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Sam McIvor – CEO – NZPorkRMNZ Conference 2011
Making a silk purse out of a pig’s ear
Pork industry update – March 2011
Menu – it’s a smorgasbord
Welfare – where are we at
Encouraging excellence
Building other attributes
Communicating with consumers
What lies ahead?
PigCare Audit
Introduced in Jan 2010
Massey University developed, internationally peer reviewed, AsureQuality administered
Supported by all wholesalers (95% plus pigs) a world first
Second round of audits commencing
Supported by on-pack labelling
Welfare the next five years
A commitment to continuous improvement
2010PigCare Audit
world-first
2011 New sow and piglet
management research CRC
2016Pregnancy
stalls phased out
Compliance MOU with MAF
ProHand training
AgITO courses
2012 Only 4 weeks pregnancy in
stalls
Annual PigCare
Audit
PigsAnimal Welfare
(Pigs)Code of Welfare
2010
A code of welfare issued under the
Animal Welfare Act 1999
3 December 2010
2010 Best practice sow housing, R&D and
seminars
Farmer workshops
NZ pork industry – environmental leaders
A commitment to
continuous improvement
NZ’s most environmentally
sustainably produced meat
Adaption of OVERSEER for pig
manure
Environmental Management System
(EMS) online tool
Enviropork2005
Guide to managing
environmental impacts
Waste to wealth – the potential for
biogas
Feasibility of biogas systems
Reducing piggery waste impacts with
improved mgt
Greenhouse gas emissions assessment
Environmental stewards
Lifecycle Analysis
And the rewards are coming
Other attributes
Hormone free
Tenderness guaranteed
Taste consistency
Minimal antibiotics
Nutrition attributes – Australian Pork CRC Weight loss, Type 2 diabetes
It’s all about developing a compelling case for pork – in particular NZ pork
Confidence to cook
It’s all available here
Advertising in 2011
100% NZ Bacon Competition
In 2011 we’re pigging out on ham too
What else is on the agenda for farmers
Grain costs escalating – up to $100/t$10/t requires another 5c/kg on the scheduleWe need to work together on this one
The final cut
The final word – get some Kiwi in ya