsible for deploying code required for data collection and for validation of deployed code. You may also establish and potentially enforce standards for code deployment. Candidates should be familiar with debugging tools such as packet-monitoring programs, as well as Integrated Developer Environment (IDE) tools.Exam DescriptionThe exam has two parts:50 multiple-choice questions, covering a range of topics listed belowA short survey that we use to gather information about your product experienceThe exam has a time limit of 60 minutes, and includes a timer to mark the remaining time.Exam ScoringThe certification consists of achieving the minimum passing score, which is 66%, on a multiple choice test. After completing the test, candidates will be immediately provided with the official score for the exam. They will also receive an email with the official exam result. Scheduling ExamsThe ACE: Reports & Analytics Implementation exam is delivered through an independent testing provider, Pearson VUE. First time candidates can view the step-by-step online scheduling guide here: http://www.pearsonvue.com/reg_guide/.Returning candidates can register for exams here: http://www.pearsonvue.com/adobe/. Note that you will be prompted to login before you may register for exams.Exam PreparationThe following are typical tasks that you should already be able to perform: Troubleshoot implementations Be familiar with debugging tools Understand client-side and server-side scriptsACE: Reports and Analytics Implementation Exam Guide Maintain a deep understanding of report behavior Understand the relationship between variables and reports Design appropriate solutions for business requirementsExam topics include: Working With Variables Working with traffic variables Working with conversion variables Working with events Working with the products variable Understanding configuration variables Working with system variables Working with context data variables Working with dynamic variablesUnderstanding Code Components Understanding order of execution Generating JavaScript code Generating non-JavaScript codeManipulating Data Defining processing rules Understanding Vista rules Configuring and deploying plug-ins Defining marketing channelsImporting and Exporting Data Working with APIs Data sources Genesis Classifications Data feeds Data warehouse Discover Report BuilderUsing Dynamic Tag Management (DTM) Deploying tag manager code Configuring library hosting options Setting data elements Setting page load rules Adding Tools Debugging DTM Using direct callsData Aggregation Models Understanding roll ups Understanding multi-suite tagging Understanding global suitesWorking With Cookies Implementing first party cookies Understanding third party cookies Understanding FID Understanding RDCReport Suites and Account Settings Configuring IP exclusion Defining Bot rules Adding internal URL filters Configuring paid search detection Configuring evar settingsExam Preparation Checklist I can map Analytics variables to business requirements. I can deploy code required for data collection. I have been responsible for validation of deployed code. I can establish and potentially enforce standards for code deployment. I am familiar with debugging tools such as packet-monitoring programs, as well as Integrated Developer Environment (IDE) tools. I can complete the tasks outlined in the Exam Preparation section without assistance. I have read and studied the topics listed in this exam guide.Sample questionsTry out these practice questions to get a feel for the types of questions on the ACE exam. Please note that your performance here does not indicate how you will do on the actual exam. To fully prepare for the exam, closely review the topic areas and objectives in this exam guide.1. The channel variable fills which standard report?A. The Marketing Channel Overview report.B. The Referring Domains report.C. The Site Sections report.D. The Visits report.Answer: C2. What happens if you forget the first ; (semicolon) within the s.products string?A. Product IDs will NOT be available for breakdowns.B. Product IDs will be used as incrementors.C. Product IDs will be saved into the Categories report.D. Product IDs will NOT be visible in any report.Answer: C3. Why does the page code override the Global JS file if there is a conflict?A. Because of a configuration variable that needs to be turned on to prevent the Global JS call from loading last.B. Because the page level variables load after the Global JS file is initially referenced.C. The page code does NOT override the Global JS file upon conflict.D. Because of a plugin, but it can be changed if it makes business sense.Answer: B4. You are generating JavaScript code. What is the purpose in choosing the correct amount of periods for the cookieDomainPeriod variable?A. Choosing the correct amount of periods will determine if your site will get the correct cookie acceptance from browsers.B. Choosing the incorrect number of periods will cause for most browsers to block third party cookies.C. Choosing the correct amount of periods when generating JavaScript code influences the s_cc cookie.D. Choosing the correct amount of periods upon generating JavaScript code influences an automatic variable.Answer:A5. Which statement best describes working with APIs?A. APIs allow Reports & Analytics data to be passed to alternative data repositories.B. Testing API scripts on the Adobe Developer Connection requires Admin privileges.C. You have to be signed into the Adobe Marketing Cloud to access Adobe Marketing Cloud APIs.D. Working with APIs can replace the need of using tools like Data Connectors and Data Workbench.Answer: A6. Which statement best describes a JavaScript plug-in?A. Custom server-side code written by Engineering Services to increase functionality.B. Custom JavaScript functions used to automate classifications.C. Custom server-side code written by your developers to increase functionality.D. JavaScript functions optionally added to the code to increase functionality.Answer: D7. How many lines of code are required to install DTM?A. One set (the single set works for both dev and production).B. Two sets (one for staging, one for production).C. Three sets (one for staging, one for approvals, one for production).D. None. DTM is implemented server side.Answer: B8. Which statement about roll-ups is true?A. Roll-up report suites can have an unlimited number of child report suites.B. Roll-up report suites increment secondary server calls.C. Roll-up aggregation happens on a daily basis.D. Roll-up report suites de-duplicate unique visitors.Answer: C9. What is the main advantage of implementing first-party cookies?A. They reduce image request latency.B. They are accepted my more visitors browsers.C. They are easier to implement than third-party cookies.D. They reduce administration effort for the DNS server.Answer: BAdobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704USA www.adobe.comAdobe, Reports and Analytics Implementation, and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. 2014 Adobe Systems Incorporated. All rights reserved. Printed in the USA.09/1410. What is the purpose of IP exclusion?A. To filter out anonymous visitor traffic.B. To filter out employee use of the web site.C. To filter out hackers who constantly change their IP numbers.D. To filter out random requests, enabling sampling.Answer: B