Academic Lecture Plan
Academic Lecture PlanFACULTY:
Subject: Retail and Distribution Management Subject Code:
NMBA-MK-03 Course Name : MBA Semester :
Unit No.TopicTopic PlannedLecture PlanRemarkAudit date
DayActual Date
UNIT 1Distribution Management: An OverviewMeaning, concept and
elements of DistributionD1
Growing importance of distribution for strategic
advantage;D2
Value chain and marketing intermediariesD3
Various marketing intermediaries and their roles in value
additionConventional distribution systems for various product
categoriesMultiple Channel SystemsDesigning
channel structure and strategyD4
D5
D6
D7
D8
D9
D10
D11
D12
UNIT 2IT enabled Distribution Systems & Channel
RelationshipsD13
D14
IT enabled Distribution Systems; Disintermediation vs. Reinter
mediationCybermediary (e-commerce), Partial disintermediation,
InfomediaryD15
D16
D17
Intermediary empowerment;Framework for adoption of IT enabled
distribution systemsChannel Conflicts and Resolution
Strategies;
Partnering Channel Relationships and ITD18
D19
D20
Nature and characteristics of Partnering Channel
RelationshipsStages, Reasons and
Factors of developing Partnering Channel Relationships
D21
D22
D23
D24
Logistics Management Concept, TypesFunctions of Inventory;
Inventory Management Tools and TechniquesNature, Concept,
Types, Functions and Strategy of Warehousing;Value of
Information in Logistics and Bullwhip EffectD25
D26
D27
D28
Logistics Information System and Order ProcessingConcept,
Evolution and Objectives of Logistics ManagementComponents and
Functions of Logistics ManagementDistribution related Issues and
Challenges for Logistics Management; Gaining competitive advantage
through Logistics ManagementD29
D30
D31
D32
UNIT 4D33
D34
D35
D36
D37
D38
D39
D40
UNIT 3
