Sampark Newsletter - Volume 8 Issue 1

Volume 8, Issue 1 6 August 2014

SAMPARK

AN INSIDE VIEW OF THE NEW ACADEMIC BLOCK PIC COURTESY: RIJITA GHATAK

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�1IMT GHAZIABADAlumni Relationship Committee


Table of Contents !WELCOMING THE NEW BATCH -‐‑ Pg 3

!IN FOCUS -‐‑ ABHINAV SHARMA -‐‑ Pg 4

!TALKING HAPPINESS WITH SUJATHA V. KUMAR -‐‑ Pg 6

!DOWN THE MEMORY LANE WITH PHANI TEJ ADIDAM Pg 8

!IMT SMART CAREER PROGRAM -‐‑ Pg 10

!ENTREPRENEURS OF IMT -‐‑ SHASHANK SHEKHAR -‐‑ Pg 11

-‐‑ DHARMIL SHETH -‐‑ Pg 13

ALUMNI IN NEWS -‐‑ Pg 14

!REMINISCING IMT LIFE -‐‑ VIDHU SAGAR -‐‑ Pg 15

!FMCG SYMPOSIUM -‐‑ Pg 16

!JUNIOR ALUMNI RELATIONSHIP COMMITTEE -‐‑ INTRODUCTION -‐‑ Pg 18 !!!!!!!!!!!!!!!!!



!WELCOMING THE NEW BATCH

Like every year the foundation module for PGDM 2014-‐‑16 batch started with a fervour. The agenda behind the foundation module was to give insights into the culture of IMT to the newcomers to help them get seVled in an altogether new environment. The Foundation module focused upon video sessions on motivation, leadership skills, team building to provide a strong groundwork for the budding managers.

As aptly said by Arthur Ashe, ”Start where you are. Use what you have. Do what you can”, the foundation module 2014 was designed to create a breath of fresh air in the minds of new IMTians so that they embark upon a journey which will be a life changing experience for them. The module was designed in such a way to provide insights to the students about the evolution of business post independence, professional etiqueVes and numerous group activities and role plays. It also included guest lectures delivered by prominent people in the industry, Mr. Manoj Pant (JNU) on Global economic Linkages and opportunities, Mr. Sanjeev Malik (MD Blackrock India), Mr. Ankur Warikoo (CEO at Groupon India) to name a few.

Apart from this, a complete day was dedicated to the Alumni Interaction, where the gracious presence of our esteemed alumni was felt by the upcoming managers of the new batch. To name a few – Debashis Das, Rajeev Karwal, Manoj kaushik, Prabhat Ummat, Deepak Sinha, Ankur Jain, Chirag Mehrotra, Nishant Singh, Abhishek Ghosh , Toshaali Ghosh and Sumit Bhasin enlightened the students with their life experiences and how they made it to where they are today. The module concluded with a ‘Yes Plus’ Course for the students to bring about an aura of optimism, benevolence, zeal, enthusiasm prior to the commencement of session to rejuvenate them.

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IN FOCUS - ABHINAV SHARMA RETAIL MARKETING AND BRAND ACTIVATION MANAGER - ADIDAS GROUP !

On 19th July, Mr. Abhinav Sharma visited IMT Ghaziabad and

conducted a workshop on Retail Marketing, as part of the

Knowledge Konnect initiative. We managed to catch him for a

quick interview which is as follows

!How does it feel coming back to IMT?

It feels great to be back in campus, albeit on the other side of the line ! Never thought that five short years after leaving the

campus, I'ʹd be back sharing experiences with the next-‐‑gen managers. Looking back, it is easy to see the role that the years I spent on campus, have played in moulding me. I owe a lot to my alma mater and to two of the most enriching, enjoyable and exciting years of my life.

You were previously associated with a luxury brand Louis VuiAon and now you are working with a sports brand Adidas? How different have the two assignments been in terms of experience?

I feel more at home working in the mass, mid-‐‑premium brand segment where most of the action is. In India luxury is only for a select few. The reality of luxury marketing in India is that it is more of database marketing and competition is not local. Lot of luxury shopping is happening in Dubai, Hong Kong and people can buy these products from anywhere in the world. I realised that the scope of such marketing in India is limited. I believe that luxury brand experience should be owned and delivered. When brands do not own their retail experience, it becomes a big challenge. It is imperative that you deliver that kind of exclusive ambience & experience to the shoppers in order to command a price premium. Due to certain infrastructure and social factors it will take few years to implement this fully in India. For me, it was a conscious call to get back into mass marketing and luckily Adidas happened at the right time. Along with that, being a sports buff has made this stint an icing on the cake.


“I believe that luxury brand experience should be owned and delivered"


!Adidas acquired Reebok a few years back. Reebok has its own set of loyal customers while Adidas has its own. There might be an overlap in terms of marketing strategy or target audience. How does Adidas manage this challenge?

There is liVle overlap as of now. Adidas bought over Reebok a while back. In India, the operations were merged a liVle later. Adidas is positioned internally and externally as a sports brand where the focus is on vertical sports say cricket, football, basketball, tennis, golf etc. whereas Reebok has moved into fitness. There is an overlap in generic training where you might have the same target consumer but all other things are different. Reebok embodies and amplifies all forms of fitness which ranges from moderate and light to intense ones like Cross-‐‑fit where as Adidas is all about sports and performance. The group is the same, but different brand teams manage the brands separately.

Although you have worked in companies which might be the dream companies of many of our students, but still is there any dream company where you would like to work?

I eventually want to work for Arsenal Football Club. I passionately support Arsenal in the English Premier League. Marketing various brands is more or less the same at the end of the day, but managing a football club, passionately supported by millions of people worldwide, would be an amazing experience altogether.

One last question...What will be the deciding factor that will separate IMT students from the rest and help us succeed?

The belief! It is the belief carried in every student that we are here at IMT because we are among the best. We wrote the same exam paper and we have gone through a filtration process and made it this far into a league of premier institutes. It’s upon us IMTians now to build our confidence upon this platform and using the next two years to further build on our strengths.

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TALKING HAPPINESS WITH SUJATHA V. KUMAR CATEGORY DIRECTOR - MARKETING AT COCA COLA INDIA

!On the sidelines of the FMCG symposium held on 2nd August we had the opportunity to interview Ms. Sujatha V. Kumar who provided wonderful insights on the FMCG Industry which are shared below

How does it feel being associated with the biggest beverage company in the world – the iconic Coca Cola?

Absolutely very proud. It’s wonderful when you work in a company where you love the brand and you feel happy going into work everyday

What is that unique special characteristic about the FMCG industry that you have remained aAached with this sector throughout your professional life?

Well, I did step out for 3 years into the finance industry and then I came back. Most important reason for me to stay in FMCG industry is my gradual realization that this is my love and this is my core. I think it’s about taking products, that are so part of your everyday life – whether it’s a soap, whether it’s a shampoo, whether it’s a drink and then making them so much more, making them have a bigger role to play in your life, in your consumer’s life. For example Coke, is so much more than a beverage to drink; it is the universal icon of happiness, it brings people together , it brings groups together; associates with music, associates with youth; that’s the beauty of working in this industry.

Coca Cola marketing campaigns have always been distinctly different, like the happiness campaign during the New Year and then the initiative in Middle East where people can use Coca Cola caps to call back home. So how to design and come up with such socially relevant campaigns time and time again

We pride ourselves for this reason. I think the point is that we always strive to go beyond the physical benefit of the product which is why that will always be the core for us. We always try to get to the next level whether it’s social or whether it’s cultural. So for that, we always look at what is happening in the world around us and how can our brand be an answer to the changes. So it’s never a force fit. It’s


“We must believe in a happier tomorrow”


the universal icon of happiness. At a time when people are not happy, how can we show to them that yes there are a lot of bad things happening but there are much more good things going around as well and so we must believe in a happier tomorrow. So we try to look at optimism, positivity and happiness.

How challenging it is you feel to market products in India?

India is actually 3 different countries; you have the top of the pyramid which is like the population of Europe in terms of purchasing power and refined tastes. Then there is the middle which is very much like Asia and then you have the huge boVom of the pyramid which is similar to Africa. This section has high levels of poverty and has few people gradually coming out of it. It’s a very complex market. You have to tailor your products and offerings accordingly to spread through the whole gamut of the population.

Any message you would like to give to the IMTians especially the ones who are intending to join the FMCG sector?

I would recommend that it is a fabulous sector to get into. It requires a lot of passion, ability to think out of the box and lots of hard work. There are so many different subgroups within FMCG. Thus you need to decide what product category you would like to get into. Start from field level sales, build into marketing, basically do the whole rigour and then reach the top.

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Down the Memory Lane with Phani Tej Adidam Director, Centre for International Business Initiatives - University of Nebraska !Mr. Phani Tej came down to IMT after 20 long years and we were lucky enough to speak with him on subjects ranging from customer engagement to the secrets of teaching!!Has the college changed a lot from what you remember of it?

The college has changed a lot. It’s amazing how much it has changed. It’s just not

me. All of us are proud of what has happened here. And we are so happy for you

people like you who are now receiving world-‐‑class education here.

!How has your experience been at IMT?

In the long run when I look back, I realise that I am where I am today because of

IMT. But truly from an instrumental or functional perspective I had a good time

here. I was very active in a couple of commiVees —the placements commiVee as

well as the admissions commiVee and I had a core group of friends that kept me

going. And talking about academics, it was a mixed bag. We had some adjunct

faculty members who came from the corporate world and taught us courses that

were really the best. Overall, IMT helped me become more confident in myself. It

helped me nurture my analytical skills and decision making skills.

!Could you throw some more light on your post IMT life?

I started my career with a software company called Mastek where I used to sell

software to brokers in Bombay Stock Exchange. I enjoyed engaging the customer

and creating the whole value proposition. I took it as a challenge. Eventually an

opportunity opened up in Singapore and I went there. Then I spent some time in

Hong Kong, Frankfurt and then I got into academics and completed my PhD.

!Did you ever think that you will get back into Academics?

I was considered a black sheep in my family, in the sense that all of my family is

into academics. Each one of them is a PhD from somewhere in US or IIT. Hence, I

developed a rebellious streak and decided that I will never join academics.

!



!So, what is it exactly that you made you join Academics?

!There’s something in your DNA that will always pull you back. I kept geVing

these opportunities of joining a college, which nobody else was geVing. It was one

of the those serendipity things, as you may call it, that I met a professor of Texas

Tech in one of the lectures at Copenhagen. I was thoroughly impressed by him

and his presentation on Relationship Marketing. I heard that term Relationship

Marketing for the first time in my life. His lecture influenced me so much and

that’s when it occurred to me that I can also join the ecosystem of creating

knowledge. So I went to University of Texas Tech and finished my PhD. I had all

intentions of joining the corporate world again and even got an offer from

Accenture to head their division in Manila. But I was offered a teaching job at

University of Nebraska. I enjoyed that whole cycle of creating knowledge, storing

knowledge and disseminating knowledge. That made me more energetic. Four

years were absolute bliss and fun. Then it hit me, why I am so happy -‐‑ it was

because I was in a university environment and not in the rat race of the corporate

world.

!Do you take still take up projects or provide consultancy services?

!Yes, one of the reasons that I have been continuing at University of Nebraska for

18 years is because we have a tremendous industry-‐‑institute interface. So every

year we get three-‐‑four projects. I am involved in executive education and we are

constantly doing projects across the globe for our clients. So the students are

learning, I am learning and the company is benefiting. I see positives everywhere

and that is what academics is all about.

!Could you please throw some light on your teaching experience?

!Well, I started teaching from my second year of PhD and the first

subject I taught was Marketing Research, and the reason I wanted

to teach marketing research was because I didn’t know anything

about marketing research. That is the first lesson in teaching, i.e, if


“It’s all about survival of the fittest”


you know 5% more than the students then you are an expert. The second lesson is

that if you are half a chapter ahead of everyone, you are way ahead of the class.

With those two secrets of teaching, I realized I can become a teacher. Then I

started teaching International marketing, followed by sales management and

brand management. Today I teach in 12 business schools around the world

primarily covering International Sales Management and Strategic Management.

!Would you like to give any message to IMTians?

I would like to give three messages

1. When you are obsessed about something, get into the rat race and achieve

whatever you want to -‐‑ but enjoy the journey. Don’t have any regrets when you

look back.

2. Make connections! It’s all about connections. In Hindi, it’s called jugaad. Jugaad

is nothing but fixing things using connections. This is relevant even in societies

where merit plays an important role.

3. Take risks. Take the initiative. Don’t believe in peaceful coexistence. Its all

about survival of the fiVest. It is Darwinian out there.

!IMT SMART CAREER PROGRAM !To ensure that more and more IMTians do beVer everyday! The IMT Alumni Career

Mapping and Mid-‐‑Career Guidance Program has had many success stories. We are

sharing a few in every edition of Sampark to show you how it works. To maintain

confidentiality we are changing the name of the individual and company. Here is a live

example: Vinod is from IMT 2005-‐‑07 batch (full time PGDBM). As his final placement, he joined

the newly started financial services arm of a large Indian conglomerate in the risk

department for the business loans. He worked directly under the Risk Head & was

geVing hang of things really fast. He gained popularity in the organisation for being a

diligent worker along with wide interests in extra-‐‑curricular. However, after being 4

years into the system, Vinod felt that lot of nepotism was creeping in the newly formed

organisation. Moreover, the learning had virtually stopped. For the next 2 year, Vinod



kept looking for a change but was unsuccessful. He decided to seek professional help and

enrolled for the Mid Career Guidance program of IMT alumni. His coach broke down his

career into phases, brought in the insights that he was overlooking and rebuilt his

approach towards a job search. He was also suggested some behavioural changes. He

and his coach worked together till such time that the personalised support allowed him

to achieve his desired goals. Now there is no turning back.

Some people do realise the need for professional help and are ambitious enough to walk

that extra mile to achieve their goals in life !

!ENTREPRENEURS OF IMT Shashank Shekhar Founder & CEO, Arcus Lending !

On 2nd August, Mr. Shashank Shekhar visited IMT Ghaziabad and

delivered a guest lecture on Entrepreneurship, as part of the

Knowledge Konnect initiative. Below are a few excerpts of our

interaction with him.

To come up with an idea that’s unique and out of the box is something that demands lot of productive time. Having

said that, when was the time that you were struck by an idea of starting your own venture?

During my MBA years, I was very clear that the reason I am doing my MBA is that I want to start something of my own. But then you get into corporate world and into lot of affairs which makes it difficult to execute the idea. GE, technically my first job, taught me a lot. They had operations, finance and sales reporting of Jalandhar area under me. Next, I worked for Pidilite for 3-‐‑4 months. But still the idea of my own venture stayed at the back of my mind. Luckily, the opportunity came for me to work with a start up. It was a small company in Gurgaon with its affairs in US. They were just geVing into mortgage business which was on the US side of affair. Because I had some lending experience with GE they hired me as Head of Business, US. So I moved from the giant GE that everyone knows on this planet to this tiny company. However in 2007-‐‑08, financial services market went



down. It became very clear that the company would eventually shut down. However, I still took the bold step that if I ever had to start something of my own this is probably the right time because I might not have a job anyways. But if I go back this time, probably, I won’t be able to start on my own. So I kind of strategically played my corporate career by first working for a large corporation and then for a small startup and yes eventually when the opportunity came I took the big plunge.

2008 was the year of Subprime Mortgage crisis. To start up a business by investing $2000 was a risky affair. So why did you choose this period to start Arcus Lending? Wasn’t that too much of a risk?

Yes, I agree. Warren Buffet says, “When everybody is buying something, you sell. When everybody is selling something, you buy”. On those lines I think, I saw the crisis as an opportunity because people will not stop buying homes. If not this year, it might be the year after. 70 percent people were leaving this industry at that time but I thought it was a good opportunity to go for when thought of on long term basis. As for many good companies, even after having everything right they still get it wrong. No doubt my friends said that it was a crazy thing. But, I decided to stick to my decision and follow my idea. When you think too much everything gets complicated. As a result, you will never reach the stage when you put it for execution. I have learned to simplify things in life.

One may not have complete knowledge of all the domains of management. So while starting a business what exactly should one do to connect these varied dots of Finance, Sales, Accounts and so on?

You don’t connect the dots. You use common sense. I never ‘so called’ studied in my life. 80 percent of my results came from common sense. Not all successful entrepreneurs went to a B-‐‑school. If you know a customer well you do not need an MBA. My biggest challenge wasn’t to connect dots, it was to aVract customer in an industry where about 80 percent people left. So for me the biggest challenge was, how do I get clients? Michael Masterson in his book ‘Ready Fire Aim’ said that People get stuck with opening a business with glamorous things, a need to have nice business card, nice table, furniture, etc. It’s all useless. You need to figure out


“You don’t have to be a maverick to start your business”


how do I get my first client, second client and so on. Everything else is taken care of.

Message for the budding managers in IMT who wish to start up their business?

I will like to go back to the fact that do not overcomplicate it. That’s the common problem I see with people starting business. You don’t have to be a maverick. It’s important to know how big businesses and small businesses work. Finally, when you decide to start your business, don’t get into the technicality and complications initially. Because if you think too much about it, you will be thinking all your life and never execute it.

DHARMIL SHETH Founder, 91Streets !Dharmil Sheth, IMT Ghaziabad Batch of 2013, shares his experience on founding 91streets and how he had his “Eureka!” moment!

The idea of 91streets was born while I was in the second year of my course at IMT Ghaziabad. Being the Chief Secretary of student affairs; I had an opportunity to interact and understand problems and issues of students on the campus at large. This made me learn an important management lesson for an organisation: solve a problem; people would use your service, else you are nobody!

It so happened in one of the late night parties, that my friends were planning to go shopping for formal clothing the next day. But they had no idea for where to go! That was the Eureka moment for me and 91streets. I could identify a gap in the retail industry and how they communicate with their customers; something was definitely missing. Post IMT; I was working as a consultant but the idea of 91streets made me give up my job very soon.

I started researching about the retail sector and how technology could enhance the experience of all the stakeholders. After meeting a lot of shopaholics and brand managers, I could fairly figure out the communication gaps in the offline retail space and started operations for application development soon.

The idea of 91streets – Shopping Companion is to help every user by saving their time and money when they plan to shop offline. Typical problems of shoppers solved by 91streets are: Where do I buy formal clothing from? Is there any discount for sportswear nearby? Where is XYZ store in Mumbai? How is the new collection in ABC store?



While it also solves some problems of retail brands: Where do I reach my TG? Is this marketing medium giving me enough results? What medium will give cost effective returns in the form of footfall and sales? How do I keep track of my loyal customers? Well; 91streets is the answer to all of them! With a holistic approach towards users and the brands; we are trying to revolutionise the communication medium used in the retail sector.

The soft launch (android version) of the application on 26th July, 2014 has given quite a positive response from the users and we are recording fair amount of engagement as of now. 91streets will soon be present in 10 cities with a number of partner brands. More innovative features are on the roadmap which will provide the next level of engagement experience on mobile in India.

www.91streets.com

!ALUMNI IN NEWS !We are proud to announce that Mr. Saurabh Sinha, IMTG Alumnus from the Batch

2010, has emerged victorious in the The Economic Times Young Leaders initiative.

This year, around 20,000 professionals working in various organisations in India had

participated, from which only 37 were declared as winners after clearing many

rounds. Congratulations once again to Mr Saurabh for his amazing feat.

Mr. Dev Amritesh, IMT Alumnus of 1999 Batch, President & Chief Operating Officer

at Dunkin'ʹ Donuts India, marks his spot in the Business Today'ʹs eighth annual listing

of the 25 best and brightest corporate performers under 40. Many kudos to Mr. Dev

Amritesh for his recognition and we wish him the best of luck to scale even greater

heights of success in the future.

Mr. Dev also got mentioned in the Economic Times, sharing some of his insight on

their strategy in the fast food segment. He was quoted sharing his insight on Dunkin’

Donuts, “Culinary leadership is super-‐‑critical for Dunkin’ Donuts at this stage since

we are in the early stages of development. A lot of customers are trying us for the first

time”


http://www.91streets.com


Prasoon Joshi shares his experience on being the first Indian the juror of the

Advertising awards at Cannes Lions 2014. He became the first Indian head of the

Titanium and Integrated jury and he shares how he split the two categories, his

impressions on the work and the all-‐‑important question: why doesn’t India win more?

The Titanium and Integrated Awards are awarded in Cannes Lions for breakthrough

ideas (Titanium) which are provocative and point to a new direction, and state of the

art Integrated campaign entries. In his article in the Economic Times, he writes, as for

India'ʹs performance, there'ʹs no doubt we can do it; otherwise there wouldn'ʹt be so

many judges (or a head of jury). I think we lag behind because consumerism is not

fully accepted here. In another reference he quoted “We should be proud of the fact

that our job is to build brands. That'ʹs why clients approach us. We shouldn'ʹt be

apologetic about hardcore selling. I don'ʹt feel guilty about this since deep down I feel

that every product is trying to add value to human life.”

Mr. Praveen Rajpal, IMT G alumnus from the batch 2000, was in news recently for his

new venture Rockstand, an e-‐‑book and e-‐‑magazine app. An article that was published in

Economic Times highlighted that his firm Rockstand is going to be funded heavily by the

top 3 Venture Capitalist firms in the country. SAIF Partners, Accel Partners and Sequoia

Capital have entered into negotiations to invest up to $10 million in this start up which

was started last year in 2013. Rockstand gets raw data, culled from textbooks, magazines

and related test preparation material, through its partnerships with more than 600

publishers, reworks them into an electronic format, before uploading the same on its

cloud servers. This New Delhi-‐‑based venture is the second startup for Mr. Praveen, who

had earlier founded the mobile value added services firm Handygo Technologies in

2000. Currently, Rockstand is funded from Handygo’s balance sheet. We would like to

extend our heartiest congratulations to Mr Praveen and his team, for achieving this great

milestone so early for their venture and we wish him great success for the future.

!REMINISCING IMT Life - Vidhu Sagar !Vidhu Sagar speaks “about his feeling of coming back to

campus”-‐‑ It’s gorgeous I must say. You see between school,



college and the final chunk of learning that you typically go on to do, as was the case

for me, I thought schooling for most is the most interesting one and college is

somewhat middling sort of thing; but IMT I feel is really the jewel of the crown in that

sense in terms of life experiences. So, coming back to that experience now you know,

you are left with that feeling that you have had such lovely opportunities of doing so

much more, but perhaps you couldn’t really achieve that level. However, in hindsight

while that’s a regret, I still think this is a wonderful place that you guys are having

and I just love coming back to IMT every time I get an opportunity to do so.

!FMCG SYMPOSIUM !On 2nd of August, 2014, IMT Ghaziabad witnessed the first symposium organised by the Alumni Relationship CommiVee, as part of the Symposium series planned for this year. There is no prize for guessing that the auditorium was jam packed with students as FMCG and marketing roles are no doubt the most sought after in our college during placements. The conference witnessed the culmination of several great minds from diverse fields marketing, converging their thoughts and ideas under one roof. Different esteemed alumni of IMT Ghaziabad delivered a session on different concepts and fields of marketing and also shared their valuable insights and experience for the enrichment of the students’ knowledge.



On the onset, the symposium was kick started by Ms. Sujatha V Kumar, IMT G alumnus from the batch 1995 and Category Head at Coca Cola, and she also chaired the entire symposium. Ms. Sujatha talked about Brand Evolution and she took us on an exciting journey on understanding brand evolution with the example of how Coke, since its inception, has continuously gone through a process of continuous change and improvement, which is why Coca Cola today, is a brand synonymous with maximum global reach and recognition.

The stage was then taken over by Mr. Debashish Das, IMT G alumnus from the batch 1996 and Category Head at SC Johnson, who delivered an insightful session on communication strategy and execution, wherein he discussed how certain companies like STAR TV, Henkel and Mother Dairy improved their communication strategy to revamp their brand identity and also how they effectively faced competition in the market. The students were very engrossed in the session and followed it up with a lot of questions and discussions.

After the lunch break, the symposium was re commenced by Mr. Vidhu Sagar, IMT G alumnus from the batch 1990 and Executive Vice President at Carat Media, who presented on the Media Landscape prevalent in the market. He shared some of his experience and insights on the media buying world and how to choose which channel of communication for which type of brand. This presentation was followed up by a session on Market Research by Mr. Puneet Avasthi, IMT G alumnus from the batch 1992 and Vice President at IMRB International. He captivated the audience by presenting some astonishing facts and figures about the Indian retail market and displaying the pivotal role of market research in geVing to know your customer well.

The symposium was concluded by Mr. Ramashish Ray, Vice President Samsung, South West Asia, who presented on the topic of Sales and Distribution. Mr Ramashish presented on the importance of the consumer, and how costly it can be for a company which forgets the golden rule of sales, that customer is king! The symposium was very well received by the students who are now eagerly waiting for other ALCOM symposiums planned for the year. All the guest speakers received great applause and appreciation from the students and the faculty alike. We would like to extend our greatest thanks once again to all the alumni present at the symposium and we keenly wish to see them soon again.



Junior Alumni Relationship Committee - Introduction !Name: Aarushi Seth Education: B.Com, Delhi University Work Ex: Fresher Interests: Reading mystery novels, watching sitcoms, listening to music and traveling How will I contribute to Alcom: I believe that I have the appropriate balance of communication and people skills to contribute in a meaningful manner to the Alumni Relationship CommiVee !

Name: Aditya Sen Education: B. Tech (I.T.) Work Experience: Technical Lead, Tata Consultancy Services, 44 months Interests: Playing keyboard, Dramatics

How will I contribute to Alcom: I would contribute to the IMT alumni portal and mobile app initiatives, which would be a forum for interaction among our alumni, and render timely online information and services to them !

Name: Adrita Guha Educational: B.Tech (CSE) Work Experience: Pre-‐‑Sales Solution Architect (Account Expansion), CSC India Interests: Watching Sitcoms, Reading novels, Painting and Singing (trained) How will I contribute to Alcom: I will build more and more relationships and my strong communication will help me achieve that. My previous experience in event organisation in school and college will help me contribute in organising the multiple events planned this year

Name: Akshata Mohite Education: B.E. (E & TC) Work Experience: Fresher Trainee Engineer, Electronet Equipments Pvt. Ltd., 4 months Interests: Swimming, Creative Writing, Cooking

How will I contribute to Alcom: I will put in my best efforts to act as an interface between the alumni and the student community of IMT by planning meticulously, organising diligently and executing immaculately !

!!!!�18IMT GHAZIABADAlumni Relationship Committee

http://B.Com


Name: Amanpreet Singh Thind Education: B. Tech CSE, MBA (Global Business) Work Experience: Fresher Interests: Android Testing on new Android OS platforms such as 4.4.4 and Android L, Playing Tennis How will I contribute to Alcom: I want to make a handout of individual batches containing all the contact information. This initiative will let them get in touch with their batch mates ! !Name: Ambika Agrawal Education: B. Tech (CSE) Work Experience: Accenture, 26 months Interests: Reading books, Solving puzzles, Meditation, Listening to music How will I contribute to Alcom: I will take new initiatives and bring new perspectives to the team !! !

Name : Ankita Rai Education: B. Tech (CS&E) Work Experience: Software Developer, HCL Technologies, 19 months Interests: Reading, Travelling, Dancing, Adventure Sports

How will I contribute to Alcom: I wish to organise more alumni events so that students of the current batch get to interact more with the alumni base

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Name: Dikshit Wadhwa Education: B.E. (I.T) Work Experience: DeloiVe Consulting,48 months Interests: Playing pool, Reading books.

How will I contribute to Alcom: I am a team player and will help my team mates in every which way possible. This will enable us to work more efficiently at Alcom !!!!!!!



! Name: Karishma Dipti

Education: B. Tech (Chemical Engineering) Work Experience: Ernst & Young, 22 months Interests: Teaching, Dancing, Listening to music, Trekking How will I contribute to Alcom: By providing more opportunities to current batch of students to bond with the alumni !

!Name: Manthan Ajwalia Education: B. Tech (Mechanical) Work Experience: Supply Chain Management, Dr.Reddy’s Labs, 22 Months Interests: Passionate about mobile devices and a huge movie buff! How will I contribute to Alcom: By interfacing well with our esteemed Alumni and continue building our relationship for a stronger brand IMT !!!

! Name: Manu Jain Education: B. Tech (Electrical) Work Experience: Business Analyst ,Mu Sigma ,13 months Interests: Basket Ball, Photography, Short Film Making How will I contribute to Alcom: I would like involve myself in the upcoming symposiums to create value for the current batch of students !!!!

Name: Nikhil Abrol Education: B. Com (Hons) Work Experience: Fresher Interests: Basketball, Squash, Guitar How will I contribute to Alcom: I believe that the work of Alcom is critical for IMT G and I see myself devoting my energies to take Alcom to even greater heights !!!!!!!



! !

Name : Prerna Naresh Education : Electronics & Instrumentation Work Experience: Assistant Systems Engineer, TCS, 16 months Interests:Traveling, Reading books, Photography

How will I contribute to Alcom: I will contribute to Alcom by making the relationships between the alumni and student community stronger

!!!

Name: Shubham Maheshwari Education: B.E. (Electronics) Work Experience:

• Advisor in Equity Research, Angel Broking Pvt. Ltd.,6 months • Projects Today in SEO and web designing dept., 14 months

Interests: Listening to Music How will I contribute to Alcom: Will try my best to build brand IMT !!

Name: Sohan Uchil

Education: B.E. (Electronics and Communication) Work Experience: Senior systems Engineer, Infosys Ltd.,34 Months Interests: Football, Cricket, Reading

How will I contribute to Alcom: By nurturing the existing relations that our commiVee has with the alumni and by working tirelessly to establish new relationships that will further enhance brand IMT

!!!

Name: Sonal Chotrani Education: B. com (Hons) Work Experience: Bharti Airtel (HR) Interests:Trained Jazz and Kathak dancer, Dramatics How will I contribute to Alcom: I will contribute by bringing new ideas and initiatives !!!



Name : Souhardya Banerjee Education: B. Tech (ECE) Work Experience: Application Developer, IBM India Pvt. Ltd., 28 months Interests: Car Racing Enthusiast

How will I contribute to Alcom: I intend to bring in innovative ideas to showcase the achievements of IMTians that will help in building a stronger brand IMT

!!!

Name: Vaibhav Oberoi Education: B. Tech (I.T) Work Experience: Associate – Research and Analytics, WNS Global Services, 24 months Interests: A Car freak How will I contribute to Alcom: Building new relations and diligently working to continue the existing ones ! !

Name: Vinamra Jain

Education: B.E. (Electrical) Work Experience: Mahindra & Mahindra Ltd (Automotive Sector), 21months. Interests: Travelling, Listening to music. How will I contribute to Alcom: My interests and experience in operations as well as planning will contribute in organising events. Also, ability to connect with people personally and professionally will help in building relations. Always prepared for troubleshooting and managing critical situations will help in handling last minute exigencies !!!!!!!!


Documents

Sampark Newsletter - Volume 8 Issue 1