INVESTMENT PROPOSAL 2018

WHY WHATSAMPLE

WHY WE ARE HERE

We believe human needs newapproachment in learning to scaletheir quality of life andcompetitiveness.

WHATWE DOWe build product to augementing

human intelligence through themost relevant approachment incontinous learning by providing

robust education technology.SAMPLE

is social online learning marketplace where anyone could teach and learn any skills that enriching lives. It has

flexible business model, revenue model, tools, 3rd party support, practical orientation method, and in Bahasa.

Arkademi's mission is to democratize continous learning to raise Indonesian value and competitiveness.

ARKADEMI.COM

WHYSAMPLE

WHY YOU

Same vision to make Indonesia better by makingimpact through social tech-entrepreneurship.Embrace and support innovation.Exprience, wisdom, and network in tech industry.Excellence experience in early stage investment.In-depth knowledge and broad access to talent,mentor, media, and market.Access and network to high net worth individual(HNWI) in tech and learning industry.Portofolio support.

We choose our investorvery carefully to makesure they share commonvision and have relevanttangible-intangible capitalto help us grow. Investorsare part of us to actualizeour big mission. SAMPLE

FOUNDERHILMAN FAJRIANBusiness strategist, tech developer, data engineer, startup coach. Indonesia citizenship University of Gadjah Mada (UGM) Yogyakarta, Faculty of Law Balikpapan, Kalimantan Timur Former CEO/Founder, Social Lab Former Chief of Digital/co-founder, Discover Borneo Former Chief Business Development, Koran Kaltim Newspaper Former Chief Editor/co-founder, Koran Kaltim Newspaper Former Head Software & Web Developer/co-founder, IDEA Digital 32 cerfitications on entrepreneurship, digital marketing, businessstrategy. 18 projects. 35 awards. Linkedin: /hilmanfajrian Role: Chief Executive & Technology Officer

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CO-FOUNDERRESSY DWI EVERNNYCertified learning designer, Certified talent management, HCM certified & practioner, Corporate learning practioner Indonesia citizenship University of Brawijaya Malang, Faculty of Law Jakarta Expert HR Consultant at Indonesia Power Former Leadership Learning Deputy Manager at PLN Corpu Former HR Management module designer at PLN Former Talent Management designer at PLN Former Corporate Transformation team at PLN-McKinsey 2 certifications, 20 projects, 11 awards Role: Chief Learning Officer SAMPLE

PRODUCT LINES

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WHAT PROBLEM ARE WE SOLVING?

STUDENT On-demand learning to improve skill.

Learn from others/peers.

Continous and collaborative learning to

maximize outcome.

Solve the real problem with real solution.

Limited opportunity to sell the expertise and

experience as a mentor.

Scalability and flexibility of mentoring.

Flexibility on revenue model on selling class. 

Enriching content to maximize learning

experience and outcome.

Online social learning marketplace where anyone could teach and learn any skills thatenriching lives and raise their competitiveness.

MENTOR

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WHAT PROBLEM ARE WE SOLVING?

EMPLOYEEOn-demand learning to improve skill and

develop career.

Providing availability to any learning content

without space and time barrier.

Reliable platform to deliver user-centric

learning program and engagement.

Scalability and availability on learning &

development program on reliable platform.

Cost efficiency with more optimal result.

Deliver high quality learning content with

most relevant approachment. 

Content privacy.

Web-app based learning management platform to help corporate transform theirorganization through most relevant learning approachment in 21st century.

CORPORATE

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WHAT PROBLEM ARE WE SOLVING?

STUDENTAvailability to access subject materials

anywhere and anytime.

Space and time barrier to engage with lecturer

and learning content.

Relevant learning content and approachment

to maximize education outcome. 

Limitation channels to deliver subject

materials and engage with students without

barriers.

Maximize student result by delivering

engaging and relevant learning content.

Smart tool to automate and iterate process.

Online ecosystem for higher education to provide most engaging learning content withrelevant approachment to maximize education outcome.

LECTURER

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WHAT PROBLEM ARE WE SOLVING?

CORPORATE - LECTURER - MENTOR

Ability to design and create learning content on new media.

Resource availability to create engaging learning content.

Insight and reference availability to create most relevant and

engaging learning content that fits to student.

Intelligence and creative service to help client to design and create relevant andengaging content on new media based on our special expertise and big data.

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OUR SOLUTION

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The most reliable massive open online course in Indonesia.

Online learning platform with robust and user centric technology.

Deploy on enterprise grade platform with high-end security.

Scaleable with unlimited flexibility.

Stunning design with user experience centric.

Platform that provides high quality learning experience through

engagement and gamification.

Game changer technology that democratize continous learning.

OUR SOLUTION

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We understand the struggle.

SOCIAL IMPACTTEORY OF CHANGE

IMPACT EVIDANCE

Online social learning platform on skillimprovement would drop learning cost,increase availability, raise competitivenessof society, and crate a new economicsource to improve prosperity. 

National competitiveness index. National human development index. Entrepeneurship index.

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Source: Docebo

WORLD'S E-LEARNING GROWTH

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Source: Docebo

ASIA E-LEARNING GROWTH

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TARGET COSTUMER

STUDENT

Working age population 

Digital native

Continous learner

College student

MENTOR

Online and offline

mentor/instructor 

Proven practioner

and entrepreneur

Peer leader

Teacher

CORPORATE

Private enterprise

Public enterprise

State-owned enterprise

Startup

Course business

HIGHER EDUCATION

College

University

AcademySAMPLE

SOM: 50.000 (innovator, early adopter)

SAM: 50 million (early majority)

TAM: 131,55 million Indonesia working age population

PAM: 4,9 billion World's working age population

MARKET SIZE

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MARKET POSITIONING

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MONETIZATION/BUSINESS MODEL

Enrollment comission Hosted class (individual) Hosted clas (corporate)Sponsored class by brand Private mentoringcomissionAdvertisement StoreArkademi Studio support

Dedicated class - corporatelearningClass quotaCustomizationIntegrationLearning pathArkademi Studio support

Dedicated class - CampusLearning Dedicated class - HigherEducation Online DegreeDedicated class - PublicLearningClass quotaCustomizationIntegrationLearning pathArkademi Studio support

Learning designContent production

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S E E D R O U N D

MILESTONE BY FUNDING ROUND

M-0

M-3

Seed funding Rp 500 million

M-4 Mobile app V1

development

M-6 40 mentors

50 classes 6.000 users

M-5

M-18  Rp 14 B valuation

GMV Rp 2,5 billion 5 corporates

75 mentors 100 classes

10.000 users

1st corporate acquisition

2nd corporate acquisition

M-7 3rd corporate

acquisition

M-9 2nd Seed Round

Rp 500 million

M-10 Arkademi V2

Platformdevelopment

M-12 GMV Rp 1 Billion

3 corporates 40 mentors

60 classes 8.000 users

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A R O U N D

MILESTONE BY FUNDING ROUND

M-0 Round A funding

Rp 32 billion

M-24 Rp 500 B valuation

GMV Rp 100 billion 100 corpoates 30 universities

400 mentors 600 classes

300.000 users

M-2 Arkademi

Campus

M-4 Arkademi Hub

1 major city

M-5 Private

mentoring activation

M-6 Mentor

marketing tool

M-10 Learning

path activation

M-14 Arkademi

Hub 3 major city

M-12 Arkademi Studio V1

Online tool

M-15 TV

On-demand integration

M-18 Resource

store & Project

marketplace

M-16 Advertisement

add-on

M-8  Rp 70 B valuation GMV Rp 15 billion

40 corporates 10 universities

200 mentors 300 classes

100.000 usersSAMPLE

B R O U N D

MILESTONE BY FUNDING ROUND

M-0

M-3

B Round funding Rp 700  billion

M-4 Arkademi

Hub 12 major city

M-36 EXIT

(acquisition/merger) Rp 28 trillion valuation

M-24  $ 14 trillion

valuationResearch Center

M-6 Multilingual content

re-creation

Hello

M-12 ASEAN

expansion

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USER TRACTIONS

0

50,000,000

100,000,000

150,000,000

200,000,000

Q1-1 Q2-1 Q3-1 Q4-1 Q1-2 Q2-2 Q3-2 Q4-2 Q1-3 Q2-3 Q3-3 Q4-3 Q1-4 Q2-4 Q3-4 Q4-4 Q1-5 Q2-5 Q3-5 Q4-5 Q1-6 Q2-6 Q3-6 Q4-6 Q1-7 Q2-7 Q3-7 Q4-7SAMPLE

HISTORICAL PERFORMANCE

JANUARY - AUGUST 2018

Transaction (GMV)

Profit (gross)

User

Mentor

Class

(disembunyikan untuk siswa kelas online)

(disembunyikan untuk siswa kelas online)

2.651+

21

36 SAMPLE

FUNDING NEEDS: Rp 500.000.000 ROUND: SEED 1 INVESTMENT: STRIGHT EQUITY EQUITY: 10% RUNWAY: 1 YEAR NEXT ROUND: 8 MONTH CURRENT BURNRATE: Rp 10.000.000/YEAR FUTURE BURNRATE: Rp 40.000.000/MONTH

FUNDING ALLOCATION Marketing

5%

Working Capital

20%

Manpower

50%

CAPEX

5%

Product Dev

20%

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INVESTMENT RETURN

Exit year

Sales multiple

Enterprise value

Current investor's interest value

Internal rate of return

Cash on cash return

3

5x

$ 5.000.000

$ 9.435

72,0%

94x

Your investment of $ 35,000(Rp 508.000.000) could return$ 330,257 (Rp 4,800.000.000)in 3 years. This assumes thatthe company achieves $1,000,000 in revenues and isacquired for $ 5,000,000, or 5xrevenues.

source & calculation by 100angels.comSAMPLE

WHAT WE NEED FROM SEED INVESTOR

Rp 500.000.000 finance capital Access to market Access to talent Access to follow-on investor Portofolio support Mentorsip SAMPLE

GROWTH CASE

* in million rupiahSAMPLE

RISK & MITIGATION (2019)

Initial corporate client refusal for low budget reason. Initial corporate client refusal for absence of social proofreason. Initial corporate client refusal for realibility and privacy reason. Initial corporate client refusal for absence of budget. Integration to  exsisting system. Competitor entry. Competitor protection to client. Low user growth. Growth does not reflect to financial achievement. Platform or system failure

Offer discount to fit the budget. Offer free demo class. Risk free. Offer trial, service level agreement, and money back guarantee. Offer free mini class until next fiscal year. Risk free. Offer custom integration application (API). Offer full customization to fit the needs, competitive pricing model, SLA, and moneyback guarantee. Asking assist from network or investor to access the higher level. Acquire high profile mentor and offer different business model to attract user. Allocate more budget on marketing/public relation, accelerate integration to 3rdparty platform/service, and atract investor pool for next funding round. Migration to more reliable cloud service, recruit additional dedicated developer, andhardening system

RISK                                                                 MITIGATION

SAMPLE

MARKETINGDemo classHigh profile corporate acquistion Social proofPitchingPublic relation, event partnershipEvent, competitionChief/investor network Demo video, company profileLanding pageTargeted adsFree L&D insight ebook (lead capture)

Free trial, demo.Full customizationFast executionArkademi studio supportFlexible pricing and revenue model

Annual contractAddition classDynimic pricing based on class quotaAdditional customizationLearning path feature

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MARKETINGDemo classHigh profile university acquistion Social proofPitchingPublic relation, event partnershipEvent, competitionChief/investor network Demo video, company profileLanding pageTargeted adsFree higher education insight ebook (lead capture)

Free trial, demo.Full customizationFast executionArkademi studio supportFlexible pricing and revenue model

Annual contractAddition classAddition public classDynimic pricing based on class quotaAdditional customizationLearning path feature

SAMPLE

MARKETINGSocial proofHigh profile mentor or brandMentor peer networkChief/investor networkPublic relationSocial mediaArkademi Studio

Mentor refferalFlexible revenue modelArkademi Studio supportArkademi HubMentor marketing toolArkademi Studio supportSale program

Addition classLearning pathMentor bonusResource storeMultilanguage classArkademi Hub

SEOBlogEvent partnershipPPC, social ad

MENTOR

SAMPLE

MARKETINGFree classMobile appSocial proofhigh profile mentorMentor network/marketingAffiliate/refferalPublic relationSocial media

Discount couponNew user couponAffiliate/refferalSeat limitationTime limitationMoney back guarantee

Class variationLearning pathPoint (gamification)DiscountMobile engagementResource/Project store

SEOBlogEvent partnershipCommunity engagementPPC, social ad 3rd party platformintegration Lead magnet

STUDENT

WESAMPLE

WE CREATE THE FUTURE

Arkademi is not built only to takeopportunity. But to create impact to build thebetter future with sustainablebusiness model.

We need you to walk with usto play our role in society tocreate big impact and fulfillnoble mission. SAMPLE

ARKADEMI.COM Jl Moh Khafi II, Mahakam Residence II E4 Jagakarsa Jakarta Selatan, DKI Jakarta, Indonesia SAMPLE